WEBVTT

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in 2010 Intel launched something truly

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extraordinary the first user upgradable

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processor the Pentium g69 51 and thank

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goodness they did because now just a short 13 years later I'm finding it a

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little sluggish for my daily Computing and I can't wait to unlock

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hyperthreading and that sweet sweet

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megabyte of extra cash only little

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confused here I've got Windows 7 then I've got my upgrade card I just can't

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seem to find the Intel upgrade program

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uh hi Intel what do you mean you don't offer

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upgrade service for my CPU anymore this

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is a more common situation than you might think where you buy into a service

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or a hardware product that has add-ons

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available only to discover that one day when you go to use them they vanished

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without so much as a oh sorry about that

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why does this happen who is responsible and is there any justification for this

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business practice the only way to know

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is apparently to scan this barcode to

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our sponsor MSI MSI's back to school sale is on now looking for a new laptop

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for next semester they got those what about a desktop PC yep got those too

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components for an upgrade yeah they do got them check out MSI's back to school

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sale below there's no question that the G6 951 was bad but that doesn't mean

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that all Hardware as a service products are equally bad extended warranties for

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example can be costly but if they're fairly priced and you read the fine

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print they can be an effective way to ensure that your expensive TV or laptop

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will be serving you for years to come even if something goes wrong then

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there's service contracts which are kind of like extended warranties on steroids

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that net apppp storage appliance that we picked up recently ly comes with ongoing

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maintenance costs which sucks for your wallet but ensures that your business

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won't experience unnecessary downtime another example of Hardware with ongoing

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costs that make sense is anything that requires periodic calibration like a

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home theater projector or a scientific instrument our colorimeters for testing

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displays for example need to be checked

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and certified against a known good or you wouldn't be able to trust our

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results in all all of these cases though the after purchase costs at least add

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potential value to our Hardware let's

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shift gears back to the Pentium G nice 51 for a bit though here's how Intel's

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pitch went back in 2010 you could pick up the chip either by itself or in a

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system from let's say Best Buy and out of the box you'd have two cores and two

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threads running at 2.8 GHz all for the attractive price of just 90 bucks which

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yeah that's not actually that cheap but hey that's what happens when one half of

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your duopoly is busy seeing how many Winchester rounds it can fire into its

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own foot don't worry about that though said Intel for when you get tired of

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your entry level performance you can simply purchase a card with an unlock

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code on it for $50 more ours here is

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obviously fake but the idea was that you would scratch the scratch card film

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install Intel's activation software plunk in your code and Bam you just

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doubled your red count from 2 to 4 and

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added extra cash all without ever breaking out the thermal compound or a

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screwdriver it's pretty good thing these things didn't take off or how would I

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sell these things LTT Store.com but why didn't it take off I

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mean on the surface it's actually kind of a cool idea it did come with some big

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problems we'll touch on later but first the supposed benefits a major one is the

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theoretical lack of e-waste think about all the GT 1030s out there they start

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their life on the Shelf they end up in your computer until inevitably they're

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too slow and ultimately end up at the recycler If instead we just had fewer

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products within the stack physically which could then have performance

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features turned on or off based on the price you paid we'd have a lot more one

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card fits-all Solutions this would also alleviate the need to purchase a brand

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new product when you want a performance uplift you could just just save up a few

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bucks and Abracadabra your 4050 is now a

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4060 TI how cool would that be I mean

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knowing NVIDIA that would still be an expensive upgrade but socially anxious

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people around the world would Rejoice over not having to list their old card

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on Facebook marketplace hegle with some jackass sell it then go pick up a new

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card from the local retailer it's kind of like a layaway except you get to use

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the cheaper but worse product while you wait to afford something better don't

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get me wrong though guys I can I can hear you shouting at me through the screen if the product can physically do

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X then that capability should be unlocked out of the box and to be clear

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I agree with you but there are a plethora of situations where we accept

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these kinds of practices already look at NVIDIA's workstation gpus for example

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they are often literally the exact same

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Hardware as their consumer ones but they

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might include features or especially certifications

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that cost NVIDIA extra time and money

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certifications that will only be used by a small subset of their customers so

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those customers who care get to pay extra and there was a significant amount

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of backlash against me when I called out Tesla for pay Walling the heated rear

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seats in the model 3 I mean my argument

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was hey the hardware is present in every

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single unit that Tesla builds so if they can afford to deliver it to the people

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who don't pay for it then surely they can afford to just include it but the

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reasons that they do that are because it streamlines production at the factory

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and then they just kind of massage the pricing so that the people who do want

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that feature subsidize those installs for the rest of the people who don't and

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even though again for me I was like really many Tesla owners were stoked on

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being able to just change their mind later and activate the feature

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so it is an idea that can work without

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taking off your customers but that is

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not the sentiment that surrounded our little Pentium here for one thing the

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value of this product was uh pretty

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questionable I mean why buy this thing at all when you could have gotten a core

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I3 530 a chip that includes hyperthreading by default for just $25

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more and making matters worse the upgrade was actually tied to the

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motherboard so if you wanted to sell the

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upgraded version of your CPU down the

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line good luck that also means that if

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your motherboard happened to die or you wanted to replace it with something with

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more IO you would have to request a new activation code and rerun the upgrade

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cuz yeah that's the first thing I want to do after changing up my motherboard

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thanks Intel of course that's a relatively minor issue compared to what

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we encountered which was the inability to perform the upgrade at all I mean

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sure this is a 13-year-old CPU that is not getting security updates anymore and

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realistically nobody wants to spend 50 bucks to make it ever so slightly less

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slow but Intel actually discontinued this program well within the reasonable

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lifespan of this product just three short years later what recourse do we

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have when companies especially publicly traded ones are f ickle profit hungry

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entities that can alter the deal on us at a moment's notice let's look at

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another example that's from Intel but

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today earlier this year they announced

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that vck virtual raid on CPU which is an

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Enterprise raid Solution that's featured on Zeon scalable processors would be

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discontinued but then 4 days later oems

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were advertising v-rock support on freshly announced products so which one

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is it Intel they did quickly backpedal

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and say ah the feature is under evaluation and uh since there's a

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significant demand we'll continue to support it but it's like someone's head

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was on the chopping block and the Executioner raised his axe and it was

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only because someone noticed and went oh wait hold on don't chop off that head

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that it got a short stay of execution I mean until when Intel personally I'm

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also just tired of this post sales nickel and diming did you see the that

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GM is dropping support for Android auto and apple carplay that's right soon

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they're going to be using their own flavor of Android automotive which is

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completely integrated within the vehicle nothing to do with your phone and it'll

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be complete with subscription services and potential micro or who knows macro

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transactions all so they can keep their hand in your pocket after the initial

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sale and potentially gets even worse the

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support timelines on Android automotive are certain generous compared to what we

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get in our phones supposedly in the 10 to 15 year range but this is a car I

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expect it to last longer than 15 years before it just oh yeah sorry I guess

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you're just uh not getting software updates anymore ongoing Revenue models

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like subscriptions aren't always just

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bad I mean people used to Pirate the heck out of adobe's Creative Suite

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because they wanted Photoshop and Lightroom but they didn't want to spend

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thousands of dollars on a onetime license well now you can get them for 10

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bucks a month which is a lot more reasonably priced for smalltime

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creators the flip side of that though is companies like ours who need a lot of

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licenses for years on end well it

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obviously sucks for us because we don't necessarily need the new features that

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they're developing and we would have actually preferred to just buy the

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software once and use it until Adobe releases a feature that really compels

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us to upgrade we made a whole video about that a little while back and the

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truth is I don't really know where I'm going with this um I'm not sure if

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anything that I'm saying is going to change anything I just want us all to be

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on the same page that if we don't do something if we don't make noise if we

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don't stop supporting the companies who engage in these business practices we

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will end up in a dystopian future where

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suddenly your GPU underclock itself

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because you forgot to pay your monthly bill to Team Green or on a whim your

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gaming console could decide oh uh that online store that we had well that's

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closed because it's much more profitable to sell our backat catalog on a new

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console at a higher price than to just leave the old one open oh wait that's

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that's already totally a thing oh hopefully I haven't given NVIDIA any

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ideas for the future as for today anywh who um

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unfortunately our Pentium g69 51 will

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remain a g69 51 and never reach its

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final form the g69

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52 sorry little guy you're stuck like

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this with no hyperthreading like this

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off if you enjoyed this video maybe check out the one where I talked about

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Microsoft's monopolistic practices and the edge

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browser