WEBVTT

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as much as they may pretend to hate each other rival tech companies often do have

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incentives to work together this tends to happen when both companies stand to

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benefit from it and while that sounds obvious this kind of collaboration has

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also benefited you the poor consumer doesn't want to deal with 40 kinds of

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connectors for your laptop ever heard of usbc

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that's right i'm talking about standards technologies that remain consistent

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across platforms so you can have a smooth experience no matter what you're

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using we're talking HDMI usb html these

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standards have made it possible to connect gadgets or view web pages

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anywhere in the world no matter who manufactured them or what browser you're

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using but how do companies that often exist as fierce rivals band together to

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create and maintain these standards like survivors in a zombie apocalypse

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sometimes the problem that they're all trying to deal with is the fact that

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there's no standardization this is exactly what happened with usb it was

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pretty clear in the early 90s that there were going to be large numbers of new

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computer users in the near future but one of the major hurdles to widespread

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adoption and consumers viewing the pc as a platform that was friendly to novices

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was that everything required a separate connector and some kind of software

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configuration usually meaning you had to install drivers from a floppy disk for

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every little thing so an engineer from Intel came up with the idea for usb but

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it required multiple companies to get off the ground Intel helped build chips

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that would power usb while ibm and compact designed actual systems around

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it and microsoft collaborated with making the standard electrically

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suitable for peripherals like the mice they were trying to sell usb subsequent

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explosion in popularity did indeed make the pc more accessible to average users

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as a result and today over a thousand companies are members of the usb

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implementers forum which is helpful in ensuring usb continues to work well

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across a huge range of devices the usb

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logo on a product also helps consumers understand the product will simply work

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a certain way kind of like how vasa display HDR tries to let you know the

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screen will get up to a certain brightness even if it might not be

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real HDR those are for the elites

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but sometimes standards come about as a result of a smaller number of companies

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trying to get a leg up on their competition this is how bluetooth

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originated as it was a collaboration between ibm and ericsson both companies

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were struggling in the mobile market as ibm's laptops and ericsson's phones

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weren't the hottest sellers these two companies wanted to work together to

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build a cell phone inside of a laptop but because this

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would have been a power hog at the time bluetooth was created to link a phone

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and a laptop over short distances by making bluetooth an open standard they

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could position their new products as some of the first to incorporate a

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technology they hoped would become popular and that it did ibm introduced a

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thinkpad in 2001 that became the first bluetooth enabled laptop while motorola

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took advantage of the open standard and introduced bluetooth to a large portion

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of the american cell phone market of course sometimes standards come about as

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a way to be anti-consumer as well HDMI

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is a good example of this which might sound a little strange as it's pretty

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convenient before HDMI you might have needed nine different cables for an hd

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picture and surround sound and now you only need one but the goal of HDMI

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wasn't just to untangle your av setup it was to help content providers prevent

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copyright infringement through a baked in technology called hdcp

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several competing movie studios were reluctant to release high def content

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which they viewed as ripe for piracy without some kind of protection scheme

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obviously the company's manufacturing HDMI enabled hardware wanted their

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customers to actually be able to watch hd content so companies like panasonic

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phillips and sony all of whom competed against each other in the home theater

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realm formed the HDMI forum which today

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consists of several dozen companies that help develop the standard to ensure it

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keeps up with the growing bandwidth needs of ever higher res audio and video

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though the htcp handshake is still far from a perfect process i guess we might

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as well make try turning it off and back on again an

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official part of the standard and something else you might want to try is

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Techquickie thanks for watching like the video if you liked it if you like if

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