Why Are Apple Products So Expensive?
Techquickie
·Techquickie
·2019-05-06
·
1,011 words · ~5 min read
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at some point or another in your life you've probably been in the position of
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being drawn to something shiny and fancy
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at least until you saw the price and if you're like me this has probably
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happened to you at least once if you're willing to admit it
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at an apple store but why do apple products have this reputation for being
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so gosh darn expensive i mean i could understand why the original iphone and
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macintosh were pricey they were category defining devices but nowadays plenty of
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other manufacturers are rolling out do-it-all smartphones and slick-looking
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computers so how does apple still justify charging a premium
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well let's go ahead and get the obvious and
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slightly cynical answer out of the way first you are at least partially paying for
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the brand similarly to other companies that tend
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to charge more for their products that aren't necessarily better than their
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competitors when it comes to performance or features
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apple has successfully positioned itself as a
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lifestyle brand that can get away with selling their wares at higher prices
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simply because people are willing to pay more for the logo
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but this doesn't mean that apple products are just overpriced junk part
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of the reason that they have this luxury image in the minds of their fans is that
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they have consistently focused on the higher end of the market
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ever since the launch of the original iphone they've put more consideration
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into design features and component quality compared to cost and this has
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also been true of products like the macbook now the lower end of the market is
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indeed valuable just ask mcdonald's or walmart but apple hasn't wanted to risk
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cheaping out to make lower end products that could compromise their brand
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reputation especially after the failures of devices that they did design to be
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more affordable like the iphone 5c
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and there's more to manufacturing than just the bill of materials or bomb cost
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of the actual device apple invests heavily in the development of new
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technologies and manufacturing processes
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so despite the headlines regarding poor treatment of contract workers in asian
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factories idevices generally aren't
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cheap to produce combine this with the fact that apple is
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relatively picky about component sourcing and you end up with a situation
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where once they do standardize something supply for these parts can become
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constrained raising prices for the folks in line at the apple store at 6 am and
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in some cases even industry wide
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apple also has to sink a significant amount of money into software
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development because it has its own proprietary platform
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unlike manufacturers of Android phones for example which can obtain the Android
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os for free from google and then tweak it according to their needs apple built
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and maintains iOS macOS and backend
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services like icloud and imessage themselves which further drives up their
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costs which of course someone has to cover
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and although the proprietary more closed nature of the apple platform has been a
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lightning rod for criticism some of it quite legitimate it's also a value add
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for many customers who choose to buy into the apple ecosystem as there's a
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perception among apple fans that having software and hardware so tightly
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integrated with each other allows for better performance and reliability along
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with less susceptibility to malware and while idevices obviously are not
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crash proof or completely secure apple
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has been able to run a tight enough ship for this perception to endure among its
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loyal customers finally of course you have to consider
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how much money apple spends on marketing
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some of their initiatives are obvious like ads on tv or the hype that they
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build around their famous or infamous launch events courage but some of their
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marketing costs are less so take apple's stores for example they do serve as a
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place where you can walk in and buy an iphone or whatever but they also invest
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in costly highly visible locations
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iconic designs and an experience in the store that is distinctly apple
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like what about those free workshops and tutorials that they host well those
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aren't free for apple to host but they continue to run them because they
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increase brand loyalty so even though apple has recently dipped
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its toes into more affordable products such as its sub 350 dollar ipad and
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competitors do sell products that might have more powerful components at a lower
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price apple has used an interesting combination of product strategy and
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marketing hype to keep people coming back for more
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now if only they could do the same with my online dating profile
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