WEBVTT

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thanks for watching techwiki click the subscribe button then enable

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notifications with the bell icon so you won't miss any future videos do you

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remember when youtube was a repository for 240p cat videos and memorializing

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trips to the zoo like i'm a full-time youtuber who

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employs two dozen people and even i had no idea back then that the site would

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explode into a platform that would allow people to make a full-time living by

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uploading videos that other people watch for free but explode it did these days

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youtube stardom has been a ticket to international notoriety and lucrative

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careers for many people who started out with nothing more than a webcam and a

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good idea or in some cases kind of a bad idea but where the heck does all this

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money come from well just like how real celebrities might make money in a lot of

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different ways tv deals endorsements

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fashion lines ill-advised forays into music

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online creators can actually have a variety of revenue streams as well let's

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start out with the most obvious one google adsense this program allows

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creators like me to earn a share of the money from the advertising that you

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might see before a video you know the ones with the yellow progress bar along

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the bottom and sometimes a skip ad button on the right

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outside advertisers bid on these paying

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more for unskippable or longer video spots and less for banners and other

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less desirable placements youtube then runs these ads you see them and that

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money gets shared between youtube itself and whichever creators video the ad was

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run against so if you get a lot of views it's a fairly straightforward way to

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monetize them but there are a few caveats first you have to have a total

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of at least four thousand hours watched in one year and a thousand subscribers

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to be eligible for this sort of monetization and

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creators have to certify that their videos aren't offensive or

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politically sensitive as advertisers have become increasingly concerned about

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the possibility that their ads will be run against videos that might turn off

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consumers and lead to outrage on twitter meaning that for some creators adsense

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actually ends up being a fairly small percentage of their overall revenue

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another model that many creators use is brand deals these often take the form of

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product placements or brand messaging that is directly baked into the actual

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video instead of being separately served from the adsense program techwiki is a

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perfect example of this speaking of which i'm sure you guys have seen the

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spots that we do at the end of each episode that often start with speaking

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of something if it wasn't for our outside sponsors this channel which

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strives to be more about information at the expense of some clickability would

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struggle to operate profitably so for the most part creators are free

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to negotiate brand deals directly with potential sponsors keeping all of the ad

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revenue for themselves this means they can be quite lucrative but there's also

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a lot more management overhead because there are so

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many ways to approach this so some deals

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are per video some are bonus based some

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offer rewards for extra engagement through clicks and views or even twitter

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followers so all of a sudden someone whose entire life's focus has been on

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creating content can find themselves making pitch decks

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sitting on conference calls and compiling proof of performance reports

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bringing us to yet another way that creators make money affiliate links

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oftentimes creators who feature a certain product in their videos such as

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for an unboxing a haul or a review we'll

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include a link to an online retailer like amazon in the video description if

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a viewer clicks the link and buys something the creator will get a

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kickback from the retailer in return for driving traffic to their site

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now although each individual purchase might only net a small amount of money

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affiliate revenue can add up to a lot over time so it's a significant thing

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that viewers can do to help their favorite creators make money unless

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they'd rather just cut out the extra step and give it to them directly now we

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don't do too much of this on techwiki but either through youtube's own

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memberships program or third-party sites like patreon and Floatplane shameless

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plug viewers can contribute directly to their

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favorite shows in return for rewards like live hangouts early access

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exclusive content or even just fuzzy feelings of gratitude

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not that that's enough for most people so we'd be remiss if we didn't mention

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merchandise some youtubers make a small amount of

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money from selling a t-shirt here or a sticker there well for others it makes

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up a significant part of the business like logan paul's maverick clothing line

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or zoella's beauty product portfolio

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so then that's most of the common stuff but frankly just like how you can find

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videos about just about anything on youtube you can also find a seemingly

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unlimited supply of creative ideas for

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how to make money on youtube we've seen everything from traditional media gigs

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like appearing on reality shows or hosting events to going on live tours

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both music and other in the case of something like source fed's tour which i

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actually attended when they were here in vancouver youtube premium and crowdfunding have

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also opened up some interesting opportunities freddie wong's video game

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high school was a breakout online slash

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traditional media crossover and since then we've seen more funding get put

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towards both serialized ideas akin to traditional tv shows and feature length

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ones like smosh the movie i mean really

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if you think about it anywhere the creator's brand can be leveraged to sell

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more widgets you will find it uh conventions have

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been springing up ever since people realized that vidcon was profitable and

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those are also really fun actually ltx was a blast for the last couple of years

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we're not making money on it in case you guys were wondering but it's still fun

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we're gonna keep doing it and then pewdiepie even did a mobile game that

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from my understanding performed very well for him so the one thing that all

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of these methods have in common so far is that they require a strong viewer

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base and i'm going to bust a popular misconception right now you do not get

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paid a penny for having a lot of subscribers it is all about views

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but there is some good news even much smaller niche creators have come up with

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some really clever ideas that work for them including providing services that

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are closely related to their tutorials for people who just couldn't be arsed to

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do it themselves selling the creations that they make on

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video or on stream directly to their viewers or providing one-on-one or group

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lessons to people who are willing to pay so hopefully if you're an aspiring

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creator this has gotten the gears turning for you but then if it hasn't

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maybe check out the comments below where our helpful community will undoubtedly

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be filling in all the glaring gaps in our programming

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are you a streamer that wants to have more control for your broadcast

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your own creativity and customization is incredibly easy just drag and drop your

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profiles if 15 buttons just isn't enough for you we actually use stream decks for

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all kinds of things here at Linus media group we love them and we think you will

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too so check it out today at the link in the video description

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so thanks for watching guys like dislike check out our other videos and don't

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forget to comment with well you guys know what to comment about and don't

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forget to subscribe and follow so you don't miss any future fastest possibles

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so you can get to them as fast as possible and watch them as fast as

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possible at 2x speed

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some people do that