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at some point or another in your life you've probably been in the position of
being drawn to something shiny and fancy
at least until you saw the price and if you're like me this has probably
happened to you at least once if you're willing to admit it
at an apple store but why do apple products have this reputation for being
so gosh darn expensive i mean i could understand why the original iphone and
macintosh were pricey they were category defining devices but nowadays plenty of
other manufacturers are rolling out do-it-all smartphones and slick-looking
computers so how does apple still justify charging a premium
well let's go ahead and get the obvious and
slightly cynical answer out of the way first you are at least partially paying for
the brand similarly to other companies that tend
to charge more for their products that aren't necessarily better than their
competitors when it comes to performance or features
apple has successfully positioned itself as a
lifestyle brand that can get away with selling their wares at higher prices
simply because people are willing to pay more for the logo
but this doesn't mean that apple products are just overpriced junk part
of the reason that they have this luxury image in the minds of their fans is that
they have consistently focused on the higher end of the market
ever since the launch of the original iphone they've put more consideration
into design features and component quality compared to cost and this has
also been true of products like the macbook now the lower end of the market is
indeed valuable just ask mcdonald's or walmart but apple hasn't wanted to risk
cheaping out to make lower end products that could compromise their brand
reputation especially after the failures of devices that they did design to be
more affordable like the iphone 5c
and there's more to manufacturing than just the bill of materials or bomb cost
of the actual device apple invests heavily in the development of new
technologies and manufacturing processes
so despite the headlines regarding poor treatment of contract workers in asian
factories idevices generally aren't
cheap to produce combine this with the fact that apple is
relatively picky about component sourcing and you end up with a situation
where once they do standardize something supply for these parts can become
constrained raising prices for the folks in line at the apple store at 6 am and
in some cases even industry wide
apple also has to sink a significant amount of money into software
development because it has its own proprietary platform
unlike manufacturers of Android phones for example which can obtain the Android
os for free from google and then tweak it according to their needs apple built
and maintains iOS macOS and backend
services like icloud and imessage themselves which further drives up their
costs which of course someone has to cover
and although the proprietary more closed nature of the apple platform has been a
lightning rod for criticism some of it quite legitimate it's also a value add
for many customers who choose to buy into the apple ecosystem as there's a
perception among apple fans that having software and hardware so tightly
integrated with each other allows for better performance and reliability along
with less susceptibility to malware and while idevices obviously are not
crash proof or completely secure apple
has been able to run a tight enough ship for this perception to endure among its
loyal customers finally of course you have to consider
how much money apple spends on marketing
some of their initiatives are obvious like ads on tv or the hype that they
build around their famous or infamous launch events courage but some of their
marketing costs are less so take apple's stores for example they do serve as a
place where you can walk in and buy an iphone or whatever but they also invest
in costly highly visible locations
iconic designs and an experience in the store that is distinctly apple
like what about those free workshops and tutorials that they host well those
aren't free for apple to host but they continue to run them because they
increase brand loyalty so even though apple has recently dipped
its toes into more affordable products such as its sub 350 dollar ipad and
competitors do sell products that might have more powerful components at a lower
price apple has used an interesting combination of product strategy and
marketing hype to keep people coming back for more
now if only they could do the same with my online dating profile
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