{"video_id":"vwTDiLH6mqg","title":"Are Buttons Going Away…or Coming Back?","channel":"Techquickie","show":"Techquickie","published_at":"2025-05-04T14:58:16Z","duration_s":329,"segments":[{"start_s":0.12,"end_s":8.32,"text":"Apple recently added a new action button to the iPhone and it made news not only","speaker":null,"is_sponsor":0},{"start_s":5.56,"end_s":12.4,"text":"because oh look Apple did something but because it marked a departure from the","speaker":null,"is_sponsor":0},{"start_s":10.08,"end_s":18.199,"text":"trend toward having as few physical buttons on phones as possible but why","speaker":null,"is_sponsor":0},{"start_s":15.36,"end_s":22.24,"text":"exactly have phone and car manufacturers been trying to get away from buttons in","speaker":null,"is_sponsor":0},{"start_s":20.519,"end_s":26.72,"text":"favor of doing everything through a touchscreen is it just a desire to have","speaker":null,"is_sponsor":0},{"start_s":24.439,"end_s":30.679,"text":"our products be as sleek and sexy as possible or is there more to it than","speaker":null,"is_sponsor":0},{"start_s":29.039,"end_s":35.8,"text":"that well it's true true that there is indeed a perception that having fewer","speaker":null,"is_sponsor":0},{"start_s":32.719,"end_s":37.399,"text":"buttons is a more slick design Choice","speaker":null,"is_sponsor":0},{"start_s":35.8,"end_s":42.719,"text":"the bigger consideration for phone makers is actually the old adage that","speaker":null,"is_sponsor":0},{"start_s":40.36,"end_s":47.879,"text":"form follows function regardless of whether this means more or fewer buttons","speaker":null,"is_sponsor":0},{"start_s":45.48,"end_s":51.44,"text":"for example power and volume buttons have stuck around on phones because","speaker":null,"is_sponsor":0},{"start_s":49.559,"end_s":56.359,"text":"consumers expect them to be there and they serve commonly used essential","speaker":null,"is_sponsor":0},{"start_s":53.44,"end_s":60.84,"text":"functions Apple's action button as well as a new camera control button are also","speaker":null,"is_sponsor":0},{"start_s":58.64,"end_s":65.28,"text":"changes that are reflective of how most people use phones the camera is now a","speaker":null,"is_sponsor":0},{"start_s":63.28,"end_s":69.64,"text":"core selling point and there are a huge number of functions people might want to","speaker":null,"is_sponsor":0},{"start_s":67.08,"end_s":73.96,"text":"access quickly with a dedicated button everything from the flashlight to silent","speaker":null,"is_sponsor":0},{"start_s":71.64,"end_s":77.799,"text":"mode to song recognition now of course we went a long time without having","speaker":null,"is_sponsor":0},{"start_s":76.2,"end_s":82.28,"text":"dedicated buttons for features like these so they're not strictly necessary","speaker":null,"is_sponsor":0},{"start_s":80.36,"end_s":86.52,"text":"I mean even the screen unlock button probably isn't necessary but because we","speaker":null,"is_sponsor":0},{"start_s":84.799,"end_s":90.2,"text":"use some of these functions so frequently an easy to access button","speaker":null,"is_sponsor":0},{"start_s":88.6,"end_s":93.68,"text":"makes some sense on the on the other hand there is clearly a limit with how","speaker":null,"is_sponsor":0},{"start_s":92.28,"end_s":98.079,"text":"many buttons you can put on what's supposed to be a very general purpose","speaker":null,"is_sponsor":0},{"start_s":95.6,"end_s":101.84,"text":"device without complicating the user experience not only that but having more","speaker":null,"is_sponsor":0},{"start_s":100.28,"end_s":106.56,"text":"buttons is actually technically challenging perhaps surprisingly the","speaker":null,"is_sponsor":0},{"start_s":104.28,"end_s":110.88,"text":"cutouts for the buttons in the frame of the phone can interfere with the phone's","speaker":null,"is_sponsor":0},{"start_s":108.759,"end_s":114.719,"text":"antenna metal buttons can actually weaken your signal and although this","speaker":null,"is_sponsor":0},{"start_s":112.92,"end_s":119.159,"text":"problem can be somewhat alleviated by using plastic buttons some phone makers","speaker":null,"is_sponsor":0},{"start_s":117.079,"end_s":124.2,"text":"will insist on using metal buttons in order to deliver for a more premium","speaker":null,"is_sponsor":0},{"start_s":122.039,"end_s":128.2,"text":"product now this doesn't mean there are no phones out there with additional","speaker":null,"is_sponsor":0},{"start_s":125.96,"end_s":131.92,"text":"buttons think trigger buttons on gaming phones or rugged phones on construction","speaker":null,"is_sponsor":0},{"start_s":130.479,"end_s":135.959,"text":"sites with dedicated buttons for the infrared camera but for Consumer grade","speaker":null,"is_sponsor":0},{"start_s":133.92,"end_s":139.8,"text":"phones even though Apple just added a couple of new buttons people in the","speaker":null,"is_sponsor":0},{"start_s":137.56,"end_s":144.36,"text":"industry expect the trend to continue to be towards a limited number of buttons","speaker":null,"is_sponsor":0},{"start_s":142.76,"end_s":148.319,"text":"especially as touchscreen and voice recognition technology continue to","speaker":null,"is_sponsor":0},{"start_s":146.0,"end_s":152.12,"text":"improve so don't expect phones of the future to once again look like","speaker":null,"is_sponsor":0},{"start_s":150.36,"end_s":156.84,"text":"blackberries okay but what about the other prominent space that the","speaker":null,"is_sponsor":0},{"start_s":153.56,"end_s":157.959,"text":"touchscreen has invaded the car we'll","speaker":null,"is_sponsor":0},{"start_s":156.84,"end_s":161.72,"text":"tell you whether buttons are going to keep disappearing in vehicles right","speaker":null,"is_sponsor":1},{"start_s":159.84,"end_s":165.56,"text":"after we think the sponsor of this video delete me there are few things more","speaker":null,"is_sponsor":1},{"start_s":163.76,"end_s":169.64,"text":"valuable especially in this day and age than your own personal information so","speaker":null,"is_sponsor":1},{"start_s":167.8,"end_s":175.44,"text":"why are you standing by while data Brokers hand it out left and","speaker":null,"is_sponsor":1},{"start_s":172.08,"end_s":177.64,"text":"right come and get it instead seek help","speaker":null,"is_sponsor":1},{"start_s":175.44,"end_s":181.56,"text":"from the folks that delete me simply let them know the data you want removed such","speaker":null,"is_sponsor":1},{"start_s":179.519,"end_s":186.319,"text":"as emails and phone numbers and they'll scour the web to see to it that your","speaker":null,"is_sponsor":1},{"start_s":183.68,"end_s":189.56,"text":"info only ends up where you want it to and don't just think about yourself","speaker":null,"is_sponsor":1},{"start_s":187.799,"end_s":193.92,"text":"their family plans let you protect your loved ones too with a single admin","speaker":null,"is_sponsor":1},{"start_s":191.64,"end_s":197.92,"text":"dashboard and personalized data sheets so click our Link in the description and","speaker":null,"is_sponsor":1},{"start_s":195.44,"end_s":202.76,"text":"get 20% off a delete me data removal plan today similarly to phones there's","speaker":null,"is_sponsor":1},{"start_s":200.44,"end_s":207.0,"text":"definitely design pressure on cars to look Sleek especially if we're talking","speaker":null,"is_sponsor":0},{"start_s":205.04,"end_s":210.56,"text":"about electric vehicles even though EVS are pretty much just normal cars that","speaker":null,"is_sponsor":0},{"start_s":208.76,"end_s":215.36,"text":"run on batteries and instead of gas there's a consumer perception of EVS as","speaker":null,"is_sponsor":0},{"start_s":212.92,"end_s":220.04,"text":"a tech platform that needs to look Advanced due in large part to companies","speaker":null,"is_sponsor":0},{"start_s":217.56,"end_s":223.36,"text":"like Tesla and rivan but even with this design pressure there have been plenty","speaker":null,"is_sponsor":0},{"start_s":221.799,"end_s":228.0,"text":"of complaints from drivers about how touch controls are harder to navigate","speaker":null,"is_sponsor":0},{"start_s":226.08,"end_s":231.68,"text":"without taking their eyes off the road you can always reach down and feel a","speaker":null,"is_sponsor":0},{"start_s":229.879,"end_s":235.84,"text":"physical button or dial without looking at it but how exactly are you supposed","speaker":null,"is_sponsor":0},{"start_s":233.76,"end_s":240.439,"text":"to do that with a big flat touch screen where every part of it feels the same","speaker":null,"is_sponsor":0},{"start_s":238.079,"end_s":244.76,"text":"calling Dave no don't call no I wanted the wipers this is partly why some","speaker":null,"is_sponsor":0},{"start_s":242.64,"end_s":248.36,"text":"automakers like Toyota have kept multimedia and climate controls as","speaker":null,"is_sponsor":0},{"start_s":246.68,"end_s":252.2,"text":"physical buttons as they're two of the things we interact with most while","speaker":null,"is_sponsor":0},{"start_s":250.12,"end_s":256.72,"text":"driving in fact there's a conception among some in the Auto industry that the","speaker":null,"is_sponsor":0},{"start_s":253.879,"end_s":261.799,"text":"likes of Tesla and rivan have overshot The Sweet Spot of looking sleek and have","speaker":null,"is_sponsor":0},{"start_s":259.079,"end_s":266.32,"text":"moved into intimidating territory where the inside of the car is so minimalist","speaker":null,"is_sponsor":0},{"start_s":264.04,"end_s":270.56,"text":"with so few buttons that drivers may not want to deal with the learning curve so","speaker":null,"is_sponsor":0},{"start_s":268.52,"end_s":274.759,"text":"for now many car makers appear to be adopting a middle ground approach with","speaker":null,"is_sponsor":0},{"start_s":272.44,"end_s":279.68,"text":"keeping frequently touched controls as physical switches while continuing to","speaker":null,"is_sponsor":0},{"start_s":276.759,"end_s":283.639,"text":"move other functionality onto screens think for example about how radio preset","speaker":null,"is_sponsor":0},{"start_s":282.0,"end_s":288.28,"text":"buttons aren't much of a thing anymore because of how popular streaming music","speaker":null,"is_sponsor":0},{"start_s":285.4,"end_s":292.919,"text":"has become but do keep in mind there is actually a cultural element in play when","speaker":null,"is_sponsor":0},{"start_s":290.639,"end_s":296.6,"text":"it comes to design expectations for example there's actually less of an","speaker":null,"is_sponsor":0},{"start_s":294.36,"end_s":301.36,"text":"emphasis on physical switches in China which for a long time did not have much","speaker":null,"is_sponsor":0},{"start_s":298.72,"end_s":305.12,"text":"of a car buying middle class now they do and since many are buying cars for the","speaker":null,"is_sponsor":0},{"start_s":303.199,"end_s":309.479,"text":"first time in the smartphone era they're more amable to having controls on a","speaker":null,"is_sponsor":0},{"start_s":307.28,"end_s":313.039,"text":"phone like interface but regardless of exactly where you are in the world and","speaker":null,"is_sponsor":0},{"start_s":311.16,"end_s":318.0,"text":"what you're driving keep your eyes on the road I want you to live to tune into","speaker":null,"is_sponsor":0},{"start_s":316.12,"end_s":321.28,"text":"the next episode of Techquickie hey thanks for watching if you like this","speaker":null,"is_sponsor":1},{"start_s":319.479,"end_s":326.199,"text":"video check out our other video on how they make smartphone glass tougher than","speaker":null,"is_sponsor":0},{"start_s":323.28,"end_s":330.319,"text":"ordinary glass lots of punching I assume","speaker":null,"is_sponsor":0}],"full_text":"Apple recently added a new action button to the iPhone and it made news not only because oh look Apple did something but because it marked a departure from the trend toward having as few physical buttons on phones as possible but why exactly have phone and car manufacturers been trying to get away from buttons in favor of doing everything through a touchscreen is it just a desire to have our products be as sleek and sexy as possible or is there more to it than that well it's true true that there is indeed a perception that having fewer buttons is a more slick design Choice the bigger consideration for phone makers is actually the old adage that form follows function regardless of whether this means more or fewer buttons for example power and volume buttons have stuck around on phones because consumers expect them to be there and they serve commonly used essential functions Apple's action button as well as a new camera control button are also changes that are reflective of how most people use phones the camera is now a core selling point and there are a huge number of functions people might want to access quickly with a dedicated button everything from the flashlight to silent mode to song recognition now of course we went a long time without having dedicated buttons for features like these so they're not strictly necessary I mean even the screen unlock button probably isn't necessary but because we use some of these functions so frequently an easy to access button makes some sense on the on the other hand there is clearly a limit with how many buttons you can put on what's supposed to be a very general purpose device without complicating the user experience not only that but having more buttons is actually technically challenging perhaps surprisingly the cutouts for the buttons in the frame of the phone can interfere with the phone's antenna metal buttons can actually weaken your signal and although this problem can be somewhat alleviated by using plastic buttons some phone makers will insist on using metal buttons in order to deliver for a more premium product now this doesn't mean there are no phones out there with additional buttons think trigger buttons on gaming phones or rugged phones on construction sites with dedicated buttons for the infrared camera but for Consumer grade phones even though Apple just added a couple of new buttons people in the industry expect the trend to continue to be towards a limited number of buttons especially as touchscreen and voice recognition technology continue to improve so don't expect phones of the future to once again look like blackberries okay but what about the other prominent space that the touchscreen has invaded the car we'll tell you whether buttons are going to keep disappearing in vehicles right after we think the sponsor of this video delete me there are few things more valuable especially in this day and age than your own personal information so why are you standing by while data Brokers hand it out left and right come and get it instead seek help from the folks that delete me simply let them know the data you want removed such as emails and phone numbers and they'll scour the web to see to it that your info only ends up where you want it to and don't just think about yourself their family plans let you protect your loved ones too with a single admin dashboard and personalized data sheets so click our Link in the description and get 20% off a delete me data removal plan today similarly to phones there's definitely design pressure on cars to look Sleek especially if we're talking about electric vehicles even though EVS are pretty much just normal cars that run on batteries and instead of gas there's a consumer perception of EVS as a tech platform that needs to look Advanced due in large part to companies like Tesla and rivan but even with this design pressure there have been plenty of complaints from drivers about how touch controls are harder to navigate without taking their eyes off the road you can always reach down and feel a physical button or dial without looking at it but how exactly are you supposed to do that with a big flat touch screen where every part of it feels the same calling Dave no don't call no I wanted the wipers this is partly why some automakers like Toyota have kept multimedia and climate controls as physical buttons as they're two of the things we interact with most while driving in fact there's a conception among some in the Auto industry that the likes of Tesla and rivan have overshot The Sweet Spot of looking sleek and have moved into intimidating territory where the inside of the car is so minimalist with so few buttons that drivers may not want to deal with the learning curve so for now many car makers appear to be adopting a middle ground approach with keeping frequently touched controls as physical switches while continuing to move other functionality onto screens think for example about how radio preset buttons aren't much of a thing anymore because of how popular streaming music has become but do keep in mind there is actually a cultural element in play when it comes to design expectations for example there's actually less of an emphasis on physical switches in China which for a long time did not have much of a car buying middle class now they do and since many are buying cars for the first time in the smartphone era they're more amable to having controls on a phone like interface but regardless of exactly where you are in the world and what you're driving keep your eyes on the road I want you to live to tune into the next episode of Techquickie hey thanks for watching if you like this video check out our other video on how they make smartphone glass tougher than ordinary glass lots of punching I assume"}