1 00:00:00,160 --> 00:00:06,799 Making stuff is really hard. Exhibit A, 2 00:00:03,520 --> 00:00:09,040 exhibit B, exhibit C, the screwdriver 3 00:00:06,799 --> 00:00:13,360 that took us three years to make, and then the clear version of it that took 4 00:00:10,800 --> 00:00:18,160 us another 2 years. And believe it or not, those are the success stories. Want 5 00:00:16,160 --> 00:00:22,400 to see some failures? Well, YouTube Shopping sponsored this video today for 6 00:00:20,560 --> 00:00:28,160 us to show off some of our failed products and to give you an opportunity 7 00:00:24,800 --> 00:00:30,160 to buy one of our new Prismagic colored 8 00:00:28,160 --> 00:00:34,480 collection of colored transparent screwdrivers for 20% off using the 9 00:00:32,800 --> 00:00:38,640 YouTube shopping feature down below. But move fast because the promo is only on 10 00:00:36,399 --> 00:00:43,200 for 5 days. This is going to be a lot of fun for the LT fans and probably [music] 11 00:00:40,640 --> 00:00:46,239 even more fun for the hate watchers. Hi guys. Because we have tried to make 12 00:00:44,879 --> 00:00:52,000 pretty much [music] everything from wallets to cashmere hoodies to DIY 13 00:00:48,879 --> 00:00:54,239 acoustic paneling to even a fully tinker 14 00:00:52,000 --> 00:00:59,120 friendly gaming mouse that got so far into development that we bought tens of 15 00:00:56,160 --> 00:01:05,280 thousands of dollars worth of mouse IC's and then just never used them. Anyone 16 00:01:02,960 --> 00:01:08,000 want to buy some mouse processors? Anyone? 17 00:01:07,200 --> 00:01:12,880 Buler. >> Well, Lennis, all I got for you is a segue to our sponsor, 18 00:01:11,200 --> 00:01:18,640 >> Delta Hub. They're heating things up with a hot new drop, the LTT edition 19 00:01:15,280 --> 00:01:20,159 CarPog 2.0. It's got a magnetic strap 20 00:01:18,640 --> 00:01:24,320 that keeps it locked to your wrist, and the perforated pads can help cool down 21 00:01:22,000 --> 00:01:30,360 even the sweatiest of wrists. Get an automatic 15% discount using our link 22 00:01:27,040 --> 00:01:30,360 down below. 23 00:01:34,321 --> 00:01:40,000 [music] For those who haven't met them, this is 24 00:01:38,159 --> 00:01:45,119 Tynan, Tom, and Kyle from the engineering team. And this is one of the 25 00:01:42,479 --> 00:01:52,079 stupidest projects that we ever began work on and also did four iterations of. 26 00:01:49,520 --> 00:01:58,556 In fairness to me, it was at the peak of the RGB craze and an RGB welcome mat for 27 00:01:56,560 --> 00:02:03,920 the door of the discerning gamer [laughter] is not the dumbest RGB item idea that 28 00:02:01,680 --> 00:02:07,360 I've ever come up with. However, as dumb as the idea was, I think the design 29 00:02:05,840 --> 00:02:14,080 might be even worse. Kyle, you want to walk us through this? I feel like I have to frame the backstory of this before 30 00:02:11,440 --> 00:02:19,599 explaining what it does. Lionus's exact instructions were I want to stand on it 31 00:02:16,720 --> 00:02:21,520 and it lights up with RGB. That was all the instruction I got. 32 00:02:20,800 --> 00:02:27,120 >> No, no, >> that was all the instruction I got. >> I wanted the battery life to be so good 33 00:02:25,280 --> 00:02:31,599 that you didn't have to like deal with it very often. I wanted it to be smart 34 00:02:29,120 --> 00:02:37,360 home connectable. I wanted the RGB to be addressable. And in a perfect world, I 35 00:02:34,160 --> 00:02:39,599 wanted it to solar charge. What Lidus is 36 00:02:37,360 --> 00:02:45,360 glossing over is the fact that these instructions came on consecutive 37 00:02:42,080 --> 00:02:48,480 iterations. This prototype was the start 38 00:02:45,360 --> 00:02:51,040 of our fail fast mentality because 39 00:02:48,480 --> 00:02:57,120 Lionus needs something physical in order to roast or bring out his ideas to say 40 00:02:54,080 --> 00:02:59,440 it [music] more um [laughter] nicely. 41 00:02:57,120 --> 00:03:04,800 All I remember is that it had to be this thick so that we could put giant 42 00:03:01,599 --> 00:03:06,640 batteries in it and it was going to cost 43 00:03:04,800 --> 00:03:11,519 like $250. >> It had to be that tall because Hall 44 00:03:08,800 --> 00:03:16,159 effect needs space to spring. But the second prototypes changed from I need to 45 00:03:13,519 --> 00:03:18,560 stand on it to I need to approach it and it needs to light up. 46 00:03:17,040 --> 00:03:23,599 >> Oh yeah, I forgot about that one. >> Yes, I did it because I had to then 47 00:03:21,280 --> 00:03:26,480 re-engineer it to have LAR. >> I don't think there's any point talking 48 00:03:24,959 --> 00:03:30,720 about this anymore than we already have. Clearly stupid. Glad it never got made. 49 00:03:28,560 --> 00:03:37,680 Keeping with our theme of RGB items that everyone, absolutely everyone needs, 50 00:03:34,720 --> 00:03:43,519 the staff of hydration. Okay, it doesn't look like much right now, but think of 51 00:03:39,920 --> 00:03:46,000 the vision of this. Okay, an RGB water 52 00:03:43,519 --> 00:03:50,319 bottle with wireless induction charging at the bottom. So, you just put it on 53 00:03:47,519 --> 00:03:56,879 your coaster to charge it up. Okay, RGB lighting here and here. and and a 54 00:03:54,080 --> 00:04:01,760 modular system where you could actually have the RGB power interface integrated 55 00:03:59,599 --> 00:04:08,560 into the threads and you could create a dual male threaded middle piece. So you 56 00:04:04,319 --> 00:04:11,840 could create a modular hydration staff 57 00:04:08,560 --> 00:04:14,000 all somewhat insulated. If we could have 58 00:04:11,840 --> 00:04:18,479 created such a product, I think we could have sold it pretty well. But it turns 59 00:04:15,840 --> 00:04:22,400 out that due to patents and also it being kind of stupid, it was not 60 00:04:20,720 --> 00:04:28,800 possible. Any other gaps you guys want to fill in here? >> This project just somehow keeps coming 61 00:04:25,759 --> 00:04:31,360 back to haunt me. I more inherited this 62 00:04:28,800 --> 00:04:37,280 this project from Kyle cuz he actually designed a [music] PCB for this project. 63 00:04:35,120 --> 00:04:41,199 Originally, the PCB was supposed to be in the lid and it was supposed to 64 00:04:38,720 --> 00:04:46,080 measure like the water level, right? >> Yeah. Now you actually so to give some 65 00:04:42,880 --> 00:04:48,000 history of what Tom inherited originally 66 00:04:46,080 --> 00:04:51,600 we're going to put the the actual RGB inside the lid and have it compatible 67 00:04:50,160 --> 00:04:55,919 with all our water bottles but that was either too fire for liners or too fire 68 00:04:53,520 --> 00:05:00,479 for patents and we had to change it. >> It was the latter. Moving on to another 69 00:04:58,000 --> 00:05:06,240 colossal waste of engineering's time. Our customizable gaming mouse. Okay, 70 00:05:03,840 --> 00:05:12,080 again in fairness to me the vision for this was pretty cool. replaceable 71 00:05:09,120 --> 00:05:16,639 switches, user customizable firmware. I wanted a power outlet on board so you 72 00:05:14,880 --> 00:05:20,160 could like add lighting or you could add a fan. No, no, you you got to remember 73 00:05:18,880 --> 00:05:25,680 >> Yeah. Yeah. Okay. I >> Yep. A power output. We wanted to build 74 00:05:22,320 --> 00:05:27,440 like a modular kind of sled for it so 75 00:05:25,680 --> 00:05:31,280 that you could put your own ergonomics on top of it that would allow you to 76 00:05:29,280 --> 00:05:35,759 make it, you know, right-handed or southpaw or whatever you want it to be. 77 00:05:33,600 --> 00:05:40,160 Did we throw around the idea of selling just the PCB as a kit and you could use 78 00:05:38,000 --> 00:05:42,720 your own mouse that you like but had newer mouse sensors? 79 00:05:41,360 --> 00:05:48,639 >> I think we determined that that was impossible and the idea was that we'd 80 00:05:45,199 --> 00:05:51,280 use our IC and upgraded sensor [music] 81 00:05:48,639 --> 00:05:52,800 to build boards that would go in your old favorite mouse. 82 00:05:52,320 --> 00:05:59,360 >> Yeah. >> How close did we get on this? >> Well, we got close enough that we bought 83 00:05:56,800 --> 00:06:04,000 about $100,000 worth of IC's cuz we saw that the market was uh about to go crazy 84 00:06:01,440 --> 00:06:07,840 and then um Oh yeah, we were doing all this during the COVID crisis. There was 85 00:06:05,919 --> 00:06:11,389 no silicon chips. So we knew that the lead time was going to be 52 weeks and 86 00:06:09,600 --> 00:06:15,919 we had planned a 52 week development [music] cycle. So they were going to 87 00:06:12,800 --> 00:06:21,440 coincide really good. So we put the 88 00:06:15,919 --> 00:06:24,240 order in for the MCUs and uh the power 89 00:06:21,440 --> 00:06:30,479 management IC's that we needed which we're trying to sell um to reclaim 90 00:06:26,800 --> 00:06:32,240 some of the lost money. But in theory, 91 00:06:30,479 --> 00:06:37,600 it would have worked really well had we released the product. Um, but now we're 92 00:06:34,560 --> 00:06:39,120 just sitting on boxes of IC's. 93 00:06:37,600 --> 00:06:42,880 >> What ultimately killed it? >> Time, molding, complexity. We were 94 00:06:41,199 --> 00:06:47,600 planning on trying to do a bunch of different sizes of grips and 95 00:06:45,280 --> 00:06:52,720 right-handed and southpaw with a bunch of customization. And yeah, it just 96 00:06:50,720 --> 00:06:56,080 priorities as well. We had other priorities and then by [music] the time 97 00:06:54,319 --> 00:07:02,000 it became relevant, other companies were doing the same thing. There's no question that the overlap with our 98 00:06:58,479 --> 00:07:04,400 audience would have been great, but 99 00:07:02,000 --> 00:07:09,199 timing in the market, timing of the production, anyone want to buy some 100 00:07:07,120 --> 00:07:13,599 mouse parts? Our next one is a product that's actually finally coming, too. In 101 00:07:10,960 --> 00:07:16,400 fact, we finally got our bit case, which uh Oh, yeah. No, it doesn't have the 102 00:07:14,800 --> 00:07:20,400 same thing as the other one. This was removable at one point, kind of like our 103 00:07:17,919 --> 00:07:23,199 precision screwdriver set. The point is it has a little keyring thing on the 104 00:07:21,919 --> 00:07:28,080 back so you can put one of our magnetic cable management things on it and then you can magnetically stick your bits to 105 00:07:26,639 --> 00:07:32,479 wherever it is that you want to put them. And we have new posy drive bits to 106 00:07:30,400 --> 00:07:35,840 go inside them. But that's not what we're here to talk about. We're here to 107 00:07:34,080 --> 00:07:38,319 talk about failures. >> Ah yes. 108 00:07:37,120 --> 00:07:43,599 >> Oh my lord. >> How about the our heaviest failure all 109 00:07:41,680 --> 00:07:47,360 metal key cap? This one bounced around a fair bit too. It was both design and us. 110 00:07:46,000 --> 00:07:51,840 At one point we were thinking about taking the zinc [music] housings that we 111 00:07:49,520 --> 00:07:56,479 have and trying to cast them into this. >> For context, um there was a failed 112 00:07:54,319 --> 00:07:59,599 production run from our first 100,000 screwdrivers [music] 113 00:07:57,440 --> 00:08:03,840 of the zinc housings for the ratchet. We are the proud owners of all of that zinc 114 00:08:01,680 --> 00:08:07,599 scrap metal. Now, turns out we could not make cast key caps out of them for 115 00:08:05,680 --> 00:08:11,680 reasons. Would have been way more expensive and way harder to deal with. 116 00:08:10,080 --> 00:08:16,319 This was even out of billet aluminum and it was still a nightmare. [music] and also very difficult to ship a giant 117 00:08:15,039 --> 00:08:20,319 block of aluminum, >> especially without it being scuffed or 118 00:08:18,400 --> 00:08:25,360 damaged in any way. And you know that anyone who's buying a desk ornament uh 119 00:08:23,919 --> 00:08:31,120 is going to want it to be absolutely perfect. So what killed it? Shipping 120 00:08:28,240 --> 00:08:35,599 difficulty and complete lack of an addressable market that it was 121 00:08:33,519 --> 00:08:40,880 >> I mean we would have sold some. Now for another project that was in development 122 00:08:37,120 --> 00:08:44,399 for literal [music] years. The kind of 123 00:08:40,880 --> 00:08:46,399 DIYish acoustic panels, which in 124 00:08:44,399 --> 00:08:52,320 fairness to me [music] is actually a pretty neat idea and one that I had 125 00:08:48,720 --> 00:08:54,399 nothing to do with. Cool. Before we get 126 00:08:52,320 --> 00:08:58,000 to the later stages of it though, why don't we start at the beginning? The 127 00:08:56,080 --> 00:09:04,399 cool thing about it is that it was meant to be a flat pack that you would receive 128 00:09:01,279 --> 00:09:06,320 like this of these outer segments that 129 00:09:04,399 --> 00:09:10,399 would be put together with corner segments at various angles depending on 130 00:09:08,560 --> 00:09:14,720 what kind of geometric shape you wanted to form it into. Then all you got to do 131 00:09:12,240 --> 00:09:17,200 is head to Home Depot and just buy some kind of foam to put in it. 132 00:09:15,839 --> 00:09:21,760 >> And you get to choose whatever is local cuz shipping stuff like that's expensive 133 00:09:19,519 --> 00:09:23,961 >> and also just so wasteful. The other thing that makes it complicated is 134 00:09:22,959 --> 00:09:31,440 making them aesthetically pleasing. [music] So, we wanted to sit in between the just DIY jigsawed piece of sauna pan 135 00:09:28,880 --> 00:09:36,080 that's screwed into the wall and then the artisan freaking architectural 136 00:09:34,399 --> 00:09:39,600 acoustic paneling that you can buy for your cathedral or whatever. That is 137 00:09:38,080 --> 00:09:46,080 where the covers came in. And to talk about those, we're going to need Matthew [music] from the fashion team. Hey, 138 00:09:43,040 --> 00:09:48,560 there he is. This was one of our first, 139 00:09:46,080 --> 00:09:52,080 I think, collaborative projects between fashion and engineering. 140 00:09:50,080 --> 00:09:55,680 >> It was definitely an adventure of a project. There's was a lot of design 141 00:09:54,480 --> 00:10:02,000 constraints. Yeah, I guess they're constraints that challen challenges that 142 00:09:58,320 --> 00:10:03,920 I was given for um this project, but 143 00:10:02,000 --> 00:10:09,680 yeah, I think we basically wanted to also um sell a cover for the acoustic 144 00:10:07,040 --> 00:10:13,040 panels that's easy to like remove and put on in case we have like different 145 00:10:11,760 --> 00:10:19,200 stuff with like different colors, different graphics, so you can kind of easy for you guys to switch it around. 146 00:10:16,640 --> 00:10:23,040 We also wanted it to not be wrinkly. We also wanted to not cover up the back of 147 00:10:21,279 --> 00:10:28,959 this to make it easier to mount to the wall. We wanted manufacturing tolerances 148 00:10:25,440 --> 00:10:30,000 that were like spoton, otherwise 149 00:10:28,959 --> 00:10:34,640 >> entirely unreasonable. >> Yeah. Otherwise, it's not going to fit on perfectly. 150 00:10:32,640 --> 00:10:39,200 >> We essentially nailed it down to three shapes just due to the geometry we're 151 00:10:36,880 --> 00:10:42,320 working with. We had a hexagon, a diamond, [music] and then a triangle. 152 00:10:40,800 --> 00:10:46,000 And that you could tessillate a full plane if you wanted to and get enough 153 00:10:44,240 --> 00:10:49,040 customization that you could >> Come on. That's kind of cool, right? 154 00:10:47,802 --> 00:10:53,360 [music] We were trying to use as much regground material as possible because 155 00:10:51,120 --> 00:10:56,480 we didn't love the idea of just like shipping plastic all over the world, 156 00:10:55,279 --> 00:11:01,360 even if we weren't shipping the foam that went with it, >> like screwdrivers. >> Well, no. I mean, that's but that's 157 00:10:59,440 --> 00:11:04,320 something that has ongoing utility. This just I'd rather something like this was 158 00:11:03,200 --> 00:11:10,720 made of wood if it could be. >> Yeah. >> And we did explore that possibility. 159 00:11:08,399 --> 00:11:14,560 >> More expensive, less consistent, more likely to crack and break. Also, 160 00:11:12,560 --> 00:11:18,320 humidity [music] is a thing and shipping lumber in certain countries is very 161 00:11:16,320 --> 00:11:23,279 difficult. If we could have brought this to market at a reasonable price, 162 00:11:20,880 --> 00:11:25,120 >> dude, this would have been sick. Just looking at all the failed children. 163 00:11:24,482 --> 00:11:30,000 [laughter] >> It's five years of pentup pain that we're just bringing [music] back in. 164 00:11:28,560 --> 00:11:34,880 >> I think it's time for us to welcome the rest of the fashion team. >> Bye. 165 00:11:32,399 --> 00:11:40,399 >> Bye. >> Now it's time to revisit the trauma of 166 00:11:36,959 --> 00:11:44,279 another CW department. The fashion team. 167 00:11:40,399 --> 00:11:44,279 Welcome fashion team. 168 00:11:45,443 --> 00:11:51,440 >> [laughter] >> You guys can say stuff if you want or we 169 00:11:48,959 --> 00:11:57,200 can just jump right into the first fashion failure of the day. 170 00:11:55,920 --> 00:12:02,560 >> Socks and sandals. >> Just sandals. >> Just sandals. Yeah. 171 00:11:59,440 --> 00:12:04,560 >> Oh, well. Okay. Yes. We're making socks, 172 00:12:02,560 --> 00:12:06,320 which you do know I would have worn with these if we'd made them. 173 00:12:05,839 --> 00:12:13,839 >> Sure. >> Right. Okay. It is no secret that I became kind of known for the dad sandal 174 00:12:11,440 --> 00:12:17,600 with socks. So obviously I had some thoughts on things that could be 175 00:12:15,519 --> 00:12:20,000 improved. However, [music] we did run into some challenges trying to create a 176 00:12:19,440 --> 00:12:25,440 sandal. >> Yeah, developing footwear is a big 177 00:12:22,560 --> 00:12:29,839 investment upfront because you have to make molds. Then you have to make those 178 00:12:27,279 --> 00:12:34,959 molds for each size. There's like interior and exterior. [music] 179 00:12:31,839 --> 00:12:37,188 It's a huge upfront cost to get into 180 00:12:34,959 --> 00:12:41,680 something for potentially one product. [music] >> Right. So, the very first thing you say 181 00:12:39,440 --> 00:12:44,560 today is Lionus was too cheap and that's why we didn't make them. 182 00:12:42,639 --> 00:12:48,160 >> It's another way to say that. Yeah. >> Anywh who, with the shoes, we got as far 183 00:12:46,240 --> 00:12:52,639 as requesting some samples because I did have ideas about things that we could 184 00:12:50,000 --> 00:12:56,240 fix. Uh the usual failure points are right here where the Velcro strap fails 185 00:12:54,480 --> 00:13:00,480 over. The Velcro tends to be low quality. They can fail here. They can 186 00:12:58,240 --> 00:13:03,680 fail here. In an ideal world, we might have collaborated with Ekko to do a 187 00:13:02,000 --> 00:13:07,200 colorway or something. Matthew actually did up some designs for what something 188 00:13:05,519 --> 00:13:11,120 like that might look like. There's a version that uses [music] like magnetic 189 00:13:08,880 --> 00:13:15,279 fidlock buckles so that he doesn't have to keep ripping the velcro so they're 190 00:13:13,360 --> 00:13:18,560 like silent. You know, >> these are another Matthew innovation. 191 00:13:17,360 --> 00:13:23,600 Why don't we talk about our other attempts at a belt? >> First, we started with a vegan leather 192 00:13:21,760 --> 00:13:27,040 belt. Yep. Then we did a cow leather belt. 193 00:13:26,000 --> 00:13:30,880 >> That sucked, too. >> Then we tried a silicone belt, which is 194 00:13:29,200 --> 00:13:36,320 this one, the only sample that we have left. And it >> sucks. [laughter] 195 00:13:34,800 --> 00:13:40,639 So, we're kind of back at the drawing board. Both of the leather versions had 196 00:13:38,240 --> 00:13:43,760 like a ceiling on top. And when Lionus wore it for like a week or two, it 197 00:13:42,480 --> 00:13:49,200 started to crack, >> which is very common. Also happens on 198 00:13:46,800 --> 00:13:51,279 the belt that you normally wear. And it's just not something we've been able 199 00:13:50,399 --> 00:13:57,199 to solve for yet. >> This just occurred to me, and we've never really talked about this, but working at a real job, like for like an 200 00:13:55,200 --> 00:14:01,839 actual real clothing company, I mean, we are, but I would imagine it doesn't come 201 00:13:58,880 --> 00:14:06,079 up much that you're sort of like having regular meetings 202 00:14:03,600 --> 00:14:09,760 with the customer kind of thing, right? Like is it a weird dynamic that we have 203 00:14:09,120 --> 00:14:15,680 here? >> It's a different dynamic, but apparel is 204 00:14:13,680 --> 00:14:18,160 always pretty personal. It always gets pulled into like what you like and what 205 00:14:17,600 --> 00:14:22,000 you wear >> cuz I feel like such a sometimes when I'm like, 206 00:14:21,360 --> 00:14:25,360 >> "No, >> this and this and this and also this." 207 00:14:24,720 --> 00:14:30,480 >> No, no, it's >> I mean, you're not like there are people 208 00:14:28,160 --> 00:14:32,959 that are very mean when they say it, so you're not mean when you say it. 209 00:14:31,600 --> 00:14:35,680 >> Oh, okay. Cool. >> Yeah, constructive criticism is always appreciated. 210 00:14:35,360 --> 00:14:41,199 >> Yeah. >> Why don't we constructively criticize why we never managed to make a wallet? 211 00:14:39,760 --> 00:14:45,199 Matthew, this was your project. >> Oh, yes. Uh, these are little like 212 00:14:43,360 --> 00:14:49,199 folder wallets. Um, >> have you been dailying this one? 213 00:14:46,959 --> 00:14:51,519 >> Uh, no. That's my X's. >> You took it back. I mean, it looks well 214 00:14:50,959 --> 00:14:55,519 used. >> Yeah. I >> You took it. >> We need it for the video, so I asked for 215 00:14:54,560 --> 00:15:00,240 it back. [laughter] >> Really? >> Yeah. This is the one I daily. Um, yeah. 216 00:14:58,560 --> 00:15:03,040 It's It's pretty cool. It's like supposed to be um like the Windows 217 00:15:01,600 --> 00:15:06,720 folder uh Mac folder. >> I'm still hung up on that you got in touch with your ex to get this wallet 218 00:15:06,160 --> 00:15:11,040 bag. >> Yeah, it's for the video, you know. Uh do we want to talk about why these 219 00:15:09,920 --> 00:15:15,920 didn't happen? >> Uh sure we can. I I [clears throat] I 220 00:15:13,760 --> 00:15:19,760 think after we came up with the idea, we found out that there was someone already 221 00:15:17,279 --> 00:15:22,959 doing it, so we didn't want to seem like we were ripping somebody off. 222 00:15:21,040 --> 00:15:26,720 >> Yeah, but I like our version better. >> Sometimes products fail because the team 223 00:15:25,120 --> 00:15:31,199 can't find a practical way to bring them to market. Sometimes products fail 224 00:15:29,199 --> 00:15:34,720 because they were a really stupid idea in the first place. This is this one on 225 00:15:33,920 --> 00:15:41,519 me? I think so. >> I was on Matt leave when this happened. So, >> it was it was a minus idea, 226 00:15:38,560 --> 00:15:46,639 >> right? Yeah. Okay. On the surface, okay, not that crazy. I had just started 227 00:15:43,920 --> 00:15:49,519 regularly gaming on a PC handheld and it's not always practical to carry 228 00:15:47,839 --> 00:15:53,839 around a backpack or like a sling with you. So, I had this idea of like, okay, 229 00:15:51,839 --> 00:15:58,000 what if I had a hoodie that had a game console pocket? Now, initial idea was 230 00:15:56,320 --> 00:16:01,680 like it could slide in back here or something, but then if you're like 231 00:15:59,920 --> 00:16:05,120 riding the bus or sitting on an airplane and you have a game console in the small 232 00:16:03,120 --> 00:16:10,480 ear back, I think most people would not like that. So, this I'm blaming Matthew 233 00:16:08,399 --> 00:16:13,600 for came up with the idea of we could put the pocket on the front. Huh. Not 234 00:16:12,880 --> 00:16:21,911 bad. >> Yeah, until you said. >> And then I Well, okay. Yeah, you kind of 235 00:16:18,480 --> 00:16:21,911 ruined the punch line. [laughter] 236 00:16:22,480 --> 00:16:27,839 >> But let's say if I was more of the feminine persuasion, I would have ended 237 00:16:26,160 --> 00:16:32,560 up with an inverted nipple just now because it just punched me in the chest. 238 00:16:31,360 --> 00:16:38,720 >> So yeah, why would you say this one never made it to market? >> Functionalitywise 239 00:16:36,720 --> 00:16:47,360 wasn't very good. One of the other challenges we have with pocket being 240 00:16:42,560 --> 00:16:50,560 placed in the midrift area is getting 241 00:16:47,360 --> 00:16:53,519 the right spot on different body sizes. 242 00:16:50,560 --> 00:16:57,360 And as you all know, most people have torso lengths that are different. 243 00:16:55,680 --> 00:17:02,160 >> Some people are shorter, some people are longer, which means where the pocket 244 00:16:59,839 --> 00:17:05,199 sits on their body can be good or bad, >> right? So, it could like end up punching 245 00:17:03,519 --> 00:17:08,079 some people in the bottom of the rib and some people right in the nipple and some 246 00:17:07,039 --> 00:17:11,360 people like in the [music] neck potentially if we don't get the pocket placement just right. 247 00:17:10,799 --> 00:17:15,760 >> Yes. >> Let's pivot from the ones that I sucked at. >> I don't like where that's going. 248 00:17:14,911 --> 00:17:23,039 [laughter] >> I know. >> It was a good idea. We wanted to make a 249 00:17:20,959 --> 00:17:26,319 super premium hoodie. I think this was intended to be the very first luxe 250 00:17:25,360 --> 00:17:31,200 product, right? >> I think so. >> It's a cashmere lined of some sort. 251 00:17:29,440 --> 00:17:37,600 >> It's cotton cashmere blend, >> right? It manages to be so soft without 252 00:17:34,160 --> 00:17:40,320 having that like oh too warm of like a 253 00:17:37,600 --> 00:17:46,960 synthetic uh fleece kind of thing and like little details the golden zip the 254 00:17:44,000 --> 00:17:50,400 little LTS on the drop cords. It was actually never intended for public 255 00:17:48,559 --> 00:17:54,720 consumption because we thought the price would be just completely unpalatable. Uh 256 00:17:52,880 --> 00:17:57,520 what would retail on this be? >> Oh, I can't remember. It 257 00:17:56,080 --> 00:18:02,880 >> was like a couple hundred or something like that. >> Yeah, probably highunds. So, we had 258 00:18:00,480 --> 00:18:06,799 intended to do it just for staff with like your your subscriber number, like 259 00:18:04,720 --> 00:18:10,080 we've done internal products before, like a couple of times. Uh, your 260 00:18:08,960 --> 00:18:16,480 subscriber number is how many subscribers the channel had on your start day. The point is, we couldn't get 261 00:18:14,400 --> 00:18:19,039 the fit right. How many samples we end up doing in this? Eight. 262 00:18:17,440 --> 00:18:22,480 >> This one's eight. Yeah. >> How does sampling typically work? 263 00:18:20,880 --> 00:18:26,640 >> At an average company, you'd probably want to be doing two to three samples. 264 00:18:24,480 --> 00:18:30,480 >> Mhm. And they do that for free or >> It depends on the vendor. Many vendors 265 00:18:29,200 --> 00:18:36,160 will do it for free if you [music] work for them for a long time and your developments aren't super complicated. 266 00:18:34,080 --> 00:18:38,160 Once you start sampling eight samples, they start to charge you. 267 00:18:37,440 --> 00:18:42,720 >> Right. Right. >> And how much would a sample of something like this cost? 268 00:18:41,120 --> 00:18:47,679 >> 300 probably. >> So, it's a funny thing. Um, I actually 269 00:18:45,679 --> 00:18:51,520 end up wearing a lot of our samples in the longer term. You might have noticed 270 00:18:49,360 --> 00:18:54,720 that my phone doesn't actually go into this pocket on my cargo shorts. That's 271 00:18:53,280 --> 00:18:58,160 cuz this is an early sample of this color where the pockets taper for some 272 00:18:56,640 --> 00:19:02,320 reason. You'd be amazed how much a little detail can change the way a 273 00:18:59,919 --> 00:19:05,840 garment fits and feels. Like this one started with just the same block as I 274 00:19:04,480 --> 00:19:10,240 think our stealth [music] hoodie way back in the day. >> Yeah, that makes sense. 275 00:19:07,919 --> 00:19:14,720 >> But it never fit right because >> this is a heavier weight material. So, 276 00:19:12,640 --> 00:19:20,000 it needs to have a looser fit to function properly. Back in 2022, we 277 00:19:17,280 --> 00:19:24,480 didn't want that. So, it was never going to work with this fabric and that fit. I 278 00:19:22,160 --> 00:19:26,720 think now with like super soft fit and the way we're moving, we could probably 279 00:19:26,240 --> 00:19:31,039 do it. But >> do you think we could do this again? I mean, we've learned a lot. Like, we 280 00:19:29,520 --> 00:19:34,160 wouldn't try to make it like this again. >> Yes. Oh, yeah. I know we could do it. 281 00:19:32,799 --> 00:19:38,400 >> Let's talk about one that's more of a Tatiana project. This was What did we 282 00:19:37,440 --> 00:19:42,943 call this? >> RGB woolen hoodie jacket. 283 00:19:41,120 --> 00:19:45,919 >> We're so good at product naming. [snorts and laughter] 284 00:19:44,160 --> 00:19:49,280 >> Marketing team takes it over. We have this long drawn out name that's very 285 00:19:47,760 --> 00:19:54,480 technical and they're just like, "We're going to call it RGB hoodie." They're like, "Okay, 286 00:19:51,360 --> 00:19:56,799 >> this thing is super cool. Way cooler 287 00:19:54,480 --> 00:20:01,039 than you probably realize. It's like a like a wool outer layer and then it has 288 00:19:59,679 --> 00:20:06,320 what do you what do you call it?" >> Yeah. Like reflective dots that are built in in order to give it that woolen 289 00:20:04,960 --> 00:20:09,840 RGB rainbow effect. >> Yeah. It kind of looks like a trout. 290 00:20:08,080 --> 00:20:13,280 >> Yeah. Like a rainbow trout. >> Yeah. Yeah. Exactly. Like can you see it 291 00:20:11,760 --> 00:20:18,880 at all in the A- roll? So depending on how the light catches it, it either just 292 00:20:15,440 --> 00:20:22,640 looks like kind of a nice clean looking 293 00:20:18,880 --> 00:20:25,360 jacket or it's like damn like it's Oh, 294 00:20:22,640 --> 00:20:28,720 it's so cool. And we had a hat, too. And you will never buy one. 295 00:20:26,799 --> 00:20:32,400 >> Exactly. The reason why is because unfortunately once you wash it, it 296 00:20:30,559 --> 00:20:36,320 starts to peel away where you can actually see it come apart. So 297 00:20:34,159 --> 00:20:40,400 unfortunately it has a terrible effect and uh the adhesive that they use is not 298 00:20:38,480 --> 00:20:43,679 good. So, it's not something that we would develop until we can get a 299 00:20:42,240 --> 00:20:47,520 supplier who's able to get us something that is machine washable. 300 00:20:45,600 --> 00:20:50,640 >> Yeah. Never say never for this. We just need a mill that can do it a little 301 00:20:50,000 --> 00:20:54,880 better. >> Yeah. Oh, I'd love to make this one. I 302 00:20:53,520 --> 00:21:01,280 think this would be just killer. >> Yeah, I think so, too. >> Now, let's talk about a product that I 303 00:20:58,640 --> 00:21:05,919 was really excited about until I saw the first sample of it. Uh, this product 304 00:21:03,840 --> 00:21:10,320 came about by accident. I was showing Lionus a 3D render of a different design 305 00:21:08,320 --> 00:21:14,000 and then I had like the outlines turned on so you can see I wanted to show the 306 00:21:12,159 --> 00:21:18,574 different design details more clearly. He saw it as like cell shading and was 307 00:21:16,080 --> 00:21:21,200 just like hey I want to cell shade [music] jacket 308 00:21:19,440 --> 00:21:23,280 >> so that's what we tried to do with this. >> It's a nice jacket. 309 00:21:22,559 --> 00:21:28,080 >> It is. >> Why did we kill it again? >> I think maybe cuz you didn't maybe the 310 00:21:26,000 --> 00:21:32,320 cell shading effect wasn't as cell shade. >> Oh yeah. It doesn't look cell shady at 311 00:21:30,080 --> 00:21:34,880 all. The arm holes also suck. So we would have to do some work on that. 312 00:21:33,520 --> 00:21:38,799 We'll let you guys be the judge. Maybe we should resurrect this one cuz I think 313 00:21:36,720 --> 00:21:41,440 Alamade could probably fix the arm holes in like a sample or two 314 00:21:40,080 --> 00:21:46,640 >> and then we can buy new fabric. >> When I was looking at cell shading, I was also looking at different fabrics 315 00:21:45,120 --> 00:21:50,960 that we could potentially use. So, what's cool about some of these knits is 316 00:21:48,480 --> 00:21:53,200 that it actually will show the different colors as you move. 317 00:21:52,400 --> 00:21:57,679 >> So, you would have that. >> That's cool. I want to do something with that. What's this for? 318 00:21:55,760 --> 00:22:00,720 >> A lot of people will use it for sportsware in order to have that 319 00:21:59,120 --> 00:22:04,320 increased vent. So maybe you'd want to have it as a panel in the back in order 320 00:22:02,320 --> 00:22:07,520 to have increased breathability, but you could also use it to get that 321 00:22:05,679 --> 00:22:09,600 cell-shaded effect because as you move, you're going to see a little bit more of 322 00:22:08,720 --> 00:22:14,640 that color. >> Sometimes we set out to make a garment 323 00:22:12,080 --> 00:22:18,000 and then we find a material for it. Other times we find a really cool 324 00:22:16,159 --> 00:22:23,120 material and we're like, "Oh, we should use that." Why don't we talk about 325 00:22:19,360 --> 00:22:25,760 backpacks? You all know the OG backpack. 326 00:22:23,120 --> 00:22:31,039 This is the WAN variant. You all know the commuter backpack, but what about 327 00:22:29,200 --> 00:22:33,360 mini OG backpack? >> Look at it from this angle. They look 328 00:22:32,320 --> 00:22:39,760 both look the same size, >> right? From here. >> Yeah, you've skipped to why we didn't 329 00:22:37,120 --> 00:22:43,919 bother making it. [laughter] There were a couple of innovations over 330 00:22:41,679 --> 00:22:48,080 the original backpack. The total carry capacity is surprisingly similar, but 331 00:22:46,159 --> 00:22:53,200 because we moved the water bottle holder to the outside, you end up with a a 332 00:22:50,640 --> 00:22:57,840 smaller overall bag. It has kind of all the same features, same ID. You know, 333 00:22:55,679 --> 00:23:00,480 obviously some of the pockets are a little bit smaller. Why did we 334 00:22:59,520 --> 00:23:05,919 ultimately not do it? >> Once we had the commuter backpack, it 335 00:23:03,039 --> 00:23:11,360 was hard for us to find a reason to have a bag that was both like larger and 336 00:23:09,120 --> 00:23:14,000 carried everything and smaller and looked sleeker. It was kind of neither 337 00:23:13,039 --> 00:23:18,400 here nor there. >> This is why the engineering team kind of 338 00:23:16,159 --> 00:23:21,919 has it easy. you know, [laughter] screwdriver. You don't need to worry 339 00:23:19,840 --> 00:23:25,200 about it being tumblerable. >> Yeah. Not not tumble dryable. 340 00:23:23,520 --> 00:23:29,120 >> Yeah. Don't Don't do that. But what you should do is pick up one of our new 341 00:23:26,720 --> 00:23:33,679 Prismagic transparent colored multi-bit ratcheting screwdrivers for 20% off 342 00:23:31,039 --> 00:23:35,600 courtesy of YouTube at the link down below. 343 00:23:34,400 --> 00:23:39,760 >> And you can get whatever the next company's offering after this segue to 344 00:23:37,440 --> 00:23:43,280 our sponsor, Vessie. Fun fact about Vancouver. When we hit the holiday 345 00:23:41,440 --> 00:23:48,720 season, we no longer need to watch the weather forecast. We know what to 346 00:23:45,120 --> 00:23:51,200 expect. 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Because if you just slap a logo or a picture on some crap 363 00:24:58,480 --> 00:25:01,840 product, it turns out it's not very