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[ __ ] man I'm so I thought you said we weren't doing that

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yeah we're gonna bleep it but you said that's what wancho did no but they no

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land show did it for real is this the intro

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should you be allowed to swear on YouTube at all

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at all yes maybe we should just maybe it should just be turned into a platform

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for for little babies and adults with baby brains well I think generally

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Society tends towards more swearing you

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see it in Europe already they'll put s-h-i-t or ass or even b-i-t-c-h right

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on an ad at a bus stop yeah like in Iceland and stuff Europe is Europe is

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edgy they're ahead of us Europe Europe is doing some cool stuff honestly we

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could have been part of that mostly with the swearing yeah so I think it just

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we're tending towards that so it seems it would be very like puritanical to

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take a step back and make a platform where there's just no swearing allowed see I don't know if it's that Society

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tends to more Morse tends towards more swear words or whether the existing

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swear words just kind of get sanitized and then new Crazy Ones come up but we

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should say why we're here and what we're talking about tell me about it YouTube's

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recent uh changes to their Advertiser

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friendly guidelines that that they made well it's not so recent anymore it was

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in November but the thing is that no one

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really knew about it until after November like kind of going into

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December and then January there was a big backlash as people kind of more

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people discovered this thanks to gaming

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creators complaining because their videos were demonetized or thanks to us

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you may be discovering this right now well yeah I mean like honestly part of

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the reason that we wanted to report on it because it seemed like the only

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people who were really talking about it were these gaming creators uh you know

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the big guy that experienced the most

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maybe effect from this was uh Daniel

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Condren of RT game what happened to

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Daniel he uh had one of his videos demonetized and he reached out to

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YouTube and he's like what's going on and they said yeah it's supposed to be

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demonetized and then they also demonetized like over a dozen more of

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his videos from the back catalog yeah okay yeah uh because of these YouTube

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changes so we should go over this because you're not super familiar with

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with this but you have lots of thoughts about swearing which is why I brought

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you I'm familiar with various elements of this yes you're what we call a kusman

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uh yes or or sweary boy sweary boy

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that's what they called you in school yeah um so they have this page this is

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actually very helpful with all of the changes that they make uh by by time but

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what is this page this should just be like a notification exactly YouTube

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exactly how do I even know about this page this is this is silent they roll

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this out and there is this big change in it that uh a their approach to profanity

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is changing and that they're treating them all the same so like the f word is

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the same as ass

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can I am I he double hockey sticks just

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kidding hell and damn aren't swear words anymore and they say that here yeah do

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they it's right there not we're now treating hell and damn as not being

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profound and that's a change yeah so that's see that's what I'm saying what

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do you mean we're tending towards more swear exactly well but I'm saying that

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it's what I'm saying actually oh okay uh now is that the only place that they

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have an exhaustive list of the swears no so on the full page for The Advertiser

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friendly content guidelines they have more examples like profanity like these

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ones um used outside the start of the video

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now this is another thing that I wanted to bring attention to this says after 15

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seconds right so you read this and you're like oh I just wait 15 seconds

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and then I can say whatever swear words I want no

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that's not true over here it says profanities used after the first eight

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seconds may receive ad Revenue pray you don't accidentally say one of the new

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profanities between 8 and 15 seconds okay there's so many things to unpack

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here I know okay first of all going back to the exhaustive list of swear words

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what is or is not a swear word um for example the r word many people

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today will be like I don't say that word does that mean it's a swear word it's

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definitely an offensive word to many people to many other people they still

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happily say it so like I think am I gonna get demonetized you have to just

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find out yeah well I think that that the r word specifically would probably refer

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to their policy like like that would fall under their policy of like you know

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harassment or being okay or whatever okay what about a like a regional swear

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like so for example g-a-s-h

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not really a swear in North America GS if I'm like that's cash that's not

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that's not a swear here but in the UK

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that's a swear word like that's pretty bad it's like an actual swear I don't

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live there but I'm told it's way worse and I've seen comments like I'm not

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supposed to say it I just said I'm not supposed to say it on the invar videos

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anymore I've seen lots of comments of being like whoa I can't believe you said that uh so is that a swear word or not

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do they have Regional lists how does it work okay wait a second yeah I mean

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that's a great question I had never heard uh the the the the word you just

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spelled out I guess that we're trying not to say did I say about you yeah okay

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yeah until I met you and then I was like oh I was saying this

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a lot it's great phonetically amazing it

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sounds great yeah for sure um to refer to something I I the question I

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had earlier about the first eight eight to 15 seconds it's right here you

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profanity used in the first eight to 15 seconds you can earn limited

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or no ad Revenue wait why does this say eight to Fifteen

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because because these guidelines the the

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update from November says

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don't use any profanity in the first eight seconds or you could be

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demonetized okay okay and then this one

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says don't use any profanity after the first 15 seconds and so we're in the

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first 15 seconds or you could be demonstrating so rather than just pick a

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number they just they have another space in the document where they say eight to

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Fifteen because for 8 to 15 is not even the same as 0 to 15 yeah which includes

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8 to 15. 8 to 15 it's like okay you can swear from zero to eight but you can

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Square from eight to Fifteen and then you can swear again at 15 Beyond yeah

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yeah so this is the whole thing that people are really like complaining about

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because prior to November the rule was

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actually Pro so prior to April the rule was basically like you know there's no

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like beginning of the video thing it's just kind of like oh the whole video is

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the same watch your swear words or whatever in April 2021 they were like

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you can swear in the first 30 seconds yeah so here it

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is an update in April 2021 and they say

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second we're also expanding monetization to allow for adult themes and the usage

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of moderate profanity in the first 30 seconds so in April they said swear in

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the first 30 seconds totally fine November 2022 they roll out this

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relatively silent update they don't make a blog post about it they don't like

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tell people it just kind of appears on the site and then people's videos start

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getting demonetized because now you can't swear in the first Whole 30

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seconds you can only swear from eight to

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okay so 30 seconds I I had heard the

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thing with Google in general and YouTube specifically is with their algorithms

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they never want to tell you exactly how it works because they don't want people to game the system right right you don't

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want to be able to know exactly how pagerank works so that you can get your

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site to the top of Google even though it's not a high value site so they always obscure it purposefully right and

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because of that there's always this like lore that gets passed around between

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YouTube creators who have done a lot enough experimentation and they share

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this lore with one another and so I had heard that if you had profanity

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or such or violence or whatever in the first minute that was a bad thing right

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and so yeah yeah it sounds the legend of the yeah of the algorithm it sounds like

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in April they explicitly were like you can actually have that in the first 30

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seconds now or maybe after 30 seconds like they've reduced it from a minute to

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30. and then they're just like kind of calling it back but the whole thing is

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weird because what is the difference between profanity being in the beginning

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of the video verse at all it comes down to I think like the whole

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thing with this is that advertisers like a whole reason demonetization exists

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because there's advertisers don't want they do not want their brand associated

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with certain things right you don't want to see a Disney movie and the video

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starts and it's Isis getting decapitated like decapitating people yeah because

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then Disney's like whoa these things go together apparently our monkey brains

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are gonna think these things go together

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I think Isis likes this type of toothpaste I won't buy it which I think

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is just kind of dumb right like they don't want their ad to be shown but

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besides some of the advertisers are dumb of us Apes

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I think it's dumb of advertising I don't know that that like follows logically I

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think it's kind of stupid like for me for each individual let's say I'm the

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kind of person who loves swearing which I am if I watch that content I'm not offended

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by that content right it doesn't register as offensive to my brain right

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I'm just like this is normal this is fine yeah so therefore if you put a

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Disney movie or whatever Advertiser or sensitive stuff beside that stuff I

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don't see that as being a problem right

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it's only the people who work there that see it as a problem it's only people who

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it's people who do have a problem with the stuff which isn't me yeah which

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isn't people in my living room yeah who who have a problem so why does it even

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work this way why doesn't it just work like hey

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we're going to show your ad to people who are interested in your thing and

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we're going to show it before videos that they like that's all it needs to be

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right but yeah I mean it it brings up

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the interesting question of like should advertisers have this kind of kind of

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worry of their brand being associated with certain things or certain like

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Behavior or Vibes you know and I feel like that's always going to be the case

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you know like Brands like part of part of having a brand is building like a

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certain identity around that brand like people know us for providing this

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service and you know being family friendly I guess like you wouldn't

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expect Disney to to put out like

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suddenly their entire content they're not gonna put a poster on like the gates

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of Auschwitz they're not gonna put Like a Star Wars poster right

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but like that is a physical thing in the world that is not personalized that's

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out in the world right it's this is all we have to remember that this

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advertising scheme is coming from TV

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old media which I think is the is the tension here because YouTube wants

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YouTube Google wants YouTube to be TV

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right they want they want to have that like sort of respectable nature to it I

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think that YouTube at you know all of these changes that they've made over the

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years I have been towards becoming more of

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like an established mainstream respectable platform and and a bit away

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from being kind of like the wild west social platform that is I don't know

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well I would argue this kind of goes the other way not not Twitter so much as

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like 4chan maybe that's the extreme it's

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like why is there a time component to this at all right like to what well why

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is it don't swear in the first eight seconds right but after that you can

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swear so it's it's the same video so why does it matter well it matters because

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that first part of the video that's the part that's gonna come directly after

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the ad so what they're doing is they're saying okay maybe originally

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in the before times you couldn't put this this ad next to a video that

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contains swearing at all and then they go well what if the swearing is far away

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and then they get closer and closer and closer what if it's a minute away what

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if it's eight seconds away and they're just like and eventually it's what if it

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doesn't matter at all and they're swearing like so this is just eight seconds of distance between Europe this

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is what's so confusing and cussing this is what's so confusing about this these

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last few changes I mean it's like from April 2021 to November there were a few

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changes in between there but that's what makes this whole thing so confusing is

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because they changed it from being you if you swear any time in the video

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they be treated basically the same it doesn't matter whether you say the f

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word at five seconds or at 32 seconds or

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at 32 minutes um it's all the same and then they

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changed it in April to say just kidding you can swear

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in the first 30 seconds and and we'll treat that differently

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uh and now they're now they're shortening so you're saying they're

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saying you're saying there's flip they're flip-flopping is that what you're saying well I guess it was

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maybe it's not honestly the whole thing is so confusing because I guess there

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was there was there have also been changes to the way that they treat certain profanities so like there was

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like extreme profanity and moderate profanity so like in the first 30

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seconds you can only do moderate profanity and now you can use

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any profanity you want so if five or eight seconds if I wait eight to Fifteen

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seconds let's say call it 20 just to be safe I can go with see you next Tuesday

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f word see you next whatever I want and

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I'm good yeah is that how it works now uh after eight seconds

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you can say whatever you want although as we saw in the advertiser friendly

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content guidelines here there's a difference between like you can earn

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full ab Revenue this content can earn and revenue uh if you use profanity

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after 15 seconds if you use profanity in

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between the first 8 to 15 seconds you

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might get limited say profanity in the before that in the

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first seven seconds you're not gonna you're gonna be fully

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demonetized really so I you know I'll give them kudos for the fact that this

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this table right here is clearer than it's ever been yeah because they

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actually give you examples of the of these swear words here they want to

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monetize every video they do want to do that and we want to monetize this video

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to a five year extended warranty and a 49-day return policy so head to the link

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in the description and check out secret lab today yes right they want to monetize as much

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as they can they don't really they probably don't really care about the

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advertisers Chick-fil-A Christian values right they just want to get yeah money

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doesn't care and probably the advertisers don't care either it's just

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like the audience that they're imagining is going to be offended by these things

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and you know to be fair this is probably based off research again that's so

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stupid because the internet is about personalization like in Old media a TV

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you know I'm in an airport the TV is playing anyone could be seeing that ad

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anyone could be watching that but now we're talking about my phone that I'm

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holding so if I think the content is Savory it's Savory it doesn't matter

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what the guy next to me on the bus thinks he's not watching my phone this

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is just for me so are you are you suggesting that because we live in this

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era of personalization uh these Services should have the

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ability to kind of use this data that has been collected about us which they

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already have which they already have to serve us different levels of well serve

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as the level of like appropriateness that we are okay yeah I'm I've already

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told your data graph that I'm into this stuff so show me whatever ad because it

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doesn't matter you see what I'm saying so under that system would creators be

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able to just kind of do whatever they want and then trust that Google is going

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to serve them or give them ad revenue from the advertisers that want to

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advertise on like crazy you know swear swear-filled content

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I guess it's like um do we end up arriving I guess what I'm

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saying is that there shouldn't be the advertisers just shouldn't have a choice

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like you just get put wherever that would be what I'm but I understand why

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they wouldn't want that which is why we arrived arrived at the situation we have

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right I'm just saying it's kind of arbitrary and a lot illogical I agree

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like if you've determined that I'm in the market for your product I'm in the

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market for what's the most wholesome product I don't know like baby butt

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wipes baby butt wipes you know I'm in the market for flavored Cheerios

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I'm in the market for the most wholesome product you have determined I'm your

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target market but I also like to watch

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videos that are very unsavory and have lots of swearing and Gore and violence

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and just the worst stuff Satanism ah I mean obviously this is like

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an extreme example there's not going to be many people like that there could be

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like millions billions of people like that I guess if you're in the market for

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baby wipes yeah but maybe you're looking for like the edgy baby wipes but I'm

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what I'm saying is like you've determined I'm one of your customers why

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do you think I'm like a why make a judgment call about my morality and my

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tastes and preferences just show me the damn ad and then I'll go on and watch

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the content that I like well I guess I guess I agree with you that you know in

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this in this world where we've already given up all our data and they have all

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this information about us already you know we might as well use that data

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now to make uh using YouTube and creating content for social platforms

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like easier for everybody uh by not

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trying to apply the single standard uh to to everyone I mean like it's based on

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TV right like as you say everyone's gonna see it so they were sorry now I

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think I I mean I I agree with you uh about about the theoretical proposition

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there I'm just I don't know if it's realistic because I think what YouTube

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is trying to be is TV and if they uh

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allow the situation where you know whatever goes everyone can just like

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make crazy violent content we didn't even talk about that or like drug

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references there's new rules about that that have affected gaming creators if

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they let it be like a wild west uh I don't think they're gonna get the

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type of uh I don't know what you call it Prestige uh respect yeah that they would

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expect well I could see or that they want I think just I think it's the brush

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the brushes we've chosen that are annoying me like it's swearing and it's

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violence but it really should be things like I don't want my brand to come

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before a conspiracy theory video I don't

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or for example I'm not choosing sides here but let's just say I don't want to

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be in front of an anti-vaxx misinformation video I don't want to be

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in front of a flat Earth video I don't want to be in front of you know some kind of like key issue

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um I I have no problem with advertisers

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you know specifying which channels they don't want to be in front of or

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something like that because they don't want to give money to those people right right those creators or something like

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that but just to be like well swearing is just bad

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this is interesting so like you're you're totally on the side of like we

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should let him we should let him fly like YouTube should be a platform where

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there's no like everyone just kind of makes the content they want with no uh

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thought towards like you know uh

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standards of what is appropriate well not necessarily it's up to them like for

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example this this organization say the WAN Show yeah there's no swearing it's

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not because we're afraid of getting demonetized it's because we want to have

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the show playing in as many living rooms

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and cars and headsets as possible right and if you're driving home with your kid

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in the car and there's a bunch of swearing you can't listen to that with your when you're driving a kid from

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school so that limits your own audience so we've made the decision as a business to be like let's min max this and just

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bleep our squares or say poop instead of the other one and it's not that hard and

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we make more money right especially because for our type of content it's not

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crucial that we right you know let like

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let things fly you know and I think that the difference between uh Linus mini

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group and other groups of YouTubers or

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individual YouTubers is that they they might have a brand that relies a lot

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more on hey guys I'm just sitting down I'm I'm I'm this is my completely brutal

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honest take you might be like a comedian a roast comedian a very edgy comedian

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who relies on swearing or you might be like a faith-based channel that like

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really relies on not there's different dimensions right there's different

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forces pushing you for us it's there is a commercial Force pushing us to not

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swear but then there might be a moral Force to push you not but like you said

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it might be a functional Force to push you to swear if it's up to you to figure

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that out but like you said I feel like even if swearing would benefit our

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content in some in some way like maybe it would make us seem a little bit more

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relatable or make us seem a little bit more you know honest I guess uh at the

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end of the day do you really like it doesn't really

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like fundamentally change the content if you use the real f word or if you say

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like frickin or something like does it how fundamentally like it changes the

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vibe yeah well I think YouTube about authenticity and if you're yeah you're

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coming off as being inauthentic because you know you're just like oh shoot like

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if that's you if you're Ned Flanders but if they know that you're doing that as a

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business decision then they're kind of like I get it they can understand it but

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it's still inauthentic like there's there's a part of me there's a part of

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me that feels that coming onto a

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platform like YouTube and just completely letting loose and saying like

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I don't even care about the advertise and I don't even care what's good as a

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business decision I'm gonna make the content that I want to make it's like

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that's great you should you could you should do that if you want to do that

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but you also need to understand that that's going to have ramifications for

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the success of your of your brand right there's another element of this we

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haven't talked about where you see two different parts of YouTube fighting each

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other and so this is the violence part so is it the case that if you are a game

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streamer and you stream first person shooters and you start your video with a

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bunch of headshots can you get demonetized for that yes so that's what

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I brought up earlier is that they did

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also in this November of 22 update I'm not as familiar with what things were

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like before but this one says that game violence directed at a real named person

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or acts that are manufactured to create shocking experiences such as brutal Mass

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killing implied moment of death such as bombing a building with people inside

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may not receive ad revenue does that include just like Battlefield like a jet

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comes over and just this is what this is why this is a big reason why gaming

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YouTubers were so affected by this because you know especially in the first

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uh in the first seconds of a video you're trying to grab people's attention

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so often there will be gameplay there will be violence Sizzle reel yeah like a

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highlight reel right of the best stuff and hey we're playing graphic war video

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games yeah because that's the biggest video games in the world right and we're

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gonna show the best moments best means mass murder yeah that's our society

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exactly and so YouTube is rewarding me and incentivizing me to put these best

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moments at the top but they're also admonishing me for doing that because

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advertisers don't like that so what am I supposed to do YouTube high retention

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and no monetization yeah so but like that's what's so funny

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is that like standard gameplay where gory injuries are present they say

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standard gameplay like they know that this is standard for game stuff they say

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after the first eight seconds uh it's it's okay you you may receive ad Revenue

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which is so funny because and this is what's also interesting they

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have a separate page about gaming stuff specifically and they added that

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recently the gaming and monetization article yeah here it is and they but in

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this update they Loop it all under violence so this was part of the problem

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is that I'm like okay what what what types of violence that you're describing

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here are specifically game stuff and which parts are like like they say

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police seizures as part of law enforcement it's all very confusing and

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I think that that for me is the biggest takeaway from all this like it's really

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unfortunate that in this recent round uh gaming Creator specifically were the

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ones affected in other situations you know during the adpocalypse it was more

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kind of like a broad stroke so so that sucks and I think that the

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the thing that most people are criticizing YouTube for here is the lack

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of communication like change the guidelines you know but

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like you said the algorithm has been this kind of like mysterious thing and

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that's kind of part of the whole deal but I think that needs to change now

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especially if they're going to be making such drastic changes like this I feel

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like YouTube has a responsibility to communicate this yeah you should be able

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to at least get an email instead of having just know that page exists yeah

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um what about shorts also though eight to 15 seconds it could be like half a

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year short so you can open

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with some colloquial language you're just going to get demonetized on your short like that's a long time in a short

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I wonder if and I I think that these do apply consistently to shorts like to all

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content so uh and and live streams like that's the other thing when you're doing

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a live stream you don't know what is going to pop up and if you're playing a

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game you don't know if if something's gonna pop up and then it's like horribly

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inappropriate don't hit the player hit the game exactly exactly so it's a mess

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and um at the same time I think YouTube

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has a responsibility to communicate but at the same time I think as creators we

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also have a responsibility to kind of like you know try and play it safe a

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little bit until we get to this Utopia that you're describing where well it

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still has problems like well let's say I'm not a Utopia I log into my account

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when I'm showing my kid a video for kids yeah and then there's like a Viagra

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commercial in front of it I'm like oops sorry Bobby didn't mean for you to see

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that well exactly but you know I think the Counterpoint to that that I've seen

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is get your kid an account what or

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there's YouTube kids yeah there's kids versions of these apps I actually don't

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believe in showing YouTube to kids it's pretty trash content

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well that's a different talk link though there's some really good compilations of

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like just all the dinosaurs dinos yeah they loved it kind of Jurassic Park Okay

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the Jurassic world I got her a book I got my kid books yeah right it's just

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YouTube the kids can't reopen the book it's a phone you're not wearing

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headphones this whole time oh whoops you told me to do it oh I know it looks like

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I'm like this guy wait does it we have to do the outro

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thanks for watching talk linked uh in

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case you were wondering what show this is maybe it'll come back am I involved

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in the outro you're in the video see you later oh my

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God