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A while ago, we did a video about some of the more interesting products that Google,

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for better or worse, decided to kill off. But as many of you know, Google kills their own offerings off more frequently than the

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employee at the business end of a slaughterhouse. So let's take another look at what else Google has put on the chopping block.

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The first Google product we're looking at is something that's been in the headlines fairly recently, Google Play Music.

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It ran for nearly 10 years and although it started mostly as a service to allow people

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to store their own songs in the cloud and buy new ones, it later became a full-fledged

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streaming service that competed with the likes of Spotify and Apple Music.

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However, Google was already offering streaming music through another one of its own services,

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YouTube. As the 2010s wore on, it became more common to find music on that platform, and in 2018,

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Google launched YouTube Music, which includes a paid option to remove ads and enable background

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listening. However, Google was paying to license music for two services instead of one.

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So with YouTube being the more popular service, it no longer made sense to keep Google Play

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Music around, meaning it got the axe in late 2020.

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Now we get to learn a new app. That's worse. Yay!

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The next one we'll be familiar to those of you who have ever looked for DIY home security.

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I'm talking about the Nest Secure, which was a security system that competed with products

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like Amazon Ring and Simply Safe. It was pretty full-featured with a base station and a keypad that frankly triggered my trypophobia,

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window and door sensors, and professional monitoring.

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But after about three years, Google deep-sixed the entire ecosystem in October 2020, though

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they'll continue to support customers that already have a system installed.

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Thanks guys! Part of the issue here may have been lack of demand.

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Nest Secure was quite pricey compared to its competitors, as a starter kit with a base

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and a couple sensors was 500 bucks.

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And unless you lived somewhere like an apartment with minimal entry points, you needed to buy

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expensive add-ons to have effective security.

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Google actually partnered with ADT a short while before Axing Nest Secure, and although

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ADT isn't exactly the most beloved company, Google may have thought there was more money

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in providing hardware to a well-established security firm instead of trying to compete

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on its own in a space where they were clearly getting undercut.

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Too bad they got rid of that Do Not Be Evil slogan. That would have been a great one for a security company to have.

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Let's move on and look at Google Fiber TV, the TV package you used to be able to bundle

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with the Google Fiber Internet Service. For an extra fee, you could get what was essentially cable TV over fiber.

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And although the now ubiquitous streaming services have eaten into the popularity of

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cable and satellite subscriptions, a dedicated service that doesn't go over the internet

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still has its advantages, which you can learn more about up here.

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However, Google had to pay the companies that own the rights to popular cable channels

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tons of money in order to carry them. In some cases, more than traditional cable companies were paying.

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Additionally, fiber internet was so expensive to build out that Google stopped offering

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it in new cities in 2016, so they had to find a way to cut costs.

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And getting rid of fiber TV in February 2020 was an easy choice, given that Google already

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offered its YouTube TV service that allowed customers to stream most of the same channels.

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Let's wrap up this edition of Google Graveyard by looking at Pigeon.

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And no, this wasn't an app that would wake you up with cooing noises.

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Ah, what? This was supposed to be a ways-like app, but instead of traffic, you would get crowdsourced

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updates on public transit. So news about delays on your route would be pushed to your phone, but you'd also get

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notified about problems with escalators, unsanitary conditions, perhaps caused by pigeons, and

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even if there's entertainment en route, things that will be familiar to anyone who's

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ever visited New York City. It sounded like a great idea to fill in gaps that official information from the transit

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services themselves couldn't. Even Google Maps doesn't include information that comprehensive if you try to plan out a

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trip on mass transit. But then, of course, the pandemic hit.

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And with it, mass transit systems around the world either significantly reduced service

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or suspended it completely, making Pigeon a victim of colossally bad timing.

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Pigeon went the way of the dodo. Hahaha.

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That's a good one. In June 2020, but hopefully we'll see something like it again from Google in the future, considering

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how people are increasingly viewing Google Maps as a tell me everything about the route

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I'm on and where I'm going. Kind of service. But Google has killed off plenty of other interesting projects, so let us know what

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you'd like to hear about in the next installment of this series. Until then, here's hoping that Google Gadget you just bought has a long and happy life.

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That's it for this one, guys. Thanks for watching. Like if you liked it, dislike if you disliked it, check out our other videos, comment below

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with video suggestions, and don't forget to subscribe and follow.

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I'll be watching.
