We Stole Tampons from the Cashier-less Amazon Go Store

Linus Tech Tips ·Linus Tech Tips ·2018-05-06 · 2,303 words · ~11 min read
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0:00 Okay, so picture this.
0:01 Your SO's got a feminine hygiene emergency
0:04 and cannot leave the house
0:05 to get her own bio-waste management products.
0:08 So, it's on you.
0:11 But you do not feel like going to the local grocery store
0:14 and listening to the cashier
0:16 making that stale joke about your Aunt Flo.
0:18 So what's the solution?
0:20 Well, for us, it was to get in the car,
0:23 drive two and a half hours down to Seattle,
0:26 and visit the Amazon Go pilot location,
0:30 the world's only retail store
0:32 where you do not have to have
0:34 any human interaction whatsoever.
0:37 You just grab what you want,
0:39 put it in your bag, and leave.
0:42 But what's the experience like?
0:44 Well, we're gonna tell you
0:47 after we tell you about TunnelBear,
0:49 the easy-to-use VPN that makes the internet
0:52 a more open place,
0:54 giving everyone access to the same content.
0:56 Check them out at TunnelBear.com slash LTT.
0:59 We'll have that linked below.
1:10 Okay, so step one is to get the Amazon Go app.
1:12 Once you're signed into your account,
1:13 you don't need Prime.
1:15 This QR code right here allows you to scan in
1:17 any guests that are with you,
1:18 though do note that anything they take
1:21 will be charged to your account,
1:22 and then enter the store.
1:24 You can't get in without your phone,
1:26 but Amazon says that handy-dandy Amazon staff members
1:30 will be on hand with charging banks
1:32 if, for whatever reason, you need to juice up
1:34 before you go in.
1:35 So let's try it.
1:38 Whoo!
1:41 I'm in.
1:43 Okay, we're inside.
1:45 So it kinda looks like a regular grocery store.
1:52 So how does it work?
1:55 Amazon isn't being too specific about the details,
1:58 but we do know a few things.
2:00 One is that the place is absolutely peppered with cameras.
2:06 See those black boxes up there?
2:08 There are literally hundreds of cameras
2:10 inside what is only an 1,800-square-foot store.
2:13 According to one article I read,
2:15 they are designed to read camera-friendly codes
2:19 that are printed out on each of the items,
2:20 but these just look like regular UPC codes,
2:24 so I'm actually not sure about that.
2:26 What we do know is that while it was present
2:29 in the original patent filing,
2:30 RFID technology is not being used,
2:34 and we also know that they are using
2:35 computer vision algorithms in order to understand
2:39 what you're picking up,
2:40 and they're also assisting this technology
2:43 with additional sensors,
2:45 like, for example, weight sensors in the shelves themselves,
2:48 pressure sensors, and load cells.
2:51 Each of those components together
2:54 increases Amazon's confidence in what exactly it is
2:58 that you have picked up and put in your bag
3:01 or your pocket or whatever the case may be.
3:04 So in terms of product mix and pricing,
3:06 it's not like a giant grocery store.
3:08 Like, you can't even buy a full gallon
3:10 of milk or anything like that,
3:12 but, I mean, it's pretty competitive
3:13 with what you'd expect from, like, a neighborhood grocer
3:17 or, like, a corner store.
3:19 Like, this curried chicken wrap is six bucks.
3:21 Whoa, this is interesting.
3:23 So these food items, these are marked
3:26 with those camera-recognizable codes
3:28 that I was talking about before,
3:30 because I guess, you know, if it doesn't come in a package,
3:33 it's a lot harder to tell the difference
3:35 between curried chicken wrap and tuna wrap.
3:40 Ooh, BK, BKLT wrap.
3:45 Does this have kale in it?
3:47 You guys are killing me here.
3:49 Bacon, kale, lettuce, tomato wrap.
3:53 I mean, if I'm gonna have, like,
3:54 the trendy Seattle experience,
3:57 I gotta have the wrap with the kale in it.
3:58 What do you want, Dennis?
4:00 Yeah, rice.
4:02 Well, I don't know, man.
4:03 I don't know what to tell you.
4:05 They have barbecue chicken with mangoes.
4:07 Okay, then just get it.
4:10 I tell you, man, this is, like,
4:12 weird stuff,
4:13 because, like, normally, sitting in a store,
4:17 putting stuff in your backpack,
4:18 like, here, let's get something to drink, too.
4:19 Dennis, what do you want?
4:20 You want a Snapple?
4:23 I'm getting Snapples, so...
4:24 Do they have, like, Amazon brand drinks?
4:26 Amazon brand drinks?
4:27 I don't think so.
4:29 No, I don't think so.
4:30 Sorry, you're gonna have to have the
4:32 only, like, 98% Amazon experience here.
4:36 Harmless coconut water?
4:37 Do you want the harmful one or the harmless one?
4:39 You want the harmful one?
4:41 What does that mean?
4:42 Well, this one's harmless.
4:43 I don't, I'm just...
4:44 Get that, get that, yeah.
4:46 Like, I feel like someone's gonna come tackle me.
4:50 Okay, so we got all our snacks.
4:51 Now we've got to get what we actually came here for.
4:55 We can choose between the Always Infinity
4:57 and the Tampax Pearl.
4:59 Let's go with the Always right here.
5:02 But, with a twist, I have a challenge for their system.
5:06 I want to see how it handles me
5:07 putting this down in the wrong place
5:09 and then picking it back up.
5:12 All right, thank you.
5:13 Yeah, cool.
5:14 Let's say I'm shopping
5:16 for some alcohol and I kind of go,
5:17 do I really want this?
5:19 Not sure.
5:20 I want to see how it handles it.
5:23 Uh-huh, yup, yup.
5:25 Okay, you know what?
5:25 I actually don't want some alcohol after all,
5:27 but if I come back without these,
5:29 I'm gonna get in all sorts of trouble.
5:30 So, let's head for the exit.
5:34 Like, my reflex as I'm walking towards the exit is like,
5:37 okay, I gotta get ready to take off my bag
5:39 and take my stuff out and put it on the thing.
5:43 So, theoretically now, as I walk through
5:45 what they're calling the transition area,
5:48 Amazon is going to do a small transaction
5:51 on my credit card, a dollar,
5:52 just to validate that it's working.
5:55 Then they're gonna build a balance of it
5:57 once they've totaled up everything that I took.
6:00 Bear in mind, guys, that if you overdraw your credit card,
6:03 that's on you to deal with any kind of penalties
6:06 or fees that are associated with that.
6:09 So, here it is.
6:15 Hey, there we go, there we go.
6:17 Nice get up and go.
6:18 Your trip time was 26 minutes and 27 seconds.
6:21 Your receipt is ready.
6:22 Check this out.
6:24 So, Amazon is actually so confident in their system
6:28 that they've built in a feature
6:30 where if for whatever reason you're charged
6:33 for something that you didn't take,
6:35 you can actually just remove it.
6:37 And crazily enough, they're using the honor system,
6:43 which, if you think about it, actually isn't that crazy.
6:46 Because it's tied into your Prime account,
6:48 which is tied into your credit card,
6:51 Amazon can use machine learning
6:52 not to mention just common sense
6:55 in order to figure out if people are abusing the system.
6:58 Okay, so let's see how we did.
7:01 Boom, got it.
7:03 Berry, however that's pronounced.
7:05 Got it.
7:06 Bacon, kale, lettuce, and tomato wrap.
7:09 Diet Snapple iced tea.
7:10 Raspberry.
7:11 Oh, a diet.
7:12 And coconut water.
7:14 Nailed it.
7:16 Okay, so it got everything,
7:18 but how does the system handle an item
7:20 that was accidentally not charged?
7:22 Because, I mean, nothing's perfect.
7:25 Well, Amazon's so confident in their system,
7:30 and seemingly rightly so,
7:32 that they have actually apparently told another news outlet
7:36 that managed to walk out with a yogurt they didn't pay for.
7:39 You know what?
7:39 Go ahead, keep it.
7:41 The yogurt's on us.
7:42 Because they seem to believe that the system is so accurate
7:46 that even with those occasional misfires,
7:49 they're still going to make up for the cost of cashiers,
7:52 plain clothes, loss prevention, security people,
7:56 and, well, just the normal shoplifting
7:59 that retailers refer to as shrink.
8:06 Not bad, considering it's got kale in it.
8:09 Actually, that's really good.
8:10 Maybe the craziest thing about this whole experience
8:14 is that, let's say I decided this, you know, kale sucked,
8:18 or, you know what, I don't need these pads after all.
8:23 If I wanted to return them,
8:25 at this time, there is literally no mechanism to take,
8:28 take this back.
8:30 You'd have to talk to an associate and give it to them.
8:33 But the way that the refund would be processed
8:35 would be identical.
8:36 You would just go into your receipt,
8:38 you would select an item, and you would remove it.
8:41 I don't need it, or whatever.
8:43 And no questions asked, they will give you a refund.
8:46 Not only do you not have to return it,
8:48 there is no mechanism to return it.
8:53 You're gonna have to find a solution to that in the longterm.
8:55 Okay, so in summary, that was really freaking cool.
9:00 But as some of you may have noticed,
9:02 it is now go for a walk in the rain time,
9:05 because there are definitely still some issues
9:07 and some concerns that I have about this technology.
9:11 So issue number one is that before Amazon,
9:14 as they are undoubtedly gonna do in the next year or two,
9:18 rolls this out in Whole Foods locations,
9:20 they acquired them, must've been about a year ago now,
9:23 they're gonna have to figure out how to address the limit
9:26 on the number of customers
9:27 that can be in the store at one time.
9:30 Now, you just make a line outside the store,
9:32 but if your whole pitch is lineup-less shopping,
9:36 that's obviously a dumb longterm solution.
9:39 Issue number two is that a traditional grocery store's
9:43 loyalty program actually tells them a lot more about you
9:48 than just what you bought.
9:51 With data, especially if you're a regular shopper,
9:54 like what you buy, how much of it, and how often,
9:58 they can extrapolate a lot about,
10:00 not just you, but also your family.
10:03 And Amazon hasn't talked a ton
10:05 about what data they're collecting,
10:07 how long they're keeping it for,
10:08 there's nothing Go specific in their privacy policy,
10:11 but if I was a betting man,
10:13 I would put good money on Amazon collecting
10:16 all kinds of extra data,
10:19 like your movement patterns around the store,
10:22 how long you looked at a particular item
10:24 before buying it or not buying it,
10:27 which advertising kiosks or end caps,
10:29 which advertising kiosks or end caps, which advertising kiosks or end caps,
10:29 you found the most attractive.
10:32 And they're gonna use that,
10:33 combined with what they already know about you
10:35 from your online profile,
10:37 to build an incredibly detailed picture
10:39 of who you are and what you're about.
10:42 And this ignores some of the less obvious societal issues
10:47 that we're gonna be facing
10:48 as technology like this becomes more prevalent.
10:51 So it's estimated that in America right now,
10:54 there are three and a half million cashiers.
10:58 And you know,
10:59 Amazon's side of this story is that,
11:02 you know, yeah, we don't have any cashiers,
11:04 but we're still gonna need humans for food prep,
11:08 restocking the shelves,
11:10 checking ID in the alcoholic beverages section.
11:13 They say they're still gonna need humans for that
11:15 for the foreseeable future.
11:16 But you know, I'm kind of looking at this going,
11:18 well, yeah, but regular grocery stores
11:21 also need people for food prep and stocking shelves.
11:25 I'm not sure if this math is gonna add up.
11:26 And you know, if I were to be saying, well, yeah,
11:27 I'm not sure if this math is gonna add up.
11:28 And you know, if I were to be saying, well, yeah,
11:29 I'm sitting here with a crystal ball,
11:31 figuring out what I think the future is gonna be,
11:34 I see no reason why those jobs
11:36 couldn't eventually be replaced as well.
11:39 So that's something that we are going to have to figure out
11:42 as people over the next,
11:44 yeah, we don't have as long to deal with this
11:46 as we might have hoped.
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12:42 So thanks for watching, guys.
12:43 If you just liked this video,
12:44 you can hit that button,
12:45 but if you liked it,
12:46 hit like, get subscribed,
12:47 maybe consider checking out where to see the store
12:51 that we featured at the link in the video description.
12:53 Also down there is our merch store,
12:55 which has cool shirts like this one,
12:57 as well as our community forum,
12:58 which you should totally join.
13:01 All right, let's get out of the rain.
13:03 This stuff tastes like .
13:05 Sorry I bought it.