WEBVTT

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in 2011 walter isaacson published in his steve jobs biography that the late ceo

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had finally cracked it jobs said and i quote

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i'd like to create an integrated television set that is completely easy

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to use it would be seamlessly synced with all of your devices and with icloud

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no longer would users have to fiddle with complex remotes for dvd players and

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cable channels it would have the simplest user interface you could imagine

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yes let's imagine but not the user

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interface we have one of those with the current apple tv and that issue of complex dvd player and

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cable box remotes is slowly being negated with the transition to online

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streaming rather let's imagine what an apple television set itself could look

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like we're apple to make one today this is for you jean munster

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tv design today is extremely derivative

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they become commodities cheap large black mirrors people place in front of

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their walls though they might perform differently when they're switched on when they're

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off i don't know we're left with an ominous

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black void in the middle of our living room especially as bezels keep getting

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smaller and smaller and panels bigger and bigger

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i've been thinking recently about the concept of the television as

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furniture superb cabinetry master

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crafted of the finest woods it used to be this way before the 70s

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yes i know there were some garish wood cabinets that ended up in grandmother's

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basement but at least those designs were something more interesting than the

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generic black appliances we're living with today

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with apple's storied history and passion around hardware design

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i think many of us are interested in what their take on the television as

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furniture would look like there's room to play with modality with presents with

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different materials beyond brushed silver metal and black plastics

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what about wood or fabric or matte paint finished

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in bold colors okay hear me out clear

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colored plastics all over again i just but also i want i want to attempt

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to sketch out what a potential apple tv could look like and to draw some inspiration of where

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they could take this let's take a look at the samsung frame tv

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i'd argue that this is one of the best designed televisions on the market right

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now this is such a refreshing take on what a tv can do

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and look like the frame that surrounds the panel is interchangeable with four

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different options two of which are wood and it comes with a special mount in the box that places

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the tv flush on the wall like a picture

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but perhaps the best thing about the samsung frame is that when it's not

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being used as a tv it's not a tv instead of being a black

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void dominating the wall it's a backlit painting or a photo set in a mat it recedes into

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the background looking like any other picture on the wall

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for a wall mounted apple tv all i'd want to see is intention in how the tv is

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mounted in the wall it could be flush like the frame or

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incorporate a curve back like the imac which allows light to spill behind

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reducing the panel's shadow cast there's room to experiment here

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more interesting to me though is how apple would build a tv that stands on

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its own looking at all the tvs in the stores it

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seems that making an interesting stand is quite difficult samsung's sarif tv

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sits quite well on a base that's part of the design better still if you don't

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have a unit for it to rest on it does come with attachable legs too

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apple could sell these separately for a thousand dollars or 250 each i just

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but what about technology after all apple isn't just a design company

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firstly everything should be able to be controlled with one remote

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whether you use an av receiver with a bunch of devices plugged in or simply a

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lone sound bar the fewer the remotes the better for

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this to work better than cec already does apple would probably have to buy

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logitech's harmony division or make all these devices themselves if only speaking of remotes

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i'm pleased to report that apple did what i was hoping they would do and updated the siri remote with a d-pad

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better still they added a click-wheel-like jogging capability by

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making the d-pad touch sensitive so it really is the best of both worlds

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and speaking of siri adding a microphone array and siri their

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voice assistant integration to the television set would be a no-brainer offering the same sort of

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functionality as siri on the homepod but more interesting in

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this age of the pandemic would be the addition of an eyesight camera

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recent rumors speculated it being part of an updated apple tv

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set-top box which we didn't see at the spring-loaded event but it's a neat idea

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nonetheless because there's something charming about the idea of inviting

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friends and family into your living room through a facetime call

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i do however understand the discomfort of having a camera and microphone just

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staring at you in your most comfortable of spaces so my thinking would be that it's better

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sold as an optional accessory that clips on with magnets send signal through a smart connector

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and has a physical cover now panels i bring this up because

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apple's displays have always been of high quality so we would expect much the

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same here while many would think OLED is the obvious choice i'm not entirely sure

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apple would go that way because it wouldn't leave them much room to differentiate themselves since they'd

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have to buy commodity panels from lg instead i'd expect them to use high

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quality lcd displays like they use on the pro display xdr

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or rumors of incoming mini led displays persist

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and last year the company invested significantly in the design and

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manufacture of micro led it's still a long long way off but

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offers a tantalizing hope of what could be and though apple has

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refrained from any sort of variable refresh rates on its devices

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it's becoming important technology especially considering where gaming consoles are

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going and support through HDMI 2.1 to me

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though it's what's on the screen that's more interesting especially when the tv isn't

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being used to watch content the dream of ambient computing is to

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have a display that shows you exactly what you want to see when you want to

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see it in the morning it could show you widgets to prepare you for your day

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in the afternoon an aerial screensaver and at night

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during a dinner party your favorite painting

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dinner parties aren't a thing i just lastly

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there's sound which i want to emphasize is equally important to the visuals

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video production proverb there for you firstly on this apple tv set i want

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spatial audio support for airpods the feature simulates surround sound on

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airpods and has proved to work well with apple's mobile devices

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but the idea of popping on a pair of airpods and getting a cinematic

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experience without disturbing others at home is an obvious solution secondly built-in

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tv speakers are by and large terrible they're so bad in fact that i wish

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manufacturers wouldn't bother installing them apple could go two ways

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here really lay into built-in tv speaker technology using what they've learned

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with the homepod maybe adding homepod minis as rear

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satellite speakers or more likely apple could just not

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include speakers at all and get you to buy an accompanying stellar sound bar

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there really are a lot of opportunities for new design in the television space

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if you think about it and with apple having spent a reported

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six billion dollars on television content by the summer of 2019

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it seems kind of strange here we have a very rich company known for making great

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hardware spending rich sums of money on content and then not making the hardware to show it on

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they could master their apple originals for this tv giving you the exact

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experience the creators intended it's

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the perfect time i know this topic has been a source of

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much excitement and disappointment in the apple community for a while now so

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comment below if you think there's still a place for an apple tv set in this

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world or whether we should just let bygones be bygones and don't forget to like and

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