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NVIDIA is trying to strong ARM its way into more devices than ever before and

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yes if you can forgive that terrible terrible pun today's video is going to

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be about NVIDIA's acquisition of ARM now at first the two companies don't seem to

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be likely partners given that they mostly operate in different spaces

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NVIDIA in dedicated graphics and ARM in more general purpose systems on a chip

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for smartphones and mobile devices but like many tech acquisitions this one is

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about NVIDIA getting a foothold in what it thinks will be a lucrative market in

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the future not only are ARM designs at the heart of nearly all smartphones both

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iOS and Android based but they're in iot

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devices embedded systems and even in ai applications which is something right in

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NVIDIA's wheelhouse you see even though NVIDIA is better known for consumer

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graphics gpus are actually powerful chips for machine learning too because

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they're very good at processing parallel workloads that is workloads that can be

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chopped up into pieces with the processor working on multiple pieces

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simultaneously and NVIDIA has already leveraged this fact to make products for

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deep learning in self-driving cars retail and surveillance but ARM gives

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them a huge leg up in ARM and leg a huge leg up in the ai

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market although the phrase machine learning might conjure up images of

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large-scale server farms working on incredibly complicated problems ai on a

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much smaller scale is starting to become more common and more important in recent

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years ARM has released machine learning capable processors for smartphones and

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iot devices with the goal of allowing these gadgets to learn on their own

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without having to rely on the cloud think about photo enhancing algorithms

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for phones or object detection on an autonomous car that will work even if

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you're in an area with little to no network coverage but because NVIDIA has

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been in the GPU business for such a long time the company is in a good position

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to use ARM as a vehicle to get more advanced ai solutions into many more

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devices although NVIDIA has actually tried to get its ARM-based tiger chips

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into phones in the past they didn't have much success partly because of price but

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this time NVIDIA is just buying the whole enchilada on top of that remember

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that ARM's business model is not to make the chips themselves but to license out

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their designs to a huge array of other companies and because ARM has so many

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licensing agreements in place already NVIDIA might be able to quickly start

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competing in lots of different markets and it isn't just about the small

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gadgets either in fact NVIDIA is planning to build an ARM-based

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supercomputer for ai research and machine learning and yes it's similar to

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that thing in sci-fi where a machine figures out how to make more of itself

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but such a momentous merger isn't just gonna

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happen without the world raising some eyebrows although this is

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the case with a lot of large mergers due to concerns about one company dominating

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a certain market there's also another wrinkle in that even though ARM is a

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private firm they've been called the switzerland of the semiconductor

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industry because the company is rather neutral about who they license their

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chip designs to for example both samsung and qualcomm use ARM-based chips even

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though they're directly competing in the smartphone space so the concern is that

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although NVIDIA has promised to keep ARM neutral for the time being NVIDIA may

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not want to license ARM technology to companies it's in more direct

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competition with down the line a possibility that may hurt NVIDIA as

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the deal still has to clear regulatory hurdles in order to be approved but if

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it does get approved who knows maybe one day you'll be able to carry around a

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full-on gaming rig in your pocket assuming it doesn't literally burn a

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