{"video_id":"vfBVNWI-xp4","title":"Why Tech Automatically Works","channel":"Techquickie","show":"Techquickie","published_at":"2022-05-05T14:58:16Z","duration_s":295,"segments":[{"start_s":0.08,"end_s":5.359,"text":"as much as they may pretend to hate each other rival tech companies often do have","speaker":null,"is_sponsor":0},{"start_s":3.52,"end_s":9.12,"text":"incentives to work together this tends to happen when both companies stand to","speaker":null,"is_sponsor":0},{"start_s":7.12,"end_s":13.759,"text":"benefit from it and while that sounds obvious this kind of collaboration has","speaker":null,"is_sponsor":0},{"start_s":11.12,"end_s":17.119,"text":"also benefited you the poor consumer doesn't want to deal with 40 kinds of","speaker":null,"is_sponsor":0},{"start_s":15.12,"end_s":21.68,"text":"connectors for your laptop ever heard of usbc","speaker":null,"is_sponsor":0},{"start_s":19.359,"end_s":25.439,"text":"that's right i'm talking about standards technologies that remain consistent","speaker":null,"is_sponsor":0},{"start_s":23.519,"end_s":32.399,"text":"across platforms so you can have a smooth experience no matter what you're","speaker":null,"is_sponsor":0},{"start_s":27.359,"end_s":33.84,"text":"using we're talking HDMI usb html these","speaker":null,"is_sponsor":0},{"start_s":32.399,"end_s":37.04,"text":"standards have made it possible to connect gadgets or view web pages","speaker":null,"is_sponsor":0},{"start_s":35.76,"end_s":41.12,"text":"anywhere in the world no matter who manufactured them or what browser you're","speaker":null,"is_sponsor":0},{"start_s":39.12,"end_s":47.039,"text":"using but how do companies that often exist as fierce rivals band together to","speaker":null,"is_sponsor":0},{"start_s":44.239,"end_s":50.879,"text":"create and maintain these standards like survivors in a zombie apocalypse","speaker":null,"is_sponsor":0},{"start_s":49.2,"end_s":55.039,"text":"sometimes the problem that they're all trying to deal with is the fact that","speaker":null,"is_sponsor":0},{"start_s":52.719,"end_s":58.879,"text":"there's no standardization this is exactly what happened with usb it was","speaker":null,"is_sponsor":0},{"start_s":57.12,"end_s":62.64,"text":"pretty clear in the early 90s that there were going to be large numbers of new","speaker":null,"is_sponsor":0},{"start_s":60.559,"end_s":66.72,"text":"computer users in the near future but one of the major hurdles to widespread","speaker":null,"is_sponsor":0},{"start_s":64.479,"end_s":71.36,"text":"adoption and consumers viewing the pc as a platform that was friendly to novices","speaker":null,"is_sponsor":0},{"start_s":68.799,"end_s":75.6,"text":"was that everything required a separate connector and some kind of software","speaker":null,"is_sponsor":0},{"start_s":73.439,"end_s":79.36,"text":"configuration usually meaning you had to install drivers from a floppy disk for","speaker":null,"is_sponsor":0},{"start_s":77.52,"end_s":83.84,"text":"every little thing so an engineer from Intel came up with the idea for usb but","speaker":null,"is_sponsor":0},{"start_s":82.159,"end_s":88.4,"text":"it required multiple companies to get off the ground Intel helped build chips","speaker":null,"is_sponsor":0},{"start_s":86.159,"end_s":92.4,"text":"that would power usb while ibm and compact designed actual systems around","speaker":null,"is_sponsor":0},{"start_s":90.56,"end_s":95.759,"text":"it and microsoft collaborated with making the standard electrically","speaker":null,"is_sponsor":0},{"start_s":93.92,"end_s":100.479,"text":"suitable for peripherals like the mice they were trying to sell usb subsequent","speaker":null,"is_sponsor":0},{"start_s":97.92,"end_s":105.119,"text":"explosion in popularity did indeed make the pc more accessible to average users","speaker":null,"is_sponsor":0},{"start_s":102.479,"end_s":108.88,"text":"as a result and today over a thousand companies are members of the usb","speaker":null,"is_sponsor":0},{"start_s":106.88,"end_s":115.2,"text":"implementers forum which is helpful in ensuring usb continues to work well","speaker":null,"is_sponsor":0},{"start_s":111.119,"end_s":117.36,"text":"across a huge range of devices the usb","speaker":null,"is_sponsor":0},{"start_s":115.2,"end_s":121.6,"text":"logo on a product also helps consumers understand the product will simply work","speaker":null,"is_sponsor":0},{"start_s":119.52,"end_s":124.56,"text":"a certain way kind of like how vasa display HDR tries to let you know the","speaker":null,"is_sponsor":0},{"start_s":123.439,"end_s":129.679,"text":"screen will get up to a certain brightness even if it might not be","speaker":null,"is_sponsor":0},{"start_s":127.2,"end_s":133.44,"text":"real HDR those are for the elites","speaker":null,"is_sponsor":0},{"start_s":131.599,"end_s":136.48,"text":"but sometimes standards come about as a result of a smaller number of companies","speaker":null,"is_sponsor":0},{"start_s":135.2,"end_s":140.72,"text":"trying to get a leg up on their competition this is how bluetooth","speaker":null,"is_sponsor":0},{"start_s":138.879,"end_s":145.2,"text":"originated as it was a collaboration between ibm and ericsson both companies","speaker":null,"is_sponsor":0},{"start_s":143.36,"end_s":149.76,"text":"were struggling in the mobile market as ibm's laptops and ericsson's phones","speaker":null,"is_sponsor":0},{"start_s":147.84,"end_s":152.8,"text":"weren't the hottest sellers these two companies wanted to work together to","speaker":null,"is_sponsor":0},{"start_s":151.28,"end_s":156.959,"text":"build a cell phone inside of a laptop but because this","speaker":null,"is_sponsor":0},{"start_s":155.12,"end_s":161.76,"text":"would have been a power hog at the time bluetooth was created to link a phone","speaker":null,"is_sponsor":0},{"start_s":159.2,"end_s":165.36,"text":"and a laptop over short distances by making bluetooth an open standard they","speaker":null,"is_sponsor":0},{"start_s":163.84,"end_s":168.56,"text":"could position their new products as some of the first to incorporate a","speaker":null,"is_sponsor":0},{"start_s":166.959,"end_s":174.56,"text":"technology they hoped would become popular and that it did ibm introduced a","speaker":null,"is_sponsor":0},{"start_s":172.319,"end_s":178.879,"text":"thinkpad in 2001 that became the first bluetooth enabled laptop while motorola","speaker":null,"is_sponsor":0},{"start_s":177.2,"end_s":182.959,"text":"took advantage of the open standard and introduced bluetooth to a large portion","speaker":null,"is_sponsor":0},{"start_s":181.04,"end_s":188.159,"text":"of the american cell phone market of course sometimes standards come about as","speaker":null,"is_sponsor":0},{"start_s":184.879,"end_s":189.76,"text":"a way to be anti-consumer as well HDMI","speaker":null,"is_sponsor":0},{"start_s":188.159,"end_s":194.0,"text":"is a good example of this which might sound a little strange as it's pretty","speaker":null,"is_sponsor":0},{"start_s":191.68,"end_s":198.64,"text":"convenient before HDMI you might have needed nine different cables for an hd","speaker":null,"is_sponsor":0},{"start_s":196.239,"end_s":203.599,"text":"picture and surround sound and now you only need one but the goal of HDMI","speaker":null,"is_sponsor":0},{"start_s":201.44,"end_s":207.44,"text":"wasn't just to untangle your av setup it was to help content providers prevent","speaker":null,"is_sponsor":0},{"start_s":205.68,"end_s":211.92,"text":"copyright infringement through a baked in technology called hdcp","speaker":null,"is_sponsor":0},{"start_s":210.239,"end_s":216.4,"text":"several competing movie studios were reluctant to release high def content","speaker":null,"is_sponsor":0},{"start_s":214.0,"end_s":220.319,"text":"which they viewed as ripe for piracy without some kind of protection scheme","speaker":null,"is_sponsor":0},{"start_s":218.56,"end_s":224.48,"text":"obviously the company's manufacturing HDMI enabled hardware wanted their","speaker":null,"is_sponsor":0},{"start_s":222.319,"end_s":229.599,"text":"customers to actually be able to watch hd content so companies like panasonic","speaker":null,"is_sponsor":0},{"start_s":227.2,"end_s":234.48,"text":"phillips and sony all of whom competed against each other in the home theater","speaker":null,"is_sponsor":0},{"start_s":230.959,"end_s":236.4,"text":"realm formed the HDMI forum which today","speaker":null,"is_sponsor":0},{"start_s":234.48,"end_s":239.519,"text":"consists of several dozen companies that help develop the standard to ensure it","speaker":null,"is_sponsor":0},{"start_s":238.08,"end_s":244.48,"text":"keeps up with the growing bandwidth needs of ever higher res audio and video","speaker":null,"is_sponsor":0},{"start_s":242.239,"end_s":247.68,"text":"though the htcp handshake is still far from a perfect process i guess we might","speaker":null,"is_sponsor":0},{"start_s":246.56,"end_s":251.92,"text":"as well make try turning it off and back on again an","speaker":null,"is_sponsor":0},{"start_s":250.159,"end_s":256.799,"text":"official part of the standard and something else you might want to try is","speaker":null,"is_sponsor":0},{"start_s":254.56,"end_s":261.12,"text":"our sponsor c-sonic thanks for sponsoring this video see sonic their","speaker":null,"is_sponsor":0},{"start_s":258.639,"end_s":265.04,"text":"prime ultra titanium pc power supplies feature ultra high efficiency with their","speaker":null,"is_sponsor":0},{"start_s":262.88,"end_s":269.12,"text":"80 plus titanium rating they're fully modular feature hybrid fan control to","speaker":null,"is_sponsor":0},{"start_s":266.96,"end_s":273.919,"text":"control overall fan noise and they have fluid dynamic fan bearings those are","speaker":null,"is_sponsor":0},{"start_s":271.52,"end_s":277.84,"text":"good it also offers up to 50 000 hour life expectancy along with a 12 year","speaker":null,"is_sponsor":0},{"start_s":276.08,"end_s":283.04,"text":"warranty so check them out at the link below that's right everybody that was a","speaker":null,"is_sponsor":0},{"start_s":281.12,"end_s":286.8,"text":"Techquickie thanks for watching like the video if you liked it if you like if","speaker":null,"is_sponsor":0},{"start_s":284.8,"end_s":291.759,"text":"you disliked it it's that one check out our other videos","speaker":null,"is_sponsor":0},{"start_s":290.32,"end_s":296.28,"text":"comment below with your suggestions and don't forget to subscribe and follow","speaker":null,"is_sponsor":0}],"full_text":"as much as they may pretend to hate each other rival tech companies often do have incentives to work together this tends to happen when both companies stand to benefit from it and while that sounds obvious this kind of collaboration has also benefited you the poor consumer doesn't want to deal with 40 kinds of connectors for your laptop ever heard of usbc that's right i'm talking about standards technologies that remain consistent across platforms so you can have a smooth experience no matter what you're using we're talking HDMI usb html these standards have made it possible to connect gadgets or view web pages anywhere in the world no matter who manufactured them or what browser you're using but how do companies that often exist as fierce rivals band together to create and maintain these standards like survivors in a zombie apocalypse sometimes the problem that they're all trying to deal with is the fact that there's no standardization this is exactly what happened with usb it was pretty clear in the early 90s that there were going to be large numbers of new computer users in the near future but one of the major hurdles to widespread adoption and consumers viewing the pc as a platform that was friendly to novices was that everything required a separate connector and some kind of software configuration usually meaning you had to install drivers from a floppy disk for every little thing so an engineer from Intel came up with the idea for usb but it required multiple companies to get off the ground Intel helped build chips that would power usb while ibm and compact designed actual systems around it and microsoft collaborated with making the standard electrically suitable for peripherals like the mice they were trying to sell usb subsequent explosion in popularity did indeed make the pc more accessible to average users as a result and today over a thousand companies are members of the usb implementers forum which is helpful in ensuring usb continues to work well across a huge range of devices the usb logo on a product also helps consumers understand the product will simply work a certain way kind of like how vasa display HDR tries to let you know the screen will get up to a certain brightness even if it might not be real HDR those are for the elites but sometimes standards come about as a result of a smaller number of companies trying to get a leg up on their competition this is how bluetooth originated as it was a collaboration between ibm and ericsson both companies were struggling in the mobile market as ibm's laptops and ericsson's phones weren't the hottest sellers these two companies wanted to work together to build a cell phone inside of a laptop but because this would have been a power hog at the time bluetooth was created to link a phone and a laptop over short distances by making bluetooth an open standard they could position their new products as some of the first to incorporate a technology they hoped would become popular and that it did ibm introduced a thinkpad in 2001 that became the first bluetooth enabled laptop while motorola took advantage of the open standard and introduced bluetooth to a large portion of the american cell phone market of course sometimes standards come about as a way to be anti-consumer as well HDMI is a good example of this which might sound a little strange as it's pretty convenient before HDMI you might have needed nine different cables for an hd picture and surround sound and now you only need one but the goal of HDMI wasn't just to untangle your av setup it was to help content providers prevent copyright infringement through a baked in technology called hdcp several competing movie studios were reluctant to release high def content which they viewed as ripe for piracy without some kind of protection scheme obviously the company's manufacturing HDMI enabled hardware wanted their customers to actually be able to watch hd content so companies like panasonic phillips and sony all of whom competed against each other in the home theater realm formed the HDMI forum which today consists of several dozen companies that help develop the standard to ensure it keeps up with the growing bandwidth needs of ever higher res audio and video though the htcp handshake is still far from a perfect process i guess we might as well make try turning it off and back on again an official part of the standard and something else you might want to try is our sponsor c-sonic thanks for sponsoring this video see sonic their prime ultra titanium pc power supplies feature ultra high efficiency with their 80 plus titanium rating they're fully modular feature hybrid fan control to control overall fan noise and they have fluid dynamic fan bearings those are good it also offers up to 50 000 hour life expectancy along with a 12 year warranty so check them out at the link below that's right everybody that was a Techquickie thanks for watching like the video if you liked it if you like if you disliked it it's that one check out our other videos comment below with your suggestions and don't forget to subscribe and follow"}