WEBVTT 00:00:00.160 --> 00:00:06.799 Making stuff is really hard. Exhibit A, 00:00:03.520 --> 00:00:09.040 exhibit B, exhibit C, the screwdriver 00:00:06.799 --> 00:00:13.360 that took us three years to make, and then the clear version of it that took 00:00:10.800 --> 00:00:18.160 us another 2 years. And believe it or not, those are the success stories. Want 00:00:16.160 --> 00:00:22.400 to see some failures? Well, YouTube Shopping sponsored this video today for 00:00:20.560 --> 00:00:28.160 us to show off some of our failed products and to give you an opportunity 00:00:24.800 --> 00:00:30.160 to buy one of our new Prismagic colored 00:00:28.160 --> 00:00:34.480 collection of colored transparent screwdrivers for 20% off using the 00:00:32.800 --> 00:00:38.640 YouTube shopping feature down below. But move fast because the promo is only on 00:00:36.399 --> 00:00:43.200 for 5 days. This is going to be a lot of fun for the LT fans and probably [music] 00:00:40.640 --> 00:00:46.239 even more fun for the hate watchers. Hi guys. Because we have tried to make 00:00:44.879 --> 00:00:52.000 pretty much [music] everything from wallets to cashmere hoodies to DIY 00:00:48.879 --> 00:00:54.239 acoustic paneling to even a fully tinker 00:00:52.000 --> 00:00:59.120 friendly gaming mouse that got so far into development that we bought tens of 00:00:56.160 --> 00:01:05.280 thousands of dollars worth of mouse IC's and then just never used them. Anyone 00:01:02.960 --> 00:01:08.000 want to buy some mouse processors? Anyone? 00:01:07.200 --> 00:01:12.880 Buler. >> Well, Lennis, all I got for you is a segue to our sponsor, 00:01:11.200 --> 00:01:18.640 >> Delta Hub. They're heating things up with a hot new drop, the LTT edition 00:01:15.280 --> 00:01:20.159 CarPog 2.0. It's got a magnetic strap 00:01:18.640 --> 00:01:24.320 that keeps it locked to your wrist, and the perforated pads can help cool down 00:01:22.000 --> 00:01:30.360 even the sweatiest of wrists. Get an automatic 15% discount using our link 00:01:27.040 --> 00:01:30.360 down below. 00:01:34.321 --> 00:01:40.000 [music] For those who haven't met them, this is 00:01:38.159 --> 00:01:45.119 Tynan, Tom, and Kyle from the engineering team. And this is one of the 00:01:42.479 --> 00:01:52.079 stupidest projects that we ever began work on and also did four iterations of. 00:01:49.520 --> 00:01:58.556 In fairness to me, it was at the peak of the RGB craze and an RGB welcome mat for 00:01:56.560 --> 00:02:03.920 the door of the discerning gamer [laughter] is not the dumbest RGB item idea that 00:02:01.680 --> 00:02:07.360 I've ever come up with. However, as dumb as the idea was, I think the design 00:02:05.840 --> 00:02:14.080 might be even worse. Kyle, you want to walk us through this? I feel like I have to frame the backstory of this before 00:02:11.440 --> 00:02:19.599 explaining what it does. Lionus's exact instructions were I want to stand on it 00:02:16.720 --> 00:02:21.520 and it lights up with RGB. That was all the instruction I got. 00:02:20.800 --> 00:02:27.120 >> No, no, >> that was all the instruction I got. >> I wanted the battery life to be so good 00:02:25.280 --> 00:02:31.599 that you didn't have to like deal with it very often. I wanted it to be smart 00:02:29.120 --> 00:02:37.360 home connectable. I wanted the RGB to be addressable. And in a perfect world, I 00:02:34.160 --> 00:02:39.599 wanted it to solar charge. What Lidus is 00:02:37.360 --> 00:02:45.360 glossing over is the fact that these instructions came on consecutive 00:02:42.080 --> 00:02:48.480 iterations. This prototype was the start 00:02:45.360 --> 00:02:51.040 of our fail fast mentality because 00:02:48.480 --> 00:02:57.120 Lionus needs something physical in order to roast or bring out his ideas to say 00:02:54.080 --> 00:02:59.440 it [music] more um [laughter] nicely. 00:02:57.120 --> 00:03:04.800 All I remember is that it had to be this thick so that we could put giant 00:03:01.599 --> 00:03:06.640 batteries in it and it was going to cost 00:03:04.800 --> 00:03:11.519 like $250. >> It had to be that tall because Hall 00:03:08.800 --> 00:03:16.159 effect needs space to spring. But the second prototypes changed from I need to 00:03:13.519 --> 00:03:18.560 stand on it to I need to approach it and it needs to light up. 00:03:17.040 --> 00:03:23.599 >> Oh yeah, I forgot about that one. >> Yes, I did it because I had to then 00:03:21.280 --> 00:03:26.480 re-engineer it to have LAR. >> I don't think there's any point talking 00:03:24.959 --> 00:03:30.720 about this anymore than we already have. Clearly stupid. Glad it never got made. 00:03:28.560 --> 00:03:37.680 Keeping with our theme of RGB items that everyone, absolutely everyone needs, 00:03:34.720 --> 00:03:43.519 the staff of hydration. Okay, it doesn't look like much right now, but think of 00:03:39.920 --> 00:03:46.000 the vision of this. Okay, an RGB water 00:03:43.519 --> 00:03:50.319 bottle with wireless induction charging at the bottom. So, you just put it on 00:03:47.519 --> 00:03:56.879 your coaster to charge it up. Okay, RGB lighting here and here. and and a 00:03:54.080 --> 00:04:01.760 modular system where you could actually have the RGB power interface integrated 00:03:59.599 --> 00:04:08.560 into the threads and you could create a dual male threaded middle piece. So you 00:04:04.319 --> 00:04:11.840 could create a modular hydration staff 00:04:08.560 --> 00:04:14.000 all somewhat insulated. If we could have 00:04:11.840 --> 00:04:18.479 created such a product, I think we could have sold it pretty well. But it turns 00:04:15.840 --> 00:04:22.400 out that due to patents and also it being kind of stupid, it was not 00:04:20.720 --> 00:04:28.800 possible. Any other gaps you guys want to fill in here? >> This project just somehow keeps coming 00:04:25.759 --> 00:04:31.360 back to haunt me. I more inherited this 00:04:28.800 --> 00:04:37.280 this project from Kyle cuz he actually designed a [music] PCB for this project. 00:04:35.120 --> 00:04:41.199 Originally, the PCB was supposed to be in the lid and it was supposed to 00:04:38.720 --> 00:04:46.080 measure like the water level, right? >> Yeah. Now you actually so to give some 00:04:42.880 --> 00:04:48.000 history of what Tom inherited originally 00:04:46.080 --> 00:04:51.600 we're going to put the the actual RGB inside the lid and have it compatible 00:04:50.160 --> 00:04:55.919 with all our water bottles but that was either too fire for liners or too fire 00:04:53.520 --> 00:05:00.479 for patents and we had to change it. >> It was the latter. Moving on to another 00:04:58.000 --> 00:05:06.240 colossal waste of engineering's time. Our customizable gaming mouse. Okay, 00:05:03.840 --> 00:05:12.080 again in fairness to me the vision for this was pretty cool. replaceable 00:05:09.120 --> 00:05:16.639 switches, user customizable firmware. I wanted a power outlet on board so you 00:05:14.880 --> 00:05:20.160 could like add lighting or you could add a fan. No, no, you you got to remember 00:05:18.880 --> 00:05:25.680 >> Yeah. Yeah. Okay. I >> Yep. A power output. We wanted to build 00:05:22.320 --> 00:05:27.440 like a modular kind of sled for it so 00:05:25.680 --> 00:05:31.280 that you could put your own ergonomics on top of it that would allow you to 00:05:29.280 --> 00:05:35.759 make it, you know, right-handed or southpaw or whatever you want it to be. 00:05:33.600 --> 00:05:40.160 Did we throw around the idea of selling just the PCB as a kit and you could use 00:05:38.000 --> 00:05:42.720 your own mouse that you like but had newer mouse sensors? 00:05:41.360 --> 00:05:48.639 >> I think we determined that that was impossible and the idea was that we'd 00:05:45.199 --> 00:05:51.280 use our IC and upgraded sensor [music] 00:05:48.639 --> 00:05:52.800 to build boards that would go in your old favorite mouse. 00:05:52.320 --> 00:05:59.360 >> Yeah. >> How close did we get on this? >> Well, we got close enough that we bought 00:05:56.800 --> 00:06:04.000 about $100,000 worth of IC's cuz we saw that the market was uh about to go crazy 00:06:01.440 --> 00:06:07.840 and then um Oh yeah, we were doing all this during the COVID crisis. There was 00:06:05.919 --> 00:06:11.389 no silicon chips. So we knew that the lead time was going to be 52 weeks and 00:06:09.600 --> 00:06:15.919 we had planned a 52 week development [music] cycle. So they were going to 00:06:12.800 --> 00:06:21.440 coincide really good. So we put the 00:06:15.919 --> 00:06:24.240 order in for the MCUs and uh the power 00:06:21.440 --> 00:06:30.479 management IC's that we needed which we're trying to sell um to reclaim 00:06:26.800 --> 00:06:32.240 some of the lost money. But in theory, 00:06:30.479 --> 00:06:37.600 it would have worked really well had we released the product. Um, but now we're 00:06:34.560 --> 00:06:39.120 just sitting on boxes of IC's. 00:06:37.600 --> 00:06:42.880 >> What ultimately killed it? >> Time, molding, complexity. We were 00:06:41.199 --> 00:06:47.600 planning on trying to do a bunch of different sizes of grips and 00:06:45.280 --> 00:06:52.720 right-handed and southpaw with a bunch of customization. And yeah, it just 00:06:50.720 --> 00:06:56.080 priorities as well. We had other priorities and then by [music] the time 00:06:54.319 --> 00:07:02.000 it became relevant, other companies were doing the same thing. There's no question that the overlap with our 00:06:58.479 --> 00:07:04.400 audience would have been great, but 00:07:02.000 --> 00:07:09.199 timing in the market, timing of the production, anyone want to buy some 00:07:07.120 --> 00:07:13.599 mouse parts? Our next one is a product that's actually finally coming, too. In 00:07:10.960 --> 00:07:16.400 fact, we finally got our bit case, which uh Oh, yeah. No, it doesn't have the 00:07:14.800 --> 00:07:20.400 same thing as the other one. This was removable at one point, kind of like our 00:07:17.919 --> 00:07:23.199 precision screwdriver set. The point is it has a little keyring thing on the 00:07:21.919 --> 00:07:28.080 back so you can put one of our magnetic cable management things on it and then you can magnetically stick your bits to 00:07:26.639 --> 00:07:32.479 wherever it is that you want to put them. And we have new posy drive bits to 00:07:30.400 --> 00:07:35.840 go inside them. But that's not what we're here to talk about. We're here to 00:07:34.080 --> 00:07:38.319 talk about failures. >> Ah yes. 00:07:37.120 --> 00:07:43.599 >> Oh my lord. >> How about the our heaviest failure all 00:07:41.680 --> 00:07:47.360 metal key cap? This one bounced around a fair bit too. It was both design and us. 00:07:46.000 --> 00:07:51.840 At one point we were thinking about taking the zinc [music] housings that we 00:07:49.520 --> 00:07:56.479 have and trying to cast them into this. >> For context, um there was a failed 00:07:54.319 --> 00:07:59.599 production run from our first 100,000 screwdrivers [music] 00:07:57.440 --> 00:08:03.840 of the zinc housings for the ratchet. We are the proud owners of all of that zinc 00:08:01.680 --> 00:08:07.599 scrap metal. Now, turns out we could not make cast key caps out of them for 00:08:05.680 --> 00:08:11.680 reasons. Would have been way more expensive and way harder to deal with. 00:08:10.080 --> 00:08:16.319 This was even out of billet aluminum and it was still a nightmare. [music] and also very difficult to ship a giant 00:08:15.039 --> 00:08:20.319 block of aluminum, >> especially without it being scuffed or 00:08:18.400 --> 00:08:25.360 damaged in any way. And you know that anyone who's buying a desk ornament uh 00:08:23.919 --> 00:08:31.120 is going to want it to be absolutely perfect. So what killed it? Shipping 00:08:28.240 --> 00:08:35.599 difficulty and complete lack of an addressable market that it was 00:08:33.519 --> 00:08:40.880 >> I mean we would have sold some. Now for another project that was in development 00:08:37.120 --> 00:08:44.399 for literal [music] years. The kind of 00:08:40.880 --> 00:08:46.399 DIYish acoustic panels, which in 00:08:44.399 --> 00:08:52.320 fairness to me [music] is actually a pretty neat idea and one that I had 00:08:48.720 --> 00:08:54.399 nothing to do with. Cool. Before we get 00:08:52.320 --> 00:08:58.000 to the later stages of it though, why don't we start at the beginning? The 00:08:56.080 --> 00:09:04.399 cool thing about it is that it was meant to be a flat pack that you would receive 00:09:01.279 --> 00:09:06.320 like this of these outer segments that 00:09:04.399 --> 00:09:10.399 would be put together with corner segments at various angles depending on 00:09:08.560 --> 00:09:14.720 what kind of geometric shape you wanted to form it into. Then all you got to do 00:09:12.240 --> 00:09:17.200 is head to Home Depot and just buy some kind of foam to put in it. 00:09:15.839 --> 00:09:21.760 >> And you get to choose whatever is local cuz shipping stuff like that's expensive 00:09:19.519 --> 00:09:23.961 >> and also just so wasteful. The other thing that makes it complicated is 00:09:22.959 --> 00:09:31.440 making them aesthetically pleasing. [music] So, we wanted to sit in between the just DIY jigsawed piece of sauna pan 00:09:28.880 --> 00:09:36.080 that's screwed into the wall and then the artisan freaking architectural 00:09:34.399 --> 00:09:39.600 acoustic paneling that you can buy for your cathedral or whatever. That is 00:09:38.080 --> 00:09:46.080 where the covers came in. And to talk about those, we're going to need Matthew [music] from the fashion team. Hey, 00:09:43.040 --> 00:09:48.560 there he is. This was one of our first, 00:09:46.080 --> 00:09:52.080 I think, collaborative projects between fashion and engineering. 00:09:50.080 --> 00:09:55.680 >> It was definitely an adventure of a project. There's was a lot of design 00:09:54.480 --> 00:10:02.000 constraints. Yeah, I guess they're constraints that challen challenges that 00:09:58.320 --> 00:10:03.920 I was given for um this project, but 00:10:02.000 --> 00:10:09.680 yeah, I think we basically wanted to also um sell a cover for the acoustic 00:10:07.040 --> 00:10:13.040 panels that's easy to like remove and put on in case we have like different 00:10:11.760 --> 00:10:19.200 stuff with like different colors, different graphics, so you can kind of easy for you guys to switch it around. 00:10:16.640 --> 00:10:23.040 We also wanted it to not be wrinkly. We also wanted to not cover up the back of 00:10:21.279 --> 00:10:28.959 this to make it easier to mount to the wall. We wanted manufacturing tolerances 00:10:25.440 --> 00:10:30.000 that were like spoton, otherwise 00:10:28.959 --> 00:10:34.640 >> entirely unreasonable. >> Yeah. Otherwise, it's not going to fit on perfectly. 00:10:32.640 --> 00:10:39.200 >> We essentially nailed it down to three shapes just due to the geometry we're 00:10:36.880 --> 00:10:42.320 working with. We had a hexagon, a diamond, [music] and then a triangle. 00:10:40.800 --> 00:10:46.000 And that you could tessillate a full plane if you wanted to and get enough 00:10:44.240 --> 00:10:49.040 customization that you could >> Come on. That's kind of cool, right? 00:10:47.802 --> 00:10:53.360 [music] We were trying to use as much regground material as possible because 00:10:51.120 --> 00:10:56.480 we didn't love the idea of just like shipping plastic all over the world, 00:10:55.279 --> 00:11:01.360 even if we weren't shipping the foam that went with it, >> like screwdrivers. >> Well, no. I mean, that's but that's 00:10:59.440 --> 00:11:04.320 something that has ongoing utility. This just I'd rather something like this was 00:11:03.200 --> 00:11:10.720 made of wood if it could be. >> Yeah. >> And we did explore that possibility. 00:11:08.399 --> 00:11:14.560 >> More expensive, less consistent, more likely to crack and break. Also, 00:11:12.560 --> 00:11:18.320 humidity [music] is a thing and shipping lumber in certain countries is very 00:11:16.320 --> 00:11:23.279 difficult. If we could have brought this to market at a reasonable price, 00:11:20.880 --> 00:11:25.120 >> dude, this would have been sick. Just looking at all the failed children. 00:11:24.482 --> 00:11:30.000 [laughter] >> It's five years of pentup pain that we're just bringing [music] back in. 00:11:28.560 --> 00:11:34.880 >> I think it's time for us to welcome the rest of the fashion team. >> Bye. 00:11:32.399 --> 00:11:40.399 >> Bye. >> Now it's time to revisit the trauma of 00:11:36.959 --> 00:11:44.279 another CW department. The fashion team. 00:11:40.399 --> 00:11:44.279 Welcome fashion team. 00:11:45.443 --> 00:11:51.440 >> [laughter] >> You guys can say stuff if you want or we 00:11:48.959 --> 00:11:57.200 can just jump right into the first fashion failure of the day. 00:11:55.920 --> 00:12:02.560 >> Socks and sandals. >> Just sandals. >> Just sandals. Yeah. 00:11:59.440 --> 00:12:04.560 >> Oh, well. Okay. Yes. We're making socks, 00:12:02.560 --> 00:12:06.320 which you do know I would have worn with these if we'd made them. 00:12:05.839 --> 00:12:13.839 >> Sure. >> Right. Okay. It is no secret that I became kind of known for the dad sandal 00:12:11.440 --> 00:12:17.600 with socks. So obviously I had some thoughts on things that could be 00:12:15.519 --> 00:12:20.000 improved. However, [music] we did run into some challenges trying to create a 00:12:19.440 --> 00:12:25.440 sandal. >> Yeah, developing footwear is a big 00:12:22.560 --> 00:12:29.839 investment upfront because you have to make molds. Then you have to make those 00:12:27.279 --> 00:12:34.959 molds for each size. There's like interior and exterior. [music] 00:12:31.839 --> 00:12:37.188 It's a huge upfront cost to get into 00:12:34.959 --> 00:12:41.680 something for potentially one product. [music] >> Right. So, the very first thing you say 00:12:39.440 --> 00:12:44.560 today is Lionus was too cheap and that's why we didn't make them. 00:12:42.639 --> 00:12:48.160 >> It's another way to say that. Yeah. >> Anywh who, with the shoes, we got as far 00:12:46.240 --> 00:12:52.639 as requesting some samples because I did have ideas about things that we could 00:12:50.000 --> 00:12:56.240 fix. Uh the usual failure points are right here where the Velcro strap fails 00:12:54.480 --> 00:13:00.480 over. The Velcro tends to be low quality. They can fail here. They can 00:12:58.240 --> 00:13:03.680 fail here. In an ideal world, we might have collaborated with Ekko to do a 00:13:02.000 --> 00:13:07.200 colorway or something. Matthew actually did up some designs for what something 00:13:05.519 --> 00:13:11.120 like that might look like. There's a version that uses [music] like magnetic 00:13:08.880 --> 00:13:15.279 fidlock buckles so that he doesn't have to keep ripping the velcro so they're 00:13:13.360 --> 00:13:18.560 like silent. You know, >> these are another Matthew innovation. 00:13:17.360 --> 00:13:23.600 Why don't we talk about our other attempts at a belt? >> First, we started with a vegan leather 00:13:21.760 --> 00:13:27.040 belt. Yep. Then we did a cow leather belt. 00:13:26.000 --> 00:13:30.880 >> That sucked, too. >> Then we tried a silicone belt, which is 00:13:29.200 --> 00:13:36.320 this one, the only sample that we have left. And it >> sucks. [laughter] 00:13:34.800 --> 00:13:40.639 So, we're kind of back at the drawing board. Both of the leather versions had 00:13:38.240 --> 00:13:43.760 like a ceiling on top. And when Lionus wore it for like a week or two, it 00:13:42.480 --> 00:13:49.200 started to crack, >> which is very common. Also happens on 00:13:46.800 --> 00:13:51.279 the belt that you normally wear. And it's just not something we've been able 00:13:50.399 --> 00:13:57.199 to solve for yet. >> This just occurred to me, and we've never really talked about this, but working at a real job, like for like an 00:13:55.200 --> 00:14:01.839 actual real clothing company, I mean, we are, but I would imagine it doesn't come 00:13:58.880 --> 00:14:06.079 up much that you're sort of like having regular meetings 00:14:03.600 --> 00:14:09.760 with the customer kind of thing, right? Like is it a weird dynamic that we have 00:14:09.120 --> 00:14:15.680 here? >> It's a different dynamic, but apparel is 00:14:13.680 --> 00:14:18.160 always pretty personal. It always gets pulled into like what you like and what 00:14:17.600 --> 00:14:22.000 you wear >> cuz I feel like such a sometimes when I'm like, 00:14:21.360 --> 00:14:25.360 >> "No, >> this and this and this and also this." 00:14:24.720 --> 00:14:30.480 >> No, no, it's >> I mean, you're not like there are people 00:14:28.160 --> 00:14:32.959 that are very mean when they say it, so you're not mean when you say it. 00:14:31.600 --> 00:14:35.680 >> Oh, okay. Cool. >> Yeah, constructive criticism is always appreciated. 00:14:35.360 --> 00:14:41.199 >> Yeah. >> Why don't we constructively criticize why we never managed to make a wallet? 00:14:39.760 --> 00:14:45.199 Matthew, this was your project. >> Oh, yes. Uh, these are little like 00:14:43.360 --> 00:14:49.199 folder wallets. Um, >> have you been dailying this one? 00:14:46.959 --> 00:14:51.519 >> Uh, no. That's my X's. >> You took it back. I mean, it looks well 00:14:50.959 --> 00:14:55.519 used. >> Yeah. I >> You took it. >> We need it for the video, so I asked for 00:14:54.560 --> 00:15:00.240 it back. [laughter] >> Really? >> Yeah. This is the one I daily. Um, yeah. 00:14:58.560 --> 00:15:03.040 It's It's pretty cool. It's like supposed to be um like the Windows 00:15:01.600 --> 00:15:06.720 folder uh Mac folder. >> I'm still hung up on that you got in touch with your ex to get this wallet 00:15:06.160 --> 00:15:11.040 bag. >> Yeah, it's for the video, you know. Uh do we want to talk about why these 00:15:09.920 --> 00:15:15.920 didn't happen? >> Uh sure we can. I I [clears throat] I 00:15:13.760 --> 00:15:19.760 think after we came up with the idea, we found out that there was someone already 00:15:17.279 --> 00:15:22.959 doing it, so we didn't want to seem like we were ripping somebody off. 00:15:21.040 --> 00:15:26.720 >> Yeah, but I like our version better. >> Sometimes products fail because the team 00:15:25.120 --> 00:15:31.199 can't find a practical way to bring them to market. Sometimes products fail 00:15:29.199 --> 00:15:34.720 because they were a really stupid idea in the first place. This is this one on 00:15:33.920 --> 00:15:41.519 me? I think so. >> I was on Matt leave when this happened. So, >> it was it was a minus idea, 00:15:38.560 --> 00:15:46.639 >> right? Yeah. Okay. On the surface, okay, not that crazy. I had just started 00:15:43.920 --> 00:15:49.519 regularly gaming on a PC handheld and it's not always practical to carry 00:15:47.839 --> 00:15:53.839 around a backpack or like a sling with you. So, I had this idea of like, okay, 00:15:51.839 --> 00:15:58.000 what if I had a hoodie that had a game console pocket? Now, initial idea was 00:15:56.320 --> 00:16:01.680 like it could slide in back here or something, but then if you're like 00:15:59.920 --> 00:16:05.120 riding the bus or sitting on an airplane and you have a game console in the small 00:16:03.120 --> 00:16:10.480 ear back, I think most people would not like that. So, this I'm blaming Matthew 00:16:08.399 --> 00:16:13.600 for came up with the idea of we could put the pocket on the front. Huh. Not 00:16:12.880 --> 00:16:21.911 bad. >> Yeah, until you said. >> And then I Well, okay. Yeah, you kind of 00:16:18.480 --> 00:16:21.911 ruined the punch line. [laughter] 00:16:22.480 --> 00:16:27.839 >> But let's say if I was more of the feminine persuasion, I would have ended 00:16:26.160 --> 00:16:32.560 up with an inverted nipple just now because it just punched me in the chest. 00:16:31.360 --> 00:16:38.720 >> So yeah, why would you say this one never made it to market? >> Functionalitywise 00:16:36.720 --> 00:16:47.360 wasn't very good. One of the other challenges we have with pocket being 00:16:42.560 --> 00:16:50.560 placed in the midrift area is getting 00:16:47.360 --> 00:16:53.519 the right spot on different body sizes. 00:16:50.560 --> 00:16:57.360 And as you all know, most people have torso lengths that are different. 00:16:55.680 --> 00:17:02.160 >> Some people are shorter, some people are longer, which means where the pocket 00:16:59.839 --> 00:17:05.199 sits on their body can be good or bad, >> right? So, it could like end up punching 00:17:03.519 --> 00:17:08.079 some people in the bottom of the rib and some people right in the nipple and some 00:17:07.039 --> 00:17:11.360 people like in the [music] neck potentially if we don't get the pocket placement just right. 00:17:10.799 --> 00:17:15.760 >> Yes. >> Let's pivot from the ones that I sucked at. >> I don't like where that's going. 00:17:14.911 --> 00:17:23.039 [laughter] >> I know. >> It was a good idea. We wanted to make a 00:17:20.959 --> 00:17:26.319 super premium hoodie. I think this was intended to be the very first luxe 00:17:25.360 --> 00:17:31.200 product, right? >> I think so. >> It's a cashmere lined of some sort. 00:17:29.440 --> 00:17:37.600 >> It's cotton cashmere blend, >> right? It manages to be so soft without 00:17:34.160 --> 00:17:40.320 having that like oh too warm of like a 00:17:37.600 --> 00:17:46.960 synthetic uh fleece kind of thing and like little details the golden zip the 00:17:44.000 --> 00:17:50.400 little LTS on the drop cords. It was actually never intended for public 00:17:48.559 --> 00:17:54.720 consumption because we thought the price would be just completely unpalatable. Uh 00:17:52.880 --> 00:17:57.520 what would retail on this be? >> Oh, I can't remember. It 00:17:56.080 --> 00:18:02.880 >> was like a couple hundred or something like that. >> Yeah, probably highunds. So, we had 00:18:00.480 --> 00:18:06.799 intended to do it just for staff with like your your subscriber number, like 00:18:04.720 --> 00:18:10.080 we've done internal products before, like a couple of times. Uh, your 00:18:08.960 --> 00:18:16.480 subscriber number is how many subscribers the channel had on your start day. The point is, we couldn't get 00:18:14.400 --> 00:18:19.039 the fit right. How many samples we end up doing in this? Eight. 00:18:17.440 --> 00:18:22.480 >> This one's eight. Yeah. >> How does sampling typically work? 00:18:20.880 --> 00:18:26.640 >> At an average company, you'd probably want to be doing two to three samples. 00:18:24.480 --> 00:18:30.480 >> Mhm. And they do that for free or >> It depends on the vendor. Many vendors 00:18:29.200 --> 00:18:36.160 will do it for free if you [music] work for them for a long time and your developments aren't super complicated. 00:18:34.080 --> 00:18:38.160 Once you start sampling eight samples, they start to charge you. 00:18:37.440 --> 00:18:42.720 >> Right. Right. >> And how much would a sample of something like this cost? 00:18:41.120 --> 00:18:47.679 >> 300 probably. >> So, it's a funny thing. Um, I actually 00:18:45.679 --> 00:18:51.520 end up wearing a lot of our samples in the longer term. You might have noticed 00:18:49.360 --> 00:18:54.720 that my phone doesn't actually go into this pocket on my cargo shorts. That's 00:18:53.280 --> 00:18:58.160 cuz this is an early sample of this color where the pockets taper for some 00:18:56.640 --> 00:19:02.320 reason. You'd be amazed how much a little detail can change the way a 00:18:59.919 --> 00:19:05.840 garment fits and feels. Like this one started with just the same block as I 00:19:04.480 --> 00:19:10.240 think our stealth [music] hoodie way back in the day. >> Yeah, that makes sense. 00:19:07.919 --> 00:19:14.720 >> But it never fit right because >> this is a heavier weight material. So, 00:19:12.640 --> 00:19:20.000 it needs to have a looser fit to function properly. Back in 2022, we 00:19:17.280 --> 00:19:24.480 didn't want that. So, it was never going to work with this fabric and that fit. I 00:19:22.160 --> 00:19:26.720 think now with like super soft fit and the way we're moving, we could probably 00:19:26.240 --> 00:19:31.039 do it. But >> do you think we could do this again? I mean, we've learned a lot. Like, we 00:19:29.520 --> 00:19:34.160 wouldn't try to make it like this again. >> Yes. Oh, yeah. I know we could do it. 00:19:32.799 --> 00:19:38.400 >> Let's talk about one that's more of a Tatiana project. This was What did we 00:19:37.440 --> 00:19:42.943 call this? >> RGB woolen hoodie jacket. 00:19:41.120 --> 00:19:45.919 >> We're so good at product naming. [snorts and laughter] 00:19:44.160 --> 00:19:49.280 >> Marketing team takes it over. We have this long drawn out name that's very 00:19:47.760 --> 00:19:54.480 technical and they're just like, "We're going to call it RGB hoodie." They're like, "Okay, 00:19:51.360 --> 00:19:56.799 >> this thing is super cool. Way cooler 00:19:54.480 --> 00:20:01.039 than you probably realize. It's like a like a wool outer layer and then it has 00:19:59.679 --> 00:20:06.320 what do you what do you call it?" >> Yeah. Like reflective dots that are built in in order to give it that woolen 00:20:04.960 --> 00:20:09.840 RGB rainbow effect. >> Yeah. It kind of looks like a trout. 00:20:08.080 --> 00:20:13.280 >> Yeah. Like a rainbow trout. >> Yeah. Yeah. Exactly. Like can you see it 00:20:11.760 --> 00:20:18.880 at all in the A- roll? So depending on how the light catches it, it either just 00:20:15.440 --> 00:20:22.640 looks like kind of a nice clean looking 00:20:18.880 --> 00:20:25.360 jacket or it's like damn like it's Oh, 00:20:22.640 --> 00:20:28.720 it's so cool. And we had a hat, too. And you will never buy one. 00:20:26.799 --> 00:20:32.400 >> Exactly. The reason why is because unfortunately once you wash it, it 00:20:30.559 --> 00:20:36.320 starts to peel away where you can actually see it come apart. So 00:20:34.159 --> 00:20:40.400 unfortunately it has a terrible effect and uh the adhesive that they use is not 00:20:38.480 --> 00:20:43.679 good. So, it's not something that we would develop until we can get a 00:20:42.240 --> 00:20:47.520 supplier who's able to get us something that is machine washable. 00:20:45.600 --> 00:20:50.640 >> Yeah. Never say never for this. We just need a mill that can do it a little 00:20:50.000 --> 00:20:54.880 better. >> Yeah. Oh, I'd love to make this one. I 00:20:53.520 --> 00:21:01.280 think this would be just killer. >> Yeah, I think so, too. >> Now, let's talk about a product that I 00:20:58.640 --> 00:21:05.919 was really excited about until I saw the first sample of it. Uh, this product 00:21:03.840 --> 00:21:10.320 came about by accident. I was showing Lionus a 3D render of a different design 00:21:08.320 --> 00:21:14.000 and then I had like the outlines turned on so you can see I wanted to show the 00:21:12.159 --> 00:21:18.574 different design details more clearly. He saw it as like cell shading and was 00:21:16.080 --> 00:21:21.200 just like hey I want to cell shade [music] jacket 00:21:19.440 --> 00:21:23.280 >> so that's what we tried to do with this. >> It's a nice jacket. 00:21:22.559 --> 00:21:28.080 >> It is. >> Why did we kill it again? >> I think maybe cuz you didn't maybe the 00:21:26.000 --> 00:21:32.320 cell shading effect wasn't as cell shade. >> Oh yeah. It doesn't look cell shady at 00:21:30.080 --> 00:21:34.880 all. The arm holes also suck. So we would have to do some work on that. 00:21:33.520 --> 00:21:38.799 We'll let you guys be the judge. Maybe we should resurrect this one cuz I think 00:21:36.720 --> 00:21:41.440 Alamade could probably fix the arm holes in like a sample or two 00:21:40.080 --> 00:21:46.640 >> and then we can buy new fabric. >> When I was looking at cell shading, I was also looking at different fabrics 00:21:45.120 --> 00:21:50.960 that we could potentially use. So, what's cool about some of these knits is 00:21:48.480 --> 00:21:53.200 that it actually will show the different colors as you move. 00:21:52.400 --> 00:21:57.679 >> So, you would have that. >> That's cool. I want to do something with that. What's this for? 00:21:55.760 --> 00:22:00.720 >> A lot of people will use it for sportsware in order to have that 00:21:59.120 --> 00:22:04.320 increased vent. So maybe you'd want to have it as a panel in the back in order 00:22:02.320 --> 00:22:07.520 to have increased breathability, but you could also use it to get that 00:22:05.679 --> 00:22:09.600 cell-shaded effect because as you move, you're going to see a little bit more of 00:22:08.720 --> 00:22:14.640 that color. >> Sometimes we set out to make a garment 00:22:12.080 --> 00:22:18.000 and then we find a material for it. Other times we find a really cool 00:22:16.159 --> 00:22:23.120 material and we're like, "Oh, we should use that." Why don't we talk about 00:22:19.360 --> 00:22:25.760 backpacks? You all know the OG backpack. 00:22:23.120 --> 00:22:31.039 This is the WAN variant. You all know the commuter backpack, but what about 00:22:29.200 --> 00:22:33.360 mini OG backpack? >> Look at it from this angle. They look 00:22:32.320 --> 00:22:39.760 both look the same size, >> right? From here. >> Yeah, you've skipped to why we didn't 00:22:37.120 --> 00:22:43.919 bother making it. [laughter] There were a couple of innovations over 00:22:41.679 --> 00:22:48.080 the original backpack. The total carry capacity is surprisingly similar, but 00:22:46.159 --> 00:22:53.200 because we moved the water bottle holder to the outside, you end up with a a 00:22:50.640 --> 00:22:57.840 smaller overall bag. It has kind of all the same features, same ID. You know, 00:22:55.679 --> 00:23:00.480 obviously some of the pockets are a little bit smaller. Why did we 00:22:59.520 --> 00:23:05.919 ultimately not do it? >> Once we had the commuter backpack, it 00:23:03.039 --> 00:23:11.360 was hard for us to find a reason to have a bag that was both like larger and 00:23:09.120 --> 00:23:14.000 carried everything and smaller and looked sleeker. It was kind of neither 00:23:13.039 --> 00:23:18.400 here nor there. >> This is why the engineering team kind of 00:23:16.159 --> 00:23:21.919 has it easy. you know, [laughter] screwdriver. You don't need to worry 00:23:19.840 --> 00:23:25.200 about it being tumblerable. >> Yeah. Not not tumble dryable. 00:23:23.520 --> 00:23:29.120 >> Yeah. Don't Don't do that. But what you should do is pick up one of our new 00:23:26.720 --> 00:23:33.679 Prismagic transparent colored multi-bit ratcheting screwdrivers for 20% off 00:23:31.039 --> 00:23:35.600 courtesy of YouTube at the link down below. 00:23:34.400 --> 00:23:39.760 >> And you can get whatever the next company's offering after this segue to 00:23:37.440 --> 00:23:43.280 our sponsor, Vessie. Fun fact about Vancouver. When we hit the holiday 00:23:41.440 --> 00:23:48.720 season, we no longer need to watch the weather forecast. We know what to 00:23:45.120 --> 00:23:51.200 expect. Rain. rain, heavy winds, and 00:23:48.720 --> 00:23:55.360 more rain. 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