1 00:00:00,080 --> 00:00:05,600 I love the wall backpack when memes as 2 00:00:03,280 --> 00:00:12,160 much as anyone. But as much as you love them, they're over. The LTT Store 3 00:00:08,639 --> 00:00:15,120 backpack is finally here. Every stitch, 4 00:00:12,160 --> 00:00:21,039 every zipper was painstakingly considered to make this the tech bag and 5 00:00:19,199 --> 00:00:26,240 we are going to go through absolutely everything that makes this final version 6 00:00:23,039 --> 00:00:28,320 of it utterly unique. And this detailed 7 00:00:26,240 --> 00:00:32,239 look at our first unit off the mass production line is brought to you by 8 00:00:30,000 --> 00:00:36,480 Shopify, who offers the easy to use all-in-one commerce platform that powers 9 00:00:34,160 --> 00:00:41,360 ltttore.com, where you can put in an order for this backpack right now. Let's 10 00:00:39,200 --> 00:00:46,320 begin with the outside because basically every pack that I've ever owned has 11 00:00:43,280 --> 00:00:49,920 failed in one of three places. Either 12 00:00:46,320 --> 00:00:52,320 here, here, 13 00:00:49,920 --> 00:00:56,000 or here. So, each of those has been either double or triple reinforced to 14 00:00:54,399 --> 00:01:00,399 the point where we're actually going to do a video showcasing this. You could 15 00:00:58,079 --> 00:01:04,320 tow a car by the handle of this backpack and it would not tear off. The top 16 00:01:02,480 --> 00:01:08,720 handle is triple riveted into place. The seams for the ARM straps are reinforced. 17 00:01:06,880 --> 00:01:15,159 The bottom of the ARM straps have reinforced seams and rivets so that they 18 00:01:12,159 --> 00:01:15,159 cannot 19 00:01:16,640 --> 00:01:23,520 cannot come out. And our size adjustments, I don't know why nobody 20 00:01:21,439 --> 00:01:27,040 does this, are metal rather than plastic, so they will never break down. 21 00:01:25,439 --> 00:01:32,159 An added benefit is that the teeth are nice and sharp. So once it's in place, 22 00:01:29,360 --> 00:01:36,079 IT WILL NOT SLIP. NOW, I USE A BACKPACK AT TRADE SHOWS, and I'm a bit of a 23 00:01:34,079 --> 00:01:41,439 sweaty boy. So, a major consideration for us was the shape and depth of the 24 00:01:39,680 --> 00:01:45,439 ribs on the back so that you can actually get a little bit of air flow 25 00:01:43,600 --> 00:01:50,240 through, not just around your back and along your spine, but also on the 26 00:01:48,479 --> 00:01:57,680 shoulder straps. Cuz I take off my backpack at the end of the day, it's like stain, stain, stain. It's pretty 27 00:01:55,520 --> 00:02:02,000 nasty. One of the other ways we deviated from standard backpack designs is the 28 00:01:59,439 --> 00:02:05,759 spacing of the ARM straps. I would often end up with chafing marks on the sides 29 00:02:03,840 --> 00:02:09,920 of my neck after a long day of wearing a heavy backpack. Not so with ours. We 30 00:02:07,920 --> 00:02:14,720 adjusted both the width and the angle so that they sit comfortably on the 31 00:02:11,200 --> 00:02:17,200 shoulders and don't like kind of fall 32 00:02:14,720 --> 00:02:20,720 back and pull back with a gap back here rather than rubbing on your neck. One of 33 00:02:19,120 --> 00:02:23,840 the bits of feedback we got from our first couple of prototypes was that 34 00:02:22,319 --> 00:02:27,920 people really wanted to see a luggage strap. But we didn't want the luggage 35 00:02:25,920 --> 00:02:32,720 strap to be permanent because I wanted that ventilation on the back, right? So, 36 00:02:30,080 --> 00:02:36,319 we came up with this detachable luggage strap piece here. It's strong enough 37 00:02:34,720 --> 00:02:39,680 thanks to the Velcro straps that it won't fall off your bag. But if you're 38 00:02:38,319 --> 00:02:43,519 not into it and you don't want to use it, all you got to do is fold it up. 39 00:02:41,760 --> 00:02:50,160 actually don't need to do quarters into halves and it fits perfectly in the RFID 40 00:02:47,760 --> 00:02:54,160 blocking passport pocket. We made it deeper so that it would accommodate this 41 00:02:51,840 --> 00:02:57,519 because the idea was that if you're traveling, you probably have your 42 00:02:55,599 --> 00:03:01,760 passport in here and your luggage strap on. And if you're not traveling, you can 43 00:02:59,599 --> 00:03:05,760 tuck your luggage strap in here. It goes all the way across the back so that it 44 00:03:03,680 --> 00:03:09,680 sits centered and doesn't bother your back cuz it'll sit right in the small. 45 00:03:07,519 --> 00:03:14,000 The outer fabric is called Reprieve. It's made of recycled water bottles and 46 00:03:11,519 --> 00:03:18,720 it's abrasion resistant, tear resistant, as well as water resistant. It's not 47 00:03:16,480 --> 00:03:22,319 waterproof. I wouldn't take your bag and dunk it into water with all your 48 00:03:20,080 --> 00:03:28,000 valuable electronics in it. But if you get caught out in the rain, the Reprieve 49 00:03:24,400 --> 00:03:29,840 fabric plus our use of YKK waterproof 50 00:03:28,000 --> 00:03:34,400 zippers is going to go a long way towards keeping your electronics and 51 00:03:31,680 --> 00:03:38,000 anything else safe and dry. Of course, standard abrasion resistance wasn't 52 00:03:36,000 --> 00:03:42,879 enough for a careless boy like me. I get home at the end of the day, I'm like, 53 00:03:39,680 --> 00:03:44,159 "See you later, backpack." So, this is 54 00:03:42,879 --> 00:03:48,480 another point of failure I've seen before. The entire bottom of the bag is 55 00:03:46,879 --> 00:03:52,720 double layered. You manage to wear through this dragging your bag around, 56 00:03:50,560 --> 00:03:59,120 there's a whole other layer there for you. The internal volume is 25.5 L with 57 00:03:55,680 --> 00:04:02,400 a total volume of 35 L, meaning that it 58 00:03:59,120 --> 00:04:04,159 fits absolutely perfectly under the seat 59 00:04:02,400 --> 00:04:08,959 in front of you on the airplane. And if you're the kind of person who wants to 60 00:04:06,159 --> 00:04:16,079 pile in even more stuff, say for example on the webbing here, here, 61 00:04:12,319 --> 00:04:18,000 here, and at the front, we 62 00:04:16,079 --> 00:04:22,560 have a removable chest strap that comes installed by default, but that can be 63 00:04:20,560 --> 00:04:26,080 easily taken off if you prefer to not have it. There's a little slit in here, 64 00:04:24,720 --> 00:04:29,120 and you just put the strap back in place. It sits like that, and then it's 65 00:04:27,840 --> 00:04:35,600 hidden away when you don't want to use it. Not everybody's into that whole scene. I get it. It's a little tricky to 66 00:04:33,520 --> 00:04:40,400 get in, but the benefit is that it won't ever come off by accident. Oh, yeah, and 67 00:04:38,320 --> 00:04:43,280 it has a small elastic, and that's just to make it a little bit more comfortable 68 00:04:41,680 --> 00:04:48,560 when you're moving around. Now's as good a time as any to mention the carabiner 69 00:04:46,240 --> 00:04:52,800 zipper pulls that we had custom done. They got little LTS on them and 70 00:04:50,240 --> 00:04:57,680 everything. The idea here was to make it a little less convenient for someone to 71 00:04:55,280 --> 00:05:02,639 roll up and open up your bag or if you're like me and you have maybe like a 72 00:05:00,240 --> 00:05:07,520 a racket sticking out or let's say you've got a battery bank that you want 73 00:05:04,240 --> 00:05:10,479 to store in this pocket right here and 74 00:05:07,520 --> 00:05:14,400 then cable manage up to your phone that you're charging in this pocket over 75 00:05:12,479 --> 00:05:18,800 here, for example. It'll allow you to have it ever so slightly open to make 76 00:05:16,400 --> 00:05:22,800 space for it, but not risk having your bag just casually open up. I mean, with 77 00:05:21,360 --> 00:05:29,039 the quality of these zippers, it's very unlikely, but every element of the 78 00:05:26,000 --> 00:05:30,880 design was for today and for 10 years 79 00:05:29,039 --> 00:05:33,440 from now. This isn't actually my typical loadout, though. So, let's go ahead and 80 00:05:32,240 --> 00:05:39,360 start filling this thing up with the kind of stuff that I would normally put in it. We'll start at the back where 81 00:05:37,039 --> 00:05:44,160 it's pretty typical for a backpack these days to have a laptop slot or a tablet 82 00:05:41,759 --> 00:05:50,240 slot or even a slot for another electronic device. But what about all 83 00:05:47,199 --> 00:05:52,320 three? I usually daily drive a 13.3 to 84 00:05:50,240 --> 00:05:58,000 14in laptop. And you can see it'll accommodate one of those fine just fine. 85 00:05:54,560 --> 00:06:00,320 But I know that for some of you 15.6 or 86 00:05:58,000 --> 00:06:04,160 even 17 is more the way you like to roll. So we made sure that we could 87 00:06:02,160 --> 00:06:07,919 accommodate that as well. Now, something you might notice when you get the 88 00:06:05,919 --> 00:06:13,199 backpack is that we don't actually have a pad at the bottom of a laptop sleeve, 89 00:06:10,319 --> 00:06:18,720 but that is by design. The way that all these layers of sleeving for your iPad 90 00:06:16,880 --> 00:06:23,199 with the hey, something else with a screen on it, who cares? Slip my fold in 91 00:06:21,199 --> 00:06:27,520 there. The way that they all get sewn together adds a natural cushion due to 92 00:06:26,160 --> 00:06:32,240 the way that the seams come together. So, when the laptop bag gets filled, 93 00:06:29,919 --> 00:06:37,280 it's absorbed so it doesn't actually just hit the surface down below it. This 94 00:06:35,360 --> 00:06:41,919 chunky pocket right here was designed to accommodate even very large chargers. 95 00:06:40,000 --> 00:06:45,680 You can see that's why it goes so low. And then I really like to keep a power 96 00:06:43,759 --> 00:06:50,160 bank or some other kind of accessory here. One of the early considerations 97 00:06:48,000 --> 00:06:55,440 for the design was portable gaming handhelds. Like say for example, ah yes, 98 00:06:53,680 --> 00:06:59,520 it's a little bit back heavy right now cuz it's uh got nothing in the front and 99 00:06:57,919 --> 00:07:03,440 it's completely open. Let's go ahead and put this in here. This pocket opens up 100 00:07:01,599 --> 00:07:07,599 nice and wide just so that you can get at the very bottom if you need to. And 101 00:07:05,599 --> 00:07:10,639 during the design process for this bag, Valve announced the steam deck, but 102 00:07:09,520 --> 00:07:15,599 didn't announce that they were going to be shipping it with a carrying case. So, 103 00:07:13,120 --> 00:07:19,039 we actually recjiggered the bottom down here to make it so that if you really 104 00:07:17,280 --> 00:07:23,199 wanted to, you could put a steam deck down at the bottom. And we have another 105 00:07:20,800 --> 00:07:26,479 screen safe soft fabric panel stitched in at the bottom to make sure that it's 106 00:07:24,800 --> 00:07:31,280 not going to scratch your screen. So, I've got a grand total of four 107 00:07:28,560 --> 00:07:35,440 electronic devices in here, and it's not even breaking a sweat. If you have a 108 00:07:33,120 --> 00:07:41,599 larger power brick, say for example, one like this for a really chunky laptop, or 109 00:07:38,880 --> 00:07:46,000 one like this for a super extra chunky laptop. Let's see. We did manage to get 110 00:07:44,240 --> 00:07:50,400 enough height clearance in here, even for that boy. Uh, you might want to use 111 00:07:48,240 --> 00:07:54,720 this second pocket here for your power cable that goes into the wall. That was 112 00:07:52,560 --> 00:07:57,919 actually why we put it there, but that doesn't really apply to me. So, I'll 113 00:07:56,639 --> 00:08:05,199 keep a battery bank in there and I'll just Ah, yes. The thing that delayed the 114 00:08:02,240 --> 00:08:10,960 backpack past the back to school season, the Air Tag pocket. I was like, do we 115 00:08:08,319 --> 00:08:16,800 really need an air tag pocket? And then I was like, yeah, we do. So, right here 116 00:08:14,240 --> 00:08:21,759 inside the lower down zipper where the water bottle holder is, there's a teeny 117 00:08:19,039 --> 00:08:25,840 tiny little pocket stitched right there. It's easy enough for you to get at, but 118 00:08:23,919 --> 00:08:30,000 hidden away enough that if someone were to casually search your bag, it is 119 00:08:28,560 --> 00:08:34,640 unlikely that they would notice it there. Obviously, compatibility with our 120 00:08:32,000 --> 00:08:40,479 own products, our 21 oz and 40 oz water bottles, was imperative. So, we designed 121 00:08:37,680 --> 00:08:44,240 this elastic stretchy water bottle holder that will keep your bottle 122 00:08:41,760 --> 00:08:52,000 upright in your bag and hold it securely whether you prefer the small boy or the 123 00:08:47,519 --> 00:08:54,240 40 oz guy. Look at that. Now, I could 124 00:08:52,000 --> 00:08:58,480 imagine some people looking at the main compartment of this bag and thinking, 125 00:08:56,320 --> 00:09:03,120 "Gee, you guys kind of didn't put a lot of organization pockets in there." 126 00:09:00,800 --> 00:09:06,640 That's by design. Another one of the big challenges that I've had with other bags 127 00:09:04,959 --> 00:09:11,120 that I've owned in the past is that there was nowhere to put really bulky 128 00:09:08,880 --> 00:09:15,279 stuff. I often use my bag as an overnight bag or even a twoight bag. So, 129 00:09:13,440 --> 00:09:19,839 I want to be able to put in a couple pairs of boxers, couple pairs of socks, 130 00:09:17,519 --> 00:09:24,160 pair of pants or two, couple t-shirts. And having somewhere where you can just 131 00:09:21,760 --> 00:09:28,160 kind of pack everything in where it doesn't impede your ability to access 132 00:09:26,399 --> 00:09:32,320 all of the other organizational pockets in the bag is freaking awesome. That was 133 00:09:30,240 --> 00:09:36,800 two beach towels and a hoodie. And I'm not even close to done yet. Got my iix 134 00:09:34,560 --> 00:09:39,959 it kit. Let's throw in a mouse pad. Also from ltstore.com. 135 00:09:40,160 --> 00:09:46,399 Call this the compartment of holding. That's what it does. 136 00:09:44,160 --> 00:09:51,360 Let's put some strain on these zippers. Show these folks how it's done. Do we 137 00:09:48,560 --> 00:09:57,200 have a scale? Okay, we're up to 23 lb. Not bad, but we 138 00:09:54,800 --> 00:10:00,720 can do better. Unfortunately, not all of my devices are USB type-C yet. So, one 139 00:09:59,519 --> 00:10:07,680 of the things that I like to keep in this side pocket here is a USB microB 140 00:10:03,839 --> 00:10:10,640 charging cable for my Gro wireless super 141 00:10:07,680 --> 00:10:16,079 light. Go ahead and pack that in there. And then we make our way around to the 142 00:10:13,440 --> 00:10:21,839 front. The sunglass holder is something we agonized over. If we had gone with a 143 00:10:19,519 --> 00:10:26,480 super hard plastic shell in the inside liner, then obviously it would offer the 144 00:10:24,160 --> 00:10:30,880 best protection, but it would take away from the internal volume of our pocket 145 00:10:28,480 --> 00:10:33,440 of holding and it would be a little bit harder to get things in and out of it. 146 00:10:32,160 --> 00:10:37,120 Oh, shoot. I missed something in the bag of holding, right? There's like an 147 00:10:35,360 --> 00:10:40,640 organizational pocket of holding there, too. Just a nice big one. Anything I 148 00:10:38,880 --> 00:10:45,519 like to have quick access to, like my two and a half gig network adapter, my 149 00:10:42,880 --> 00:10:50,560 USBC to type A, the water cooling fitting I use when I'm desperate, 150 00:10:46,880 --> 00:10:52,399 business cards, and my type-C dongle. 151 00:10:50,560 --> 00:10:56,720 There we go. Sorry. Sorry. Back to the sunglass holder. If we went too soft, 152 00:10:54,880 --> 00:11:01,040 well, you'd risk crush damage to your glasses just from having the bag full. 153 00:10:58,640 --> 00:11:06,320 So, what we settled on was this film. It's like a stiff film that goes under 154 00:11:04,160 --> 00:11:09,839 the super soft liner. So, you can put them in in whatever way works best for 155 00:11:07,839 --> 00:11:13,279 the natural shape of your glasses. Mine actually seemed to cooperate best. Just 156 00:11:11,760 --> 00:11:16,800 kind of looking up at me a little bit. Something like that. And then let's uh 157 00:11:15,519 --> 00:11:21,279 put some more strain on our zippers here, shall we? Our last pocket is the 158 00:11:19,600 --> 00:11:24,880 one that we probably made the most revisions to over the course of 159 00:11:23,279 --> 00:11:30,800 finishing up the design. This is a really funny one. Keeping with our philosophy that all of our products 160 00:11:27,760 --> 00:11:33,200 should work well together, we extended 161 00:11:30,800 --> 00:11:35,920 this pocket and shortened this one to ensure that there would be a place to 162 00:11:34,320 --> 00:11:41,360 put our screwdriver. But then we realized that if you were to put something like an SSD in there, unless 163 00:11:39,600 --> 00:11:45,839 you have the world's tiniest hands, you'd have absolutely no hope whatsoever 164 00:11:43,120 --> 00:11:50,160 of retrieving it. So, we added a little zipper. Make sure you can get stuff out 165 00:11:48,240 --> 00:11:54,240 of the bottom of this pocket if you want to. But really, what it's for is a tool 166 00:11:52,240 --> 00:11:59,680 like a screwdriver, which will also be available soon. I like using this one 167 00:11:56,560 --> 00:12:02,000 for thumb drives, uh, SSDs, anything 168 00:11:59,680 --> 00:12:06,160 that I want to keep nice and safe. This is where my little light goes. put my 169 00:12:04,240 --> 00:12:11,600 headphones and my JerryRrig Everything knife right here. Nice easy access to 170 00:12:08,800 --> 00:12:18,160 those. And then this one. Boy, did we ever debate this guy. We were thinking 171 00:12:14,800 --> 00:12:20,160 of doing this as a uh three-way zipper 172 00:12:18,160 --> 00:12:23,200 this way. So, it would fold down like this. The nice thing about that approach 173 00:12:22,000 --> 00:12:27,839 would have been that you would just take these, put them halfway down, and kind 174 00:12:25,360 --> 00:12:30,560 of flap it open. So, the drawback of the way we did it is that if you've got a 175 00:12:29,279 --> 00:12:35,680 lot of weight in here, it can kind of sag. But the advantage of this way is 176 00:12:33,600 --> 00:12:40,000 that you will never accidentally dump the contents out. So, we settled on 177 00:12:37,920 --> 00:12:45,120 going this way. And I'll show you how I like to use it. So, I've got like, you 178 00:12:41,600 --> 00:12:47,600 know, some extra paper towels, mask, my 179 00:12:45,120 --> 00:12:52,240 side cutters, some pliers. And the way that I typically use it is like this. 180 00:12:49,519 --> 00:12:55,760 I'll just open it up like halfway along the bottom. And that way I can access 181 00:12:54,320 --> 00:13:01,120 everything inside this pocket, everything in here, and it doesn't sag 182 00:12:57,839 --> 00:13:04,320 even with all that weight on it. 25 183 00:13:01,120 --> 00:13:06,639 1/2 lb. That's a lot of weight. But 184 00:13:04,320 --> 00:13:10,240 what's really cool is that all the time and thought that we put into the 185 00:13:08,000 --> 00:13:14,079 positioning of the straps, the angle, the shape of the back panel, it's 186 00:13:12,160 --> 00:13:18,079 already paying off because at the pop-up shop we did where we sold the first 50 187 00:13:15,760 --> 00:13:22,160 units of the bag, we had people show up with their existing backpack full of 188 00:13:19,760 --> 00:13:26,800 heavy stuff, load it all into the LTT backpack, and they were like, "Huh, it's 189 00:13:25,200 --> 00:13:32,079 actually not as hard to carry anymore." more. And you can see that in the reviews on the site. Oh, Andy asked me 190 00:13:29,920 --> 00:13:37,120 to make this joke. It's It's so big. It can store a car. 191 00:13:34,160 --> 00:13:40,399 Haha. Haha. Oh, right. This webbing on the front. This was from a shoot. I 192 00:13:38,800 --> 00:13:43,519 needed to carry a walkie-talkie and I needed to use my hands. I was like, 193 00:13:42,160 --> 00:13:47,839 there's nowhere to put a walkie-talkie on the front of this bag. Thankfully, 194 00:13:45,760 --> 00:13:51,680 make my own bag. So, this is so you can put a walkie-talkie or uh some kind of 195 00:13:49,920 --> 00:13:55,920 navigation instrument or whatever the case may be if you want to take it out for a day, go on a hike or something 196 00:13:54,320 --> 00:13:59,279 like that. Want to try the fully loaded one, Belle? Oo, 197 00:13:57,839 --> 00:14:01,760 don't oversell it. No, the padding on this is super nice, 198 00:14:01,120 --> 00:14:06,880 though. So, the key with padding is not how 199 00:14:04,480 --> 00:14:12,480 thick it is. It's actually how firm it is. The early samples that we got used a 200 00:14:09,760 --> 00:14:16,480 really thick but really squishy padding. And what happens with the squishy 201 00:14:13,760 --> 00:14:20,560 padding is that you go through it and then there's no padding. So that's why 202 00:14:18,959 --> 00:14:25,199 counterintuitively the padding on the ARM straps is 203 00:14:22,800 --> 00:14:28,160 actually like really hard to compress. It's a lot of freaking weight in here. 204 00:14:26,720 --> 00:14:32,959 But we passed all the durability tests that we submitted to third parties with 205 00:14:30,160 --> 00:14:37,360 absolutely flying colors. It's a super super durable bag and you can buy yours 206 00:14:35,199 --> 00:14:40,560 on ltstore.com. Massive shout out to Shopify. They've 207 00:14:39,199 --> 00:14:45,760 been a great partner through all of this. So, I have no idea what the talking points are, but we use Shopify 208 00:14:43,440 --> 00:14:49,360 to a build our site, b monitor all of our analytics, c run things like the 209 00:14:47,760 --> 00:14:53,279 pop-up shop. They have physical hardware so that you can take payment in person. 210 00:14:51,440 --> 00:14:58,240 Uh you don't just have to use them as an e-commerce platform. And they've been 211 00:14:56,160 --> 00:15:01,760 absolutely instrumental in helping us get products like this, the screwdriver, 212 00:15:00,000 --> 00:15:06,079 t-shirts, whatever else it is to market. So, shout out Shopify for sponsoring the 213 00:15:03,680 --> 00:15:09,920 video. And uh yeah, let's let's keep working together, boys. Our Canadian 214 00:15:08,000 --> 00:15:12,800 bros. If you're curious about starting a business, you can try Shopify for 14 215 00:15:11,760 --> 00:15:16,720 days for free at shopify.com/shortcircuit. 216 00:15:15,199 --> 00:15:22,240 I'm going to pull out everything we put in this bag and a couple of other things that I slipped in. That's a big towel. 217 00:15:20,880 --> 00:15:27,279 Oh, did I say there were two towels in before? It was one. 218 00:15:25,199 --> 00:15:30,320 And yes, your air tag. See, totally forgot about it. The system works. Here 219 00:15:28,800 --> 00:15:35,360 it is. Going to the beach? Going away for a couple days? Yeah, I think this has got you covered. Subscribe to Short 220 00:15:33,040 --> 00:15:35,360 Circuit.