WEBVTT

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do you like money do you hate spending

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big on TVs well come on down to skyworth

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electronics we've got LG OLED panel TVs

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for hundreds of dollars cheaper than the competition you can fit so much TV in

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here the only question is how's that even possible what's the catch and who's

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our sponsor are you running into poor quality video meetings use glassware and

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them get 25 off today using offer code Linus at the link in the video

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description

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this TV retails for anywhere between 1400 and 1800 US Dollars which is

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actually more than LG's based here A1 OLED TV the difference though is we've

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seen the skyworth 55 xc9000 on sale for

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as low as 950 US dollars that is

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considerably cheaper than an LG even though it contains what is as far as we

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can tell exactly the same OLED display

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panel as an lga1 but how could that

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happen How could a third party buy a

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panel from LG display who manufactures literally all large format OLED panels

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right now and then undercut LG Electronics on the price well there are

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a few factors at play here one is that while LG display and LG

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Electronics are obviously related companies they are not the same company

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and they have very different goals LG Electronics is in the business of

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selling premium consumer goods for high margins that means they don't

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necessarily want to compete in the lowest price brackets LG display on the

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other hand is focused on high volume manufacturing and will happily sell to

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non-lg Brands if it helps keep the manufacturing facilities running at Full

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Tilt the second major factor is political going back to my days as a

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product manager for an Electronics retailer my goals were twofold one was

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to make money obviously but the second was to generate hype and excitement

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around our store and one of the best ways to achieve that is to heavily

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discount a popular product but believe it or not it's not as simple as just

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marking down whatever you want most people have heard of manufacturer's

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suggested retail price or MSRP but what

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you probably didn't know is that many major brands at least in the us also

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have a second lower price called map or

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minimum advertised price and this exists for a number of reasons but the most

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relevant one right now is that it protects the manufacturer's brand you

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see in the long term nobody wants to be RCA a once popular electronics brand

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that now scrapes by selling cheap Android tablets and refurb projectors

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but it's a snowball effect that can happen very easily much more than you'd

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think consider this scenario without your knowledge your partner retailer one

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sends out a customer newsletter on a Saturday with your product discounted to

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an unprecedented level retailer 2 sees

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this and immediately reacts by matching that price to ensure that they're not

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going to lose out on valuable weekend foot traffic when you get into the

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office on Monday you've got two things to deal with one is the big restocking

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orders from your two major accounts that's fine on the surface but the

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second is the email from retailer 2's owner to your boss complaining about the

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unfair advantage that you gave to retailer one I mean you didn't do

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anything wrong retailer one hit that crazy price on their own but retailer 2

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won't care and usually they'll be looking for you to make it right in some

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way and they'll demand anything from and after the fact rebate on the units they

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sold over the weekend to a lower price on their restock order to a special deal

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on a different product so they can hit back at retailer one on the following

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weekend often they'll ask for all three now you can refuse but you'll probably

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miss out on that order that's sitting in your inbox and in the longer term you're

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going to risk damaging that relationship which could incentivize retailer 2 to

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give up Prime shelf or promotional space to your competitors

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so you give in to their demands even though it means that you've lost money

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on the transaction the good news is that as a one-off it's not the end of the

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world businesses lose money all the time the bad news is that now that customers

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have seen that price once many of them are going to hold off on their purchase

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until they see that price again so now your Retail Partners are putting

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pressure on you to Discount again to help them sell the slow moving inventory

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on their shelves and then the really bad news is that you don't really have a

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choice because you've got somewhere between three and six months worth of

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inventory usually that you have already paid for that's on a ship ready to hit

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the port and you've got to sell it so your choices are suck it up and sell it

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at a small loss now to generate the cash flow that you need to operate your

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business or wait for people to hopefully

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forget about the promo and risk not being able to sell it at all because

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maybe one of your competitors is going to come up with a killer product that

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totally blows it up the water so you strike a deal with retailer one and two

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fine you say take the darn things at the promo price but don't expect to make a

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ton of margin on these things because it's your fault we're in this mess in the first place they take the deal

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they're happy they've got a wonderful promo item that they can ride for the

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next few months and you've solved your cash flow and your inventory problems

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but now you have an even bigger problem if your products can't really be sold at

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a profit you're going to have a really hard time attracting new top tier

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Partners to carry them which means now you're stuck with those idiots at

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retailer one and two which means that this whole mess is probably going to

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happen again eventually the only way to return to profitability is to cut costs

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on your product which usually means that your quality suffers which reduces the

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desirability of your products which forces you to cut prices which forces

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you to cut costs and so on and so forth death spiral one that will never come by

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the way for LTT Store because our products are great and our pricing is

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consistent buy a beanie or a water bottle today anyway coming back to TVs

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you know what this video is about LG Electronics has no desire whatsoever to

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go back to the Lucky Gold Star days so they're going to carefully maintain

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pricing in the channel so that it's profitable for them and for their

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Partners but retailers still need products that can be deeply discounted

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without stirring up a bunch of drama so LG display is happy to participate in

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that space indirectly by supplying panels to other brands and then letting

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them duke it out Brands like Skyward

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let's talk about who these guys are for a moment founded in 1988 skyworth is a

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relative newcomer to North America but according to Andy they're extremely

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popular in China and they are actually one of the top three Global providers

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for Android TV so that means that the Deep discounting we're seeing here can

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mean one of two things either they are

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halfway down the death spiral or they're

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a scrappy newcomer who's looking to buy market share from the incumbents like

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Samsung LG and Vizio and their intention

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is to eventually raise their pricing and their brand perception later now right

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out of the gate I am really happy to see that it runs Android TV natively

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not the most responsive Android TV

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experience I've ever had oh wow you really got to point that boy

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another unusual thing is that out of the box the TV seems to be configured to go

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into screen saver mode after just one minute and then go into power saving

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mode where the screen turns off entirely after about another minute that's

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extremely aggressive and we have to assume that skyworth is trying to

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preserve the lifespan of the panel now one of the things that Rob from AV rant

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noticed about this TV is that as you scroll through content it's not the most

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responsive Android TV experience that we've ever seen and that stands to

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reason we were talking with Tyler from portrait he said it's pretty common for

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these budget TVs to use lower grade socs than ones from the top tier Brands and

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this can affect any number of things from the responsiveness of the interface

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to actually the quality of HDR tone

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mapping and HDR processing so while the xc9000 series does support HDR including

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Dolby Vision it might not be the

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greatest HDR experience and another thing that's going to affect that is the

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peak brightness of this set we measured it at 500 nits but that was only within

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a 10 window so this is on the low side

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even for a basic OLED there could be a

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couple of reasons for this one is that maybe skyworth is trying not to drive

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the pixels too hard and wear them out which could generate returns but I think

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the more likely one is just that it's using cheaper electronics and it cannot

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provide that kind of power over a sustained period of time in a dark room

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this is still going to look freaking outstanding to be clear it's still an

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OLED you still get those those perfect blacks but you know these specular

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highlights look nothing like they would on say a C1 or a G1 one thing that's not

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as visible to my eye is the inaccurate colors though because while an average

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Delta e of 7.9 and a maximum of 16.3 is

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not impressive for artistically rated

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content like films it could just as easily have been the

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director's intention you know although I do see a little bit too much

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green and it's especially noticeable in the scene like this one of the other

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things Rob pointed out is that oleds in the first place have a little bit more

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trouble with judder or that like kind of appearance to panning shots like this

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one and particularly more inexpensive sets tend to handle it worse and that's

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definitely the case here the last big thing to note regarding picture quality

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is that while there are a number of picture modes available the only one

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that seems to save any kind of user preferences is the user mode so that's

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probably the one that you're going to end up using and if you calibrate it

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should be noted that another feature of Cheaper socs is that they tend to have

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smaller lookup tables for calibration let's fix this up a little bit here okay

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here we go maybe we bring down the green gain a little bit

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wow a lot better let's bring it down a

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lot boys oh my God that is like immediately

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noticeably way better there are a couple of immediate things

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that we want to note for gaming one is that this is a cheaper set it is locked

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at 60 hertz in fact it only has HDMI 2.0 ports so even if you hooked it up to a

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PC and you've tried to overclock it to 65 Hertz we guarantee you will not have

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any success with that the second is that while the TV does have a game mode it

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doesn't appear to do anything in terms

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of reducing latency or changing the processing that's being done so don't

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expect to get any sort of bonuses from that

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oh right the TV sorry I was playing video games I mean the TV is good enough

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that I forgot that I was supposed to be evaluating it and started playing video

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games so that's a plus man it is not very bright

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another innate characteristic of oleds that you're going to enjoy as a gamer is

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the low pixel response time so as you're panning around whipping around it's not

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as noticeable it doesn't make as big a difference as if we were running at 120

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FPS but it definitely means you see additional Clarity in the image as

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you're as you're panning the camera compared to an LCD and that's just an

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inherent characteristic of the tech one other bit of good news is that even

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though game mode doesn't seem to do anything the input lag on the TV is

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respectable even outside of game mode so we saw about 60 milliseconds of click to

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Photon latency in CS go running at 180 frames per second remember this is a

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60hz TV so that's not too shabby CEC

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seems to work correctly so we powered up our NVIDIA shield and boom now we're

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looking at The Shield's Android TV interface boom okay so plugging in an

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add-on device HDR Dolby Atmos there you go but on the subject of audio there's

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some kind of weird quirks of this set if

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you're using the built-in Android TV so the built-in apps you can pass through

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Dolby Digital Plus or Dolby Atmos to an

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outside receiver using Arc but if you plug in an external device we

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had trouble getting Dolby Atmos to pass through to an external AVR so it's

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getting kind of lost in the mix somewhere it'll still work as long as

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you use the kind of poo poo integrated speakers but not from another device to

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an AVR to your surround speaker setup the good news is that I don't think most

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people who are going higher than sound bar or you know home theater in a box

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are going to be making this TV the centerpiece of their setup so I think

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it's one of those problems that is unlikely to really crop up in the real

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world especially because audio pass-through does still work it's just

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limited to two channel PCM or vanilla it'll be Digital or DTS leaving only one

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major question should you buy this thing over an LGA one at the listed retail

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price absolutely not but if it's on sale and you're not a huge video file but you

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want to jump on the OLED train it's honestly not the worst buy out

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there just maybe keep it in the basement

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because it ain't that bright ask for where to get one skyrift might not be a

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tier one brand just yet but until they become one you can pick up your 55

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xc9000 at fine retailers like ABC Warehouse Cowboy Maloney's London Drugs

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Canadian Tire Andre's electronics and

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00:14:47.820 --> 00:14:54.959
video on the most basic OLED you might enjoy our video on 2nd gen OLED

00:14:52.380 --> 00:14:58.699
technology to give you an idea of what this can do at its best