WEBVTT 00:00:00.080 --> 00:00:05.600 I love the wall backpack when memes as 00:00:03.280 --> 00:00:12.160 much as anyone. But as much as you love them, they're over. The LTT Store 00:00:08.639 --> 00:00:15.120 backpack is finally here. Every stitch, 00:00:12.160 --> 00:00:21.039 every zipper was painstakingly considered to make this the tech bag and 00:00:19.199 --> 00:00:26.240 we are going to go through absolutely everything that makes this final version 00:00:23.039 --> 00:00:28.320 of it utterly unique. And this detailed 00:00:26.240 --> 00:00:32.239 look at our first unit off the mass production line is brought to you by 00:00:30.000 --> 00:00:36.480 Shopify, who offers the easy to use all-in-one commerce platform that powers 00:00:34.160 --> 00:00:41.360 ltttore.com, where you can put in an order for this backpack right now. Let's 00:00:39.200 --> 00:00:46.320 begin with the outside because basically every pack that I've ever owned has 00:00:43.280 --> 00:00:49.920 failed in one of three places. Either 00:00:46.320 --> 00:00:52.320 here, here, 00:00:49.920 --> 00:00:56.000 or here. So, each of those has been either double or triple reinforced to 00:00:54.399 --> 00:01:00.399 the point where we're actually going to do a video showcasing this. You could 00:00:58.079 --> 00:01:04.320 tow a car by the handle of this backpack and it would not tear off. The top 00:01:02.480 --> 00:01:08.720 handle is triple riveted into place. The seams for the ARM straps are reinforced. 00:01:06.880 --> 00:01:15.159 The bottom of the ARM straps have reinforced seams and rivets so that they 00:01:12.159 --> 00:01:15.159 cannot 00:01:16.640 --> 00:01:23.520 cannot come out. And our size adjustments, I don't know why nobody 00:01:21.439 --> 00:01:27.040 does this, are metal rather than plastic, so they will never break down. 00:01:25.439 --> 00:01:32.159 An added benefit is that the teeth are nice and sharp. So once it's in place, 00:01:29.360 --> 00:01:36.079 IT WILL NOT SLIP. NOW, I USE A BACKPACK AT TRADE SHOWS, and I'm a bit of a 00:01:34.079 --> 00:01:41.439 sweaty boy. So, a major consideration for us was the shape and depth of the 00:01:39.680 --> 00:01:45.439 ribs on the back so that you can actually get a little bit of air flow 00:01:43.600 --> 00:01:50.240 through, not just around your back and along your spine, but also on the 00:01:48.479 --> 00:01:57.680 shoulder straps. Cuz I take off my backpack at the end of the day, it's like stain, stain, stain. It's pretty 00:01:55.520 --> 00:02:02.000 nasty. One of the other ways we deviated from standard backpack designs is the 00:01:59.439 --> 00:02:05.759 spacing of the ARM straps. I would often end up with chafing marks on the sides 00:02:03.840 --> 00:02:09.920 of my neck after a long day of wearing a heavy backpack. Not so with ours. We 00:02:07.920 --> 00:02:14.720 adjusted both the width and the angle so that they sit comfortably on the 00:02:11.200 --> 00:02:17.200 shoulders and don't like kind of fall 00:02:14.720 --> 00:02:20.720 back and pull back with a gap back here rather than rubbing on your neck. One of 00:02:19.120 --> 00:02:23.840 the bits of feedback we got from our first couple of prototypes was that 00:02:22.319 --> 00:02:27.920 people really wanted to see a luggage strap. But we didn't want the luggage 00:02:25.920 --> 00:02:32.720 strap to be permanent because I wanted that ventilation on the back, right? So, 00:02:30.080 --> 00:02:36.319 we came up with this detachable luggage strap piece here. It's strong enough 00:02:34.720 --> 00:02:39.680 thanks to the Velcro straps that it won't fall off your bag. But if you're 00:02:38.319 --> 00:02:43.519 not into it and you don't want to use it, all you got to do is fold it up. 00:02:41.760 --> 00:02:50.160 actually don't need to do quarters into halves and it fits perfectly in the RFID 00:02:47.760 --> 00:02:54.160 blocking passport pocket. We made it deeper so that it would accommodate this 00:02:51.840 --> 00:02:57.519 because the idea was that if you're traveling, you probably have your 00:02:55.599 --> 00:03:01.760 passport in here and your luggage strap on. And if you're not traveling, you can 00:02:59.599 --> 00:03:05.760 tuck your luggage strap in here. It goes all the way across the back so that it 00:03:03.680 --> 00:03:09.680 sits centered and doesn't bother your back cuz it'll sit right in the small. 00:03:07.519 --> 00:03:14.000 The outer fabric is called Reprieve. It's made of recycled water bottles and 00:03:11.519 --> 00:03:18.720 it's abrasion resistant, tear resistant, as well as water resistant. It's not 00:03:16.480 --> 00:03:22.319 waterproof. I wouldn't take your bag and dunk it into water with all your 00:03:20.080 --> 00:03:28.000 valuable electronics in it. But if you get caught out in the rain, the Reprieve 00:03:24.400 --> 00:03:29.840 fabric plus our use of YKK waterproof 00:03:28.000 --> 00:03:34.400 zippers is going to go a long way towards keeping your electronics and 00:03:31.680 --> 00:03:38.000 anything else safe and dry. Of course, standard abrasion resistance wasn't 00:03:36.000 --> 00:03:42.879 enough for a careless boy like me. I get home at the end of the day, I'm like, 00:03:39.680 --> 00:03:44.159 "See you later, backpack." So, this is 00:03:42.879 --> 00:03:48.480 another point of failure I've seen before. The entire bottom of the bag is 00:03:46.879 --> 00:03:52.720 double layered. You manage to wear through this dragging your bag around, 00:03:50.560 --> 00:03:59.120 there's a whole other layer there for you. The internal volume is 25.5 L with 00:03:55.680 --> 00:04:02.400 a total volume of 35 L, meaning that it 00:03:59.120 --> 00:04:04.159 fits absolutely perfectly under the seat 00:04:02.400 --> 00:04:08.959 in front of you on the airplane. And if you're the kind of person who wants to 00:04:06.159 --> 00:04:16.079 pile in even more stuff, say for example on the webbing here, here, 00:04:12.319 --> 00:04:18.000 here, and at the front, we 00:04:16.079 --> 00:04:22.560 have a removable chest strap that comes installed by default, but that can be 00:04:20.560 --> 00:04:26.080 easily taken off if you prefer to not have it. There's a little slit in here, 00:04:24.720 --> 00:04:29.120 and you just put the strap back in place. It sits like that, and then it's 00:04:27.840 --> 00:04:35.600 hidden away when you don't want to use it. Not everybody's into that whole scene. I get it. It's a little tricky to 00:04:33.520 --> 00:04:40.400 get in, but the benefit is that it won't ever come off by accident. Oh, yeah, and 00:04:38.320 --> 00:04:43.280 it has a small elastic, and that's just to make it a little bit more comfortable 00:04:41.680 --> 00:04:48.560 when you're moving around. Now's as good a time as any to mention the carabiner 00:04:46.240 --> 00:04:52.800 zipper pulls that we had custom done. They got little LTS on them and 00:04:50.240 --> 00:04:57.680 everything. The idea here was to make it a little less convenient for someone to 00:04:55.280 --> 00:05:02.639 roll up and open up your bag or if you're like me and you have maybe like a 00:05:00.240 --> 00:05:07.520 a racket sticking out or let's say you've got a battery bank that you want 00:05:04.240 --> 00:05:10.479 to store in this pocket right here and 00:05:07.520 --> 00:05:14.400 then cable manage up to your phone that you're charging in this pocket over 00:05:12.479 --> 00:05:18.800 here, for example. It'll allow you to have it ever so slightly open to make 00:05:16.400 --> 00:05:22.800 space for it, but not risk having your bag just casually open up. I mean, with 00:05:21.360 --> 00:05:29.039 the quality of these zippers, it's very unlikely, but every element of the 00:05:26.000 --> 00:05:30.880 design was for today and for 10 years 00:05:29.039 --> 00:05:33.440 from now. This isn't actually my typical loadout, though. So, let's go ahead and 00:05:32.240 --> 00:05:39.360 start filling this thing up with the kind of stuff that I would normally put in it. We'll start at the back where 00:05:37.039 --> 00:05:44.160 it's pretty typical for a backpack these days to have a laptop slot or a tablet 00:05:41.759 --> 00:05:50.240 slot or even a slot for another electronic device. But what about all 00:05:47.199 --> 00:05:52.320 three? I usually daily drive a 13.3 to 00:05:50.240 --> 00:05:58.000 14in laptop. And you can see it'll accommodate one of those fine just fine. 00:05:54.560 --> 00:06:00.320 But I know that for some of you 15.6 or 00:05:58.000 --> 00:06:04.160 even 17 is more the way you like to roll. So we made sure that we could 00:06:02.160 --> 00:06:07.919 accommodate that as well. Now, something you might notice when you get the 00:06:05.919 --> 00:06:13.199 backpack is that we don't actually have a pad at the bottom of a laptop sleeve, 00:06:10.319 --> 00:06:18.720 but that is by design. The way that all these layers of sleeving for your iPad 00:06:16.880 --> 00:06:23.199 with the hey, something else with a screen on it, who cares? Slip my fold in 00:06:21.199 --> 00:06:27.520 there. The way that they all get sewn together adds a natural cushion due to 00:06:26.160 --> 00:06:32.240 the way that the seams come together. So, when the laptop bag gets filled, 00:06:29.919 --> 00:06:37.280 it's absorbed so it doesn't actually just hit the surface down below it. This 00:06:35.360 --> 00:06:41.919 chunky pocket right here was designed to accommodate even very large chargers. 00:06:40.000 --> 00:06:45.680 You can see that's why it goes so low. And then I really like to keep a power 00:06:43.759 --> 00:06:50.160 bank or some other kind of accessory here. One of the early considerations 00:06:48.000 --> 00:06:55.440 for the design was portable gaming handhelds. Like say for example, ah yes, 00:06:53.680 --> 00:06:59.520 it's a little bit back heavy right now cuz it's uh got nothing in the front and 00:06:57.919 --> 00:07:03.440 it's completely open. Let's go ahead and put this in here. This pocket opens up 00:07:01.599 --> 00:07:07.599 nice and wide just so that you can get at the very bottom if you need to. And 00:07:05.599 --> 00:07:10.639 during the design process for this bag, Valve announced the steam deck, but 00:07:09.520 --> 00:07:15.599 didn't announce that they were going to be shipping it with a carrying case. So, 00:07:13.120 --> 00:07:19.039 we actually recjiggered the bottom down here to make it so that if you really 00:07:17.280 --> 00:07:23.199 wanted to, you could put a steam deck down at the bottom. And we have another 00:07:20.800 --> 00:07:26.479 screen safe soft fabric panel stitched in at the bottom to make sure that it's 00:07:24.800 --> 00:07:31.280 not going to scratch your screen. So, I've got a grand total of four 00:07:28.560 --> 00:07:35.440 electronic devices in here, and it's not even breaking a sweat. If you have a 00:07:33.120 --> 00:07:41.599 larger power brick, say for example, one like this for a really chunky laptop, or 00:07:38.880 --> 00:07:46.000 one like this for a super extra chunky laptop. Let's see. We did manage to get 00:07:44.240 --> 00:07:50.400 enough height clearance in here, even for that boy. Uh, you might want to use 00:07:48.240 --> 00:07:54.720 this second pocket here for your power cable that goes into the wall. That was 00:07:52.560 --> 00:07:57.919 actually why we put it there, but that doesn't really apply to me. So, I'll 00:07:56.639 --> 00:08:05.199 keep a battery bank in there and I'll just Ah, yes. The thing that delayed the 00:08:02.240 --> 00:08:10.960 backpack past the back to school season, the Air Tag pocket. I was like, do we 00:08:08.319 --> 00:08:16.800 really need an air tag pocket? And then I was like, yeah, we do. So, right here 00:08:14.240 --> 00:08:21.759 inside the lower down zipper where the water bottle holder is, there's a teeny 00:08:19.039 --> 00:08:25.840 tiny little pocket stitched right there. It's easy enough for you to get at, but 00:08:23.919 --> 00:08:30.000 hidden away enough that if someone were to casually search your bag, it is 00:08:28.560 --> 00:08:34.640 unlikely that they would notice it there. Obviously, compatibility with our 00:08:32.000 --> 00:08:40.479 own products, our 21 oz and 40 oz water bottles, was imperative. So, we designed 00:08:37.680 --> 00:08:44.240 this elastic stretchy water bottle holder that will keep your bottle 00:08:41.760 --> 00:08:52.000 upright in your bag and hold it securely whether you prefer the small boy or the 00:08:47.519 --> 00:08:54.240 40 oz guy. Look at that. Now, I could 00:08:52.000 --> 00:08:58.480 imagine some people looking at the main compartment of this bag and thinking, 00:08:56.320 --> 00:09:03.120 "Gee, you guys kind of didn't put a lot of organization pockets in there." 00:09:00.800 --> 00:09:06.640 That's by design. Another one of the big challenges that I've had with other bags 00:09:04.959 --> 00:09:11.120 that I've owned in the past is that there was nowhere to put really bulky 00:09:08.880 --> 00:09:15.279 stuff. I often use my bag as an overnight bag or even a twoight bag. So, 00:09:13.440 --> 00:09:19.839 I want to be able to put in a couple pairs of boxers, couple pairs of socks, 00:09:17.519 --> 00:09:24.160 pair of pants or two, couple t-shirts. And having somewhere where you can just 00:09:21.760 --> 00:09:28.160 kind of pack everything in where it doesn't impede your ability to access 00:09:26.399 --> 00:09:32.320 all of the other organizational pockets in the bag is freaking awesome. That was 00:09:30.240 --> 00:09:36.800 two beach towels and a hoodie. And I'm not even close to done yet. Got my iix 00:09:34.560 --> 00:09:39.959 it kit. Let's throw in a mouse pad. Also from ltstore.com. 00:09:40.160 --> 00:09:46.399 Call this the compartment of holding. That's what it does. 00:09:44.160 --> 00:09:51.360 Let's put some strain on these zippers. Show these folks how it's done. Do we 00:09:48.560 --> 00:09:57.200 have a scale? Okay, we're up to 23 lb. Not bad, but we 00:09:54.800 --> 00:10:00.720 can do better. Unfortunately, not all of my devices are USB type-C yet. So, one 00:09:59.519 --> 00:10:07.680 of the things that I like to keep in this side pocket here is a USB microB 00:10:03.839 --> 00:10:10.640 charging cable for my Gro wireless super 00:10:07.680 --> 00:10:16.079 light. Go ahead and pack that in there. And then we make our way around to the 00:10:13.440 --> 00:10:21.839 front. The sunglass holder is something we agonized over. If we had gone with a 00:10:19.519 --> 00:10:26.480 super hard plastic shell in the inside liner, then obviously it would offer the 00:10:24.160 --> 00:10:30.880 best protection, but it would take away from the internal volume of our pocket 00:10:28.480 --> 00:10:33.440 of holding and it would be a little bit harder to get things in and out of it. 00:10:32.160 --> 00:10:37.120 Oh, shoot. I missed something in the bag of holding, right? There's like an 00:10:35.360 --> 00:10:40.640 organizational pocket of holding there, too. Just a nice big one. Anything I 00:10:38.880 --> 00:10:45.519 like to have quick access to, like my two and a half gig network adapter, my 00:10:42.880 --> 00:10:50.560 USBC to type A, the water cooling fitting I use when I'm desperate, 00:10:46.880 --> 00:10:52.399 business cards, and my type-C dongle. 00:10:50.560 --> 00:10:56.720 There we go. Sorry. Sorry. Back to the sunglass holder. If we went too soft, 00:10:54.880 --> 00:11:01.040 well, you'd risk crush damage to your glasses just from having the bag full. 00:10:58.640 --> 00:11:06.320 So, what we settled on was this film. It's like a stiff film that goes under 00:11:04.160 --> 00:11:09.839 the super soft liner. So, you can put them in in whatever way works best for 00:11:07.839 --> 00:11:13.279 the natural shape of your glasses. Mine actually seemed to cooperate best. Just 00:11:11.760 --> 00:11:16.800 kind of looking up at me a little bit. Something like that. And then let's uh 00:11:15.519 --> 00:11:21.279 put some more strain on our zippers here, shall we? Our last pocket is the 00:11:19.600 --> 00:11:24.880 one that we probably made the most revisions to over the course of 00:11:23.279 --> 00:11:30.800 finishing up the design. This is a really funny one. Keeping with our philosophy that all of our products 00:11:27.760 --> 00:11:33.200 should work well together, we extended 00:11:30.800 --> 00:11:35.920 this pocket and shortened this one to ensure that there would be a place to 00:11:34.320 --> 00:11:41.360 put our screwdriver. But then we realized that if you were to put something like an SSD in there, unless 00:11:39.600 --> 00:11:45.839 you have the world's tiniest hands, you'd have absolutely no hope whatsoever 00:11:43.120 --> 00:11:50.160 of retrieving it. So, we added a little zipper. Make sure you can get stuff out 00:11:48.240 --> 00:11:54.240 of the bottom of this pocket if you want to. But really, what it's for is a tool 00:11:52.240 --> 00:11:59.680 like a screwdriver, which will also be available soon. I like using this one 00:11:56.560 --> 00:12:02.000 for thumb drives, uh, SSDs, anything 00:11:59.680 --> 00:12:06.160 that I want to keep nice and safe. This is where my little light goes. put my 00:12:04.240 --> 00:12:11.600 headphones and my JerryRrig Everything knife right here. Nice easy access to 00:12:08.800 --> 00:12:18.160 those. And then this one. Boy, did we ever debate this guy. We were thinking 00:12:14.800 --> 00:12:20.160 of doing this as a uh three-way zipper 00:12:18.160 --> 00:12:23.200 this way. So, it would fold down like this. The nice thing about that approach 00:12:22.000 --> 00:12:27.839 would have been that you would just take these, put them halfway down, and kind 00:12:25.360 --> 00:12:30.560 of flap it open. So, the drawback of the way we did it is that if you've got a 00:12:29.279 --> 00:12:35.680 lot of weight in here, it can kind of sag. But the advantage of this way is 00:12:33.600 --> 00:12:40.000 that you will never accidentally dump the contents out. So, we settled on 00:12:37.920 --> 00:12:45.120 going this way. And I'll show you how I like to use it. So, I've got like, you 00:12:41.600 --> 00:12:47.600 know, some extra paper towels, mask, my 00:12:45.120 --> 00:12:52.240 side cutters, some pliers. And the way that I typically use it is like this. 00:12:49.519 --> 00:12:55.760 I'll just open it up like halfway along the bottom. And that way I can access 00:12:54.320 --> 00:13:01.120 everything inside this pocket, everything in here, and it doesn't sag 00:12:57.839 --> 00:13:04.320 even with all that weight on it. 25 00:13:01.120 --> 00:13:06.639 1/2 lb. That's a lot of weight. But 00:13:04.320 --> 00:13:10.240 what's really cool is that all the time and thought that we put into the 00:13:08.000 --> 00:13:14.079 positioning of the straps, the angle, the shape of the back panel, it's 00:13:12.160 --> 00:13:18.079 already paying off because at the pop-up shop we did where we sold the first 50 00:13:15.760 --> 00:13:22.160 units of the bag, we had people show up with their existing backpack full of 00:13:19.760 --> 00:13:26.800 heavy stuff, load it all into the LTT backpack, and they were like, "Huh, it's 00:13:25.200 --> 00:13:32.079 actually not as hard to carry anymore." more. And you can see that in the reviews on the site. Oh, Andy asked me 00:13:29.920 --> 00:13:37.120 to make this joke. It's It's so big. It can store a car. 00:13:34.160 --> 00:13:40.399 Haha. Haha. Oh, right. This webbing on the front. This was from a shoot. I 00:13:38.800 --> 00:13:43.519 needed to carry a walkie-talkie and I needed to use my hands. I was like, 00:13:42.160 --> 00:13:47.839 there's nowhere to put a walkie-talkie on the front of this bag. Thankfully, 00:13:45.760 --> 00:13:51.680 make my own bag. So, this is so you can put a walkie-talkie or uh some kind of 00:13:49.920 --> 00:13:55.920 navigation instrument or whatever the case may be if you want to take it out for a day, go on a hike or something 00:13:54.320 --> 00:13:59.279 like that. Want to try the fully loaded one, Belle? Oo, 00:13:57.839 --> 00:14:01.760 don't oversell it. No, the padding on this is super nice, 00:14:01.120 --> 00:14:06.880 though. So, the key with padding is not how 00:14:04.480 --> 00:14:12.480 thick it is. It's actually how firm it is. The early samples that we got used a 00:14:09.760 --> 00:14:16.480 really thick but really squishy padding. And what happens with the squishy 00:14:13.760 --> 00:14:20.560 padding is that you go through it and then there's no padding. So that's why 00:14:18.959 --> 00:14:25.199 counterintuitively the padding on the ARM straps is 00:14:22.800 --> 00:14:28.160 actually like really hard to compress. It's a lot of freaking weight in here. 00:14:26.720 --> 00:14:32.959 But we passed all the durability tests that we submitted to third parties with 00:14:30.160 --> 00:14:37.360 absolutely flying colors. It's a super super durable bag and you can buy yours 00:14:35.199 --> 00:14:40.560 on ltstore.com. Massive shout out to Shopify. They've 00:14:39.199 --> 00:14:45.760 been a great partner through all of this. So, I have no idea what the talking points are, but we use Shopify 00:14:43.440 --> 00:14:49.360 to a build our site, b monitor all of our analytics, c run things like the 00:14:47.760 --> 00:14:53.279 pop-up shop. They have physical hardware so that you can take payment in person. 00:14:51.440 --> 00:14:58.240 Uh you don't just have to use them as an e-commerce platform. And they've been 00:14:56.160 --> 00:15:01.760 absolutely instrumental in helping us get products like this, the screwdriver, 00:15:00.000 --> 00:15:06.079 t-shirts, whatever else it is to market. So, shout out Shopify for sponsoring the 00:15:03.680 --> 00:15:09.920 video. And uh yeah, let's let's keep working together, boys. Our Canadian 00:15:08.000 --> 00:15:12.800 bros. If you're curious about starting a business, you can try Shopify for 14 00:15:11.760 --> 00:15:16.720 days for free at shopify.com/shortcircuit. 00:15:15.199 --> 00:15:22.240 I'm going to pull out everything we put in this bag and a couple of other things that I slipped in. That's a big towel. 00:15:20.880 --> 00:15:27.279 Oh, did I say there were two towels in before? It was one. 00:15:25.199 --> 00:15:30.320 And yes, your air tag. See, totally forgot about it. The system works. Here 00:15:28.800 --> 00:15:35.360 it is. Going to the beach? Going away for a couple days? Yeah, I think this has got you covered. Subscribe to Short 00:15:33.040 --> 00:15:35.360 Circuit.