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it's happened to all of us you're reading a fascinating article about how
printer companies are ripping you off or whatever and suddenly the web page is
screaming at you like a banshee out on the moors my name is will and i am a
tube person that's right it's another auto plane
video not only did it hurt your eardrums or wake your roommate but it probably
wasn't even related to whatever you're reading about so what's the point of
having these things all over the internet if you've ever asked this question you're definitely not alone
surveys indicate that the vast majority of internet users dislike videos that
automatically play without permission but we're seeing more and more of them
for a very simple reason more money
cash dollar dollar bills y'all you see back in the day some of the biggest
irritants to web users were pop-up and banner ads that you see inside your
browser they try to get your attention by flashing at you or trying to entice
you to play some kind of hastily conceived game that concealed you
guessed it even more advertising but although banner ads are still around the
super attention grabbing interactive ones have been disappearing along with
support for adobe flash and those ever popular ad blocking extensions for web
browsers have made eradicating these ads a piece of cake
fortunately for online marketers though internet speed has grown tremendously
over the last couple of decades making video an option videos are not only more
engaging than the banner ads of yesteryear they can be auto played with
sound to immediately capture a viewer's attention and what really helped auto
plane videos proliferate is how often we use apps to access services like twitter
and facebook now instead of web browsers standalone apps like these allow
developers to control the user experience much more tightly than a
browser browsers can be customized with ad blockers and other extensions because
they're general purpose tools for viewing any web page but specific apps
are highly customized by developers for just one service so good luck trying to
find a way to disable timeline ads on your phone some of your favorite foods
stain teeth combine this with the fact that it can be tricky for ad blockers to
tell the difference between a spam video and one that the user actually wants to
watch and it's not surprising that auto playing videos become the go-to conduit
for ads much to the chagrin of every smartphone user trying to fight data
caps but hold on a second Colton there are also plenty of autoplaying videos
that aren't advertising why are they such a big thing now well even though
these videos contain actual non-advertising content and these are
especially common on news and commentary sites there's still a pretty strong
monetary incentive to have these videos play as soon as you click on a link
iphone xs max has the largest display
ever as many sites rely on advertising revenue to keep themselves afloat auto
plane videos can pump up analytics numbers so they can tell advertisers hey
we get 10 million video plays per day on our website to entice marketers to buy
advertising space due to a site's perceived popularity even if most users
are stopping the video right away and cursing at their screen this could also
very well be part of why youtube changes algorithm recently to put more emphasis
on watch time rather than raw view count when deciding which videos will appear
at the top of search results or what will get recommended to you
on that test on that note if you're still watching
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freshbooks.com forward slash techwiki and enter techwiki in the how did you
hear about a section that's it guys thank you very much for
watching i appreciate it wait we appreciate it makes it seem like this is
my whole thing anyways like the video if you liked it dislike it if you didn't
like it comment let us know what other tech wiki videos you'd like to see okay
i'll see on the next one goodbye my name is will and i am a tube person