WEBVTT 00:00:00.000 --> 00:00:06.680 Thanks for watching TechWiki. Click the subscribe button, then enable notifications with the bell icon, so you won't miss any future videos. 00:00:06.920 --> 00:00:13.860 Most of you are probably a little young to remember where you were when Fonzie jumped that shark on water skis. 00:00:13.940 --> 00:00:20.520 But the expression it spawned has stayed with us, and the phenomenon of popular shows and series 00:00:20.780 --> 00:00:29.120 losing their appeal, sometimes very suddenly, remains as well. And in the enormous, not to mention highly competitive, online video space, 00:00:29.120 --> 00:00:37.440 that means that we have seen many things, that is besides ill-conceived stunts involving teethy fish, 00:00:37.840 --> 00:00:40.620 bring down once popular YouTubers. 00:00:41.160 --> 00:00:44.880 One of the biggest, though not most exciting, culprits is 00:00:45.880 --> 00:00:52.300 stagnation. This occurs when a star simply doesn't adjust to changes in trends and 00:00:52.780 --> 00:00:54.780 viewer demands, or 00:00:54.820 --> 00:00:56.820 overall changes to the YouTube platform, 00:00:57.460 --> 00:00:59.020 including its infamous 00:00:59.020 --> 00:01:06.840 recommendation algorithm. The importance of staying current was certainly a thing when traditional television dominated short-format entertainment, 00:01:06.840 --> 00:01:11.460 but it's become even more important in the YouTube era, due to a few things. 00:01:11.900 --> 00:01:19.820 The sheer number of choices on the platform, the rapid pace at which things become old news or dead memes, 00:01:20.020 --> 00:01:27.140 due to how quickly fresh content can be pushed online, and the fact that many prominent YouTubers release episodes 00:01:27.840 --> 00:01:28.940 every day. 00:01:28.940 --> 00:01:30.940 As opposed to just 00:01:31.000 --> 00:01:37.500 once a week, and only for part of the year. Not everybody's idea tank is quite as deep as Family Guy. 00:01:37.980 --> 00:01:41.480 For example, fellow Canadians Epic Meal Time saw a 00:01:42.160 --> 00:01:47.500 meteoric rise after astounding the internet with their colossal culinary creations, 00:01:47.500 --> 00:01:52.620 but their growth has since plateaued. Not because the content is bad, 00:01:52.780 --> 00:01:58.220 but possibly because their formula hasn't really changed much since the early 2010s. 00:01:58.940 --> 00:02:04.360 Oh, and they've also split their attention between YouTube and traditional TV. 00:02:04.640 --> 00:02:11.200 Which is trend number two, because they are far from the only channel to look at different avenues to grow their brands. 00:02:11.620 --> 00:02:15.520 H3H3 Productions, while still quite popular on YouTube, 00:02:16.000 --> 00:02:22.540 hasn't seen as much growth lately in terms of their subscribers, and has had their viewership declining for the last year. 00:02:22.780 --> 00:02:28.540 But you could argue that this is due to focusing more on their very successful podcast. 00:02:28.940 --> 00:02:33.900 So, while a quick look at Social Blade numbers might suggest a brand in trouble, 00:02:33.940 --> 00:02:38.940 the reality is that it isn't uncommon for well-established channels or creators, 00:02:39.200 --> 00:02:48.060 whether for business or artistic reasons, to eventually look elsewhere and use YouTube as just one component of their overall business. 00:02:48.060 --> 00:02:54.280 Of course, branching out too much can lead to real detrimental effects. 00:02:54.380 --> 00:02:58.620 For example, Jake and Logan Paul focused a great deal on the 00:02:58.940 --> 00:03:06.940 merchandise side of their business, which is a likely factor in the decline of their viewership and subscriber growth over the last little while. 00:03:06.940 --> 00:03:10.200 It is always a balancing act between 00:03:10.940 --> 00:03:15.900 monetizing your content and focusing on what the viewer came to you for in the first place, 00:03:16.760 --> 00:03:24.460 entertainment. We've seen many a YouTuber go too far in their ads and sponsorships to the detriment of their channel's health. 00:03:24.460 --> 00:03:28.780 And of course, that whole suicide forest controversy didn't help very much either. 00:03:28.940 --> 00:03:33.940 Which leads me into another common hazard that YouTubers have to watch for. 00:03:33.940 --> 00:03:35.940 Scandal. 00:03:35.940 --> 00:03:44.940 Just like actors and most politicians, YouTube creators can fall out of favor with their audiences due to major scandals, 00:03:44.940 --> 00:03:48.940 as we've seen with family daily vloggers like Daddy of Five and the Shaytards. 00:03:48.940 --> 00:03:56.940 And in some of these cases, YouTube itself will even make the decision to stop serving users with videos that it deems too controversial. 00:03:56.940 --> 00:03:58.940 YouTube itself will even make the decision to stop serving users with videos that it deems too controversial. 00:03:58.940 --> 00:04:00.940 YouTube itself will even make the decision to stop serving users with videos that it deems too controversial. 00:04:00.940 --> 00:04:04.940 Logan Paul was caught up in this, as we just mentioned, as was LeafyIsHere. 00:04:04.940 --> 00:04:12.940 Actually, come to think about it, a lot of the prank channels that were really popular not so very long ago 00:04:12.940 --> 00:04:21.940 have suffered major declines since YouTube's algorithms were changed to de-emphasize content that could be considered abusive. 00:04:21.940 --> 00:04:27.940 But even if a YouTuber has focused solely on producing great content for the YouTube platform, 00:04:27.940 --> 00:04:32.940 hasn't jumped to traditional media, doesn't spend too much time asking people to buy lunch boxes, 00:04:32.940 --> 00:04:35.940 and has avoided angering the powers that be, 00:04:35.940 --> 00:04:41.940 their channel could still be sunk by on-camera personality, or lack thereof. 00:04:41.940 --> 00:04:44.940 I'm talking about turnover. 00:04:44.940 --> 00:04:50.940 Some channels Ryzen popularity due to having a charismatic host that viewers identify with. 00:04:50.940 --> 00:04:55.940 And, if that host ends up moving on, the channel can suffer big time. 00:04:55.940 --> 00:04:58.940 This is what happened to RayWilliamJohnson's Equals3. 00:04:58.940 --> 00:05:00.940 Remember, he was the top YouTuber at one point. 00:05:00.940 --> 00:05:04.940 And it was definitely a factor in SourceFed's eventual downfall. 00:05:04.940 --> 00:05:08.940 It even happened in the tech industry not that long ago to Newegg TV, 00:05:08.940 --> 00:05:13.940 after their primary hosts Paul and Kyle, whom I'm sure many of you recognize, 00:05:13.940 --> 00:05:16.940 left to start their own channels. 00:05:16.940 --> 00:05:22.940 But, the good news for all of you is that we are aware of these potential pitfalls. 00:05:22.940 --> 00:05:24.940 We have painstakingly researched them. 00:05:24.940 --> 00:05:28.940 So, we have not decided to cut back our release schedule 00:05:28.940 --> 00:05:32.940 to develop these lovely tech-quickie branded stress balls, 00:05:32.940 --> 00:05:39.940 which can be yours for just $9.99 if we can get 10,000 likes slammed on this here video. 00:05:39.940 --> 00:05:42.940 Or smashed, or whatever works. 00:05:42.940 --> 00:05:45.940 Speaking of monetizing content, FreshBooks! 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