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thanks for watching techwiki click the subscribe button then enable

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notifications with the bell icon so you won't miss any future videos

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it's happened to all of us you're reading a fascinating article about how

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printer companies are ripping you off or whatever and suddenly the web page is

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screaming at you like a banshee out on the moors my name is will and i am a

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tube person that's right it's another auto plane

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video not only did it hurt your eardrums or wake your roommate but it probably

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wasn't even related to whatever you're reading about so what's the point of

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having these things all over the internet if you've ever asked this question you're definitely not alone

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surveys indicate that the vast majority of internet users dislike videos that

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automatically play without permission but we're seeing more and more of them

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for a very simple reason more money

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cash dollar dollar bills y'all you see back in the day some of the biggest

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irritants to web users were pop-up and banner ads that you see inside your

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browser they try to get your attention by flashing at you or trying to entice

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you to play some kind of hastily conceived game that concealed you

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guessed it even more advertising but although banner ads are still around the

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super attention grabbing interactive ones have been disappearing along with

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support for adobe flash and those ever popular ad blocking extensions for web

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browsers have made eradicating these ads a piece of cake

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fortunately for online marketers though internet speed has grown tremendously

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over the last couple of decades making video an option videos are not only more

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engaging than the banner ads of yesteryear they can be auto played with

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sound to immediately capture a viewer's attention and what really helped auto

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plane videos proliferate is how often we use apps to access services like twitter

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and facebook now instead of web browsers standalone apps like these allow

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developers to control the user experience much more tightly than a

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browser browsers can be customized with ad blockers and other extensions because

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they're general purpose tools for viewing any web page but specific apps

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are highly customized by developers for just one service so good luck trying to

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find a way to disable timeline ads on your phone some of your favorite foods

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stain teeth combine this with the fact that it can be tricky for ad blockers to

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tell the difference between a spam video and one that the user actually wants to

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watch and it's not surprising that auto playing videos become the go-to conduit

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for ads much to the chagrin of every smartphone user trying to fight data

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caps but hold on a second Colton there are also plenty of autoplaying videos

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that aren't advertising why are they such a big thing now well even though

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these videos contain actual non-advertising content and these are

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especially common on news and commentary sites there's still a pretty strong

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monetary incentive to have these videos play as soon as you click on a link

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iphone xs max has the largest display

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ever as many sites rely on advertising revenue to keep themselves afloat auto

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plane videos can pump up analytics numbers so they can tell advertisers hey

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we get 10 million video plays per day on our website to entice marketers to buy

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advertising space due to a site's perceived popularity even if most users

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are stopping the video right away and cursing at their screen this could also

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very well be part of why youtube changes algorithm recently to put more emphasis

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on watch time rather than raw view count when deciding which videos will appear

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at the top of search results or what will get recommended to you

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on that test on that note if you're still watching

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this video we'd really appreciate you sticking around until the end it helps

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us keep the lights on just like this video message from freshbooks

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freshbooks.com forward slash techwiki and enter techwiki in the how did you

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hear about a section that's it guys thank you very much for

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watching i appreciate it wait we appreciate it makes it seem like this is

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my whole thing anyways like the video if you liked it dislike it if you didn't

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like it comment let us know what other tech wiki videos you'd like to see okay

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i'll see on the next one goodbye my name is will and i am a tube person