WEBVTT

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Looks like I was right. In the last Mac Address video we talked to some experts about the future

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of what an Apple headset would look like and it looks like that vision is becoming a reality.

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Without the new Vision Pro headset, Apple's WWDC announcement would have been exciting enough.

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A new CPU, Mac hardware, and loads of new software features. But with the new Vision Pro headset,

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is this announcement one for the history of books like the iPhone was?

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I would argue no. And it's not actually because of what Apple announced with the Vision Pro.

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It's how they announced it. What I wanted is a live keynote and what we got is another

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pre-produced infomercial. Before Apple would produce a whole performance on stage to demo

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all the new hardware and software features they've been working on. And they were great.

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Steve Jobs was especially good at these. But COVID put a stop to those three years ago.

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And they need to come back.

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Apple's Vision Pro headset announcement looked a lot more like a future concept video by Microsoft

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from 2009, even if this is about an actual product we're expecting next year. With a live demo on

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stage, Apple would have had to show how the Vision Pro actually works in the real world. It's very

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interesting how they've brought together eye tracking and hand tracking sensors to create a

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physical connection with the virtual world. But we never saw a single person actually do it in real

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time. I am, however, impressed by the hardware Apple showcased. The micro OLED screen sounds amazing

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and the processor and sensor array are impressive. And that eye shield screen is cooler than I was

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expecting but still very awkward. I'm curious what it'll be like to be around someone who is using

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it because those eyes will be disconcerting. And that digital persona avatar you create by

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scanning your face for FaceTime calls is in the Uncanny Valley. There's also the idea of taking

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3D photos of your kids and looking at them in the future. It's cool but also gives me black

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mirror vibes. Remember that early episode? Do you really want to wear a screen over your eyes

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in those precious moments? I mean, I guess people do that with their iPhones at concerts anyway.

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In the months leading up to this announcement, I was really skeptical about Apple releasing an

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ARVR headset. But after talking to people and trying out other headsets in our last video,

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I feel a lot better about the concept. And it's gratifying to know that Apple's vision of the

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headset matches what we discovered. At $3,500 though, I don't see the take rate being high. For

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those concerned that this is the starting price and it will only get higher like the iPhone has

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over the last 16 years, consider that this is called the Vision Pro. Meaning that Apple could

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release a less expensive non-pro vision headset at some point. The Vision Pro though is a concept

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to guide us into the future. It's a concept that shows us the bleeding edge of this technology

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today. It's awkward. Yes, but remember what the first cell phones were like? They were in suitcases

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and attached to cars. Yes, you couldn't take your cell phone out of the car. People literally paid a

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monthly plan to have a car phone.

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What we wanted was a super-sized MacBook Air and we got it. I'm not a big fan of large laptops,

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but I can appreciate how people would like to have a 15 inch screen on their MacBook Air.

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And not since the iBook has the mainstream laptop from Apple being available in a larger form factor.

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Meaning if you wanted more real estate, you'd have to shell it over $2,500 for a MacBook Pro.

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Not anymore. At $1,300, the price to entry for a regular person who wants a computer to do it all

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has gone down significantly. Not to mention the $100 price drop for the 13 inch model 2.

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The M2 MacBook Air is looking a lot more compelling this time around. And weirdly,

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the M1 MacBook Air remains at $1,000, which I guess tells you how good it was if they're not

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lowering the price almost three years after its release. We also wanted a Mac Pro and we got that

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too! Last year, I had such a tepid reaction to the Mac Studio that I filmed myself using it on the

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beach just to process those thoughts. Real professionals need PCIe slots for the expansion

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cards essential to their work. If they had a Mac Studio, they'd have to deal with Thunderbolt

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dongles strewn all over their desk. The new Mac Pro has six empty PCIe slots to fill to your heart's

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content. There are actually a grand total of eight slots inside, but two are taken up by IO,

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which includes eight Thunderbolt 4 ports and two HDMI 2.1 ports. But that's fine because there's no

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such thing as a graphics card anymore at Apple. 76 GPU cores you will use instead.

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Finally, what I wanted was a year where we didn't get new features in our OS updates and

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instead reliability. And what we got is as close to that as possible. With iPad OS, for instance,

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Apple focused on a lock screen like the one the iPhone got last year and smart PDF editing.

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Even multiple timers. We truly live in an age of wonders. Though a calculator would have been nice

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too. What I really want for the iPhone is a dial to search context, but instead we got

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context posters that you can set up so people see a nice or not so nice picture of you when you call

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them. Fun fact, I've been doing this multi-year project where I take portraits of my friends

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with a film camera so they look beautiful when they call me. This will undo all my hard work.

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I like how there's a standby mode when you dock it on a MagSafe stand that you can make

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animated stickers by pulling out objects from your live photos and that you can name drop an

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air drop like a Samsung by holding the phones close together. And they will still transfer

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over the internet when the phones go apart. But I'm running out of time and I haven't even talked

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about the Apple Watch. Those scroll up widgets will have me using the simpler faces now, especially

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because it means quick access to timers and playback controls. There's also a new focus on

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mental health with mood trackings and questionnaires. It has the potential to be a good thing, but I

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don't know if this is a substitute for real mental health care. Like the ECG app added to the Apple

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Watch a few years ago, expectations should be very limited in terms of what this can do for your

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health. There's always so much in every WWDC. AirPods are even getting software update attention

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now to these days. Apple as a company has grown to epic proportions and so with all the products

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and services to support and improve upon it can be dizzying to keep up with it all. And by the

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start of next year, there will be one more thing if it actually works. Thanks for affirming last

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week's Mac Address. If you're excited about the new Apple headset, give this video a like. And if

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you're curious how it's going to work, you might as well subscribe. Now in the comments, let me know

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what your thoughts on this year's WWDC were, what features stood out to you, what hardware you're

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going to use. I'm curious.
