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did you guys just see the same thing i did rtx 3070 is gonna outperform a 2080 ti

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at less than half the price 4.99 is NVIDIA insane

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i mean even with all the leaks indicating that ampere was going to be super powerful i

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was in no way ready for this so okay

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deep breath there's a lot to get through here so let's get started

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after an f in the chat for any recent 2080 ti buyers

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ouch like dang oh and also our sponsor

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now obviously i'm not ready to hand NVIDIA their crown until we see the new

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cards for ourselves but based on what they've shown we are

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in for one heck of a ride they announced

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well a lot and we're going to get to all of it but the big one is ampere is real and

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ampere is an absolute monster

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as it turns out the recent leaks were accurate in many if not most ways where

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touring based rtx 2000 gpus were manufactured on tsmc's 12 nanometer

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finfet process which was actually derived from their 16 nanometer process

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NVIDIA instead partnered with samsung on a custom eight nanometer process for the

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rtx 3000 series and the difference here

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is much bigger than we got moving from pascal to touring

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here's the thing for over three years now GeForce gpus have had in the

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neighborhood of 20 to 25 million transistors per square millimeter ampere

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around 60 million per square millimeter that's

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over double and breaking with what's become their habit lately they didn't

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just use this increase in density to lower their own costs and keep selling a

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similar performance with some new features tacked on the rtx 3080 boasts

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over 28 billion that's with a b

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transistors what does that get us well for starters pci express gen 4

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upgraded tents of course oh and casually

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more than double the cuda course across

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the board and here's the kicker that's not compared to the cards that each of

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the 3000 series GPU replaces

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that's compared to the previous generations step up

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i'm not kidding on paper every ampere card that was announced

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even the 30 70 is faster than a 2080 ti

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to find the last time that this happened a third rung down GPU being faster than

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the previous flagship i had to dig pretty deep through the archives here's

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a review from anantek showing the 6600

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gt beating the fx 5950

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that was in 2004 and according to NVIDIA things are even

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better than they seem they claim we are getting a 1.9 times performance per watt

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improvement 2.7 times the shader performance 1.7 times the ray tracing

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performance and 2.7 times the tensor core performance which in the real world

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translates to sorry you'll have to give me a second here

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one metric butt ton NVIDIA showed

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another marvel's fully retraced graphics demo but while touring ran it at 720p

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ampere managed it at 1440p with more

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scene complexity that's huge and well to

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be fair they had a little help from dlss and from a new learning algorithm that

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derives missing color data from an incomplete image to improve performance

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optimizations as a concept are nothing new and the results here

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speak for themselves NVIDIA's also got a new memory signaling

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technique which carries four possible values per cycle compared to only two

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effectively doubling the amount of memory bandwidth while also increasing

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the frequency significantly so with the rtx 3080 you're going to get 10 gigs and

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it's going to run 320 watts of rated power with the rtx 3070 getting eight

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gigs of a more traditional gddr6 at a mere

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220 watts put that in context a 2080 ti

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was only 250 watts

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and NVIDIA claims that that rtx 3070

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even though it consumes less power is faster than the 1200 2080 ti with the

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new rtx 3080 doubling the performance of

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the 2080 and this is at 4.99 and 699

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respectively there's nothing else i can say

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i'm absolutely mind blown they even light up but the question is why

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why after all these years of driving GPU

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prices up has NVIDIA decided to

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bestow upon us these benevolent prices

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we've got a couple of theories one is that rtx 2080 and 2070 sales were

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something of a disappointment i mean it's not that they were terrible cards

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they just weren't a very compelling upgrade for anyone who already owned a

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high-end 1000 series so looking back then in

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whatever the past version of a crystal ball is

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it seems like NVIDIA priced touring high

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due to uncertain yields with tsmc and then hoped that rtx ray tracing would be

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enough to carry it to the new price point so then now because samsung has

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worked with NVIDIA to make this custom eight nanometer process

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presumably it's more reliable which means that despite the cost per wafer

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almost certainly being higher as they tend to be as we keep shrinking the

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process lower they're getting more usable chips out of them working out to

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a much lower cost which is great for consumers i think it's fair to say that

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this is shaping up to be an absolute unicorn of a GPU release make sure you

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guys are subscribed by the way so you don't miss our review

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and there's also another angle to the pricing with launch date set for the end of q3

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and beginning of q4 it's pretty clear who NVIDIA sees as the

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real competition for 3000 series and it's not AMD

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or at least not directly anyway it's sony and microsoft with the xbox series

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x and playstation 5. and by getting out ahead of those launches NVIDIA seems to

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be trying to steal some of the thunder hopefully preventing gamers from being

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lured away from pc where NVIDIA dominates over to consoles where they

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will i don't know i guess there's nintendo switch

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one big hint here is that just like the ps5 the rtx 3000 gpus have the ability

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to decompress data directly from an SSD

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attached to the system using direct storage this means load times can be

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much shorter and the CPU doesn't need to get bogged down decompressing the

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gigantic assets that make up today's game worlds

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just like on the playstation 5 then developers who leverage this technology

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can achieve more seamless loading and asset streaming than was previously

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possible it also means that NVMe and

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even pci express gen 4 might actually

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become useful for gamers where load times are notoriously CPU bound in spite

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of the storage speed of modern systems NVIDIA is also hyper focused on content

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creation here looking to lure streamers and machinima enthusiasts with NVIDIA

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broadcast and NVIDIA omniverse machinima

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NVIDIA broadcast includes a number of tools to apply effects to the microphone

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input camera and speakers using tensor

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cores in what looks like a continuation of what rtx voice started

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so in addition to the noise removal that was possible before we can now without a

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green screen automatically remove backgrounds and apply a blur effect or

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backdrop and more with what looks like a

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very convincing effect compared to current solutions

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NVIDIA omniverse machinima or nom i guess

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wash it down with a drink with a water bottle from ltdstore.com

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no okay whatever nom lets you import game libraries and

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tools apply materials physics simulations poses captured from webcams

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automatic facial animations from recorded audio and more to create a

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wholly unique scene for doing your own machinima it's kind of like ansel except

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that you get full control over the scene instead of just the camera they provided

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a pretty great looking example of a short clip of a siege to give us an idea

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of what can be accomplished and quite frankly i wouldn't be surprised if

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developers or even animators end up drafting scenes this way it's pretty

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cool so then rtx 3000 much less of a middle finger

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directly to Radeon technologies group and much more of a middle finger to the

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consoles which isn't to say though that NVIDIA hasn't done some extra credit work

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against rtg as well do you remember Radeon anti-lag and how NVIDIA

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originally claimed that it was just a tweak that users could already do to

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their drivers and then realized oops it's actually something more and then

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they've released NVIDIA ultra low latency well now they're putting the

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cherry on top with what they're calling NVIDIA reflex a driver path optimization

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technique that should be available to all gtx 1000 and newer users to reduce

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total system latency by up to roughly half now the exact mechanisms that they're

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exploiting to do this are currently unknown but presumably there's a cost of

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some sort somewhere and you'll probably lose a bit of driver level control in

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the process finally there's the the one more thing

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rtx 3090 is the formal name of this generation's titan but jensen lovingly

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referred to it as the bf GPU it sucks

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back a rated 350 watts hence the fancy

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new 12-pin power connector has over 10

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000 cuda cores and 24 gigs of GDDR 6x

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memory and comes in at 14.99 meaning

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it's certainly priced like a titan but unlike the last couple of generations of

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titans it also appears to be specked like a titan and it might even be worth

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that obscene price tag they rolled out an lg 8k OLED tv to game on and

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demonstrated 8k 60fps gameplay using

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dlss and rtx

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not only did the beefed up tensor cores appear to handle 8k upscaling without

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breaking a sweat the rtx 3090 can apparently even record 8k HDR gameplay

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with shadowplay in fact there's bits and pieces in the

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whole presentation that allude to upgrades across the board av1 codec

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support for decode is now available and nvenk is presumably no different on the

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rest of the ampere cards making 4k HDR shadow play a thing now

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to go with it it looks like we're finally getting HDMI 2.1 and probably

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more but we can figure all of that out in our review for now all that's left to

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say is boy is it ever good to see the effects of more competition in the gaming

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hardware space even if it came from a bit of an

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unexpected direction unlike my sponsor segways you guys

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if you guys enjoyed this video and you'd like a bit of a refresher on what a bad

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GPU launch looks like maybe go check out our review of the rtx 2080 seems like

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NVIDIA has learned a thing or two since then

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huh or maybe check out our 8k gaming video ah that was that was terrible

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that's gonna be way better now