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if you've ever watched an apple launch event or a tv commercial you probably

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know that they typically pick a handful of game-changing features to focus on

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and to their credit they largely succeed in creating tons of buzz around the

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newest eye thing making you a professional photographer or something

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but one feature that took quite a lot of engineering and apple made quite a bit

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of noise about it is on the verge of dying a quiet death and i'm not talking

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about the ipod click wheel if you've got a recent gen iphone odds are that it has

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a feature called 3d touch but when was the last time you

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actually used it the basic idea behind 3d touch is that the iphone would

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incorporate a pressure sensitive screen which you can learn much more about

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right up here to enable additional functionality depending on how hard the

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user was pushing down on the screen most notably a harder press on an object

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would tell the iphone to open up a context menu instead of opening it up

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normally so for example a hard press on an email message would give you options

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to delete it or mark it as read in a couple of ways this feature made a

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lot of sense like for example Linus absolutely raved about it in his review

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of the iphone 6s which he declared to be his top smartphone of the year like it

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just makes sense having an alternate or right-click option has been a feature

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for decades on desktop pcs and since you're dealing with a very limited

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amount of screen real estate on a smartphone giving users more control on

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the up and down axis seems to open up quite a few possibilities right but

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while the tech itself is undeniably cool

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apple found that very few iphone users were actually taking advantage of it but

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why well here's the thing modern smartphone

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design is moving towards minimalism both on the hardware and software sides and

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this is all in the name of improving intuitiveness with respect to how we

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interact with them need to take a photo tap the little picture of a camera need

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to move something off to the side just swipe it in that direction but with 3d

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touch there really wasn't any kind of intuitive this is how you use this

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feature signal in iOS or in most apps

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consequently many users didn't really realize it was there and many app

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developers didn't bother to take advantage of the technology which made

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it quite a bit different from the right-click paradigm of how the pc works

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as it's rather difficult to ignore the fact that there's a large second button

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on your mouse not to mention the fact that 3d touch was unnecessarily

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complicated if you're an Android user you probably know that simply using a

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long press rather than a hard press will open up a context menu just as 3d touch

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did without the added expense of a force sensitive screen now to make it more

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versatile than Android's long press 3d touch was supposed to have three levels

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of pressure sensitivity but it's hard to imagine many smartphone users being able

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to quickly figure out exactly how many newtons of force to apply to the screen

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in order to accomplish a certain action especially on a device that pushes

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intuition and simplicity as major selling points so given that apple

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didn't do much to help users understand the feature and the fact that it took

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the company two years to develop it apple has reportedly decided it's simply

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not worth it to continue offering 3d touch the feature was already missing on

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the cheaper iphone 10r and it's expected that none of the new iphones that will

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be released later this year will have 3d touch so bummer for Linus i guess he

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thought the feature itself was pretty easy to use if only the software had

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kept up like how does a hard press on this wi-fi icon not bring up the wi-fi

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configuration menu but i guess 3d touch die hards can find some solace

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smartphone glass is pretty strong these days so if pressing hard on the display

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made you feel empowered i say go for gold just don't go overboard and get

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stuck with a repair bill because you didn't understand your own strength

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you strong strong 3d touch lovers bless you

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thanks for watching guys if you like this video like it and make sure to hit us up in the comments for suggestions

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for videos that you'd like to see in the future