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Apple recently added a new action button to the iPhone and it made news not only

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because oh look Apple did something but because it marked a departure from the

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trend toward having as few physical buttons on phones as possible but why

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exactly have phone and car manufacturers been trying to get away from buttons in

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favor of doing everything through a touchscreen is it just a desire to have

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our products be as sleek and sexy as possible or is there more to it than

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that well it's true true that there is indeed a perception that having fewer

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buttons is a more slick design Choice

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the bigger consideration for phone makers is actually the old adage that

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form follows function regardless of whether this means more or fewer buttons

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for example power and volume buttons have stuck around on phones because

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consumers expect them to be there and they serve commonly used essential

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functions Apple's action button as well as a new camera control button are also

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changes that are reflective of how most people use phones the camera is now a

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core selling point and there are a huge number of functions people might want to

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access quickly with a dedicated button everything from the flashlight to silent

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mode to song recognition now of course we went a long time without having

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dedicated buttons for features like these so they're not strictly necessary

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I mean even the screen unlock button probably isn't necessary but because we

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use some of these functions so frequently an easy to access button

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makes some sense on the on the other hand there is clearly a limit with how

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many buttons you can put on what's supposed to be a very general purpose

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device without complicating the user experience not only that but having more

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buttons is actually technically challenging perhaps surprisingly the

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cutouts for the buttons in the frame of the phone can interfere with the phone's

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antenna metal buttons can actually weaken your signal and although this

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problem can be somewhat alleviated by using plastic buttons some phone makers

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will insist on using metal buttons in order to deliver for a more premium

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product now this doesn't mean there are no phones out there with additional

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buttons think trigger buttons on gaming phones or rugged phones on construction

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sites with dedicated buttons for the infrared camera but for Consumer grade

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phones even though Apple just added a couple of new buttons people in the

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industry expect the trend to continue to be towards a limited number of buttons

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especially as touchscreen and voice recognition technology continue to

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improve so don't expect phones of the future to once again look like

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blackberries okay but what about the other prominent space that the

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touchscreen has invaded the car we'll

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tell you whether buttons are going to keep disappearing in vehicles right

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definitely design pressure on cars to look Sleek especially if we're talking

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about electric vehicles even though EVS are pretty much just normal cars that

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run on batteries and instead of gas there's a consumer perception of EVS as

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a tech platform that needs to look Advanced due in large part to companies

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like Tesla and rivan but even with this design pressure there have been plenty

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of complaints from drivers about how touch controls are harder to navigate

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without taking their eyes off the road you can always reach down and feel a

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physical button or dial without looking at it but how exactly are you supposed

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to do that with a big flat touch screen where every part of it feels the same

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calling Dave no don't call no I wanted the wipers this is partly why some

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automakers like Toyota have kept multimedia and climate controls as

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physical buttons as they're two of the things we interact with most while

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driving in fact there's a conception among some in the Auto industry that the

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likes of Tesla and rivan have overshot The Sweet Spot of looking sleek and have

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moved into intimidating territory where the inside of the car is so minimalist

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with so few buttons that drivers may not want to deal with the learning curve so

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for now many car makers appear to be adopting a middle ground approach with

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keeping frequently touched controls as physical switches while continuing to

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move other functionality onto screens think for example about how radio preset

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buttons aren't much of a thing anymore because of how popular streaming music

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has become but do keep in mind there is actually a cultural element in play when

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it comes to design expectations for example there's actually less of an

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emphasis on physical switches in China which for a long time did not have much

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of a car buying middle class now they do and since many are buying cars for the

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first time in the smartphone era they're more amable to having controls on a

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phone like interface but regardless of exactly where you are in the world and

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what you're driving keep your eyes on the road I want you to live to tune into

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the next episode of Techquickie hey thanks for watching if you like this

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video check out our other video on how they make smartphone glass tougher than

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ordinary glass lots of punching I assume