1 00:00:00,000 --> 00:00:06,680 Thanks for watching TechWiki. Click the subscribe button, then enable notifications with the bell icon, so you won't miss any future videos. 2 00:00:06,920 --> 00:00:13,860 Most of you are probably a little young to remember where you were when Fonzie jumped that shark on water skis. 3 00:00:13,940 --> 00:00:20,520 But the expression it spawned has stayed with us, and the phenomenon of popular shows and series 4 00:00:20,780 --> 00:00:29,120 losing their appeal, sometimes very suddenly, remains as well. And in the enormous, not to mention highly competitive, online video space, 5 00:00:29,120 --> 00:00:37,440 that means that we have seen many things, that is besides ill-conceived stunts involving teethy fish, 6 00:00:37,840 --> 00:00:40,620 bring down once popular YouTubers. 7 00:00:41,160 --> 00:00:44,880 One of the biggest, though not most exciting, culprits is 8 00:00:45,880 --> 00:00:52,300 stagnation. This occurs when a star simply doesn't adjust to changes in trends and 9 00:00:52,780 --> 00:00:54,780 viewer demands, or 10 00:00:54,820 --> 00:00:56,820 overall changes to the YouTube platform, 11 00:00:57,460 --> 00:00:59,020 including its infamous 12 00:00:59,020 --> 00:01:06,840 recommendation algorithm. The importance of staying current was certainly a thing when traditional television dominated short-format entertainment, 13 00:01:06,840 --> 00:01:11,460 but it's become even more important in the YouTube era, due to a few things. 14 00:01:11,900 --> 00:01:19,820 The sheer number of choices on the platform, the rapid pace at which things become old news or dead memes, 15 00:01:20,020 --> 00:01:27,140 due to how quickly fresh content can be pushed online, and the fact that many prominent YouTubers release episodes 16 00:01:27,840 --> 00:01:28,940 every day. 17 00:01:28,940 --> 00:01:30,940 As opposed to just 18 00:01:31,000 --> 00:01:37,500 once a week, and only for part of the year. Not everybody's idea tank is quite as deep as Family Guy. 19 00:01:37,980 --> 00:01:41,480 For example, fellow Canadians Epic Meal Time saw a 20 00:01:42,160 --> 00:01:47,500 meteoric rise after astounding the internet with their colossal culinary creations, 21 00:01:47,500 --> 00:01:52,620 but their growth has since plateaued. Not because the content is bad, 22 00:01:52,780 --> 00:01:58,220 but possibly because their formula hasn't really changed much since the early 2010s. 23 00:01:58,940 --> 00:02:04,360 Oh, and they've also split their attention between YouTube and traditional TV. 24 00:02:04,640 --> 00:02:11,200 Which is trend number two, because they are far from the only channel to look at different avenues to grow their brands. 25 00:02:11,620 --> 00:02:15,520 H3H3 Productions, while still quite popular on YouTube, 26 00:02:16,000 --> 00:02:22,540 hasn't seen as much growth lately in terms of their subscribers, and has had their viewership declining for the last year. 27 00:02:22,780 --> 00:02:28,540 But you could argue that this is due to focusing more on their very successful podcast. 28 00:02:28,940 --> 00:02:33,900 So, while a quick look at Social Blade numbers might suggest a brand in trouble, 29 00:02:33,940 --> 00:02:38,940 the reality is that it isn't uncommon for well-established channels or creators, 30 00:02:39,200 --> 00:02:48,060 whether for business or artistic reasons, to eventually look elsewhere and use YouTube as just one component of their overall business. 31 00:02:48,060 --> 00:02:54,280 Of course, branching out too much can lead to real detrimental effects. 32 00:02:54,380 --> 00:02:58,620 For example, Jake and Logan Paul focused a great deal on the 33 00:02:58,940 --> 00:03:06,940 merchandise side of their business, which is a likely factor in the decline of their viewership and subscriber growth over the last little while. 34 00:03:06,940 --> 00:03:10,200 It is always a balancing act between 35 00:03:10,940 --> 00:03:15,900 monetizing your content and focusing on what the viewer came to you for in the first place, 36 00:03:16,760 --> 00:03:24,460 entertainment. We've seen many a YouTuber go too far in their ads and sponsorships to the detriment of their channel's health. 37 00:03:24,460 --> 00:03:28,780 And of course, that whole suicide forest controversy didn't help very much either. 38 00:03:28,940 --> 00:03:33,940 Which leads me into another common hazard that YouTubers have to watch for. 39 00:03:33,940 --> 00:03:35,940 Scandal. 40 00:03:35,940 --> 00:03:44,940 Just like actors and most politicians, YouTube creators can fall out of favor with their audiences due to major scandals, 41 00:03:44,940 --> 00:03:48,940 as we've seen with family daily vloggers like Daddy of Five and the Shaytards. 42 00:03:48,940 --> 00:03:56,940 And in some of these cases, YouTube itself will even make the decision to stop serving users with videos that it deems too controversial. 43 00:03:56,940 --> 00:03:58,940 YouTube itself will even make the decision to stop serving users with videos that it deems too controversial. 44 00:03:58,940 --> 00:04:00,940 YouTube itself will even make the decision to stop serving users with videos that it deems too controversial. 45 00:04:00,940 --> 00:04:04,940 Logan Paul was caught up in this, as we just mentioned, as was LeafyIsHere. 46 00:04:04,940 --> 00:04:12,940 Actually, come to think about it, a lot of the prank channels that were really popular not so very long ago 47 00:04:12,940 --> 00:04:21,940 have suffered major declines since YouTube's algorithms were changed to de-emphasize content that could be considered abusive. 48 00:04:21,940 --> 00:04:27,940 But even if a YouTuber has focused solely on producing great content for the YouTube platform, 49 00:04:27,940 --> 00:04:32,940 hasn't jumped to traditional media, doesn't spend too much time asking people to buy lunch boxes, 50 00:04:32,940 --> 00:04:35,940 and has avoided angering the powers that be, 51 00:04:35,940 --> 00:04:41,940 their channel could still be sunk by on-camera personality, or lack thereof. 52 00:04:41,940 --> 00:04:44,940 I'm talking about turnover. 53 00:04:44,940 --> 00:04:50,940 Some channels Ryzen popularity due to having a charismatic host that viewers identify with. 54 00:04:50,940 --> 00:04:55,940 And, if that host ends up moving on, the channel can suffer big time. 55 00:04:55,940 --> 00:04:58,940 This is what happened to RayWilliamJohnson's Equals3. 56 00:04:58,940 --> 00:05:00,940 Remember, he was the top YouTuber at one point. 57 00:05:00,940 --> 00:05:04,940 And it was definitely a factor in SourceFed's eventual downfall. 58 00:05:04,940 --> 00:05:08,940 It even happened in the tech industry not that long ago to Newegg TV, 59 00:05:08,940 --> 00:05:13,940 after their primary hosts Paul and Kyle, whom I'm sure many of you recognize, 60 00:05:13,940 --> 00:05:16,940 left to start their own channels. 61 00:05:16,940 --> 00:05:22,940 But, the good news for all of you is that we are aware of these potential pitfalls. 62 00:05:22,940 --> 00:05:24,940 We have painstakingly researched them. 63 00:05:24,940 --> 00:05:28,940 So, we have not decided to cut back our release schedule 64 00:05:28,940 --> 00:05:32,940 to develop these lovely tech-quickie branded stress balls, 65 00:05:32,940 --> 00:05:39,940 which can be yours for just $9.99 if we can get 10,000 likes slammed on this here video. 66 00:05:39,940 --> 00:05:42,940 Or smashed, or whatever works. 67 00:05:42,940 --> 00:05:45,940 Speaking of monetizing content, FreshBooks! 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