WEBVTT 00:00:00.060 --> 00:00:06.000 [ __ ] man I'm so I thought you said we weren't doing that 00:00:03.959 --> 00:00:10.320 yeah we're gonna bleep it but you said that's what wancho did no but they no 00:00:08.519 --> 00:00:13.519 land show did it for real is this the intro 00:00:14.040 --> 00:00:19.980 should you be allowed to swear on YouTube at all 00:00:17.279 --> 00:00:24.539 at all yes maybe we should just maybe it should just be turned into a platform 00:00:21.660 --> 00:00:31.019 for for little babies and adults with baby brains well I think generally 00:00:26.840 --> 00:00:33.500 Society tends towards more swearing you 00:00:31.019 --> 00:00:40.980 see it in Europe already they'll put s-h-i-t or ass or even b-i-t-c-h right 00:00:38.219 --> 00:00:45.120 on an ad at a bus stop yeah like in Iceland and stuff Europe is Europe is 00:00:43.320 --> 00:00:49.020 edgy they're ahead of us Europe Europe is doing some cool stuff honestly we 00:00:47.940 --> 00:00:53.820 could have been part of that mostly with the swearing yeah so I think it just 00:00:51.539 --> 00:00:57.059 we're tending towards that so it seems it would be very like puritanical to 00:00:55.920 --> 00:01:03.600 take a step back and make a platform where there's just no swearing allowed see I don't know if it's that Society 00:01:01.199 --> 00:01:06.720 tends to more Morse tends towards more swear words or whether the existing 00:01:05.040 --> 00:01:10.979 swear words just kind of get sanitized and then new Crazy Ones come up but we 00:01:09.479 --> 00:01:16.320 should say why we're here and what we're talking about tell me about it YouTube's 00:01:12.960 --> 00:01:18.000 recent uh changes to their Advertiser 00:01:16.320 --> 00:01:22.920 friendly guidelines that that they made well it's not so recent anymore it was 00:01:19.799 --> 00:01:25.200 in November but the thing is that no one 00:01:22.920 --> 00:01:29.340 really knew about it until after November like kind of going into 00:01:26.880 --> 00:01:34.320 December and then January there was a big backlash as people kind of more 00:01:31.259 --> 00:01:35.820 people discovered this thanks to gaming 00:01:34.320 --> 00:01:39.659 creators complaining because their videos were demonetized or thanks to us 00:01:38.040 --> 00:01:42.720 you may be discovering this right now well yeah I mean like honestly part of 00:01:41.460 --> 00:01:46.320 the reason that we wanted to report on it because it seemed like the only 00:01:44.579 --> 00:01:52.759 people who were really talking about it were these gaming creators uh you know 00:01:49.680 --> 00:01:55.979 the big guy that experienced the most 00:01:52.759 --> 00:01:59.040 maybe effect from this was uh Daniel 00:01:55.979 --> 00:02:02.000 Condren of RT game what happened to 00:01:59.040 --> 00:02:06.479 Daniel he uh had one of his videos demonetized and he reached out to 00:02:04.200 --> 00:02:09.899 YouTube and he's like what's going on and they said yeah it's supposed to be 00:02:08.280 --> 00:02:14.819 demonetized and then they also demonetized like over a dozen more of 00:02:12.900 --> 00:02:21.000 his videos from the back catalog yeah okay yeah uh because of these YouTube 00:02:19.319 --> 00:02:24.660 changes so we should go over this because you're not super familiar with 00:02:22.920 --> 00:02:28.260 with this but you have lots of thoughts about swearing which is why I brought 00:02:25.980 --> 00:02:34.560 you I'm familiar with various elements of this yes you're what we call a kusman 00:02:31.379 --> 00:02:36.120 uh yes or or sweary boy sweary boy 00:02:34.560 --> 00:02:40.860 that's what they called you in school yeah um so they have this page this is 00:02:38.760 --> 00:02:45.959 actually very helpful with all of the changes that they make uh by by time but 00:02:44.280 --> 00:02:50.280 what is this page this should just be like a notification exactly YouTube 00:02:48.480 --> 00:02:54.720 exactly how do I even know about this page this is this is silent they roll 00:02:52.140 --> 00:02:58.800 this out and there is this big change in it that uh a their approach to profanity 00:02:57.720 --> 00:03:04.980 is changing and that they're treating them all the same so like the f word is 00:03:02.220 --> 00:03:11.159 the same as ass 00:03:07.440 --> 00:03:13.500 can I am I he double hockey sticks just 00:03:11.159 --> 00:03:16.980 kidding hell and damn aren't swear words anymore and they say that here yeah do 00:03:15.420 --> 00:03:20.580 they it's right there not we're now treating hell and damn as not being 00:03:18.840 --> 00:03:24.360 profound and that's a change yeah so that's see that's what I'm saying what 00:03:22.440 --> 00:03:29.340 do you mean we're tending towards more swear exactly well but I'm saying that 00:03:26.459 --> 00:03:33.180 it's what I'm saying actually oh okay uh now is that the only place that they 00:03:30.900 --> 00:03:37.140 have an exhaustive list of the swears no so on the full page for The Advertiser 00:03:35.400 --> 00:03:41.040 friendly content guidelines they have more examples like profanity like these 00:03:39.780 --> 00:03:45.299 ones um used outside the start of the video 00:03:43.680 --> 00:03:49.500 now this is another thing that I wanted to bring attention to this says after 15 00:03:47.159 --> 00:03:52.560 seconds right so you read this and you're like oh I just wait 15 seconds 00:03:51.180 --> 00:03:56.879 and then I can say whatever swear words I want no 00:03:54.959 --> 00:04:01.680 that's not true over here it says profanities used after the first eight 00:03:58.920 --> 00:04:06.900 seconds may receive ad Revenue pray you don't accidentally say one of the new 00:04:04.440 --> 00:04:11.340 profanities between 8 and 15 seconds okay there's so many things to unpack 00:04:08.519 --> 00:04:15.599 here I know okay first of all going back to the exhaustive list of swear words 00:04:12.720 --> 00:04:20.040 what is or is not a swear word um for example the r word many people 00:04:18.120 --> 00:04:23.520 today will be like I don't say that word does that mean it's a swear word it's 00:04:22.260 --> 00:04:28.080 definitely an offensive word to many people to many other people they still 00:04:25.620 --> 00:04:31.800 happily say it so like I think am I gonna get demonetized you have to just 00:04:29.580 --> 00:04:35.460 find out yeah well I think that that the r word specifically would probably refer 00:04:33.540 --> 00:04:39.240 to their policy like like that would fall under their policy of like you know 00:04:37.500 --> 00:04:43.940 harassment or being okay or whatever okay what about a like a regional swear 00:04:41.580 --> 00:04:48.660 like so for example g-a-s-h 00:04:45.840 --> 00:04:54.180 not really a swear in North America GS if I'm like that's cash that's not 00:04:50.940 --> 00:04:56.340 that's not a swear here but in the UK 00:04:54.180 --> 00:05:00.600 that's a swear word like that's pretty bad it's like an actual swear I don't 00:04:58.800 --> 00:05:04.139 live there but I'm told it's way worse and I've seen comments like I'm not 00:05:02.820 --> 00:05:07.919 supposed to say it I just said I'm not supposed to say it on the invar videos 00:05:06.720 --> 00:05:13.919 anymore I've seen lots of comments of being like whoa I can't believe you said that uh so is that a swear word or not 00:05:11.880 --> 00:05:18.000 do they have Regional lists how does it work okay wait a second yeah I mean 00:05:16.680 --> 00:05:22.380 that's a great question I had never heard uh the the the the word you just 00:05:21.120 --> 00:05:26.220 spelled out I guess that we're trying not to say did I say about you yeah okay 00:05:24.479 --> 00:05:31.680 yeah until I met you and then I was like oh I was saying this 00:05:27.900 --> 00:05:33.360 a lot it's great phonetically amazing it 00:05:31.680 --> 00:05:38.100 sounds great yeah for sure um to refer to something I I the question I 00:05:36.660 --> 00:05:42.120 had earlier about the first eight eight to 15 seconds it's right here you 00:05:40.139 --> 00:05:47.340 profanity used in the first eight to 15 seconds you can earn limited 00:05:44.520 --> 00:05:52.919 or no ad Revenue wait why does this say eight to Fifteen 00:05:49.440 --> 00:05:56.220 because because these guidelines the the 00:05:52.919 --> 00:05:58.139 update from November says 00:05:56.220 --> 00:06:02.220 don't use any profanity in the first eight seconds or you could be 00:05:59.220 --> 00:06:04.440 demonetized okay okay and then this one 00:06:02.220 --> 00:06:09.780 says don't use any profanity after the first 15 seconds and so we're in the 00:06:07.919 --> 00:06:14.039 first 15 seconds or you could be demonstrating so rather than just pick a 00:06:11.580 --> 00:06:17.639 number they just they have another space in the document where they say eight to 00:06:15.419 --> 00:06:22.620 Fifteen because for 8 to 15 is not even the same as 0 to 15 yeah which includes 00:06:20.280 --> 00:06:25.800 8 to 15. 8 to 15 it's like okay you can swear from zero to eight but you can 00:06:24.300 --> 00:06:30.539 Square from eight to Fifteen and then you can swear again at 15 Beyond yeah 00:06:27.840 --> 00:06:36.900 yeah so this is the whole thing that people are really like complaining about 00:06:32.639 --> 00:06:39.720 because prior to November the rule was 00:06:36.900 --> 00:06:44.759 actually Pro so prior to April the rule was basically like you know there's no 00:06:42.360 --> 00:06:47.819 like beginning of the video thing it's just kind of like oh the whole video is 00:06:46.319 --> 00:06:52.259 the same watch your swear words or whatever in April 2021 they were like 00:06:49.979 --> 00:06:58.380 you can swear in the first 30 seconds yeah so here it 00:06:55.139 --> 00:07:00.840 is an update in April 2021 and they say 00:06:58.380 --> 00:07:06.240 second we're also expanding monetization to allow for adult themes and the usage 00:07:03.539 --> 00:07:11.160 of moderate profanity in the first 30 seconds so in April they said swear in 00:07:09.419 --> 00:07:15.660 the first 30 seconds totally fine November 2022 they roll out this 00:07:13.800 --> 00:07:20.039 relatively silent update they don't make a blog post about it they don't like 00:07:17.639 --> 00:07:23.819 tell people it just kind of appears on the site and then people's videos start 00:07:21.960 --> 00:07:29.819 getting demonetized because now you can't swear in the first Whole 30 00:07:26.039 --> 00:07:33.060 seconds you can only swear from eight to 00:07:29.819 --> 00:07:34.800 okay so 30 seconds I I had heard the 00:07:33.060 --> 00:07:37.560 thing with Google in general and YouTube specifically is with their algorithms 00:07:36.539 --> 00:07:42.060 they never want to tell you exactly how it works because they don't want people to game the system right right you don't 00:07:40.139 --> 00:07:45.180 want to be able to know exactly how pagerank works so that you can get your 00:07:43.740 --> 00:07:52.560 site to the top of Google even though it's not a high value site so they always obscure it purposefully right and 00:07:50.520 --> 00:07:56.880 because of that there's always this like lore that gets passed around between 00:07:54.360 --> 00:08:00.660 YouTube creators who have done a lot enough experimentation and they share 00:07:58.620 --> 00:08:05.340 this lore with one another and so I had heard that if you had profanity 00:08:03.180 --> 00:08:10.740 or such or violence or whatever in the first minute that was a bad thing right 00:08:07.800 --> 00:08:14.460 and so yeah yeah it sounds the legend of the yeah of the algorithm it sounds like 00:08:12.060 --> 00:08:18.360 in April they explicitly were like you can actually have that in the first 30 00:08:15.840 --> 00:08:22.680 seconds now or maybe after 30 seconds like they've reduced it from a minute to 00:08:19.919 --> 00:08:26.300 30. and then they're just like kind of calling it back but the whole thing is 00:08:24.120 --> 00:08:31.139 weird because what is the difference between profanity being in the beginning 00:08:29.220 --> 00:08:35.580 of the video verse at all it comes down to I think like the whole 00:08:33.479 --> 00:08:38.760 thing with this is that advertisers like a whole reason demonetization exists 00:08:37.380 --> 00:08:42.719 because there's advertisers don't want they do not want their brand associated 00:08:40.500 --> 00:08:46.200 with certain things right you don't want to see a Disney movie and the video 00:08:44.339 --> 00:08:49.800 starts and it's Isis getting decapitated like decapitating people yeah because 00:08:47.940 --> 00:08:54.500 then Disney's like whoa these things go together apparently our monkey brains 00:08:51.300 --> 00:08:54.500 are gonna think these things go together 00:08:54.560 --> 00:09:01.560 I think Isis likes this type of toothpaste I won't buy it which I think 00:08:59.100 --> 00:09:04.560 is just kind of dumb right like they don't want their ad to be shown but 00:09:02.820 --> 00:09:07.680 besides some of the advertisers are dumb of us Apes 00:09:05.880 --> 00:09:10.980 I think it's dumb of advertising I don't know that that like follows logically I 00:09:09.540 --> 00:09:14.339 think it's kind of stupid like for me for each individual let's say I'm the 00:09:13.019 --> 00:09:19.740 kind of person who loves swearing which I am if I watch that content I'm not offended 00:09:18.240 --> 00:09:23.880 by that content right it doesn't register as offensive to my brain right 00:09:21.660 --> 00:09:29.160 I'm just like this is normal this is fine yeah so therefore if you put a 00:09:26.459 --> 00:09:34.560 Disney movie or whatever Advertiser or sensitive stuff beside that stuff I 00:09:31.260 --> 00:09:36.180 don't see that as being a problem right 00:09:34.560 --> 00:09:40.019 it's only the people who work there that see it as a problem it's only people who 00:09:37.920 --> 00:09:44.640 it's people who do have a problem with the stuff which isn't me yeah which 00:09:42.000 --> 00:09:48.779 isn't people in my living room yeah who who have a problem so why does it even 00:09:46.860 --> 00:09:51.600 work this way why doesn't it just work like hey 00:09:50.040 --> 00:09:55.260 we're going to show your ad to people who are interested in your thing and 00:09:53.279 --> 00:10:02.160 we're going to show it before videos that they like that's all it needs to be 00:09:58.519 --> 00:10:03.720 right but yeah I mean it it brings up 00:10:02.160 --> 00:10:07.320 the interesting question of like should advertisers have this kind of kind of 00:10:05.700 --> 00:10:12.000 worry of their brand being associated with certain things or certain like 00:10:09.060 --> 00:10:15.899 Behavior or Vibes you know and I feel like that's always going to be the case 00:10:13.980 --> 00:10:19.380 you know like Brands like part of part of having a brand is building like a 00:10:17.700 --> 00:10:24.060 certain identity around that brand like people know us for providing this 00:10:22.140 --> 00:10:28.980 service and you know being family friendly I guess like you wouldn't 00:10:25.440 --> 00:10:30.899 expect Disney to to put out like 00:10:28.980 --> 00:10:34.260 suddenly their entire content they're not gonna put a poster on like the gates 00:10:32.880 --> 00:10:38.339 of Auschwitz they're not gonna put Like a Star Wars poster right 00:10:36.080 --> 00:10:42.600 but like that is a physical thing in the world that is not personalized that's 00:10:40.380 --> 00:10:45.899 out in the world right it's this is all we have to remember that this 00:10:43.620 --> 00:10:49.680 advertising scheme is coming from TV 00:10:47.120 --> 00:10:55.440 old media which I think is the is the tension here because YouTube wants 00:10:52.019 --> 00:10:57.540 YouTube Google wants YouTube to be TV 00:10:55.440 --> 00:11:02.279 right they want they want to have that like sort of respectable nature to it I 00:11:00.120 --> 00:11:04.800 think that YouTube at you know all of these changes that they've made over the 00:11:03.779 --> 00:11:09.060 years I have been towards becoming more of 00:11:07.440 --> 00:11:14.339 like an established mainstream respectable platform and and a bit away 00:11:11.760 --> 00:11:17.940 from being kind of like the wild west social platform that is I don't know 00:11:16.740 --> 00:11:23.220 well I would argue this kind of goes the other way not not Twitter so much as 00:11:20.160 --> 00:11:24.839 like 4chan maybe that's the extreme it's 00:11:23.220 --> 00:11:29.339 like why is there a time component to this at all right like to what well why 00:11:28.079 --> 00:11:34.260 is it don't swear in the first eight seconds right but after that you can 00:11:31.620 --> 00:11:37.680 swear so it's it's the same video so why does it matter well it matters because 00:11:35.820 --> 00:11:41.880 that first part of the video that's the part that's gonna come directly after 00:11:39.000 --> 00:11:47.459 the ad so what they're doing is they're saying okay maybe originally 00:11:45.120 --> 00:11:52.440 in the before times you couldn't put this this ad next to a video that 00:11:50.700 --> 00:11:56.279 contains swearing at all and then they go well what if the swearing is far away 00:11:54.660 --> 00:12:00.060 and then they get closer and closer and closer what if it's a minute away what 00:11:58.019 --> 00:12:03.060 if it's eight seconds away and they're just like and eventually it's what if it 00:12:02.220 --> 00:12:08.760 doesn't matter at all and they're swearing like so this is just eight seconds of distance between Europe this 00:12:06.899 --> 00:12:12.959 is what's so confusing and cussing this is what's so confusing about this these 00:12:10.500 --> 00:12:16.980 last few changes I mean it's like from April 2021 to November there were a few 00:12:15.420 --> 00:12:21.000 changes in between there but that's what makes this whole thing so confusing is 00:12:18.660 --> 00:12:25.500 because they changed it from being you if you swear any time in the video 00:12:23.399 --> 00:12:30.600 they be treated basically the same it doesn't matter whether you say the f 00:12:26.820 --> 00:12:32.640 word at five seconds or at 32 seconds or 00:12:30.600 --> 00:12:36.240 at 32 minutes um it's all the same and then they 00:12:34.260 --> 00:12:41.640 changed it in April to say just kidding you can swear 00:12:39.660 --> 00:12:46.680 in the first 30 seconds and and we'll treat that differently 00:12:44.399 --> 00:12:48.420 uh and now they're now they're shortening so you're saying they're 00:12:47.639 --> 00:12:54.000 saying you're saying there's flip they're flip-flopping is that what you're saying well I guess it was 00:12:52.440 --> 00:12:57.899 maybe it's not honestly the whole thing is so confusing because I guess there 00:12:56.639 --> 00:13:02.459 was there was there have also been changes to the way that they treat certain profanities so like there was 00:13:01.079 --> 00:13:05.639 like extreme profanity and moderate profanity so like in the first 30 00:13:04.320 --> 00:13:11.040 seconds you can only do moderate profanity and now you can use 00:13:08.940 --> 00:13:15.240 any profanity you want so if five or eight seconds if I wait eight to Fifteen 00:13:12.720 --> 00:13:21.300 seconds let's say call it 20 just to be safe I can go with see you next Tuesday 00:13:17.899 --> 00:13:22.680 f word see you next whatever I want and 00:13:21.300 --> 00:13:27.120 I'm good yeah is that how it works now uh after eight seconds 00:13:25.500 --> 00:13:31.139 you can say whatever you want although as we saw in the advertiser friendly 00:13:29.279 --> 00:13:36.360 content guidelines here there's a difference between like you can earn 00:13:33.839 --> 00:13:43.260 full ab Revenue this content can earn and revenue uh if you use profanity 00:13:39.839 --> 00:13:47.880 after 15 seconds if you use profanity in 00:13:43.260 --> 00:13:49.399 between the first 8 to 15 seconds you 00:13:47.880 --> 00:13:54.839 might get limited say profanity in the before that in the 00:13:52.980 --> 00:13:58.800 first seven seconds you're not gonna you're gonna be fully 00:13:56.519 --> 00:14:04.380 demonetized really so I you know I'll give them kudos for the fact that this 00:14:01.860 --> 00:14:07.800 this table right here is clearer than it's ever been yeah because they 00:14:06.240 --> 00:14:11.279 actually give you examples of the of these swear words here they want to 00:14:09.360 --> 00:14:14.880 monetize every video they do want to do that and we want to monetize this video 00:14:13.079 --> 00:14:18.420 too which is why it's sponsored by secret Lab secret lab chairs are 00:14:16.980 --> 00:14:23.040 engineered to keep you incredibly comfortable for long hours at work and 00:14:20.519 --> 00:14:27.060 play their new Titan Evo 2022 chair features four-way lumbar support Ultra 00:14:25.260 --> 00:14:30.839 comfy lines of different seat materials and more all their chairs come with up 00:14:29.160 --> 00:14:34.380 to a five year extended warranty and a 49-day return policy so head to the link 00:14:32.760 --> 00:14:39.360 in the description and check out secret lab today yes right they want to monetize as much 00:14:37.740 --> 00:14:43.079 as they can they don't really they probably don't really care about the 00:14:40.800 --> 00:14:46.920 advertisers Chick-fil-A Christian values right they just want to get yeah money 00:14:45.540 --> 00:14:50.519 doesn't care and probably the advertisers don't care either it's just 00:14:48.600 --> 00:14:54.540 like the audience that they're imagining is going to be offended by these things 00:14:52.320 --> 00:14:59.060 and you know to be fair this is probably based off research again that's so 00:14:56.699 --> 00:15:05.459 stupid because the internet is about personalization like in Old media a TV 00:15:02.880 --> 00:15:10.380 you know I'm in an airport the TV is playing anyone could be seeing that ad 00:15:07.740 --> 00:15:14.220 anyone could be watching that but now we're talking about my phone that I'm 00:15:11.820 --> 00:15:17.760 holding so if I think the content is Savory it's Savory it doesn't matter 00:15:16.440 --> 00:15:21.920 what the guy next to me on the bus thinks he's not watching my phone this 00:15:19.860 --> 00:15:27.260 is just for me so are you are you suggesting that because we live in this 00:15:24.779 --> 00:15:31.620 era of personalization uh these Services should have the 00:15:29.820 --> 00:15:35.760 ability to kind of use this data that has been collected about us which they 00:15:33.060 --> 00:15:40.560 already have which they already have to serve us different levels of well serve 00:15:38.820 --> 00:15:46.019 as the level of like appropriateness that we are okay yeah I'm I've already 00:15:43.199 --> 00:15:50.279 told your data graph that I'm into this stuff so show me whatever ad because it 00:15:48.420 --> 00:15:54.720 doesn't matter you see what I'm saying so under that system would creators be 00:15:53.339 --> 00:15:59.940 able to just kind of do whatever they want and then trust that Google is going 00:15:57.300 --> 00:16:04.260 to serve them or give them ad revenue from the advertisers that want to 00:16:01.740 --> 00:16:07.940 advertise on like crazy you know swear swear-filled content 00:16:05.820 --> 00:16:12.959 I guess it's like um do we end up arriving I guess what I'm 00:16:10.920 --> 00:16:17.040 saying is that there shouldn't be the advertisers just shouldn't have a choice 00:16:14.940 --> 00:16:20.220 like you just get put wherever that would be what I'm but I understand why 00:16:18.899 --> 00:16:23.639 they wouldn't want that which is why we arrived arrived at the situation we have 00:16:22.079 --> 00:16:28.139 right I'm just saying it's kind of arbitrary and a lot illogical I agree 00:16:26.279 --> 00:16:31.199 like if you've determined that I'm in the market for your product I'm in the 00:16:29.699 --> 00:16:35.820 market for what's the most wholesome product I don't know like baby butt 00:16:33.720 --> 00:16:40.199 wipes baby butt wipes you know I'm in the market for flavored Cheerios 00:16:38.160 --> 00:16:44.759 I'm in the market for the most wholesome product you have determined I'm your 00:16:41.639 --> 00:16:46.980 target market but I also like to watch 00:16:44.759 --> 00:16:51.420 videos that are very unsavory and have lots of swearing and Gore and violence 00:16:48.480 --> 00:16:55.139 and just the worst stuff Satanism ah I mean obviously this is like 00:16:52.880 --> 00:16:58.980 an extreme example there's not going to be many people like that there could be 00:16:57.300 --> 00:17:02.459 like millions billions of people like that I guess if you're in the market for 00:17:00.360 --> 00:17:05.280 baby wipes yeah but maybe you're looking for like the edgy baby wipes but I'm 00:17:04.319 --> 00:17:09.839 what I'm saying is like you've determined I'm one of your customers why 00:17:07.380 --> 00:17:13.260 do you think I'm like a why make a judgment call about my morality and my 00:17:11.400 --> 00:17:17.040 tastes and preferences just show me the damn ad and then I'll go on and watch 00:17:15.059 --> 00:17:20.880 the content that I like well I guess I guess I agree with you that you know in 00:17:18.660 --> 00:17:24.780 this in this world where we've already given up all our data and they have all 00:17:22.559 --> 00:17:29.880 this information about us already you know we might as well use that data 00:17:27.240 --> 00:17:35.700 now to make uh using YouTube and creating content for social platforms 00:17:31.980 --> 00:17:38.220 like easier for everybody uh by not 00:17:35.700 --> 00:17:42.240 trying to apply the single standard uh to to everyone I mean like it's based on 00:17:39.900 --> 00:17:48.000 TV right like as you say everyone's gonna see it so they were sorry now I 00:17:45.539 --> 00:17:52.380 think I I mean I I agree with you uh about about the theoretical proposition 00:17:50.820 --> 00:17:57.900 there I'm just I don't know if it's realistic because I think what YouTube 00:17:54.480 --> 00:18:00.360 is trying to be is TV and if they uh 00:17:57.900 --> 00:18:04.020 allow the situation where you know whatever goes everyone can just like 00:18:02.160 --> 00:18:07.740 make crazy violent content we didn't even talk about that or like drug 00:18:05.460 --> 00:18:11.880 references there's new rules about that that have affected gaming creators if 00:18:09.840 --> 00:18:16.679 they let it be like a wild west uh I don't think they're gonna get the 00:18:14.160 --> 00:18:22.020 type of uh I don't know what you call it Prestige uh respect yeah that they would 00:18:19.980 --> 00:18:27.900 expect well I could see or that they want I think just I think it's the brush 00:18:25.860 --> 00:18:32.760 the brushes we've chosen that are annoying me like it's swearing and it's 00:18:30.299 --> 00:18:38.039 violence but it really should be things like I don't want my brand to come 00:18:34.980 --> 00:18:40.440 before a conspiracy theory video I don't 00:18:38.039 --> 00:18:43.679 or for example I'm not choosing sides here but let's just say I don't want to 00:18:42.000 --> 00:18:46.799 be in front of an anti-vaxx misinformation video I don't want to be 00:18:45.240 --> 00:18:53.520 in front of a flat Earth video I don't want to be in front of you know some kind of like key issue 00:18:50.280 --> 00:18:55.799 um I I have no problem with advertisers 00:18:53.520 --> 00:18:57.299 you know specifying which channels they don't want to be in front of or 00:18:56.580 --> 00:19:02.640 something like that because they don't want to give money to those people right right those creators or something like 00:19:00.600 --> 00:19:07.020 that but just to be like well swearing is just bad 00:19:04.760 --> 00:19:11.160 this is interesting so like you're you're totally on the side of like we 00:19:09.840 --> 00:19:16.500 should let him we should let him fly like YouTube should be a platform where 00:19:14.340 --> 00:19:20.640 there's no like everyone just kind of makes the content they want with no uh 00:19:18.780 --> 00:19:25.620 thought towards like you know uh 00:19:23.120 --> 00:19:30.419 standards of what is appropriate well not necessarily it's up to them like for 00:19:27.720 --> 00:19:34.559 example this this organization say the WAN Show yeah there's no swearing it's 00:19:33.179 --> 00:19:40.440 not because we're afraid of getting demonetized it's because we want to have 00:19:36.600 --> 00:19:42.960 the show playing in as many living rooms 00:19:40.440 --> 00:19:45.419 and cars and headsets as possible right and if you're driving home with your kid 00:19:44.520 --> 00:19:49.500 in the car and there's a bunch of swearing you can't listen to that with your when you're driving a kid from 00:19:48.240 --> 00:19:56.460 school so that limits your own audience so we've made the decision as a business to be like let's min max this and just 00:19:54.299 --> 00:20:00.720 bleep our squares or say poop instead of the other one and it's not that hard and 00:19:59.220 --> 00:20:06.240 we make more money right especially because for our type of content it's not 00:20:02.820 --> 00:20:08.760 crucial that we right you know let like 00:20:06.240 --> 00:20:14.160 let things fly you know and I think that the difference between uh Linus mini 00:20:11.100 --> 00:20:16.559 group and other groups of YouTubers or 00:20:14.160 --> 00:20:20.400 individual YouTubers is that they they might have a brand that relies a lot 00:20:18.419 --> 00:20:25.080 more on hey guys I'm just sitting down I'm I'm I'm this is my completely brutal 00:20:22.860 --> 00:20:28.320 honest take you might be like a comedian a roast comedian a very edgy comedian 00:20:26.640 --> 00:20:32.280 who relies on swearing or you might be like a faith-based channel that like 00:20:30.000 --> 00:20:36.299 really relies on not there's different dimensions right there's different 00:20:33.600 --> 00:20:40.020 forces pushing you for us it's there is a commercial Force pushing us to not 00:20:38.039 --> 00:20:42.960 swear but then there might be a moral Force to push you not but like you said 00:20:41.460 --> 00:20:46.520 it might be a functional Force to push you to swear if it's up to you to figure 00:20:44.940 --> 00:20:54.120 that out but like you said I feel like even if swearing would benefit our 00:20:51.419 --> 00:20:57.960 content in some in some way like maybe it would make us seem a little bit more 00:20:56.039 --> 00:21:03.600 relatable or make us seem a little bit more you know honest I guess uh at the 00:21:02.100 --> 00:21:07.380 end of the day do you really like it doesn't really 00:21:05.280 --> 00:21:12.299 like fundamentally change the content if you use the real f word or if you say 00:21:10.140 --> 00:21:17.100 like frickin or something like does it how fundamentally like it changes the 00:21:14.460 --> 00:21:21.059 vibe yeah well I think YouTube about authenticity and if you're yeah you're 00:21:18.960 --> 00:21:26.039 coming off as being inauthentic because you know you're just like oh shoot like 00:21:23.880 --> 00:21:30.120 if that's you if you're Ned Flanders but if they know that you're doing that as a 00:21:28.740 --> 00:21:33.900 business decision then they're kind of like I get it they can understand it but 00:21:32.159 --> 00:21:38.880 it's still inauthentic like there's there's a part of me there's a part of 00:21:35.580 --> 00:21:40.380 me that feels that coming onto a 00:21:38.880 --> 00:21:43.919 platform like YouTube and just completely letting loose and saying like 00:21:42.179 --> 00:21:47.039 I don't even care about the advertise and I don't even care what's good as a 00:21:45.419 --> 00:21:51.179 business decision I'm gonna make the content that I want to make it's like 00:21:49.140 --> 00:21:54.900 that's great you should you could you should do that if you want to do that 00:21:52.740 --> 00:21:59.700 but you also need to understand that that's going to have ramifications for 00:21:57.120 --> 00:22:03.659 the success of your of your brand right there's another element of this we 00:22:01.020 --> 00:22:07.740 haven't talked about where you see two different parts of YouTube fighting each 00:22:05.400 --> 00:22:12.419 other and so this is the violence part so is it the case that if you are a game 00:22:10.799 --> 00:22:18.600 streamer and you stream first person shooters and you start your video with a 00:22:17.220 --> 00:22:24.500 bunch of headshots can you get demonetized for that yes so that's what 00:22:20.880 --> 00:22:27.299 I brought up earlier is that they did 00:22:24.500 --> 00:22:31.799 also in this November of 22 update I'm not as familiar with what things were 00:22:28.860 --> 00:22:36.840 like before but this one says that game violence directed at a real named person 00:22:34.500 --> 00:22:41.100 or acts that are manufactured to create shocking experiences such as brutal Mass 00:22:39.360 --> 00:22:45.179 killing implied moment of death such as bombing a building with people inside 00:22:42.740 --> 00:22:49.559 may not receive ad revenue does that include just like Battlefield like a jet 00:22:46.860 --> 00:22:52.740 comes over and just this is what this is why this is a big reason why gaming 00:22:51.419 --> 00:22:57.179 YouTubers were so affected by this because you know especially in the first 00:22:55.200 --> 00:23:00.600 uh in the first seconds of a video you're trying to grab people's attention 00:22:58.500 --> 00:23:04.740 so often there will be gameplay there will be violence Sizzle reel yeah like a 00:23:03.000 --> 00:23:10.140 highlight reel right of the best stuff and hey we're playing graphic war video 00:23:07.980 --> 00:23:13.679 games yeah because that's the biggest video games in the world right and we're 00:23:11.820 --> 00:23:17.880 gonna show the best moments best means mass murder yeah that's our society 00:23:15.480 --> 00:23:22.200 exactly and so YouTube is rewarding me and incentivizing me to put these best 00:23:20.159 --> 00:23:26.220 moments at the top but they're also admonishing me for doing that because 00:23:24.480 --> 00:23:30.659 advertisers don't like that so what am I supposed to do YouTube high retention 00:23:28.440 --> 00:23:34.260 and no monetization yeah so but like that's what's so funny 00:23:32.340 --> 00:23:37.980 is that like standard gameplay where gory injuries are present they say 00:23:35.880 --> 00:23:42.780 standard gameplay like they know that this is standard for game stuff they say 00:23:40.020 --> 00:23:47.700 after the first eight seconds uh it's it's okay you you may receive ad Revenue 00:23:45.419 --> 00:23:52.140 which is so funny because and this is what's also interesting they 00:23:49.799 --> 00:23:56.280 have a separate page about gaming stuff specifically and they added that 00:23:54.179 --> 00:24:01.140 recently the gaming and monetization article yeah here it is and they but in 00:23:59.159 --> 00:24:04.679 this update they Loop it all under violence so this was part of the problem 00:24:03.120 --> 00:24:09.120 is that I'm like okay what what what types of violence that you're describing 00:24:06.900 --> 00:24:12.360 here are specifically game stuff and which parts are like like they say 00:24:10.620 --> 00:24:17.700 police seizures as part of law enforcement it's all very confusing and 00:24:15.539 --> 00:24:23.280 I think that that for me is the biggest takeaway from all this like it's really 00:24:20.400 --> 00:24:26.940 unfortunate that in this recent round uh gaming Creator specifically were the 00:24:24.780 --> 00:24:31.080 ones affected in other situations you know during the adpocalypse it was more 00:24:28.559 --> 00:24:34.679 kind of like a broad stroke so so that sucks and I think that the 00:24:33.360 --> 00:24:38.460 the thing that most people are criticizing YouTube for here is the lack 00:24:36.419 --> 00:24:43.140 of communication like change the guidelines you know but 00:24:40.740 --> 00:24:46.820 like you said the algorithm has been this kind of like mysterious thing and 00:24:44.880 --> 00:24:51.179 that's kind of part of the whole deal but I think that needs to change now 00:24:49.200 --> 00:24:54.960 especially if they're going to be making such drastic changes like this I feel 00:24:53.520 --> 00:24:59.760 like YouTube has a responsibility to communicate this yeah you should be able 00:24:56.880 --> 00:25:03.960 to at least get an email instead of having just know that page exists yeah 00:25:01.919 --> 00:25:07.919 um what about shorts also though eight to 15 seconds it could be like half a 00:25:06.240 --> 00:25:11.460 year short so you can open 00:25:09.900 --> 00:25:18.480 with some colloquial language you're just going to get demonetized on your short like that's a long time in a short 00:25:15.600 --> 00:25:24.600 I wonder if and I I think that these do apply consistently to shorts like to all 00:25:21.960 --> 00:25:27.960 content so uh and and live streams like that's the other thing when you're doing 00:25:26.400 --> 00:25:31.679 a live stream you don't know what is going to pop up and if you're playing a 00:25:29.460 --> 00:25:34.919 game you don't know if if something's gonna pop up and then it's like horribly 00:25:33.240 --> 00:25:43.200 inappropriate don't hit the player hit the game exactly exactly so it's a mess 00:25:39.000 --> 00:25:44.880 and um at the same time I think YouTube 00:25:43.200 --> 00:25:48.960 has a responsibility to communicate but at the same time I think as creators we 00:25:46.980 --> 00:25:52.440 also have a responsibility to kind of like you know try and play it safe a 00:25:50.520 --> 00:25:55.919 little bit until we get to this Utopia that you're describing where well it 00:25:54.659 --> 00:26:00.360 still has problems like well let's say I'm not a Utopia I log into my account 00:25:57.840 --> 00:26:03.960 when I'm showing my kid a video for kids yeah and then there's like a Viagra 00:26:02.220 --> 00:26:08.580 commercial in front of it I'm like oops sorry Bobby didn't mean for you to see 00:26:06.659 --> 00:26:13.080 that well exactly but you know I think the Counterpoint to that that I've seen 00:26:09.720 --> 00:26:15.299 is get your kid an account what or 00:26:13.080 --> 00:26:19.380 there's YouTube kids yeah there's kids versions of these apps I actually don't 00:26:17.100 --> 00:26:23.580 believe in showing YouTube to kids it's pretty trash content 00:26:21.299 --> 00:26:28.679 well that's a different talk link though there's some really good compilations of 00:26:25.860 --> 00:26:33.960 like just all the dinosaurs dinos yeah they loved it kind of Jurassic Park Okay 00:26:31.500 --> 00:26:39.419 the Jurassic world I got her a book I got my kid books yeah right it's just 00:26:37.679 --> 00:26:42.480 YouTube the kids can't reopen the book it's a phone you're not wearing 00:26:40.860 --> 00:26:46.860 headphones this whole time oh whoops you told me to do it oh I know it looks like 00:26:44.940 --> 00:26:51.120 I'm like this guy wait does it we have to do the outro 00:26:48.120 --> 00:26:52.440 thanks for watching talk linked uh in 00:26:51.120 --> 00:26:55.740 case you were wondering what show this is maybe it'll come back am I involved 00:26:54.600 --> 00:27:00.020 in the outro you're in the video see you later oh my 00:26:57.900 --> 00:27:00.020 God