[ __ ] man I'm so I thought you said we weren't doing that
yeah we're gonna bleep it but you said that's what wancho did no but they no
land show did it for real is this the intro
should you be allowed to swear on YouTube at all
at all yes maybe we should just maybe it should just be turned into a platform
for for little babies and adults with baby brains well I think generally
Society tends towards more swearing you
see it in Europe already they'll put s-h-i-t or ass or even b-i-t-c-h right
on an ad at a bus stop yeah like in Iceland and stuff Europe is Europe is
edgy they're ahead of us Europe Europe is doing some cool stuff honestly we
could have been part of that mostly with the swearing yeah so I think it just
we're tending towards that so it seems it would be very like puritanical to
take a step back and make a platform where there's just no swearing allowed see I don't know if it's that Society
tends to more Morse tends towards more swear words or whether the existing
swear words just kind of get sanitized and then new Crazy Ones come up but we
should say why we're here and what we're talking about tell me about it YouTube's
recent uh changes to their Advertiser
friendly guidelines that that they made well it's not so recent anymore it was
in November but the thing is that no one
really knew about it until after November like kind of going into
December and then January there was a big backlash as people kind of more
people discovered this thanks to gaming
creators complaining because their videos were demonetized or thanks to us
you may be discovering this right now well yeah I mean like honestly part of
the reason that we wanted to report on it because it seemed like the only
people who were really talking about it were these gaming creators uh you know
the big guy that experienced the most
maybe effect from this was uh Daniel
Condren of RT game what happened to
Daniel he uh had one of his videos demonetized and he reached out to
YouTube and he's like what's going on and they said yeah it's supposed to be
demonetized and then they also demonetized like over a dozen more of
his videos from the back catalog yeah okay yeah uh because of these YouTube
changes so we should go over this because you're not super familiar with
with this but you have lots of thoughts about swearing which is why I brought
you I'm familiar with various elements of this yes you're what we call a kusman
uh yes or or sweary boy sweary boy
that's what they called you in school yeah um so they have this page this is
actually very helpful with all of the changes that they make uh by by time but
what is this page this should just be like a notification exactly YouTube
exactly how do I even know about this page this is this is silent they roll
this out and there is this big change in it that uh a their approach to profanity
is changing and that they're treating them all the same so like the f word is
the same as ass
can I am I he double hockey sticks just
kidding hell and damn aren't swear words anymore and they say that here yeah do
they it's right there not we're now treating hell and damn as not being
profound and that's a change yeah so that's see that's what I'm saying what
do you mean we're tending towards more swear exactly well but I'm saying that
it's what I'm saying actually oh okay uh now is that the only place that they
have an exhaustive list of the swears no so on the full page for The Advertiser
friendly content guidelines they have more examples like profanity like these
ones um used outside the start of the video
now this is another thing that I wanted to bring attention to this says after 15
seconds right so you read this and you're like oh I just wait 15 seconds
and then I can say whatever swear words I want no
that's not true over here it says profanities used after the first eight
seconds may receive ad Revenue pray you don't accidentally say one of the new
profanities between 8 and 15 seconds okay there's so many things to unpack
here I know okay first of all going back to the exhaustive list of swear words
what is or is not a swear word um for example the r word many people
today will be like I don't say that word does that mean it's a swear word it's
definitely an offensive word to many people to many other people they still
happily say it so like I think am I gonna get demonetized you have to just
find out yeah well I think that that the r word specifically would probably refer
to their policy like like that would fall under their policy of like you know
harassment or being okay or whatever okay what about a like a regional swear
like so for example g-a-s-h
not really a swear in North America GS if I'm like that's cash that's not
that's not a swear here but in the UK
that's a swear word like that's pretty bad it's like an actual swear I don't
live there but I'm told it's way worse and I've seen comments like I'm not
supposed to say it I just said I'm not supposed to say it on the invar videos
anymore I've seen lots of comments of being like whoa I can't believe you said that uh so is that a swear word or not
do they have Regional lists how does it work okay wait a second yeah I mean
that's a great question I had never heard uh the the the the word you just
spelled out I guess that we're trying not to say did I say about you yeah okay
yeah until I met you and then I was like oh I was saying this
a lot it's great phonetically amazing it
sounds great yeah for sure um to refer to something I I the question I
had earlier about the first eight eight to 15 seconds it's right here you
profanity used in the first eight to 15 seconds you can earn limited
or no ad Revenue wait why does this say eight to Fifteen
because because these guidelines the the
update from November says
don't use any profanity in the first eight seconds or you could be
demonetized okay okay and then this one
says don't use any profanity after the first 15 seconds and so we're in the
first 15 seconds or you could be demonstrating so rather than just pick a
number they just they have another space in the document where they say eight to
Fifteen because for 8 to 15 is not even the same as 0 to 15 yeah which includes
8 to 15. 8 to 15 it's like okay you can swear from zero to eight but you can
Square from eight to Fifteen and then you can swear again at 15 Beyond yeah
yeah so this is the whole thing that people are really like complaining about
because prior to November the rule was
actually Pro so prior to April the rule was basically like you know there's no
like beginning of the video thing it's just kind of like oh the whole video is
the same watch your swear words or whatever in April 2021 they were like
you can swear in the first 30 seconds yeah so here it
is an update in April 2021 and they say
second we're also expanding monetization to allow for adult themes and the usage
of moderate profanity in the first 30 seconds so in April they said swear in
the first 30 seconds totally fine November 2022 they roll out this
relatively silent update they don't make a blog post about it they don't like
tell people it just kind of appears on the site and then people's videos start
getting demonetized because now you can't swear in the first Whole 30
seconds you can only swear from eight to
okay so 30 seconds I I had heard the
thing with Google in general and YouTube specifically is with their algorithms
they never want to tell you exactly how it works because they don't want people to game the system right right you don't
want to be able to know exactly how pagerank works so that you can get your
site to the top of Google even though it's not a high value site so they always obscure it purposefully right and
because of that there's always this like lore that gets passed around between
YouTube creators who have done a lot enough experimentation and they share
this lore with one another and so I had heard that if you had profanity
or such or violence or whatever in the first minute that was a bad thing right
and so yeah yeah it sounds the legend of the yeah of the algorithm it sounds like
in April they explicitly were like you can actually have that in the first 30
seconds now or maybe after 30 seconds like they've reduced it from a minute to
30. and then they're just like kind of calling it back but the whole thing is
weird because what is the difference between profanity being in the beginning
of the video verse at all it comes down to I think like the whole
thing with this is that advertisers like a whole reason demonetization exists
because there's advertisers don't want they do not want their brand associated
with certain things right you don't want to see a Disney movie and the video
starts and it's Isis getting decapitated like decapitating people yeah because
then Disney's like whoa these things go together apparently our monkey brains
are gonna think these things go together
I think Isis likes this type of toothpaste I won't buy it which I think
is just kind of dumb right like they don't want their ad to be shown but
besides some of the advertisers are dumb of us Apes
I think it's dumb of advertising I don't know that that like follows logically I
think it's kind of stupid like for me for each individual let's say I'm the
kind of person who loves swearing which I am if I watch that content I'm not offended
by that content right it doesn't register as offensive to my brain right
I'm just like this is normal this is fine yeah so therefore if you put a
Disney movie or whatever Advertiser or sensitive stuff beside that stuff I
don't see that as being a problem right
it's only the people who work there that see it as a problem it's only people who
it's people who do have a problem with the stuff which isn't me yeah which
isn't people in my living room yeah who who have a problem so why does it even
work this way why doesn't it just work like hey
we're going to show your ad to people who are interested in your thing and
we're going to show it before videos that they like that's all it needs to be
right but yeah I mean it it brings up
the interesting question of like should advertisers have this kind of kind of
worry of their brand being associated with certain things or certain like
Behavior or Vibes you know and I feel like that's always going to be the case
you know like Brands like part of part of having a brand is building like a
certain identity around that brand like people know us for providing this
service and you know being family friendly I guess like you wouldn't
expect Disney to to put out like
suddenly their entire content they're not gonna put a poster on like the gates
of Auschwitz they're not gonna put Like a Star Wars poster right
but like that is a physical thing in the world that is not personalized that's
out in the world right it's this is all we have to remember that this
advertising scheme is coming from TV
old media which I think is the is the tension here because YouTube wants
YouTube Google wants YouTube to be TV
right they want they want to have that like sort of respectable nature to it I
think that YouTube at you know all of these changes that they've made over the
years I have been towards becoming more of
like an established mainstream respectable platform and and a bit away
from being kind of like the wild west social platform that is I don't know
well I would argue this kind of goes the other way not not Twitter so much as
like 4chan maybe that's the extreme it's
like why is there a time component to this at all right like to what well why
is it don't swear in the first eight seconds right but after that you can
swear so it's it's the same video so why does it matter well it matters because
that first part of the video that's the part that's gonna come directly after
the ad so what they're doing is they're saying okay maybe originally
in the before times you couldn't put this this ad next to a video that
contains swearing at all and then they go well what if the swearing is far away
and then they get closer and closer and closer what if it's a minute away what
if it's eight seconds away and they're just like and eventually it's what if it
doesn't matter at all and they're swearing like so this is just eight seconds of distance between Europe this
is what's so confusing and cussing this is what's so confusing about this these
last few changes I mean it's like from April 2021 to November there were a few
changes in between there but that's what makes this whole thing so confusing is
because they changed it from being you if you swear any time in the video
they be treated basically the same it doesn't matter whether you say the f
word at five seconds or at 32 seconds or
at 32 minutes um it's all the same and then they
changed it in April to say just kidding you can swear
in the first 30 seconds and and we'll treat that differently
uh and now they're now they're shortening so you're saying they're
saying you're saying there's flip they're flip-flopping is that what you're saying well I guess it was
maybe it's not honestly the whole thing is so confusing because I guess there
was there was there have also been changes to the way that they treat certain profanities so like there was
like extreme profanity and moderate profanity so like in the first 30
seconds you can only do moderate profanity and now you can use
any profanity you want so if five or eight seconds if I wait eight to Fifteen
seconds let's say call it 20 just to be safe I can go with see you next Tuesday
f word see you next whatever I want and
I'm good yeah is that how it works now uh after eight seconds
you can say whatever you want although as we saw in the advertiser friendly
content guidelines here there's a difference between like you can earn
full ab Revenue this content can earn and revenue uh if you use profanity
after 15 seconds if you use profanity in
between the first 8 to 15 seconds you
might get limited say profanity in the before that in the
first seven seconds you're not gonna you're gonna be fully
demonetized really so I you know I'll give them kudos for the fact that this
this table right here is clearer than it's ever been yeah because they
actually give you examples of the of these swear words here they want to
monetize every video they do want to do that and we want to monetize this video
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in the description and check out secret lab today yes right they want to monetize as much
as they can they don't really they probably don't really care about the
advertisers Chick-fil-A Christian values right they just want to get yeah money
doesn't care and probably the advertisers don't care either it's just
like the audience that they're imagining is going to be offended by these things
and you know to be fair this is probably based off research again that's so
stupid because the internet is about personalization like in Old media a TV
you know I'm in an airport the TV is playing anyone could be seeing that ad
anyone could be watching that but now we're talking about my phone that I'm
holding so if I think the content is Savory it's Savory it doesn't matter
what the guy next to me on the bus thinks he's not watching my phone this
is just for me so are you are you suggesting that because we live in this
era of personalization uh these Services should have the
ability to kind of use this data that has been collected about us which they
already have which they already have to serve us different levels of well serve
as the level of like appropriateness that we are okay yeah I'm I've already
told your data graph that I'm into this stuff so show me whatever ad because it
doesn't matter you see what I'm saying so under that system would creators be
able to just kind of do whatever they want and then trust that Google is going
to serve them or give them ad revenue from the advertisers that want to
advertise on like crazy you know swear swear-filled content
I guess it's like um do we end up arriving I guess what I'm
saying is that there shouldn't be the advertisers just shouldn't have a choice
like you just get put wherever that would be what I'm but I understand why
they wouldn't want that which is why we arrived arrived at the situation we have
right I'm just saying it's kind of arbitrary and a lot illogical I agree
like if you've determined that I'm in the market for your product I'm in the
market for what's the most wholesome product I don't know like baby butt
wipes baby butt wipes you know I'm in the market for flavored Cheerios
I'm in the market for the most wholesome product you have determined I'm your
target market but I also like to watch
videos that are very unsavory and have lots of swearing and Gore and violence
and just the worst stuff Satanism ah I mean obviously this is like
an extreme example there's not going to be many people like that there could be
like millions billions of people like that I guess if you're in the market for
baby wipes yeah but maybe you're looking for like the edgy baby wipes but I'm
what I'm saying is like you've determined I'm one of your customers why
do you think I'm like a why make a judgment call about my morality and my
tastes and preferences just show me the damn ad and then I'll go on and watch
the content that I like well I guess I guess I agree with you that you know in
this in this world where we've already given up all our data and they have all
this information about us already you know we might as well use that data
now to make uh using YouTube and creating content for social platforms
like easier for everybody uh by not
trying to apply the single standard uh to to everyone I mean like it's based on
TV right like as you say everyone's gonna see it so they were sorry now I
think I I mean I I agree with you uh about about the theoretical proposition
there I'm just I don't know if it's realistic because I think what YouTube
is trying to be is TV and if they uh
allow the situation where you know whatever goes everyone can just like
make crazy violent content we didn't even talk about that or like drug
references there's new rules about that that have affected gaming creators if
they let it be like a wild west uh I don't think they're gonna get the
type of uh I don't know what you call it Prestige uh respect yeah that they would
expect well I could see or that they want I think just I think it's the brush
the brushes we've chosen that are annoying me like it's swearing and it's
violence but it really should be things like I don't want my brand to come
before a conspiracy theory video I don't
or for example I'm not choosing sides here but let's just say I don't want to
be in front of an anti-vaxx misinformation video I don't want to be
in front of a flat Earth video I don't want to be in front of you know some kind of like key issue
um I I have no problem with advertisers
you know specifying which channels they don't want to be in front of or
something like that because they don't want to give money to those people right right those creators or something like
that but just to be like well swearing is just bad
this is interesting so like you're you're totally on the side of like we
should let him we should let him fly like YouTube should be a platform where
there's no like everyone just kind of makes the content they want with no uh
thought towards like you know uh
standards of what is appropriate well not necessarily it's up to them like for
example this this organization say the WAN Show yeah there's no swearing it's
not because we're afraid of getting demonetized it's because we want to have
the show playing in as many living rooms
and cars and headsets as possible right and if you're driving home with your kid
in the car and there's a bunch of swearing you can't listen to that with your when you're driving a kid from
school so that limits your own audience so we've made the decision as a business to be like let's min max this and just
bleep our squares or say poop instead of the other one and it's not that hard and
we make more money right especially because for our type of content it's not
crucial that we right you know let like
let things fly you know and I think that the difference between uh Linus mini
group and other groups of YouTubers or
individual YouTubers is that they they might have a brand that relies a lot
more on hey guys I'm just sitting down I'm I'm I'm this is my completely brutal
honest take you might be like a comedian a roast comedian a very edgy comedian
who relies on swearing or you might be like a faith-based channel that like
really relies on not there's different dimensions right there's different
forces pushing you for us it's there is a commercial Force pushing us to not
swear but then there might be a moral Force to push you not but like you said
it might be a functional Force to push you to swear if it's up to you to figure
that out but like you said I feel like even if swearing would benefit our
content in some in some way like maybe it would make us seem a little bit more
relatable or make us seem a little bit more you know honest I guess uh at the
end of the day do you really like it doesn't really
like fundamentally change the content if you use the real f word or if you say
like frickin or something like does it how fundamentally like it changes the
vibe yeah well I think YouTube about authenticity and if you're yeah you're
coming off as being inauthentic because you know you're just like oh shoot like
if that's you if you're Ned Flanders but if they know that you're doing that as a
business decision then they're kind of like I get it they can understand it but
it's still inauthentic like there's there's a part of me there's a part of
me that feels that coming onto a
platform like YouTube and just completely letting loose and saying like
I don't even care about the advertise and I don't even care what's good as a
business decision I'm gonna make the content that I want to make it's like
that's great you should you could you should do that if you want to do that
but you also need to understand that that's going to have ramifications for
the success of your of your brand right there's another element of this we
haven't talked about where you see two different parts of YouTube fighting each
other and so this is the violence part so is it the case that if you are a game
streamer and you stream first person shooters and you start your video with a
bunch of headshots can you get demonetized for that yes so that's what
I brought up earlier is that they did
also in this November of 22 update I'm not as familiar with what things were
like before but this one says that game violence directed at a real named person
or acts that are manufactured to create shocking experiences such as brutal Mass
killing implied moment of death such as bombing a building with people inside
may not receive ad revenue does that include just like Battlefield like a jet
comes over and just this is what this is why this is a big reason why gaming
YouTubers were so affected by this because you know especially in the first
uh in the first seconds of a video you're trying to grab people's attention
so often there will be gameplay there will be violence Sizzle reel yeah like a
highlight reel right of the best stuff and hey we're playing graphic war video
games yeah because that's the biggest video games in the world right and we're
gonna show the best moments best means mass murder yeah that's our society
exactly and so YouTube is rewarding me and incentivizing me to put these best
moments at the top but they're also admonishing me for doing that because
advertisers don't like that so what am I supposed to do YouTube high retention
and no monetization yeah so but like that's what's so funny
is that like standard gameplay where gory injuries are present they say
standard gameplay like they know that this is standard for game stuff they say
after the first eight seconds uh it's it's okay you you may receive ad Revenue
which is so funny because and this is what's also interesting they
have a separate page about gaming stuff specifically and they added that
recently the gaming and monetization article yeah here it is and they but in
this update they Loop it all under violence so this was part of the problem
is that I'm like okay what what what types of violence that you're describing
here are specifically game stuff and which parts are like like they say
police seizures as part of law enforcement it's all very confusing and
I think that that for me is the biggest takeaway from all this like it's really
unfortunate that in this recent round uh gaming Creator specifically were the
ones affected in other situations you know during the adpocalypse it was more
kind of like a broad stroke so so that sucks and I think that the
the thing that most people are criticizing YouTube for here is the lack
of communication like change the guidelines you know but
like you said the algorithm has been this kind of like mysterious thing and
that's kind of part of the whole deal but I think that needs to change now
especially if they're going to be making such drastic changes like this I feel
like YouTube has a responsibility to communicate this yeah you should be able
to at least get an email instead of having just know that page exists yeah
um what about shorts also though eight to 15 seconds it could be like half a
year short so you can open
with some colloquial language you're just going to get demonetized on your short like that's a long time in a short
I wonder if and I I think that these do apply consistently to shorts like to all
content so uh and and live streams like that's the other thing when you're doing
a live stream you don't know what is going to pop up and if you're playing a
game you don't know if if something's gonna pop up and then it's like horribly
inappropriate don't hit the player hit the game exactly exactly so it's a mess
and um at the same time I think YouTube
has a responsibility to communicate but at the same time I think as creators we
also have a responsibility to kind of like you know try and play it safe a
little bit until we get to this Utopia that you're describing where well it
still has problems like well let's say I'm not a Utopia I log into my account
when I'm showing my kid a video for kids yeah and then there's like a Viagra
commercial in front of it I'm like oops sorry Bobby didn't mean for you to see
that well exactly but you know I think the Counterpoint to that that I've seen
is get your kid an account what or
there's YouTube kids yeah there's kids versions of these apps I actually don't
believe in showing YouTube to kids it's pretty trash content
well that's a different talk link though there's some really good compilations of
like just all the dinosaurs dinos yeah they loved it kind of Jurassic Park Okay
the Jurassic world I got her a book I got my kid books yeah right it's just
YouTube the kids can't reopen the book it's a phone you're not wearing
headphones this whole time oh whoops you told me to do it oh I know it looks like
I'm like this guy wait does it we have to do the outro
thanks for watching talk linked uh in
case you were wondering what show this is maybe it'll come back am I involved
in the outro you're in the video see you later oh my
God