Why Are Autoplaying Videos So Common?
Techquickie
·Techquickie
·2019-05-06
·
905 words · ~4 min read
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it's happened to all of us you're reading a fascinating article about how
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printer companies are ripping you off or whatever and suddenly the web page is
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screaming at you like a banshee out on the moors my name is will and i am a
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tube person that's right it's another auto plane
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video not only did it hurt your eardrums or wake your roommate but it probably
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wasn't even related to whatever you're reading about so what's the point of
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having these things all over the internet if you've ever asked this question you're definitely not alone
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surveys indicate that the vast majority of internet users dislike videos that
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automatically play without permission but we're seeing more and more of them
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for a very simple reason more money
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cash dollar dollar bills y'all you see back in the day some of the biggest
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irritants to web users were pop-up and banner ads that you see inside your
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browser they try to get your attention by flashing at you or trying to entice
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you to play some kind of hastily conceived game that concealed you
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guessed it even more advertising but although banner ads are still around the
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super attention grabbing interactive ones have been disappearing along with
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support for adobe flash and those ever popular ad blocking extensions for web
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browsers have made eradicating these ads a piece of cake
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fortunately for online marketers though internet speed has grown tremendously
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over the last couple of decades making video an option videos are not only more
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engaging than the banner ads of yesteryear they can be auto played with
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sound to immediately capture a viewer's attention and what really helped auto
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plane videos proliferate is how often we use apps to access services like twitter
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and facebook now instead of web browsers standalone apps like these allow
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developers to control the user experience much more tightly than a
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browser browsers can be customized with ad blockers and other extensions because
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they're general purpose tools for viewing any web page but specific apps
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are highly customized by developers for just one service so good luck trying to
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find a way to disable timeline ads on your phone some of your favorite foods
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stain teeth combine this with the fact that it can be tricky for ad blockers to
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tell the difference between a spam video and one that the user actually wants to
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watch and it's not surprising that auto playing videos become the go-to conduit
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for ads much to the chagrin of every smartphone user trying to fight data
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caps but hold on a second Colton there are also plenty of autoplaying videos
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that aren't advertising why are they such a big thing now well even though
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these videos contain actual non-advertising content and these are
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especially common on news and commentary sites there's still a pretty strong
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monetary incentive to have these videos play as soon as you click on a link
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iphone xs max has the largest display
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ever as many sites rely on advertising revenue to keep themselves afloat auto
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plane videos can pump up analytics numbers so they can tell advertisers hey
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we get 10 million video plays per day on our website to entice marketers to buy
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advertising space due to a site's perceived popularity even if most users
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are stopping the video right away and cursing at their screen this could also
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very well be part of why youtube changes algorithm recently to put more emphasis
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on watch time rather than raw view count when deciding which videos will appear
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at the top of search results or what will get recommended to you
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on that test on that note if you're still watching
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hear about a section that's it guys thank you very much for
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i'll see on the next one goodbye my name is will and i am a tube person