1 00:00:00,040 --> 00:00:07,240 in 2010 Intel launched something truly 2 00:00:03,600 --> 00:00:11,320 extraordinary the first user upgradable 3 00:00:07,240 --> 00:00:13,880 processor the Pentium g69 51 and thank 4 00:00:11,320 --> 00:00:18,680 goodness they did because now just a short 13 years later I'm finding it a 5 00:00:16,400 --> 00:00:24,400 little sluggish for my daily Computing and I can't wait to unlock 6 00:00:20,920 --> 00:00:27,960 hyperthreading and that sweet sweet 7 00:00:24,400 --> 00:00:30,199 megabyte of extra cash only little 8 00:00:27,960 --> 00:00:37,239 confused here I've got Windows 7 then I've got my upgrade card I just can't 9 00:00:32,880 --> 00:00:39,000 seem to find the Intel upgrade program 10 00:00:37,239 --> 00:00:45,760 uh hi Intel what do you mean you don't offer 11 00:00:42,079 --> 00:00:47,760 upgrade service for my CPU anymore this 12 00:00:45,760 --> 00:00:53,879 is a more common situation than you might think where you buy into a service 13 00:00:50,440 --> 00:00:55,960 or a hardware product that has add-ons 14 00:00:53,879 --> 00:01:01,640 available only to discover that one day when you go to use them they vanished 15 00:00:58,239 --> 00:01:04,479 without so much as a oh sorry about that 16 00:01:01,640 --> 00:01:10,119 why does this happen who is responsible and is there any justification for this 17 00:01:07,000 --> 00:01:13,280 business practice the only way to know 18 00:01:10,119 --> 00:01:16,240 is apparently to scan this barcode to 19 00:01:13,280 --> 00:01:20,119 our sponsor MSI MSI's back to school sale is on now looking for a new laptop 20 00:01:18,200 --> 00:01:25,040 for next semester they got those what about a desktop PC yep got those too 21 00:01:22,680 --> 00:01:29,360 components for an upgrade yeah they do got them check out MSI's back to school 22 00:01:27,280 --> 00:01:35,560 sale below there's no question that the G6 951 was bad but that doesn't mean 23 00:01:32,920 --> 00:01:41,560 that all Hardware as a service products are equally bad extended warranties for 24 00:01:38,680 --> 00:01:46,159 example can be costly but if they're fairly priced and you read the fine 25 00:01:43,799 --> 00:01:51,520 print they can be an effective way to ensure that your expensive TV or laptop 26 00:01:49,000 --> 00:01:54,960 will be serving you for years to come even if something goes wrong then 27 00:01:53,119 --> 00:01:59,240 there's service contracts which are kind of like extended warranties on steroids 28 00:01:57,560 --> 00:02:04,039 that net apppp storage appliance that we picked up recently ly comes with ongoing 29 00:02:01,600 --> 00:02:09,280 maintenance costs which sucks for your wallet but ensures that your business 30 00:02:06,320 --> 00:02:13,640 won't experience unnecessary downtime another example of Hardware with ongoing 31 00:02:11,520 --> 00:02:18,400 costs that make sense is anything that requires periodic calibration like a 32 00:02:16,160 --> 00:02:23,840 home theater projector or a scientific instrument our colorimeters for testing 33 00:02:20,840 --> 00:02:26,760 displays for example need to be checked 34 00:02:23,840 --> 00:02:31,120 and certified against a known good or you wouldn't be able to trust our 35 00:02:28,319 --> 00:02:37,080 results in all all of these cases though the after purchase costs at least add 36 00:02:34,040 --> 00:02:39,239 potential value to our Hardware let's 37 00:02:37,080 --> 00:02:44,879 shift gears back to the Pentium G nice 51 for a bit though here's how Intel's 38 00:02:41,920 --> 00:02:50,159 pitch went back in 2010 you could pick up the chip either by itself or in a 39 00:02:47,319 --> 00:02:55,400 system from let's say Best Buy and out of the box you'd have two cores and two 40 00:02:52,680 --> 00:03:01,280 threads running at 2.8 GHz all for the attractive price of just 90 bucks which 41 00:02:59,000 --> 00:03:05,000 yeah that's not actually that cheap but hey that's what happens when one half of 42 00:03:03,159 --> 00:03:08,640 your duopoly is busy seeing how many Winchester rounds it can fire into its 43 00:03:06,680 --> 00:03:12,640 own foot don't worry about that though said Intel for when you get tired of 44 00:03:10,640 --> 00:03:18,680 your entry level performance you can simply purchase a card with an unlock 45 00:03:15,319 --> 00:03:21,519 code on it for $50 more ours here is 46 00:03:18,680 --> 00:03:26,239 obviously fake but the idea was that you would scratch the scratch card film 47 00:03:23,879 --> 00:03:32,280 install Intel's activation software plunk in your code and Bam you just 48 00:03:28,840 --> 00:03:34,760 doubled your red count from 2 to 4 and 49 00:03:32,280 --> 00:03:39,640 added extra cash all without ever breaking out the thermal compound or a 50 00:03:37,599 --> 00:03:43,720 screwdriver it's pretty good thing these things didn't take off or how would I 51 00:03:41,239 --> 00:03:49,760 sell these things LTT Store.com but why didn't it take off I 52 00:03:47,239 --> 00:03:54,760 mean on the surface it's actually kind of a cool idea it did come with some big 53 00:03:52,599 --> 00:04:00,120 problems we'll touch on later but first the supposed benefits a major one is the 54 00:03:57,680 --> 00:04:04,360 theoretical lack of e-waste think about all the GT 1030s out there they start 55 00:04:02,519 --> 00:04:09,439 their life on the Shelf they end up in your computer until inevitably they're 56 00:04:06,879 --> 00:04:14,959 too slow and ultimately end up at the recycler If instead we just had fewer 57 00:04:12,519 --> 00:04:18,959 products within the stack physically which could then have performance 58 00:04:16,359 --> 00:04:24,919 features turned on or off based on the price you paid we'd have a lot more one 59 00:04:22,079 --> 00:04:28,400 card fits-all Solutions this would also alleviate the need to purchase a brand 60 00:04:26,680 --> 00:04:35,000 new product when you want a performance uplift you could just just save up a few 61 00:04:30,960 --> 00:04:38,600 bucks and Abracadabra your 4050 is now a 62 00:04:35,000 --> 00:04:40,199 4060 TI how cool would that be I mean 63 00:04:38,600 --> 00:04:44,680 knowing NVIDIA that would still be an expensive upgrade but socially anxious 64 00:04:42,800 --> 00:04:49,479 people around the world would Rejoice over not having to list their old card 65 00:04:47,039 --> 00:04:54,000 on Facebook marketplace hegle with some jackass sell it then go pick up a new 66 00:04:52,120 --> 00:04:58,960 card from the local retailer it's kind of like a layaway except you get to use 67 00:04:56,360 --> 00:05:02,759 the cheaper but worse product while you wait to afford something better don't 68 00:05:01,199 --> 00:05:08,400 get me wrong though guys I can I can hear you shouting at me through the screen if the product can physically do 69 00:05:06,639 --> 00:05:14,199 X then that capability should be unlocked out of the box and to be clear 70 00:05:11,639 --> 00:05:18,919 I agree with you but there are a plethora of situations where we accept 71 00:05:16,520 --> 00:05:25,600 these kinds of practices already look at NVIDIA's workstation gpus for example 72 00:05:21,720 --> 00:05:28,919 they are often literally the exact same 73 00:05:25,600 --> 00:05:30,000 Hardware as their consumer ones but they 74 00:05:28,919 --> 00:05:36,440 might include features or especially certifications 75 00:05:33,080 --> 00:05:38,639 that cost NVIDIA extra time and money 76 00:05:36,440 --> 00:05:44,000 certifications that will only be used by a small subset of their customers so 77 00:05:41,960 --> 00:05:50,080 those customers who care get to pay extra and there was a significant amount 78 00:05:47,280 --> 00:05:55,080 of backlash against me when I called out Tesla for pay Walling the heated rear 79 00:05:51,720 --> 00:05:58,080 seats in the model 3 I mean my argument 80 00:05:55,080 --> 00:06:00,759 was hey the hardware is present in every 81 00:05:58,080 --> 00:06:04,440 single unit that Tesla builds so if they can afford to deliver it to the people 82 00:06:02,440 --> 00:06:09,560 who don't pay for it then surely they can afford to just include it but the 83 00:06:07,720 --> 00:06:13,800 reasons that they do that are because it streamlines production at the factory 84 00:06:11,639 --> 00:06:18,160 and then they just kind of massage the pricing so that the people who do want 85 00:06:15,960 --> 00:06:22,800 that feature subsidize those installs for the rest of the people who don't and 86 00:06:20,360 --> 00:06:27,520 even though again for me I was like really many Tesla owners were stoked on 87 00:06:25,800 --> 00:06:34,680 being able to just change their mind later and activate the feature 88 00:06:30,319 --> 00:06:37,919 so it is an idea that can work without 89 00:06:34,680 --> 00:06:40,039 taking off your customers but that is 90 00:06:37,919 --> 00:06:46,599 not the sentiment that surrounded our little Pentium here for one thing the 91 00:06:42,919 --> 00:06:49,360 value of this product was uh pretty 92 00:06:46,599 --> 00:06:54,280 questionable I mean why buy this thing at all when you could have gotten a core 93 00:06:51,360 --> 00:07:00,680 I3 530 a chip that includes hyperthreading by default for just $25 94 00:06:57,800 --> 00:07:06,919 more and making matters worse the upgrade was actually tied to the 95 00:07:03,759 --> 00:07:10,440 motherboard so if you wanted to sell the 96 00:07:06,919 --> 00:07:13,479 upgraded version of your CPU down the 97 00:07:10,440 --> 00:07:15,680 line good luck that also means that if 98 00:07:13,479 --> 00:07:19,639 your motherboard happened to die or you wanted to replace it with something with 99 00:07:17,199 --> 00:07:24,680 more IO you would have to request a new activation code and rerun the upgrade 100 00:07:22,520 --> 00:07:29,560 cuz yeah that's the first thing I want to do after changing up my motherboard 101 00:07:26,800 --> 00:07:34,199 thanks Intel of course that's a relatively minor issue compared to what 102 00:07:31,440 --> 00:07:38,960 we encountered which was the inability to perform the upgrade at all I mean 103 00:07:36,360 --> 00:07:43,160 sure this is a 13-year-old CPU that is not getting security updates anymore and 104 00:07:40,720 --> 00:07:48,039 realistically nobody wants to spend 50 bucks to make it ever so slightly less 105 00:07:45,199 --> 00:07:52,639 slow but Intel actually discontinued this program well within the reasonable 106 00:07:50,360 --> 00:07:57,919 lifespan of this product just three short years later what recourse do we 107 00:07:55,680 --> 00:08:02,919 have when companies especially publicly traded ones are f ickle profit hungry 108 00:08:00,800 --> 00:08:08,960 entities that can alter the deal on us at a moment's notice let's look at 109 00:08:05,479 --> 00:08:12,000 another example that's from Intel but 110 00:08:08,960 --> 00:08:15,840 today earlier this year they announced 111 00:08:12,000 --> 00:08:17,800 that vck virtual raid on CPU which is an 112 00:08:15,840 --> 00:08:24,599 Enterprise raid Solution that's featured on Zeon scalable processors would be 113 00:08:21,120 --> 00:08:26,759 discontinued but then 4 days later oems 114 00:08:24,599 --> 00:08:33,440 were advertising v-rock support on freshly announced products so which one 115 00:08:30,080 --> 00:08:34,959 is it Intel they did quickly backpedal 116 00:08:33,440 --> 00:08:39,039 and say ah the feature is under evaluation and uh since there's a 117 00:08:37,320 --> 00:08:43,519 significant demand we'll continue to support it but it's like someone's head 118 00:08:41,560 --> 00:08:47,080 was on the chopping block and the Executioner raised his axe and it was 119 00:08:45,519 --> 00:08:50,839 only because someone noticed and went oh wait hold on don't chop off that head 120 00:08:49,080 --> 00:08:57,440 that it got a short stay of execution I mean until when Intel personally I'm 121 00:08:54,839 --> 00:09:01,760 also just tired of this post sales nickel and diming did you see the that 122 00:08:59,360 --> 00:09:06,079 GM is dropping support for Android auto and apple carplay that's right soon 123 00:09:04,720 --> 00:09:10,880 they're going to be using their own flavor of Android automotive which is 124 00:09:08,760 --> 00:09:15,079 completely integrated within the vehicle nothing to do with your phone and it'll 125 00:09:12,720 --> 00:09:20,680 be complete with subscription services and potential micro or who knows macro 126 00:09:18,320 --> 00:09:26,519 transactions all so they can keep their hand in your pocket after the initial 127 00:09:22,839 --> 00:09:28,320 sale and potentially gets even worse the 128 00:09:26,519 --> 00:09:33,120 support timelines on Android automotive are certain generous compared to what we 129 00:09:30,720 --> 00:09:40,079 get in our phones supposedly in the 10 to 15 year range but this is a car I 130 00:09:37,320 --> 00:09:44,320 expect it to last longer than 15 years before it just oh yeah sorry I guess 131 00:09:42,240 --> 00:09:50,440 you're just uh not getting software updates anymore ongoing Revenue models 132 00:09:46,959 --> 00:09:52,560 like subscriptions aren't always just 133 00:09:50,440 --> 00:09:55,920 bad I mean people used to Pirate the heck out of adobe's Creative Suite 134 00:09:54,279 --> 00:10:00,120 because they wanted Photoshop and Lightroom but they didn't want to spend 135 00:09:58,320 --> 00:10:05,279 thousands of dollars on a onetime license well now you can get them for 10 136 00:10:02,720 --> 00:10:09,880 bucks a month which is a lot more reasonably priced for smalltime 137 00:10:07,320 --> 00:10:15,480 creators the flip side of that though is companies like ours who need a lot of 138 00:10:11,920 --> 00:10:17,920 licenses for years on end well it 139 00:10:15,480 --> 00:10:21,760 obviously sucks for us because we don't necessarily need the new features that 140 00:10:19,720 --> 00:10:25,959 they're developing and we would have actually preferred to just buy the 141 00:10:23,959 --> 00:10:29,680 software once and use it until Adobe releases a feature that really compels 142 00:10:27,839 --> 00:10:35,320 us to upgrade we made a whole video about that a little while back and the 143 00:10:33,320 --> 00:10:38,639 truth is I don't really know where I'm going with this um I'm not sure if 144 00:10:37,480 --> 00:10:44,240 anything that I'm saying is going to change anything I just want us all to be 145 00:10:41,440 --> 00:10:48,200 on the same page that if we don't do something if we don't make noise if we 146 00:10:46,560 --> 00:10:53,800 don't stop supporting the companies who engage in these business practices we 147 00:10:50,800 --> 00:10:56,839 will end up in a dystopian future where 148 00:10:53,800 --> 00:10:58,120 suddenly your GPU underclock itself 149 00:10:56,839 --> 00:11:03,959 because you forgot to pay your monthly bill to Team Green or on a whim your 150 00:11:01,000 --> 00:11:08,160 gaming console could decide oh uh that online store that we had well that's 151 00:11:06,079 --> 00:11:12,720 closed because it's much more profitable to sell our backat catalog on a new 152 00:11:10,360 --> 00:11:17,680 console at a higher price than to just leave the old one open oh wait that's 153 00:11:15,440 --> 00:11:20,440 that's already totally a thing oh hopefully I haven't given NVIDIA any 154 00:11:19,040 --> 00:11:27,120 ideas for the future as for today anywh who um 155 00:11:23,480 --> 00:11:30,279 unfortunately our Pentium g69 51 will 156 00:11:27,120 --> 00:11:33,600 remain a g69 51 and never reach its 157 00:11:30,279 --> 00:11:36,760 final form the g69 158 00:11:33,600 --> 00:11:40,120 52 sorry little guy you're stuck like 159 00:11:36,760 --> 00:11:44,440 this with no hyperthreading like this 160 00:11:40,120 --> 00:11:46,040 non hyper segue to our sponsor delete me 161 00:11:44,440 --> 00:11:50,320 companies are passing around your personal info online without your 162 00:11:47,839 --> 00:11:55,720 consent as we speak it's almost 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