WEBVTT 00:00:00.120 --> 00:00:07.080 this tweet from Ian Anderson is a preview of what you'll see if you load a 00:00:04.680 --> 00:00:12.780 file that uses Pantone colors in Adobe Creative Cloud after November 2022 and 00:00:10.320 --> 00:00:17.820 if you think that's outrageous you're absolutely right creators projects are 00:00:15.240 --> 00:00:22.740 suddenly getting help for ransom all because Pantone the color control 00:00:19.859 --> 00:00:28.140 Monopoly got into a slap fight with Adobe the creative software Monopoly and 00:00:25.980 --> 00:00:35.160 somehow managed to come out looking even worse worse than Adobe no one likes 00:00:31.560 --> 00:00:38.100 Adobe Pantone did this to force users to 00:00:35.160 --> 00:00:42.899 pay their own 15 per month subscription on top of what they already pay for 00:00:40.860 --> 00:00:47.399 Creative Cloud and to say that the internet hated that would be putting it 00:00:44.640 --> 00:00:52.559 very lightly to say that I hated that as the owner of a company that makes such 00:00:49.559 --> 00:00:55.620 heavy use of Pantone that I spent ten 00:00:52.559 --> 00:00:58.680 thousand dollars on their fancy colored 00:00:55.620 --> 00:01:01.559 plastic would be like saying water is 00:00:58.680 --> 00:01:07.080 wet but hold up there are so many questions right now like who even is 00:01:04.500 --> 00:01:12.119 Pantone whose fault is all of this really is there a workaround and who's 00:01:10.260 --> 00:01:18.840 the sponsor who's gonna help cover all this cost it's sea Sonic see Sonic's Prime TX 1600 00:01:16.860 --> 00:01:23.880 watt power supply features an 80 plus titanium rating hybrid fan control and a 00:01:21.900 --> 00:01:28.979 12 year warranty learn more at scosonic.com or through the links below 00:01:26.820 --> 00:01:34.020 Pantone has been around since before the digital age and today is best known for 00:01:31.560 --> 00:01:39.439 producing color swatches in various mixtures and materials that aim to 00:01:36.180 --> 00:01:43.920 ensure that when you specify Pantone 00:01:39.439 --> 00:01:46.860 1655c to a printer or fabricator your ad 00:01:43.920 --> 00:01:52.200 or screwdriver or hoodie will definitely be exactly LTT orange unless the 00:01:49.500 --> 00:01:56.640 producer messes something up it's a proprietary system and a Walled Garden 00:01:54.180 --> 00:02:00.960 but when it works it works really well and we use it all the time at Creator 00:01:59.100 --> 00:02:05.880 warehouse and for our own channel branding and while it's a pricey system 00:02:03.360 --> 00:02:10.500 it saves so much time and effort going back and forth with Partners trying to 00:02:07.439 --> 00:02:12.420 get a color just right that it's kind of 00:02:10.500 --> 00:02:16.980 actually Justified they don't even need a color calibrated display because you 00:02:14.459 --> 00:02:22.319 can calibrate right in the real world this convenience comes at a cost though 00:02:19.940 --> 00:02:26.700 pantone's different material color matching books cost hundreds of dollars 00:02:24.780 --> 00:02:31.739 each and that's what the expected education that they will ideally be 00:02:28.260 --> 00:02:34.920 replaced every year or at most 18 months 00:02:31.739 --> 00:02:39.120 take it from me rebuying this crap all 00:02:34.920 --> 00:02:42.239 the time sucks but it also makes sense 00:02:39.120 --> 00:02:44.400 considering that paper inks fabrics and 00:02:42.239 --> 00:02:48.360 even Plastics do Fade over time diminishing the accuracy of the color 00:02:46.379 --> 00:02:52.680 swatches which defeats the purpose entirely thankfully Adobe added support 00:02:51.000 --> 00:02:57.900 for Pantone spot colors back in Photoshop 5.0 allowing you to use colors 00:02:55.980 --> 00:03:03.180 in your digital art that can be easily verified by your printing partner the 00:03:00.480 --> 00:03:08.340 problem is that those Pantone books I was talking about don't come with a 00:03:05.700 --> 00:03:14.760 digital Edition or license to use them in for example Photoshop or illustrator 00:03:11.220 --> 00:03:17.099 so when Pantone revoked the license that 00:03:14.760 --> 00:03:21.720 they had previously issued to Adobe to include Pantone color books with 00:03:18.959 --> 00:03:27.599 Creative Cloud end users were left with solid black instead of LTT orange or 00:03:24.659 --> 00:03:32.819 ShortCircuit purple or whatever else even if they created their file with 00:03:30.239 --> 00:03:38.760 those colors before Adobe and Pantone parted ways and it's this that pisses me 00:03:36.120 --> 00:03:44.700 off the most the fact of the matter is that I'm the customer and when I look at 00:03:41.280 --> 00:03:46.739 both Adobe and Pantone all I see is 00:03:44.700 --> 00:03:51.299 massive corporations that are ranked as some of the most profitable Enterprises 00:03:48.420 --> 00:03:55.980 on earth like Are you seriously telling me that Pantone so desperately needed to 00:03:53.819 --> 00:03:59.400 make that extra little bit of money that they couldn't have just made a small 00:03:57.780 --> 00:04:04.980 adjustment to the prices of their already ridiculously expensive books and 00:04:02.580 --> 00:04:10.200 then on the other side adobe's profits have gone to the moon since moving to a 00:04:07.860 --> 00:04:14.700 subscription model whatever Pantone was asking for could they not have easily 00:04:12.659 --> 00:04:21.060 absorbed it even without raising prices but they didn't and besides Linus you 00:04:18.660 --> 00:04:26.160 might say you took the complete opposite position with YouTube's 4K paywall 00:04:23.280 --> 00:04:31.080 debacle and you're right I did but there's a reason it's because that's a 00:04:28.380 --> 00:04:36.180 fundamentally different situation 4K video playback is a massive undertaking 00:04:33.660 --> 00:04:41.040 in terms of development storage costs and the bandwidth cost to serve it 00:04:38.520 --> 00:04:46.979 compared to lower resolutions that has a real cost a real ongoing cost such that 00:04:44.940 --> 00:04:52.800 it outstrips whatever ad supported viewing could possibly sustain in the 00:04:48.960 --> 00:04:54.900 long term and yes Google is a massively 00:04:52.800 --> 00:04:59.820 profitable company that could simply absorb YouTube's losses wouldn't be the 00:04:57.540 --> 00:05:04.380 first time but they're not obligated to and the Silicon Valley mentality is 00:05:02.100 --> 00:05:09.000 Shifting right before our eyes YouTube as a business unit needs to get 00:05:06.720 --> 00:05:14.639 profitable on its own if it's going to survive with Adobe on the other hand 00:05:11.100 --> 00:05:16.919 well color accuracy is a core part of 00:05:14.639 --> 00:05:20.759 their business the core service that they provide for any number of 00:05:19.259 --> 00:05:25.259 professionals to have to do their work without color matching on what is meant 00:05:23.039 --> 00:05:31.320 to be the set of tools for doing design work that's a hundred percent f 00:05:28.080 --> 00:05:34.259 and there is no ongoing cost argument 00:05:31.320 --> 00:05:38.160 digital ink don't fade and the whole situation revolves around what is 00:05:36.000 --> 00:05:43.680 literally a collection of files that are less than half a megabyte in size this 00:05:41.100 --> 00:05:49.979 is a licensing thing it's a pissing match and it has nothing to do with any 00:05:46.560 --> 00:05:52.199 real cost what's worse Creative Cloud 00:05:49.979 --> 00:05:55.440 isn't exactly getting any cheaper to compensate us for the loss and 00:05:53.400 --> 00:05:59.880 functionality Adobe will simply be pocketing whatever amount used to go to 00:05:57.300 --> 00:06:03.660 Pantone or using it to buy figma for example 00:06:00.660 --> 00:06:05.880 now you could on that subject argue that 00:06:03.660 --> 00:06:11.280 adobe has provided more and more features and services as time goes on to 00:06:08.520 --> 00:06:14.759 the Creative Cloud Suite but that's sort of the point of a subscription model to 00:06:12.840 --> 00:06:18.180 begin with isn't it if they stop adding features they couldn't even pretend that 00:06:16.740 --> 00:06:22.440 they're not just rent seeking off of software they've long ago recouped their 00:06:19.979 --> 00:06:25.500 Dev costs on and locked people into I'm not going to give them any bonus points 00:06:23.880 --> 00:06:31.380 for increasing the power of their Monopoly here and for their greed both 00:06:28.800 --> 00:06:36.960 Adobe and Pantone are now suffering a serious blow to PR over this dumb spat 00:06:33.840 --> 00:06:39.060 that resulted in colors being removed 00:06:36.960 --> 00:06:44.520 from creative software that has had them since at least 00:06:40.400 --> 00:06:47.580 1998. for me though that's not the real 00:06:44.520 --> 00:06:50.460 issue my question is if they can take 00:06:47.580 --> 00:06:55.440 this away from me what else can they take away from me Adobe no longer sells 00:06:53.460 --> 00:07:00.300 Perpetual licenses to their software products and Creative Cloud subscribers 00:06:57.660 --> 00:07:07.560 are provided only one major revisions worth of older builds so if Adobe 00:07:04.380 --> 00:07:10.139 decides unilaterally to downgrade rather 00:07:07.560 --> 00:07:14.940 than upgrade some function you are going to be forced to go along with it whether 00:07:12.180 --> 00:07:18.960 you like it or not I don't know exactly how this whole thing went down both 00:07:16.919 --> 00:07:23.039 sides seem tight-lipped about it likely for legal reasons but I do have some 00:07:20.819 --> 00:07:28.259 theories and the most likely one in my opinion is that Pantone saw that adobe 00:07:25.620 --> 00:07:32.880 was becoming more popular and more profitable than ever and since Creative 00:07:30.960 --> 00:07:37.380 Cloud has millions of active users paying for Access every month then gosh 00:07:35.039 --> 00:07:41.699 dang it Pantone should get a cut of each of those subscriptions 00:07:39.180 --> 00:07:46.680 whatever happened next Adobe likely told them to pound sand and Pantone connect 00:07:44.419 --> 00:07:52.020 pantone's own subscription service that costs nearly as much per month as 00:07:48.300 --> 00:07:54.240 Photoshop itself was born now you might 00:07:52.020 --> 00:07:58.020 be thinking Pantone doing this is kind of the same thing as what Adobe did back 00:07:55.979 --> 00:08:04.580 in 2013 when they transitioned from Creative Suite to Creative Cloud and the 00:08:01.199 --> 00:08:07.139 parallels are there massively expensive 00:08:04.580 --> 00:08:11.940 semi-regular purchases getting replaced with a smaller monthly fee that makes it 00:08:09.599 --> 00:08:16.620 easier for Freelancers and occasional users to buy in but increases costs in 00:08:15.360 --> 00:08:22.919 the long term that's just one problem with that Pantone connect in spite of the app's 00:08:21.120 --> 00:08:30.720 admittedly cool features like color extract is pretty much useless on its 00:08:26.580 --> 00:08:33.360 own you still need the regular expensive 00:08:30.720 --> 00:08:36.779 purchases like the physical books to compare against 00:08:34.680 --> 00:08:40.860 because even the most precisely calibrated cameras and displays have 00:08:38.940 --> 00:08:45.959 fundamentally different color gamuts than inks and plastics it's the 00:08:43.560 --> 00:08:51.300 fundamental reason Pantone exists to begin with when you buy these expensive 00:08:48.660 --> 00:08:55.980 books and color swatches then in my opinion you should get access to the 00:08:53.580 --> 00:09:03.000 digital databases for at least the usable life of the book say 12 18 months 00:09:00.240 --> 00:09:07.140 now some of the listings mention it but none that I can find explicitly say you 00:09:05.279 --> 00:09:13.320 get online access so unless I'm missing something here you are now being forced 00:09:09.480 --> 00:09:16.920 to pay for your books and chips and a 00:09:13.320 --> 00:09:18.779 monthly fee and in adobe's defense the 00:09:16.920 --> 00:09:24.540 vast majority of Creative Cloud users people like photographers artists and 00:09:21.480 --> 00:09:26.760 especially casual users have never and 00:09:24.540 --> 00:09:31.140 will never use Pantone for much of anything the people who do have a need 00:09:28.800 --> 00:09:36.899 for Pantone People Like Us at Creator Warehouse are the ones losing out and 00:09:34.320 --> 00:09:40.560 as much as it pains me to admit it we are the ones who are most able to absorb 00:09:39.000 --> 00:09:43.680 the extra cost looking at it from that perspective 00:09:42.060 --> 00:09:49.500 while we'll probably never know what Pantone was asking for I can kind of see 00:09:46.860 --> 00:09:55.500 why Adobe wouldn't want to absorb it or pass on an increased cost for pantone's 00:09:52.140 --> 00:09:57.480 licensing to all of their users and if 00:09:55.500 --> 00:10:02.279 I'm right about that I don't have the numbers to back it up then the outrage 00:09:59.580 --> 00:10:07.980 from the internet at large might be a little overblown even if the whole 00:10:04.680 --> 00:10:10.260 situation is hard to swallow Adobe isn't 00:10:07.980 --> 00:10:13.800 innocent here either though if you've tried using Pantone in Creative Cloud 00:10:11.940 --> 00:10:18.779 recently you'll probably have noticed that colors are straight up missing or 00:10:15.959 --> 00:10:24.180 wrong because ever since Pantone started with connect Adobe has refused to update 00:10:21.660 --> 00:10:28.980 them Pantone claims that the reason for this is that adobe hasn't bothered to 00:10:26.220 --> 00:10:34.260 update them since 2010 and the facts seem to corroborate that why Adobe left 00:10:31.860 --> 00:10:38.640 Pantone hanging like this is anyone's guess until one of the two fess up maybe 00:10:36.899 --> 00:10:42.360 they're trying to build their own color matching system with blackjack and 00:10:41.220 --> 00:10:47.579 hookers they certainly have the spare cash to throw around 00:10:45.000 --> 00:10:50.700 the good news is that if you're one of those people who desperately needs to 00:10:49.019 --> 00:10:55.560 cling to adobe's apparently quite outdated Pantone books and can't or 00:10:53.160 --> 00:11:00.959 doesn't want to pay pantone's fee then you're in luck there are ways around it 00:10:57.839 --> 00:11:02.940 at least for now for one thing three 00:11:00.959 --> 00:11:06.240 books are still going to be part of the suite so you might not even need to 00:11:04.740 --> 00:11:10.800 bother with any of this if you're covered by those arguably the easiest 00:11:08.760 --> 00:11:14.940 workaround if you aren't though is to Simply copy the books out of your old 00:11:12.660 --> 00:11:20.519 version and plop them down into the new one that doesn't have it this may not 00:11:17.760 --> 00:11:25.079 work forever though and obviously those outdated books aren't getting any 00:11:22.019 --> 00:11:26.760 fresher this way another solution is to 00:11:25.079 --> 00:11:31.860 opt out of the Adobe experience altogether by using Affinity by serif 00:11:29.579 --> 00:11:35.519 unlike Adobe Affinity does have the latest books from Pantone and you're 00:11:33.660 --> 00:11:39.600 dropping a one-time fee to purchase the software though you do have to pay to 00:11:37.680 --> 00:11:43.380 upgrade between major revisions just like you used to with Creative Suite 00:11:41.100 --> 00:11:46.500 back in the before four times they also have the added benefit of having mobile 00:11:44.820 --> 00:11:51.779 apps that don't suck then there's the other solution 00:11:49.980 --> 00:11:56.579 I would never advocate for software piracy someone clearly does Photoshop 00:11:54.839 --> 00:12:01.079 has long been one of the most pirated applications in the world and while many 00:11:58.920 --> 00:12:07.019 people did sign on with Creative Cloud it never really stopped and this whole 00:12:04.620 --> 00:12:12.899 situation is one of the reasons that Pirates Who otherwise have the means to 00:12:09.180 --> 00:12:14.519 buy do what they do and if anything the 00:12:12.899 --> 00:12:19.140 reasons they have for pirating Creative Cloud have only broadened and Adobe and 00:12:17.100 --> 00:12:23.399 others who are looking to emulate this software as a service business model 00:12:20.579 --> 00:12:27.600 should be taking notes think about it when you sign up for any software as a 00:12:26.040 --> 00:12:33.839 service what are you actually getting you're not getting the software not 00:12:30.959 --> 00:12:37.860 really you're getting access to the software and that's an important 00:12:35.760 --> 00:12:42.839 distinction actually getting the software means you get to keep it and 00:12:40.200 --> 00:12:47.700 use it in perpetuity it may not get support or major new features without a 00:12:45.240 --> 00:12:52.680 paid upgrade but you have the choice to do that or not and up until Adobe 00:12:50.459 --> 00:12:59.160 superseded Creative Suite 6 was create of cloud you had that choice some people 00:12:56.820 --> 00:13:04.920 even held on to even earlier versions of Creative Suite and I cannot stress this 00:13:01.920 --> 00:13:08.040 enough all of those people can still use 00:13:04.920 --> 00:13:08.700 Pantone colors and outdated as they may 00:13:08.040 --> 00:13:13.680 be when you pay for access to software 00:13:11.279 --> 00:13:19.500 you're subject to the developer's whims yes it's often at a substantially lower 00:13:16.680 --> 00:13:24.779 cost of Entry but how does it add up in the long term Creative Cloud might seem 00:13:22.079 --> 00:13:30.000 like a steal at 55 a month compared to paying hundreds up front per app but 00:13:27.420 --> 00:13:35.700 after just under four years you will have actually paid for the most 00:13:32.220 --> 00:13:38.040 expensive all-inclusive CS6 package that 00:13:35.700 --> 00:13:42.420 existed and that price which incidentally is what you're locked into 00:13:39.600 --> 00:13:46.860 after the free trial comes with a yearly obligation that's right I still remember 00:13:45.180 --> 00:13:51.600 when I found this out the hard way when I wanted to remove one of our Creative 00:13:48.600 --> 00:13:54.360 Cloud Suites if you cancel early you get 00:13:51.600 --> 00:14:00.180 slapped with a big fat fee if you want pay as you go instead it's 82.49 a month 00:13:57.899 --> 00:14:05.700 and you'll hit that crossover point with CS6 in less than three years with the 00:14:03.720 --> 00:14:10.800 added bonus of not even getting to keep it and Japan tone colors when you stop 00:14:07.740 --> 00:14:12.420 paying and what would happen to you as a 00:14:10.800 --> 00:14:17.420 subscriber if adobe's authentication Service went down alright we've seen 00:14:15.120 --> 00:14:23.220 what happens the entire creative world screeches to a halt and if Adobe shut 00:14:21.120 --> 00:14:28.560 down everything tomorrow literally everyone using Creative Cloud would be 00:14:25.680 --> 00:14:33.060 screeched to that halt permanently no matter how much they've paid 00:14:30.899 --> 00:14:37.079 this is the problem with software as a service and there are many parallels 00:14:34.620 --> 00:14:42.000 with always online games and this situation with Pantone is as much 00:14:39.240 --> 00:14:45.540 adobe's fault as pantones and Adobe is also responsible for the lack of 00:14:43.500 --> 00:14:51.300 competition in this space that might give Pantone or their users any leverage 00:14:48.000 --> 00:14:53.579 I mean what are you going to do use 00:14:51.300 --> 00:14:57.240 they've already purchased most of the serious competition and the rest have 00:14:55.560 --> 00:15:00.839 caveats that people in professional settings can't really work around if 00:14:59.040 --> 00:15:05.699 they want to be able to collaborate with everyone else who's standardized on 00:15:02.519 --> 00:15:08.220 Adobe Adobe has effectively created its 00:15:05.699 --> 00:15:13.920 own little Monopoly sandbox and almost universally their users are unhappy 00:15:10.740 --> 00:15:16.560 about it but like they always have they 00:15:13.920 --> 00:15:20.699 ensure a steady stream of new users by supplying students with dirt cheap rates 00:15:18.660 --> 00:15:24.779 to learn on so that they are well and truly hooked into the ecosystem by the 00:15:22.800 --> 00:15:28.320 time they graduate in case you were wondering by the way how it came to be 00:15:26.160 --> 00:15:32.820 that adobe became the de facto standard for professionals 00:15:30.000 --> 00:15:36.060 all of which is to say neither Pantone nor Adobe are coming out of this 00:15:34.320 --> 00:15:43.920 smelling like roses and The Biggest Loser as always is you the customer 00:15:40.079 --> 00:15:46.500 this time we got away with a mere 15 a 00:15:43.920 --> 00:15:51.540 month extra fee this time it only affected a small subset of users but 00:15:49.380 --> 00:15:55.800 what will they come for next time what will they charge to get it back if 00:15:53.760 --> 00:16:00.540 companies are going to provide this one price all access software as a service 00:15:58.199 --> 00:16:05.579 experience only to have it be degraded like this and the users accept it you 00:16:03.360 --> 00:16:09.060 can expect more just like it in the future 00:16:06.600 --> 00:16:13.380 just like you expected this Segway to our sponsor team group it's that time of 00:16:11.639 --> 00:16:17.279 year once again team group is having their annual Black Friday and Cyber 00:16:15.300 --> 00:16:22.199 Monday sales and they've organized a cyberpunk style website with tons of 00:16:19.560 --> 00:16:27.779 deals save on high quality RAM storage flash drives and SD cards one of the 00:16:24.779 --> 00:16:29.760 things on sale is their Delta RGB ddr5 00:16:27.779 --> 00:16:35.279 RAM kit the kit is compatible with various RGB software like ASUS aurasync 00:16:32.519 --> 00:16:39.720 offers up to 6600 megahertz and supports Intel's XMP 3.0 for easy one-click 00:16:38.040 --> 00:16:44.519 overclocking use the link in the description to check out team groups 00:16:41.160 --> 00:16:46.740 Black Friday Cyber Monday sale today 00:16:44.519 --> 00:16:51.779 if you liked this video go check out the time I actually went to bat for YouTube 00:16:49.019 --> 00:16:56.279 charging for 4K only to have them bump my YouTube premium price by five dollars 00:16:54.000 --> 00:16:58.639 a month the next day that was a bit of a wild ride