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when someone says the words artificial intelligence one of two things come to

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mind for many people an evil sentient

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computer that is seeking to bring about the end of humanity a la skynet from the

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terminator or much less dramatically the

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ai NVIDIA games that results in your computer-controlled friends whereas i

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call them frenemies running out into the open on an escort mission pushing you

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out of cover or just running endlessly into a solid wall

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but the reality of how true artificial intelligence is used by organizations is

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really quite different you see although the way ai works is only loosely modeled

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on the human brain it's somewhat similar in that computerized neural networks are

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general purpose tools that can actually be trained to perform a huge variety of

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tasks you can learn more about exactly how neural networks work up here but the

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gist of it is that information is passed through processing nodes according to

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how each node weights that incoming information

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once the information finally gets to the end of the network the output node that

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it hits reflects how exactly the network recognized it so for example

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if you're trying to train a neural network to tell different animals apart

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one output node might correspond to a whale while another might correspond to

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a dingo or something then as training

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occurs programmers can adjust the

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weights of the nodes often automatically with algorithms so that eventually the

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network will consistently get the correct results making them very

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customizable that is as long as there's enough parallel processing power and

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throughput available to handle tons of inputs at once

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not only is ai-based image recognition useful for simple tasks like finding

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cute animal photos on google image search or snapping a pic of something

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and doing automatic comparison shopping companies also use it for more

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complicated applications in fact it's already being used to check for defects

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on assembly lines without needing specific programming as well as to look

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at things like x-rays and mris in the medical field to pick out injuries to

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help human physicians double check their opinions

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then on the subject of injuries how about preventing them in the first place

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the built-in ai in self-driving cars is

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heavily trained to recognize pedestrians

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by being shown thousands upon thousands of images of people crossing the street

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so the car will know to stop instead of

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plowing through an intersection like lloyd christmas you can actually learn

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more about how self-driving cars work right up here

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but aside from image recognition large financial firms are now using ai to

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analyze the market and figure out how to invest

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this can take on many forms but some of these implementations will do things

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like keep an eye on recent news stories and what's being discussed on social

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media to determine how world events might impact the market and then make

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recommendations accordingly additionally ai has already been helping

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these firms with high frequency trading where neural networks can quickly make

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decisions and automatically trade millions of times per day so that the

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humans can i don't know focus on their water cooler

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chatter speaking of money for better or for

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worse ai has become a powerful tool for marketers it's already being used to

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keep tabs on foot traffic in brick and mortar stores and determine what drives

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the most consumer interest as well as to gather data on consumers to figure out

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how to retain them if they're thinking about switching to a competitor this is

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usually done by offering strategic targeted discounts or other offers

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also if you've done any job hunting recently there might be more to why you

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didn't get a call back than just those embarrassing pictures on social media

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some hr departments are now using ais

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that can learn what things on a resume will end up being the best match for a

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certain position and then auto scanning them before they ever even wind up on a

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recruiter's desk on a more positive note for poor joshua

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who didn't get that position he really wanted the fact that ais don't have to

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be specifically programmed and can instead learn on the fly is a huge plus

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for your cyber security personnel in charge of security can now deploy a

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trained neural network that can detect suspicious activity and then shut it

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down without constantly needing new definition updates and patches so that's

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cool josh for when you're sitting at home on your computer instead of

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at work and the ability of an ai to learn has

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even led to ai produced music some major artists have already used ai to keep

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tabs on musical themes being discussed on social media and then come up with a

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song that fits those trends but it even goes further than that with entire

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albums having been completely produced by an ai with no human intervention

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though it might not be surprising that one such

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classical album was described as cold

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and chilling now given enough time we do expect both

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the programming and the power of these neural networks to improve and unlock

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even more exciting capabilities the thing we don't know is quite when

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they'll begin to understand love and compose slightly warmer music today's

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