I'm Linus of Linus Tech tips as well as ncixcom and today I'm going to talk to
you a little bit about how I found my Niche on YouTube I'm actually back at
one of the places that I originally started really taking off with the whole
product unboxing thing this is a little uh Globe as well as uh behind me we've
got a little map of the world and uh I'm going to take you on a tour of my world
of product unboxings product showcases as well as short reviews so this next
little bit is about insight and search so basically early on most of my traffic
was driven by the YouTube search and I was able to use insight to find out well
which topics are people interested in and obviously the user views data
correlated with that and what I found
out is how to make my content more interesting so actually on this very set
location which is an outdoor unboxing location near our office I unboxed and
did a little product Showcase of a raid enclosure uh was for the cameraman's uh
video editing station it was totally not like I wasn't that interested in it
personally and what I discovered is that nobody cares whereas one of the other
videos that I did early on was actually at a desk in a dimly lit office and it
was some hot new video card that I was the first one to have an unboxing of and
you know I put all my tags in I uploaded the video and to this day it is one of
my highest viewed videos so what I discovered at that time was that for me
for product unboxings my big focuses need to be about powerful keywords in
the search because rate enclosure I mean what kind of Technology Enthusiast is
going to be searching for that there are a few but it's not really a very
mainstream topic versus hot new directx11 video card is going to
generate a lot more interest in terms of
search hits now back then everything used to be search driven and I actually
didn't do that many videos compared to what I do now now YouTube's blog post
which I've uh explains that if you have a release
schedule that's a great way to uh allow
your viewers to subscribe and know when you're going to have new content now
I've personally never been disciplined enough for that so my solution to that
problem has been just releasing a ton of content over the last 6 months or so I
actually average about 40 to 45 videos per month from my lonus tech tips
Channel and what that means is that a casual viewer is going to happen across
my videos quite often they're going to find out that I'm updating all the time
and then they're going to want to subscribe because that means that whenever they sit down for their nightly
routine at their computer they're going to have something to watch on the lineus
tech tips Channel and that's how I've been able to drive more subscribers to
my channel so that means that in contrast to the early days when I was
primarily search driven now I'm actually primarily subscriber driven with a lot
of related videos and that's tied into to the subscribers who are going to want
to watch my videos after they finish watching another one of my videos and
it's also related to the fact that I just have this huge Content Library
built up for my particular niche as a product unboxer there's going to be a
lot of stuff that I've done in the past that's very relevant to whatever I'm
looking at now so if I'm looking at the latest video card people are going to
want to compare it to last Generations video card so that's where I'm able to
generate a ton of views by just talking about the same sorts of things over
generations of product lines product unboxings it's not a perfect art so uh
you upload product unboxing you get a bunch of views you don't know what
people were interested in you don't know what they didn't care about did they
like the back of the box did they like the inside of the Box did they like the
when I turn the product around you can see it from the back hard to say so
hotspots allows me to find out which parts of the video my viewers are most
interested in so that in my future unboxings maybe next time I do a
motherboard I can look more closely at the things that people really wanted to
see the other thing that allows me to monitor what I'm doing right and what
I'm doing wrong is the subscriptions module so on a more macro level when I upload a
video and I try something new I can find out a couple days later well hey did I
lose a bunch of subscribers did I gain a bunch of subscribers what kind of an
overall impact did it have on my channel so thank you for checking out my little
video here for the YouTube Partner program thank you to YouTube for making
this possible and don't forget to subscribe to Linus Tech tips