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remember when youtube was a repository for 240p cat videos and memorializing
trips to the zoo like i'm a full-time youtuber who
employs two dozen people and even i had no idea back then that the site would
explode into a platform that would allow people to make a full-time living by
uploading videos that other people watch for free but explode it did these days
youtube stardom has been a ticket to international notoriety and lucrative
careers for many people who started out with nothing more than a webcam and a
good idea or in some cases kind of a bad idea but where the heck does all this
money come from well just like how real celebrities might make money in a lot of
different ways tv deals endorsements
fashion lines ill-advised forays into music
online creators can actually have a variety of revenue streams as well let's
start out with the most obvious one google adsense this program allows
creators like me to earn a share of the money from the advertising that you
might see before a video you know the ones with the yellow progress bar along
the bottom and sometimes a skip ad button on the right
outside advertisers bid on these paying
more for unskippable or longer video spots and less for banners and other
less desirable placements youtube then runs these ads you see them and that
money gets shared between youtube itself and whichever creators video the ad was
run against so if you get a lot of views it's a fairly straightforward way to
monetize them but there are a few caveats first you have to have a total
of at least four thousand hours watched in one year and a thousand subscribers
to be eligible for this sort of monetization and
creators have to certify that their videos aren't offensive or
politically sensitive as advertisers have become increasingly concerned about
the possibility that their ads will be run against videos that might turn off
consumers and lead to outrage on twitter meaning that for some creators adsense
actually ends up being a fairly small percentage of their overall revenue
another model that many creators use is brand deals these often take the form of
product placements or brand messaging that is directly baked into the actual
video instead of being separately served from the adsense program techwiki is a
perfect example of this speaking of which i'm sure you guys have seen the
spots that we do at the end of each episode that often start with speaking
of something if it wasn't for our outside sponsors this channel which
strives to be more about information at the expense of some clickability would
struggle to operate profitably so for the most part creators are free
to negotiate brand deals directly with potential sponsors keeping all of the ad
revenue for themselves this means they can be quite lucrative but there's also
a lot more management overhead because there are so
many ways to approach this so some deals
are per video some are bonus based some
offer rewards for extra engagement through clicks and views or even twitter
followers so all of a sudden someone whose entire life's focus has been on
creating content can find themselves making pitch decks
sitting on conference calls and compiling proof of performance reports
bringing us to yet another way that creators make money affiliate links
oftentimes creators who feature a certain product in their videos such as
for an unboxing a haul or a review we'll
include a link to an online retailer like amazon in the video description if
a viewer clicks the link and buys something the creator will get a
kickback from the retailer in return for driving traffic to their site
now although each individual purchase might only net a small amount of money
affiliate revenue can add up to a lot over time so it's a significant thing
that viewers can do to help their favorite creators make money unless
they'd rather just cut out the extra step and give it to them directly now we
don't do too much of this on techwiki but either through youtube's own
memberships program or third-party sites like patreon and Floatplane shameless
plug viewers can contribute directly to their
favorite shows in return for rewards like live hangouts early access
exclusive content or even just fuzzy feelings of gratitude
not that that's enough for most people so we'd be remiss if we didn't mention
merchandise some youtubers make a small amount of
money from selling a t-shirt here or a sticker there well for others it makes
up a significant part of the business like logan paul's maverick clothing line
or zoella's beauty product portfolio
so then that's most of the common stuff but frankly just like how you can find
videos about just about anything on youtube you can also find a seemingly
unlimited supply of creative ideas for
how to make money on youtube we've seen everything from traditional media gigs
like appearing on reality shows or hosting events to going on live tours
both music and other in the case of something like source fed's tour which i
actually attended when they were here in vancouver youtube premium and crowdfunding have
also opened up some interesting opportunities freddie wong's video game
high school was a breakout online slash
traditional media crossover and since then we've seen more funding get put
towards both serialized ideas akin to traditional tv shows and feature length
ones like smosh the movie i mean really
if you think about it anywhere the creator's brand can be leveraged to sell
more widgets you will find it uh conventions have
been springing up ever since people realized that vidcon was profitable and
those are also really fun actually ltx was a blast for the last couple of years
we're not making money on it in case you guys were wondering but it's still fun
we're gonna keep doing it and then pewdiepie even did a mobile game that
from my understanding performed very well for him so the one thing that all
of these methods have in common so far is that they require a strong viewer
base and i'm going to bust a popular misconception right now you do not get
paid a penny for having a lot of subscribers it is all about views
but there is some good news even much smaller niche creators have come up with
some really clever ideas that work for them including providing services that
are closely related to their tutorials for people who just couldn't be arsed to
do it themselves selling the creations that they make on
video or on stream directly to their viewers or providing one-on-one or group
lessons to people who are willing to pay so hopefully if you're an aspiring
creator this has gotten the gears turning for you but then if it hasn't
maybe check out the comments below where our helpful community will undoubtedly
be filling in all the glaring gaps in our programming
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