{"video_id":"mNEWTW2mv9Q","title":"The AMAZING Feature Apple is KILLING - 3D Touch","channel":"Techquickie","show":"Techquickie","published_at":"2020-05-05T14:58:16Z","duration_s":300,"segments":[{"start_s":0.08,"end_s":5.2,"text":"if you've ever watched an apple launch event or a tv commercial you probably","speaker":null,"is_sponsor":0},{"start_s":3.6,"end_s":9.519,"text":"know that they typically pick a handful of game-changing features to focus on","speaker":null,"is_sponsor":0},{"start_s":7.6,"end_s":13.44,"text":"and to their credit they largely succeed in creating tons of buzz around the","speaker":null,"is_sponsor":0},{"start_s":11.36,"end_s":17.359,"text":"newest eye thing making you a professional photographer or something","speaker":null,"is_sponsor":0},{"start_s":15.679,"end_s":21.52,"text":"but one feature that took quite a lot of engineering and apple made quite a bit","speaker":null,"is_sponsor":0},{"start_s":19.359,"end_s":26.24,"text":"of noise about it is on the verge of dying a quiet death and i'm not talking","speaker":null,"is_sponsor":0},{"start_s":23.76,"end_s":31.279,"text":"about the ipod click wheel if you've got a recent gen iphone odds are that it has","speaker":null,"is_sponsor":0},{"start_s":28.8,"end_s":35.2,"text":"a feature called 3d touch but when was the last time you","speaker":null,"is_sponsor":0},{"start_s":32.8,"end_s":39.28,"text":"actually used it the basic idea behind 3d touch is that the iphone would","speaker":null,"is_sponsor":0},{"start_s":37.2,"end_s":42.64,"text":"incorporate a pressure sensitive screen which you can learn much more about","speaker":null,"is_sponsor":0},{"start_s":40.719,"end_s":47.039,"text":"right up here to enable additional functionality depending on how hard the","speaker":null,"is_sponsor":0},{"start_s":44.8,"end_s":51.2,"text":"user was pushing down on the screen most notably a harder press on an object","speaker":null,"is_sponsor":0},{"start_s":49.52,"end_s":55.84,"text":"would tell the iphone to open up a context menu instead of opening it up","speaker":null,"is_sponsor":0},{"start_s":53.36,"end_s":60.239,"text":"normally so for example a hard press on an email message would give you options","speaker":null,"is_sponsor":0},{"start_s":57.76,"end_s":64.239,"text":"to delete it or mark it as read in a couple of ways this feature made a","speaker":null,"is_sponsor":0},{"start_s":62.079,"end_s":68.72,"text":"lot of sense like for example Linus absolutely raved about it in his review","speaker":null,"is_sponsor":0},{"start_s":66.159,"end_s":73.439,"text":"of the iphone 6s which he declared to be his top smartphone of the year like it","speaker":null,"is_sponsor":0},{"start_s":71.28,"end_s":77.28,"text":"just makes sense having an alternate or right-click option has been a feature","speaker":null,"is_sponsor":0},{"start_s":74.96,"end_s":79.84,"text":"for decades on desktop pcs and since you're dealing with a very limited","speaker":null,"is_sponsor":0},{"start_s":78.56,"end_s":84.0,"text":"amount of screen real estate on a smartphone giving users more control on","speaker":null,"is_sponsor":0},{"start_s":81.92,"end_s":89.119,"text":"the up and down axis seems to open up quite a few possibilities right but","speaker":null,"is_sponsor":0},{"start_s":86.08,"end_s":91.68,"text":"while the tech itself is undeniably cool","speaker":null,"is_sponsor":0},{"start_s":89.119,"end_s":94.799,"text":"apple found that very few iphone users were actually taking advantage of it but","speaker":null,"is_sponsor":0},{"start_s":93.84,"end_s":99.52,"text":"why well here's the thing modern smartphone","speaker":null,"is_sponsor":0},{"start_s":97.36,"end_s":103.28,"text":"design is moving towards minimalism both on the hardware and software sides and","speaker":null,"is_sponsor":0},{"start_s":101.759,"end_s":107.52,"text":"this is all in the name of improving intuitiveness with respect to how we","speaker":null,"is_sponsor":0},{"start_s":105.119,"end_s":110.88,"text":"interact with them need to take a photo tap the little picture of a camera need","speaker":null,"is_sponsor":0},{"start_s":109.28,"end_s":114.96,"text":"to move something off to the side just swipe it in that direction but with 3d","speaker":null,"is_sponsor":0},{"start_s":113.119,"end_s":121.04,"text":"touch there really wasn't any kind of intuitive this is how you use this","speaker":null,"is_sponsor":0},{"start_s":117.119,"end_s":122.96,"text":"feature signal in iOS or in most apps","speaker":null,"is_sponsor":0},{"start_s":121.04,"end_s":126.32,"text":"consequently many users didn't really realize it was there and many app","speaker":null,"is_sponsor":0},{"start_s":124.799,"end_s":129.44,"text":"developers didn't bother to take advantage of the technology which made","speaker":null,"is_sponsor":0},{"start_s":128.239,"end_s":133.599,"text":"it quite a bit different from the right-click paradigm of how the pc works","speaker":null,"is_sponsor":0},{"start_s":131.92,"end_s":137.84,"text":"as it's rather difficult to ignore the fact that there's a large second button","speaker":null,"is_sponsor":0},{"start_s":135.92,"end_s":142.319,"text":"on your mouse not to mention the fact that 3d touch was unnecessarily","speaker":null,"is_sponsor":0},{"start_s":140.239,"end_s":146.879,"text":"complicated if you're an Android user you probably know that simply using a","speaker":null,"is_sponsor":0},{"start_s":144.48,"end_s":152.16,"text":"long press rather than a hard press will open up a context menu just as 3d touch","speaker":null,"is_sponsor":0},{"start_s":149.44,"end_s":156.72,"text":"did without the added expense of a force sensitive screen now to make it more","speaker":null,"is_sponsor":0},{"start_s":154.48,"end_s":161.599,"text":"versatile than Android's long press 3d touch was supposed to have three levels","speaker":null,"is_sponsor":0},{"start_s":159.599,"end_s":166.4,"text":"of pressure sensitivity but it's hard to imagine many smartphone users being able","speaker":null,"is_sponsor":0},{"start_s":163.599,"end_s":170.72,"text":"to quickly figure out exactly how many newtons of force to apply to the screen","speaker":null,"is_sponsor":0},{"start_s":168.48,"end_s":174.959,"text":"in order to accomplish a certain action especially on a device that pushes","speaker":null,"is_sponsor":0},{"start_s":172.64,"end_s":178.64,"text":"intuition and simplicity as major selling points so given that apple","speaker":null,"is_sponsor":0},{"start_s":176.8,"end_s":182.48,"text":"didn't do much to help users understand the feature and the fact that it took","speaker":null,"is_sponsor":0},{"start_s":180.319,"end_s":187.68,"text":"the company two years to develop it apple has reportedly decided it's simply","speaker":null,"is_sponsor":0},{"start_s":185.04,"end_s":192.72,"text":"not worth it to continue offering 3d touch the feature was already missing on","speaker":null,"is_sponsor":0},{"start_s":190.08,"end_s":196.879,"text":"the cheaper iphone 10r and it's expected that none of the new iphones that will","speaker":null,"is_sponsor":0},{"start_s":194.879,"end_s":202.0,"text":"be released later this year will have 3d touch so bummer for Linus i guess he","speaker":null,"is_sponsor":0},{"start_s":200.319,"end_s":206.319,"text":"thought the feature itself was pretty easy to use if only the software had","speaker":null,"is_sponsor":0},{"start_s":203.84,"end_s":211.36,"text":"kept up like how does a hard press on this wi-fi icon not bring up the wi-fi","speaker":null,"is_sponsor":0},{"start_s":209.2,"end_s":215.36,"text":"configuration menu but i guess 3d touch die hards can find some solace","speaker":null,"is_sponsor":0},{"start_s":213.599,"end_s":219.28,"text":"smartphone glass is pretty strong these days so if pressing hard on the display","speaker":null,"is_sponsor":0},{"start_s":217.2,"end_s":222.959,"text":"made you feel empowered i say go for gold just don't go overboard and get","speaker":null,"is_sponsor":0},{"start_s":221.36,"end_s":227.84,"text":"stuck with a repair bill because you didn't understand your own strength","speaker":null,"is_sponsor":0},{"start_s":225.04,"end_s":232.0,"text":"you strong strong 3d touch lovers bless you","speaker":null,"is_sponsor":0},{"start_s":229.04,"end_s":235.92,"text":"do you shower do you shave i don't do you shave at least part of","speaker":null,"is_sponsor":0},{"start_s":234.08,"end_s":238.879,"text":"your face do you brush your teeth i thought so well good thing because","speaker":null,"is_sponsor":0},{"start_s":237.439,"end_s":242.64,"text":"today's sponsor is none other than dollar shave club dollar shave club has","speaker":null,"is_sponsor":0},{"start_s":241.12,"end_s":247.28,"text":"everything you need to help you look feel and smell your best finding the","speaker":null,"is_sponsor":0},{"start_s":245.28,"end_s":251.2,"text":"best products is hard and unnecessarily expensive but these guys make it so easy","speaker":null,"is_sponsor":0},{"start_s":249.84,"end_s":256.72,"text":"they have top shelf products that do amazing things and they deliver everything right to you on your schedule","speaker":null,"is_sponsor":0},{"start_s":254.879,"end_s":261.28,"text":"shower products oral care products hair products skin products butt wipes and","speaker":null,"is_sponsor":0},{"start_s":258.959,"end_s":264.72,"text":"obviously shaving products basically if you have a body they have you covered","speaker":null,"is_sponsor":0},{"start_s":263.68,"end_s":268.479,"text":"you guys are probably familiar with their shave shower and oral care products by now","speaker":null,"is_sponsor":0},{"start_s":267.44,"end_s":271.919,"text":"and you might have gotten around to trying it well now dollar shave club is","speaker":null,"is_sponsor":0},{"start_s":270.479,"end_s":275.199,"text":"offering a chance to try their facial cleanser for those who have been curious","speaker":null,"is_sponsor":0},{"start_s":273.52,"end_s":278.88,"text":"along with their popular shave starter set for just five dollars get their","speaker":null,"is_sponsor":0},{"start_s":277.28,"end_s":282.72,"text":"executive razor handle a cassette of four razors one ounce tube of their dr","speaker":null,"is_sponsor":0},{"start_s":280.8,"end_s":287.12,"text":"carver shave butter and one ounce tube of their hawaiian ginger face cleanser","speaker":null,"is_sponsor":0},{"start_s":284.72,"end_s":292.479,"text":"after that the restock box ships regular sized products at regular price join the","speaker":null,"is_sponsor":0},{"start_s":289.28,"end_s":293.52,"text":"club at dollarshaveclub.com techwiki so","speaker":null,"is_sponsor":0},{"start_s":292.479,"end_s":298.96,"text":"thanks for watching guys if you like this video like it and make sure to hit us up in the comments for suggestions","speaker":null,"is_sponsor":0},{"start_s":297.28,"end_s":301.36,"text":"for videos that you'd like to see in the future","speaker":null,"is_sponsor":0}],"full_text":"if you've ever watched an apple launch event or a tv commercial you probably know that they typically pick a handful of game-changing features to focus on and to their credit they largely succeed in creating tons of buzz around the newest eye thing making you a professional photographer or something but one feature that took quite a lot of engineering and apple made quite a bit of noise about it is on the verge of dying a quiet death and i'm not talking about the ipod click wheel if you've got a recent gen iphone odds are that it has a feature called 3d touch but when was the last time you actually used it the basic idea behind 3d touch is that the iphone would incorporate a pressure sensitive screen which you can learn much more about right up here to enable additional functionality depending on how hard the user was pushing down on the screen most notably a harder press on an object would tell the iphone to open up a context menu instead of opening it up normally so for example a hard press on an email message would give you options to delete it or mark it as read in a couple of ways this feature made a lot of sense like for example Linus absolutely raved about it in his review of the iphone 6s which he declared to be his top smartphone of the year like it just makes sense having an alternate or right-click option has been a feature for decades on desktop pcs and since you're dealing with a very limited amount of screen real estate on a smartphone giving users more control on the up and down axis seems to open up quite a few possibilities right but while the tech itself is undeniably cool apple found that very few iphone users were actually taking advantage of it but why well here's the thing modern smartphone design is moving towards minimalism both on the hardware and software sides and this is all in the name of improving intuitiveness with respect to how we interact with them need to take a photo tap the little picture of a camera need to move something off to the side just swipe it in that direction but with 3d touch there really wasn't any kind of intuitive this is how you use this feature signal in iOS or in most apps consequently many users didn't really realize it was there and many app developers didn't bother to take advantage of the technology which made it quite a bit different from the right-click paradigm of how the pc works as it's rather difficult to ignore the fact that there's a large second button on your mouse not to mention the fact that 3d touch was unnecessarily complicated if you're an Android user you probably know that simply using a long press rather than a hard press will open up a context menu just as 3d touch did without the added expense of a force sensitive screen now to make it more versatile than Android's long press 3d touch was supposed to have three levels of pressure sensitivity but it's hard to imagine many smartphone users being able to quickly figure out exactly how many newtons of force to apply to the screen in order to accomplish a certain action especially on a device that pushes intuition and simplicity as major selling points so given that apple didn't do much to help users understand the feature and the fact that it took the company two years to develop it apple has reportedly decided it's simply not worth it to continue offering 3d touch the feature was already missing on the cheaper iphone 10r and it's expected that none of the new iphones that will be released later this year will have 3d touch so bummer for Linus i guess he thought the feature itself was pretty easy to use if only the software had kept up like how does a hard press on this wi-fi icon not bring up the wi-fi configuration menu but i guess 3d touch die hards can find some solace smartphone glass is pretty strong these days so if pressing hard on the display made you feel empowered i say go for gold just don't go overboard and get stuck with a repair bill because you didn't understand your own strength you strong strong 3d touch lovers bless you do you shower do you shave i don't do you shave at least part of your face do you brush your teeth i thought so well good thing because today's sponsor is none other than dollar shave club dollar shave club has everything you need to help you look feel and smell your best finding the best products is hard and unnecessarily expensive but these guys make it so easy they have top shelf products that do amazing things and they deliver everything right to you on your schedule shower products oral care products hair products skin products butt wipes and obviously shaving products basically if you have a body they have you covered you guys are probably familiar with their shave shower and oral care products by now and you might have gotten around to trying it well now dollar shave club is offering a chance to try their facial cleanser for those who have been curious along with their popular shave starter set for just five dollars get their executive razor handle a cassette of four razors one ounce tube of their dr carver shave butter and one ounce tube of their hawaiian ginger face cleanser after that the restock box ships regular sized products at regular price join the club at dollarshaveclub.com techwiki so thanks for watching guys if you like this video like it and make sure to hit us up in the comments for suggestions for videos that you'd like to see in the future"}