YouTube Partner Blog Video Using Insight to Optimize Your Channel Linus Tech Tips
Linus Tech Tips
·Linus Tech Tips
·2011-05-08
·
940 words · ~4 min read
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I'm Linus of Linus Tech tips as well as ncixcom and today I'm going to talk to
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you a little bit about how I found my Niche on YouTube I'm actually back at
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one of the places that I originally started really taking off with the whole
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product unboxing thing this is a little uh Globe as well as uh behind me we've
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got a little map of the world and uh I'm going to take you on a tour of my world
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of product unboxings product showcases as well as short reviews so this next
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little bit is about insight and search so basically early on most of my traffic
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was driven by the YouTube search and I was able to use insight to find out well
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which topics are people interested in and obviously the user views data
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correlated with that and what I found
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out is how to make my content more interesting so actually on this very set
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location which is an outdoor unboxing location near our office I unboxed and
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did a little product Showcase of a raid enclosure uh was for the cameraman's uh
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video editing station it was totally not like I wasn't that interested in it
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personally and what I discovered is that nobody cares whereas one of the other
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videos that I did early on was actually at a desk in a dimly lit office and it
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was some hot new video card that I was the first one to have an unboxing of and
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you know I put all my tags in I uploaded the video and to this day it is one of
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my highest viewed videos so what I discovered at that time was that for me
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for product unboxings my big focuses need to be about powerful keywords in
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the search because rate enclosure I mean what kind of Technology Enthusiast is
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going to be searching for that there are a few but it's not really a very
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mainstream topic versus hot new directx11 video card is going to
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generate a lot more interest in terms of
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search hits now back then everything used to be search driven and I actually
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didn't do that many videos compared to what I do now now YouTube's blog post
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which I've uh explains that if you have a release
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schedule that's a great way to uh allow
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your viewers to subscribe and know when you're going to have new content now
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I've personally never been disciplined enough for that so my solution to that
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problem has been just releasing a ton of content over the last 6 months or so I
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actually average about 40 to 45 videos per month from my lonus tech tips
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Channel and what that means is that a casual viewer is going to happen across
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my videos quite often they're going to find out that I'm updating all the time
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and then they're going to want to subscribe because that means that whenever they sit down for their nightly
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routine at their computer they're going to have something to watch on the lineus
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tech tips Channel and that's how I've been able to drive more subscribers to
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my channel so that means that in contrast to the early days when I was
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primarily search driven now I'm actually primarily subscriber driven with a lot
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of related videos and that's tied into to the subscribers who are going to want
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to watch my videos after they finish watching another one of my videos and
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it's also related to the fact that I just have this huge Content Library
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built up for my particular niche as a product unboxer there's going to be a
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lot of stuff that I've done in the past that's very relevant to whatever I'm
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looking at now so if I'm looking at the latest video card people are going to
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want to compare it to last Generations video card so that's where I'm able to
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generate a ton of views by just talking about the same sorts of things over
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generations of product lines product unboxings it's not a perfect art so uh
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you upload product unboxing you get a bunch of views you don't know what
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people were interested in you don't know what they didn't care about did they
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like the back of the box did they like the inside of the Box did they like the
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when I turn the product around you can see it from the back hard to say so
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hotspots allows me to find out which parts of the video my viewers are most
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interested in so that in my future unboxings maybe next time I do a
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motherboard I can look more closely at the things that people really wanted to
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see the other thing that allows me to monitor what I'm doing right and what
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I'm doing wrong is the subscriptions module so on a more macro level when I upload a
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video and I try something new I can find out a couple days later well hey did I
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lose a bunch of subscribers did I gain a bunch of subscribers what kind of an
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overall impact did it have on my channel so thank you for checking out my little
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video here for the YouTube Partner program thank you to YouTube for making
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this possible and don't forget to subscribe to Linus Tech tips