WEBVTT

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have you ever really noticed how sometimes a new product

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isn't really all that new this kind of thing has happened before and the funny

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thing is it's not like people don't notice just look at AMD with their

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pitcairn family of gpus back in 2012 through 2015. that was three whole

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generations of basically the same card under different names and it's not just

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AMD that pulls this rebranding and re-badging bs

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all the big players do it NVIDIA Intel

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you name it so why does it keep happening and why is AMD releasing a GPU

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for the third time again i think we have

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got the answer origin pc builds custom desktops and high performance laptops

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with free lifetime 24 7 tech support and they only use high-end components like

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samsung's 970 evo pro m.2 SSD visit

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origin pc today at the link below for a special promo

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okay so it's not like every product you buy is a straight re-release

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sometimes we get a high-end product in one generation

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rebadged as a mid-tier one in the next like the GeForce gtx 680 being rebranded

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as the gtx 770 with a mild clock speed

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bump and we also usually see a token price reduction to go along with that

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honestly no problem with that it's a good way to get rid of old stock and

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it's good value for the consumer win-win on the other hand when a product gets

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positioned the same way that it was during the previous generation

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a lot of negative press almost always comes along with it one need only look

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at last week's core i9 9980xe

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which Intel billed as two generations

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higher than the 7980xe that it replaced even though all

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they did was tune their existing chip so then if that's the case

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why does anybody do this i mean it's not

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free to launch a product it's actually more expensive than you'd probably think

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you have to pay for advertising with partner websites you've got to seed

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units to oems for validation you've got to jump through all the regulatory hoops

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involved in getting fcc certification and the like you've got to get your new

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upc and ean codes and if you've pushed clock speeds higher you might even need

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to design and manufacture a new cooler furthermore if you set aside i don't

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know let's be conservative and say 50 cards to go out to just the popular

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reviewers at a cost of two hundred dollars a pop that works out to ten

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thousand dollars all on its own but believe it or not that last point is

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actually where the advantages of rebranding shine through

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now very few media outlets re-review the

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same product that they already reviewed so new software driver features and

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performance improvements can end up buried under the wave of initial launch

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reviews so by making that product new

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again well you create an incentive to cover it

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again i mean we're not the only ones who are eager to cover new releases because

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our followers want to know about them this drives traffic for the media

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outlets channel or site and for that new

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product so a hot product release can easily generate millions of views which

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if we compare to advertising with a more

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traditional campaign lasting for a review cycle yields a savings of several

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times the cost so you could have millions of engaged eyeballs that are

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hyper interested in the product at half the cost of just a million

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it's an ad eyeballs seems like a no-brainer

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of course developing a derivative product of something that you already

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know works is appealing to the bean counters and the investors as well

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because it involves less risk well the r d budget is uh approximately three

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billion and this is the first one so if anyone would like to

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buy this it's three billion dollars i'm pretty sure that that's no lie there's a

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lot of r d tooling and financial dice

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rolling that makes any brand new product a really risky and therefore potentially

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costly endeavor i mean just ask Intel how their 10 nanometer processors are

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coming along you might not even get a product out of it now as consumers we've

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kind of just taken for granted that new processes just keep happening because

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even without moore's law apple and qualcomm have continued to improve

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generationally and then more to the point tweaking an existing design can result

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in not only better clock speeds but also better yields which further lowers cost

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as long as the performance is still good enough so that's another reason that it

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might be ideal to release something even when it wouldn't be financially viable

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to r d and all new chip or if whatever's in the pipeline is way behind schedule

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so the rx 590 seems to fit that description

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since this is our third time seeing this

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GPU and the clocks are a little bit higher than before so this kind of

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generational tweaking actually worked out great with AMD's second generation

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ryzen cpus but while ryzen's refresh had AMD coming

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into it from a position of relative strength polaris refresh again

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appears to be simply AMD's hand being forced because they

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know that NVIDIA's incoming mid-range GPU demands some kind of answer on the

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subject of NVIDIA more reasons for this whole behavior NVIDIA has a method of

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dominating news cycles in a way that AMD

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mercifully generally doesn't so do you remember how it took a while after the

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launch of their rtx cards for anyone to have envy link sli numbers

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i've actually had experience with NVIDIA going out of their way to make it

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difficult for reviewers to get multiple cards in time for launch sli coverage

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that way they get a news cycle for the announcement a new cycle for the unveil

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a news cycle for the pre-order a new cycle for their ridiculous unboxing

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embargo another for the performance review another for sli and then finally

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another one when rtx games actually finally show up

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so here's the thing why are we so mad about this

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well there's the element of time wasting i mean we all i mean the press in

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general reviewed the 7980xe

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and then we did it again when they called it something new this makes our

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lives more boring we'd rather cover stuff that's actually new but

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the more offensive thing about this practice of not naming products properly

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is that it confuses the customer and it gets worse we haven't even really

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touched on the practice of introducing cut down products that reuse an existing

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product's name both NVIDIA and AMD have engaged in this utterly deplorable

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practice in the last couple of product generations with the gtx 1063 gig which

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does not have the same grade of GPU as the 6 gig variant but just with half the

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RAM and AMD's more recent rx 580 2048 sp

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which isn't an rx 580 it's more like a

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clock boosted rx 570 so you might think

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well just don't sweat it Linus recycle your old numbers and call it a day but the

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issue is that we can't do that because a it would be wrong and b it's not always

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that simple so on our reviewer's guide for the rx 590 for example it's said in

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big bold letters AMD moved to 12 nanometer finfet which sounds lower than

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14 nanometer efficiency improvements maybe no

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so just like Intel refusing to provide a proper spec sheet that clarifies that

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their top tier chip throttles below its base clock in avx 512 workloads in fact

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to the same level as the predecessor

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AMD has put it on reviewers to dig up that the 12 nanometer they're boasting

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about is just global foundry's variation of samsung's 14 nanometer there's no

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transistor shrink so it's just the same die area for the same compute course but

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with higher clock stability and that would be fine if they weren't trying to

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pass it off as a new graphics card its suggested retail price of 280 bucks is

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pretty far out there when eight gig rx 580s can be seen for 60 to 80 less many

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because they're oc models with core clocks within 150 megahertz or so so i

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guess here's what we're saying some advice free of charge

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if you got nothing and all you want is some fresh coverage of your product

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be honest call it an rx 580 plus or rx 480 plus

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plus since we're on the subject and spend that launch budget on something

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else like i get the appeal of using a relaunch to reset your msrp that was

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eroded by gradually lower sales and promotions but i would make the argument

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that the only people that you're fooling with this new product at a higher price

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are really being taken advantage of now one thing AMD is doing right here is

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expanding the value proposition with a game bundle for buying an rx 590

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but i'm not sure if resident evil 2 hd the division 2 and devil may cry 5 is

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exactly a blockbuster lineup

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so this is the bottom line after the core i9 9980xe fiasco

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we just want to ask that manufacturers

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be more transparent about how they position and especially how they price

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these derivative products not only can proper positioning lead to better sales

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and sentiment it also leads to a happier pc gaming community

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oh and by the way if anyone wanted to know uh how the rx 590 performs it's

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fine uh it's a bit faster than the rx 580 which is about what you'd expect

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video description go check them out

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so thanks for watching guys dislike if the video sucked but if it was awesome

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hit that like button get subscribed or maybe consider checking out where to buy the stuff we featured in the video

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description again be clear rx 590 not a bad card

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just not new also linked in the description is our merch store which has cool shirts

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nope no i'm not wearing a melty t-shirt well it has cool shirts and our

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community forum which you should totally join