WEBVTT

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just 10 days ago I bought myself a MacBook Air and could I have possibly

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picked a worse time because today Apple

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bombarded me with reasons that this just ain't that great anymore because the new

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Macbook Air is faster prettier and somehow also cheaper that's right my

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friends the Apple Air event is over we've got a new laptop a new desktop a

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new iPad and even a new processor to talk about and these announcements range

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from H quite compelling to Industry

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changing but uh how much Apple tax are you willing to pay for these shiny new

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toys no really I'm genuinely wondering so I know how much I should be charging

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before we even get started let's do a quick refresher on Apple's branding in

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case you missed our video on Dell's rebranding which featured a uh one toone

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ripoff currently there are four generations of Apple silicon with the

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manufacturing process node efficiency and single threaded performance

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increasing as we go from M1 to M4 within

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each generation there are Bas Pro Max

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and Ultra tiers with the number of processing cores GPU performance and the

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maximum amount of unified memory increasing as you go up or sometimes

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increasing within a tier or decreasing I

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don't know it's complicated what isn't complicated is the most exciting feature

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of the brand new Macbook Air it's blue

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okay seriously the sky blue color it's pretty nice looking but for us the

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bigger deal here is the upgrade to the M4 Bas processor it still passively

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cooled which is likely to result in thermal throttling during heavy

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workloads but under lighter conditions this thing should absolutely fly it's

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got 10 of Apple's latest arm CPU cores

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and anywhere from 8 to 10 GPU cores depending on the configuration as for

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unified system memory apple is continuing their recent purging of 8 gig

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systems from their lineup so we get 16 gigs in the base config but

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like the rest of their lineup if you want any more than that you need to be

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ready to pay for it and I'm talking more by weight than literal gold with an

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additional 16 gigs of memory costing an obscene $400 upcharge In fairness I

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guess part of that goes towards a small GPU upgrade but still the webcam also

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gets an upgrade to the 12 megapix Center Stage camera that we saw in last year's

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MacBook Pro refresh it supports automatic reframing to keep you from

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accidentally lean leaning out of the shot and it supports desk view a trick

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where you can duct tape your iPhone to the top of your laptop and turn it into

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an alternate second feed NVIDIA conference software like FaceTime and

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zoom the M4 processor on these new machines supports up to two displays

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that is on top of the built-in one and the new machine keeps intact all of the

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things that already made the MacBook Air great including its aluminum unibody

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Touch ID 500 nit liquid Retina Display and Wi-Fi 6E and as a bonus Apple

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actually dropped the starting price to $1,000 okay it's a little on the

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iterative side but if you were shopping for a Mac it's still pretty exciting

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though not nearly as exciting as the new Mac Studio where we get upgraded M3 and

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M4 chips now one of these is faster than

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the other and I'm going to give you a second to guess did you say M3 well if

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you did you're right wait what how does

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that work well simple apple took two of

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their M3 Max chips and glued them together using what they call Ultra

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Fusion this technology is similar to AMD's Infinity fabric where they use a

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silicon interposer between the two CPU dieses and join them together to make

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them appear in software as a single discreete chip this trickery allows the

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top M3 Ultra skew to have a whopping 32

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CPU cores and 80 GPU cores along with a

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32 core neural engine so yeah a single

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M4 core might be a little faster than a single M3 core but when you've got that

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many of them is it ever fast it won't

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come cheap though if you want an M3 Ultra the minimum memory config is 96

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gigs though if we're being realistic most of the buyers of this machine are

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going to take more because while Apple talks about improvements to Dynamic

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caching and Hardware accelerated mesh shading and Ray tracing the Mac Studio

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is is clearly designed from the ground up to be an AI monster of a machine

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where being able to load your entire model into memory can be hugely

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beneficial especially in systems where that memory can be allocated between the

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CPU or more likely the GPU depending on

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your needs and you'll be running some seriously big models on this machine

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thanks to Apple offering configurations with up to half a terabyte of RAM on the

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Mac Studio that is as long as you're okay paying an extra $4,800 us for the

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privilege speaking of expensive upgrades you can also equip the Mac Studio with

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up to a 16 tbte SSD for also

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$4,800 bringing the top config up to an eyeing $1

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14,99 it kind of feels like apple took the criticism that the Mac Pro was

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overpriced compared to the studio and thought H well we could discount the Mac

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Pro or or or hear me out we could jack

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up the studio ah ah

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anybody now In fairness the base version of the new Max studio isn't that

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outrageously priced starting at $2,000 for an M4 Max chip with 14 CPU cores and

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32 GPU cores and 36 gigs of unified

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memory it's about the same as what you'd find in the current gen MacBook Pros but

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as seems to be typical for Apple these days that starting price quickly

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balloons as you start to option out your machine you want more RAM oh well you'll

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need to Shell out for eight extra GPU cores just to unlock the privilege of

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spending $200 for just 12 GB of RAM ouch

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there is some more good news though every Mac Studio now comes with four

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Thunderbolt 5 ports for blazing fast 80ish GB connectivity a 10 gig Ethernet

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port and on the M3 Ultra you can connect up to eight displays simultaneously to

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build the ultimate Mac granddaddy of a

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battle station for those of you looking for something a bit more touching though

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we also got new iPad Airs the key upgrade here is an M3 processor with 8

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CPU cores N9 GPU cores and 8 gigs of RAM

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Apple claims that compared to an older M1 iPad Air you can expect 35% faster

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CPU performance in multi-core loads and 40% faster GPU performance Apple also

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has a new magic keyboard for the iPad which connects magnetically and has a

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larger built-in trackpad now I'm told that the price actually went down on

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these accessories but good Lord are they ever not cheap at $269 and

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$319 for the 11 and 13in keyboard

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respectively like does Apple not know how incredible of a keyboard you can get

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for $320 any who this means that as usual if

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you just want a tablet the iPad Air is actually a pretty darn decent value

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especially given that Apple has hasn't increased the price over last gen it's

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just that once you add in a keyboard and a stylus you are getting dangerously

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close to a base MacBook Air which gets double the RAM double the storage more

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cores not to mention a real operating system I think you can all guess which

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one I would choose our biggest surprise from this event though was that Apple

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was able to deliver price cuts to the MacBook Air and the magic keyboard

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despite the tariffs that the current US Administration is imposing which will

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impact the price of electronics more broadly this has led to some speculation

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that the new Macbook Air might be made in Malaysia or in Vietnam to avoid

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tariffs on Chinese made Goods but we won't know for sure until we have them

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in hand for our shortcircuit unboxing video so maybe uh act fast if you're

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looking for a new laptop or if you're looking for a new segue to our sponsor

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little to no glare meaning you can do other stuff on your iPad too when it's

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time to take a break they even have a 100 day satisfaction guarantee so if

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you're not completely satisfied or you messed up while putting it on you can

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get a free replacement or refund pick us up today using our Link in the video

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description if you guys enjoyed this video maybe go check out our

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announcement video for the iPhone 16e I had some controversial takes but I

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stand by them