when someone says the words artificial intelligence one of two things come to
mind for many people an evil sentient
computer that is seeking to bring about the end of humanity a la skynet from the
terminator or much less dramatically the
ai NVIDIA games that results in your computer-controlled friends whereas i
call them frenemies running out into the open on an escort mission pushing you
out of cover or just running endlessly into a solid wall
but the reality of how true artificial intelligence is used by organizations is
really quite different you see although the way ai works is only loosely modeled
on the human brain it's somewhat similar in that computerized neural networks are
general purpose tools that can actually be trained to perform a huge variety of
tasks you can learn more about exactly how neural networks work up here but the
gist of it is that information is passed through processing nodes according to
how each node weights that incoming information
once the information finally gets to the end of the network the output node that
it hits reflects how exactly the network recognized it so for example
if you're trying to train a neural network to tell different animals apart
one output node might correspond to a whale while another might correspond to
a dingo or something then as training
occurs programmers can adjust the
weights of the nodes often automatically with algorithms so that eventually the
network will consistently get the correct results making them very
customizable that is as long as there's enough parallel processing power and
throughput available to handle tons of inputs at once
not only is ai-based image recognition useful for simple tasks like finding
cute animal photos on google image search or snapping a pic of something
and doing automatic comparison shopping companies also use it for more
complicated applications in fact it's already being used to check for defects
on assembly lines without needing specific programming as well as to look
at things like x-rays and mris in the medical field to pick out injuries to
help human physicians double check their opinions
then on the subject of injuries how about preventing them in the first place
the built-in ai in self-driving cars is
heavily trained to recognize pedestrians
by being shown thousands upon thousands of images of people crossing the street
so the car will know to stop instead of
plowing through an intersection like lloyd christmas you can actually learn
more about how self-driving cars work right up here
but aside from image recognition large financial firms are now using ai to
analyze the market and figure out how to invest
this can take on many forms but some of these implementations will do things
like keep an eye on recent news stories and what's being discussed on social
media to determine how world events might impact the market and then make
recommendations accordingly additionally ai has already been helping
these firms with high frequency trading where neural networks can quickly make
decisions and automatically trade millions of times per day so that the
humans can i don't know focus on their water cooler
chatter speaking of money for better or for
worse ai has become a powerful tool for marketers it's already being used to
keep tabs on foot traffic in brick and mortar stores and determine what drives
the most consumer interest as well as to gather data on consumers to figure out
how to retain them if they're thinking about switching to a competitor this is
usually done by offering strategic targeted discounts or other offers
also if you've done any job hunting recently there might be more to why you
didn't get a call back than just those embarrassing pictures on social media
some hr departments are now using ais
that can learn what things on a resume will end up being the best match for a
certain position and then auto scanning them before they ever even wind up on a
recruiter's desk on a more positive note for poor joshua
who didn't get that position he really wanted the fact that ais don't have to
be specifically programmed and can instead learn on the fly is a huge plus
for your cyber security personnel in charge of security can now deploy a
trained neural network that can detect suspicious activity and then shut it
down without constantly needing new definition updates and patches so that's
cool josh for when you're sitting at home on your computer instead of
at work and the ability of an ai to learn has
even led to ai produced music some major artists have already used ai to keep
tabs on musical themes being discussed on social media and then come up with a
song that fits those trends but it even goes further than that with entire
albums having been completely produced by an ai with no human intervention
though it might not be surprising that one such
classical album was described as cold
and chilling now given enough time we do expect both
the programming and the power of these neural networks to improve and unlock
even more exciting capabilities the thing we don't know is quite when
they'll begin to understand love and compose slightly warmer music today's
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