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this tweet from Ian Anderson is a preview of what you'll see if you load a

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file that uses Pantone colors in Adobe Creative Cloud after November 2022 and

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if you think that's outrageous you're absolutely right creators projects are

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suddenly getting help for ransom all because Pantone the color control

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Monopoly got into a slap fight with Adobe the creative software Monopoly and

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somehow managed to come out looking even worse worse than Adobe no one likes

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Adobe Pantone did this to force users to

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pay their own 15 per month subscription on top of what they already pay for

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Creative Cloud and to say that the internet hated that would be putting it

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very lightly to say that I hated that as the owner of a company that makes such

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heavy use of Pantone that I spent ten

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thousand dollars on their fancy colored

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plastic would be like saying water is

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wet but hold up there are so many questions right now like who even is

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Pantone whose fault is all of this really is there a workaround and who's

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the sponsor who's gonna help cover all this cost it's sea Sonic see Sonic's Prime TX 1600

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watt power supply features an 80 plus titanium rating hybrid fan control and a

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12 year warranty learn more at scosonic.com or through the links below

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Pantone has been around since before the digital age and today is best known for

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producing color swatches in various mixtures and materials that aim to

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ensure that when you specify Pantone

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1655c to a printer or fabricator your ad

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or screwdriver or hoodie will definitely be exactly LTT orange unless the

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producer messes something up it's a proprietary system and a Walled Garden

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but when it works it works really well and we use it all the time at Creator

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warehouse and for our own channel branding and while it's a pricey system

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it saves so much time and effort going back and forth with Partners trying to

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get a color just right that it's kind of

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actually Justified they don't even need a color calibrated display because you

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can calibrate right in the real world this convenience comes at a cost though

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pantone's different material color matching books cost hundreds of dollars

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each and that's what the expected education that they will ideally be

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replaced every year or at most 18 months

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take it from me rebuying this crap all

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the time sucks but it also makes sense

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considering that paper inks fabrics and

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even Plastics do Fade over time diminishing the accuracy of the color

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swatches which defeats the purpose entirely thankfully Adobe added support

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for Pantone spot colors back in Photoshop 5.0 allowing you to use colors

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in your digital art that can be easily verified by your printing partner the

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problem is that those Pantone books I was talking about don't come with a

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digital Edition or license to use them in for example Photoshop or illustrator

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so when Pantone revoked the license that

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they had previously issued to Adobe to include Pantone color books with

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Creative Cloud end users were left with solid black instead of LTT orange or

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ShortCircuit purple or whatever else even if they created their file with

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those colors before Adobe and Pantone parted ways and it's this that pisses me

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off the most the fact of the matter is that I'm the customer and when I look at

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both Adobe and Pantone all I see is

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massive corporations that are ranked as some of the most profitable Enterprises

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on earth like Are you seriously telling me that Pantone so desperately needed to

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make that extra little bit of money that they couldn't have just made a small

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adjustment to the prices of their already ridiculously expensive books and

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then on the other side adobe's profits have gone to the moon since moving to a

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subscription model whatever Pantone was asking for could they not have easily

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absorbed it even without raising prices but they didn't and besides Linus you

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might say you took the complete opposite position with YouTube's 4K paywall

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debacle and you're right I did but there's a reason it's because that's a

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fundamentally different situation 4K video playback is a massive undertaking

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in terms of development storage costs and the bandwidth cost to serve it

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compared to lower resolutions that has a real cost a real ongoing cost such that

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it outstrips whatever ad supported viewing could possibly sustain in the

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long term and yes Google is a massively

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profitable company that could simply absorb YouTube's losses wouldn't be the

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first time but they're not obligated to and the Silicon Valley mentality is

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Shifting right before our eyes YouTube as a business unit needs to get

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profitable on its own if it's going to survive with Adobe on the other hand

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well color accuracy is a core part of

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their business the core service that they provide for any number of

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professionals to have to do their work without color matching on what is meant

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to be the set of tools for doing design work that's a hundred percent f

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and there is no ongoing cost argument

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digital ink don't fade and the whole situation revolves around what is

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literally a collection of files that are less than half a megabyte in size this

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is a licensing thing it's a pissing match and it has nothing to do with any

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real cost what's worse Creative Cloud

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isn't exactly getting any cheaper to compensate us for the loss and

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functionality Adobe will simply be pocketing whatever amount used to go to

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Pantone or using it to buy figma for example

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now you could on that subject argue that

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adobe has provided more and more features and services as time goes on to

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the Creative Cloud Suite but that's sort of the point of a subscription model to

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begin with isn't it if they stop adding features they couldn't even pretend that

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they're not just rent seeking off of software they've long ago recouped their

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Dev costs on and locked people into I'm not going to give them any bonus points

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for increasing the power of their Monopoly here and for their greed both

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Adobe and Pantone are now suffering a serious blow to PR over this dumb spat

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that resulted in colors being removed

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from creative software that has had them since at least

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1998. for me though that's not the real

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issue my question is if they can take

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this away from me what else can they take away from me Adobe no longer sells

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Perpetual licenses to their software products and Creative Cloud subscribers

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are provided only one major revisions worth of older builds so if Adobe

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decides unilaterally to downgrade rather

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than upgrade some function you are going to be forced to go along with it whether

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you like it or not I don't know exactly how this whole thing went down both

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sides seem tight-lipped about it likely for legal reasons but I do have some

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theories and the most likely one in my opinion is that Pantone saw that adobe

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was becoming more popular and more profitable than ever and since Creative

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Cloud has millions of active users paying for Access every month then gosh

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dang it Pantone should get a cut of each of those subscriptions

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whatever happened next Adobe likely told them to pound sand and Pantone connect

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pantone's own subscription service that costs nearly as much per month as

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Photoshop itself was born now you might

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be thinking Pantone doing this is kind of the same thing as what Adobe did back

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in 2013 when they transitioned from Creative Suite to Creative Cloud and the

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parallels are there massively expensive

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semi-regular purchases getting replaced with a smaller monthly fee that makes it

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easier for Freelancers and occasional users to buy in but increases costs in

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the long term that's just one problem with that Pantone connect in spite of the app's

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admittedly cool features like color extract is pretty much useless on its

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own you still need the regular expensive

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purchases like the physical books to compare against

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because even the most precisely calibrated cameras and displays have

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fundamentally different color gamuts than inks and plastics it's the

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fundamental reason Pantone exists to begin with when you buy these expensive

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books and color swatches then in my opinion you should get access to the

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digital databases for at least the usable life of the book say 12 18 months

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now some of the listings mention it but none that I can find explicitly say you

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get online access so unless I'm missing something here you are now being forced

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to pay for your books and chips and a

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monthly fee and in adobe's defense the

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vast majority of Creative Cloud users people like photographers artists and

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especially casual users have never and

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will never use Pantone for much of anything the people who do have a need

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for Pantone People Like Us at Creator Warehouse are the ones losing out and

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as much as it pains me to admit it we are the ones who are most able to absorb

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the extra cost looking at it from that perspective

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while we'll probably never know what Pantone was asking for I can kind of see

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why Adobe wouldn't want to absorb it or pass on an increased cost for pantone's

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licensing to all of their users and if

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I'm right about that I don't have the numbers to back it up then the outrage

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from the internet at large might be a little overblown even if the whole

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situation is hard to swallow Adobe isn't

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innocent here either though if you've tried using Pantone in Creative Cloud

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recently you'll probably have noticed that colors are straight up missing or

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wrong because ever since Pantone started with connect Adobe has refused to update

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them Pantone claims that the reason for this is that adobe hasn't bothered to

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update them since 2010 and the facts seem to corroborate that why Adobe left

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Pantone hanging like this is anyone's guess until one of the two fess up maybe

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they're trying to build their own color matching system with blackjack and

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hookers they certainly have the spare cash to throw around

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the good news is that if you're one of those people who desperately needs to

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cling to adobe's apparently quite outdated Pantone books and can't or

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doesn't want to pay pantone's fee then you're in luck there are ways around it

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at least for now for one thing three

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books are still going to be part of the suite so you might not even need to

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bother with any of this if you're covered by those arguably the easiest

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workaround if you aren't though is to Simply copy the books out of your old

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version and plop them down into the new one that doesn't have it this may not

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work forever though and obviously those outdated books aren't getting any

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fresher this way another solution is to

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opt out of the Adobe experience altogether by using Affinity by serif

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unlike Adobe Affinity does have the latest books from Pantone and you're

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dropping a one-time fee to purchase the software though you do have to pay to

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upgrade between major revisions just like you used to with Creative Suite

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back in the before four times they also have the added benefit of having mobile

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apps that don't suck then there's the other solution

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I would never advocate for software piracy someone clearly does Photoshop

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has long been one of the most pirated applications in the world and while many

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people did sign on with Creative Cloud it never really stopped and this whole

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situation is one of the reasons that Pirates Who otherwise have the means to

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buy do what they do and if anything the

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reasons they have for pirating Creative Cloud have only broadened and Adobe and

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others who are looking to emulate this software as a service business model

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should be taking notes think about it when you sign up for any software as a

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service what are you actually getting you're not getting the software not

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really you're getting access to the software and that's an important

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distinction actually getting the software means you get to keep it and

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use it in perpetuity it may not get support or major new features without a

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paid upgrade but you have the choice to do that or not and up until Adobe

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superseded Creative Suite 6 was create of cloud you had that choice some people

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even held on to even earlier versions of Creative Suite and I cannot stress this

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enough all of those people can still use

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Pantone colors and outdated as they may

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be when you pay for access to software

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you're subject to the developer's whims yes it's often at a substantially lower

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cost of Entry but how does it add up in the long term Creative Cloud might seem

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like a steal at 55 a month compared to paying hundreds up front per app but

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after just under four years you will have actually paid for the most

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expensive all-inclusive CS6 package that

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existed and that price which incidentally is what you're locked into

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after the free trial comes with a yearly obligation that's right I still remember

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when I found this out the hard way when I wanted to remove one of our Creative

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Cloud Suites if you cancel early you get

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slapped with a big fat fee if you want pay as you go instead it's 82.49 a month

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and you'll hit that crossover point with CS6 in less than three years with the

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added bonus of not even getting to keep it and Japan tone colors when you stop

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paying and what would happen to you as a

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subscriber if adobe's authentication Service went down alright we've seen

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what happens the entire creative world screeches to a halt and if Adobe shut

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down everything tomorrow literally everyone using Creative Cloud would be

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screeched to that halt permanently no matter how much they've paid

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this is the problem with software as a service and there are many parallels

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with always online games and this situation with Pantone is as much

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adobe's fault as pantones and Adobe is also responsible for the lack of

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competition in this space that might give Pantone or their users any leverage

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I mean what are you going to do use

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they've already purchased most of the serious competition and the rest have

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caveats that people in professional settings can't really work around if

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they want to be able to collaborate with everyone else who's standardized on

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Adobe Adobe has effectively created its

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own little Monopoly sandbox and almost universally their users are unhappy

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about it but like they always have they

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ensure a steady stream of new users by supplying students with dirt cheap rates

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to learn on so that they are well and truly hooked into the ecosystem by the

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time they graduate in case you were wondering by the way how it came to be

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that adobe became the de facto standard for professionals

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all of which is to say neither Pantone nor Adobe are coming out of this

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smelling like roses and The Biggest Loser as always is you the customer

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this time we got away with a mere 15 a

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month extra fee this time it only affected a small subset of users but

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what will they come for next time what will they charge to get it back if

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companies are going to provide this one price all access software as a service

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experience only to have it be degraded like this and the users accept it you

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can expect more just like it in the future

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charging for 4K only to have them bump my YouTube premium price by five dollars

229
00:16:54,000 --> 00:16:58,639
a month the next day that was a bit of a wild ride