NVIDIA is trying to strong ARM its way into more devices than ever before and
yes if you can forgive that terrible terrible pun today's video is going to
be about NVIDIA's acquisition of ARM now at first the two companies don't seem to
be likely partners given that they mostly operate in different spaces
NVIDIA in dedicated graphics and ARM in more general purpose systems on a chip
for smartphones and mobile devices but like many tech acquisitions this one is
about NVIDIA getting a foothold in what it thinks will be a lucrative market in
the future not only are ARM designs at the heart of nearly all smartphones both
iOS and Android based but they're in iot
devices embedded systems and even in ai applications which is something right in
NVIDIA's wheelhouse you see even though NVIDIA is better known for consumer
graphics gpus are actually powerful chips for machine learning too because
they're very good at processing parallel workloads that is workloads that can be
chopped up into pieces with the processor working on multiple pieces
simultaneously and NVIDIA has already leveraged this fact to make products for
deep learning in self-driving cars retail and surveillance but ARM gives
them a huge leg up in ARM and leg a huge leg up in the ai
market although the phrase machine learning might conjure up images of
large-scale server farms working on incredibly complicated problems ai on a
much smaller scale is starting to become more common and more important in recent
years ARM has released machine learning capable processors for smartphones and
iot devices with the goal of allowing these gadgets to learn on their own
without having to rely on the cloud think about photo enhancing algorithms
for phones or object detection on an autonomous car that will work even if
you're in an area with little to no network coverage but because NVIDIA has
been in the GPU business for such a long time the company is in a good position
to use ARM as a vehicle to get more advanced ai solutions into many more
devices although NVIDIA has actually tried to get its ARM-based tiger chips
into phones in the past they didn't have much success partly because of price but
this time NVIDIA is just buying the whole enchilada on top of that remember
that ARM's business model is not to make the chips themselves but to license out
their designs to a huge array of other companies and because ARM has so many
licensing agreements in place already NVIDIA might be able to quickly start
competing in lots of different markets and it isn't just about the small
gadgets either in fact NVIDIA is planning to build an ARM-based
supercomputer for ai research and machine learning and yes it's similar to
that thing in sci-fi where a machine figures out how to make more of itself
but such a momentous merger isn't just gonna
happen without the world raising some eyebrows although this is
the case with a lot of large mergers due to concerns about one company dominating
a certain market there's also another wrinkle in that even though ARM is a
private firm they've been called the switzerland of the semiconductor
industry because the company is rather neutral about who they license their
chip designs to for example both samsung and qualcomm use ARM-based chips even
though they're directly competing in the smartphone space so the concern is that
although NVIDIA has promised to keep ARM neutral for the time being NVIDIA may
not want to license ARM technology to companies it's in more direct
competition with down the line a possibility that may hurt NVIDIA as
the deal still has to clear regulatory hurdles in order to be approved but if
it does get approved who knows maybe one day you'll be able to carry around a
full-on gaming rig in your pocket assuming it doesn't literally burn a
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