{"video_id":"l2iNthl-RUk","title":"What are Fonts and Typefaces?","channel":"Techquickie","show":"Techquickie","published_at":"2017-05-06T14:58:16Z","duration_s":365,"segments":[{"start_s":0.399,"end_s":7.759,"text":"how boring would it be if all the text on your computer or tablet screen always","speaker":null,"is_sponsor":0},{"start_s":5.879,"end_s":12.48,"text":"looked the same I mean there's something cool and cyberpunkish about doing","speaker":null,"is_sponsor":0},{"start_s":9.8,"end_s":16.76,"text":"everything in a console type face but having a wide variety of type faces is","speaker":null,"is_sponsor":0},{"start_s":14.96,"end_s":21.72,"text":"important to people like designers and developers and anyone who wants to add a","speaker":null,"is_sponsor":0},{"start_s":19.359,"end_s":26.279,"text":"little Pizzazz to their documents or web pages but hold up for a second why do","speaker":null,"is_sponsor":0},{"start_s":24.48,"end_s":30.48,"text":"you keep on saying type face aren't those things called fonts although these","speaker":null,"is_sponsor":0},{"start_s":28.88,"end_s":36.079,"text":"terms have become virtual interchangeable if you want to be super","speaker":null,"is_sponsor":0},{"start_s":33.399,"end_s":42.559,"text":"super proper a type face is an actual style of a letter such as cabrie aerial","speaker":null,"is_sponsor":0},{"start_s":39.28,"end_s":45.399,"text":"impact Etc and a font is a specific size","speaker":null,"is_sponsor":0},{"start_s":42.559,"end_s":50.36,"text":"and variation such as bold or italic but since most people in the modern era are","speaker":null,"is_sponsor":0},{"start_s":47.32,"end_s":51.8,"text":"just fine calling type faces fonts","speaker":null,"is_sponsor":0},{"start_s":50.36,"end_s":55.76,"text":"that's what we'll be doing for the rest of this video now the idea of using","speaker":null,"is_sponsor":0},{"start_s":54.32,"end_s":60.68,"text":"different fonts for different applications has been around for","speaker":null,"is_sponsor":0},{"start_s":57.84,"end_s":65.84,"text":"centuries long before the ad of digital word processing although back in the day","speaker":null,"is_sponsor":0},{"start_s":63.199,"end_s":72.52,"text":"changing fonts meant changing metallic movable type in a typewriter or printing","speaker":null,"is_sponsor":0},{"start_s":68.799,"end_s":75.28,"text":"press often a much more tedious process","speaker":null,"is_sponsor":0},{"start_s":72.52,"end_s":80.079,"text":"than just pointing and clicking it's a good thing too that switching fonts has","speaker":null,"is_sponsor":0},{"start_s":77.4,"end_s":84.439,"text":"become so easy since they've obviously had a ton of variation in fonts just","speaker":null,"is_sponsor":0},{"start_s":82.88,"end_s":89.52,"text":"think about how different Times New Roman and wingdings are or how whether","speaker":null,"is_sponsor":0},{"start_s":87.079,"end_s":93.84,"text":"to use serif or Sans serif fonts has become an important design Choice by the","speaker":null,"is_sponsor":0},{"start_s":91.72,"end_s":97.72,"text":"way serfs are those little lines at the edges of letters that some people","speaker":null,"is_sponsor":0},{"start_s":95.52,"end_s":102.04,"text":"believe makes printed text easier to read different fonts has also been","speaker":null,"is_sponsor":0},{"start_s":99.799,"end_s":105.96,"text":"proven to have certain psychological effects on the people that see them so","speaker":null,"is_sponsor":0},{"start_s":104.759,"end_s":110.84,"text":"let us know in the comments down below if you'd like to see a future video on","speaker":null,"is_sponsor":0},{"start_s":108.24,"end_s":114.68,"text":"things like why comic sanss is so hated and produces anger in people that read","speaker":null,"is_sponsor":0},{"start_s":112.719,"end_s":118.84,"text":"it and why hipsters have such an affinity for helvetica but trying to","speaker":null,"is_sponsor":0},{"start_s":117.0,"end_s":123.759,"text":"work with so many different fonts wasn't always easy like on earlier PCS unlike","speaker":null,"is_sponsor":0},{"start_s":121.799,"end_s":127.96,"text":"old-fashioned typewriters where you knew exactly what you were getting as soon as","speaker":null,"is_sponsor":0},{"start_s":125.96,"end_s":132.959,"text":"the letter was printed on the paper older computers used bitmap fonts that","speaker":null,"is_sponsor":0},{"start_s":130.56,"end_s":138.04,"text":"essentially stored letters as small bitmapped images although this strategy","speaker":null,"is_sponsor":0},{"start_s":135.48,"end_s":143.16,"text":"did save on processing power this also made fonts suffer from aliasing or","speaker":null,"is_sponsor":0},{"start_s":140.36,"end_s":147.959,"text":"jaggies when you increased their size if you used an older Macintosh you might","speaker":null,"is_sponsor":0},{"start_s":145.84,"end_s":153.239,"text":"remember how this was particularly prevalent in the Old Chicago font that","speaker":null,"is_sponsor":0},{"start_s":150.92,"end_s":158.0,"text":"Apple used heavily but as processing power grew the industry started shifting","speaker":null,"is_sponsor":0},{"start_s":155.239,"end_s":163.64,"text":"towards Vector fonts in formats such as true type and open type which allowed","speaker":null,"is_sponsor":0},{"start_s":160.64,"end_s":166.44,"text":"accurate scaling not just on monitors","speaker":null,"is_sponsor":0},{"start_s":163.64,"end_s":172.2,"text":"but on printers as well as users started to shift away from Old School Matrix","speaker":null,"is_sponsor":0},{"start_s":169.36,"end_s":176.56,"text":"printers towards Laser Printers demand grew for being able to see exactly what","speaker":null,"is_sponsor":0},{"start_s":174.68,"end_s":181.12,"text":"you would get both on screen and on paper which makes sense you see Vector","speaker":null,"is_sponsor":0},{"start_s":178.959,"end_s":185.76,"text":"fonts are defined not as an arrangement of pixels but as how the lines and","speaker":null,"is_sponsor":0},{"start_s":183.76,"end_s":190.159,"text":"Curves in each letter relate to one another this means that they can be","speaker":null,"is_sponsor":0},{"start_s":187.799,"end_s":194.519,"text":"scaled to any size without losing quality most modern fonts are vector","speaker":null,"is_sponsor":0},{"start_s":192.519,"end_s":199.84,"text":"fonts which you can see yourself by opening a modern web page on a modern","speaker":null,"is_sponsor":0},{"start_s":196.72,"end_s":202.04,"text":"browser and zooming way in you should","speaker":null,"is_sponsor":0},{"start_s":199.84,"end_s":206.799,"text":"see smooth lines and curves instead of jaggies pretty cool try to for yourself","speaker":null,"is_sponsor":0},{"start_s":204.64,"end_s":210.599,"text":"later as LCD monitors became more popular we also saw the rise of","speaker":null,"is_sponsor":0},{"start_s":208.68,"end_s":215.519,"text":"Technologies like micros soft's clear type which is essentially anti-aliasing","speaker":null,"is_sponsor":0},{"start_s":213.08,"end_s":220.48,"text":"for fonts even though Vector fonts can be scaled nicely as I just said they can","speaker":null,"is_sponsor":0},{"start_s":217.879,"end_s":224.92,"text":"look a bit rough on normal size LCDs because modern flat panels have pixels","speaker":null,"is_sponsor":0},{"start_s":222.799,"end_s":229.08,"text":"fixed at very specific locations on the screen meaning that jaggies can appear","speaker":null,"is_sponsor":0},{"start_s":227.28,"end_s":233.239,"text":"when characters have to try to fit themselves into these pixels on a grid","speaker":null,"is_sponsor":0},{"start_s":231.519,"end_s":237.68,"text":"especially on Lower resolution displays this can be a problem clear type and","speaker":null,"is_sponsor":0},{"start_s":235.239,"end_s":241.64,"text":"other anti-aliasing Tech alleviates the problem by placing lighter colored","speaker":null,"is_sponsor":0},{"start_s":239.12,"end_s":246.599,"text":"pixels around your letters and you don't even need a Titan X or R9 Fury to run it","speaker":null,"is_sponsor":0},{"start_s":244.48,"end_s":250.72,"text":"pretty cool of course font technology hasn't been the only thing changing over","speaker":null,"is_sponsor":0},{"start_s":248.439,"end_s":256.079,"text":"the years since our tastes have evolved as well but no matter what your style is","speaker":null,"is_sponsor":0},{"start_s":253.72,"end_s":260.88,"text":"you're likely to find something to suit your preferences as there are now","speaker":null,"is_sponsor":0},{"start_s":258.359,"end_s":266.639,"text":"thousands of freely available to download fonts I just recommend steering","speaker":null,"is_sponsor":0},{"start_s":263.52,"end_s":269.039,"text":"clear of the aformentioned comic Sands","speaker":null,"is_sponsor":0},{"start_s":266.639,"end_s":275.08,"text":"unless you haven't gotten tired of Doge jokes yet I haven't so I mean I'm down","speaker":null,"is_sponsor":0},{"start_s":272.479,"end_s":279.56,"text":"send them to me at Twitter Luke LFR Doge jokes everywhere do it with the","speaker":null,"is_sponsor":0},{"start_s":277.52,"end_s":283.84,"text":"linda.com membership you can watch and learn from Top experts who are","speaker":null,"is_sponsor":0},{"start_s":281.68,"end_s":288.44,"text":"passionate about teaching you can stream thousands of video courses on demand and","speaker":null,"is_sponsor":0},{"start_s":285.96,"end_s":292.36,"text":"learn on your own schedule at your own pace and you can browse each course","speaker":null,"is_sponsor":0},{"start_s":290.039,"end_s":296.52,"text":"transcript to follow along or search for an answer or skip to a point of a video","speaker":null,"is_sponsor":0},{"start_s":294.199,"end_s":301.28,"text":"that you may have missed before and you can take notes as you go along and refer","speaker":null,"is_sponsor":0},{"start_s":299.039,"end_s":304.759,"text":"to them later on you can download these tutorials and watch them on the go if","speaker":null,"is_sponsor":0},{"start_s":302.6,"end_s":309.56,"text":"you need to bus on Transit or whatever and it includes access on your iOS or","speaker":null,"is_sponsor":0},{"start_s":307.039,"end_s":312.8,"text":"Android device you can create custom playlists or goals and you can share","speaker":null,"is_sponsor":0},{"start_s":311.36,"end_s":317.52,"text":"these things with your friends and colleagues and team members so they can go along with you your linda.com","speaker":null,"is_sponsor":0},{"start_s":316.039,"end_s":321.68,"text":"membership will give you unlimited access to training on hundreds of topics","speaker":null,"is_sponsor":0},{"start_s":319.72,"end_s":324.72,"text":"all for a flat rate starting at just 25 bucks a month whether you're looking to","speaker":null,"is_sponsor":0},{"start_s":323.24,"end_s":330.4,"text":"become an industry expert you're passionate about a hobby or you just want to learn something new check out","speaker":null,"is_sponsor":0},{"start_s":327.919,"end_s":334.28,"text":"linda.com tequ and sign up for a 10-day free trial today hope you guys liked","speaker":null,"is_sponsor":0},{"start_s":332.479,"end_s":338.919,"text":"that video I know it was on like fonts and type faces so if you disliked it let","speaker":null,"is_sponsor":0},{"start_s":337.479,"end_s":342.759,"text":"me know if you want to see us cover other stuff in the comments down below","speaker":null,"is_sponsor":0},{"start_s":340.639,"end_s":346.4,"text":"and the psychology of type faces which is something I love because I took a few","speaker":null,"is_sponsor":0},{"start_s":344.88,"end_s":351.0,"text":"years of human computer interaction courses I would love to make that video","speaker":null,"is_sponsor":0},{"start_s":348.28,"end_s":354.639,"text":"let me know if you care at all in the comments down below if you guys are like","speaker":null,"is_sponsor":0},{"start_s":353.039,"end_s":359.0,"text":"bored of filling your brain with knowledge and you're like I want to just","speaker":null,"is_sponsor":0},{"start_s":356.88,"end_s":362.56,"text":"vegetate and watch people be complete idiots on the the internet you can go","speaker":null,"is_sponsor":0},{"start_s":360.4,"end_s":366.56,"text":"over to channel Superfund and we will do just that no problem","speaker":null,"is_sponsor":0}],"full_text":"how boring would it be if all the text on your computer or tablet screen always looked the same I mean there's something cool and cyberpunkish about doing everything in a console type face but having a wide variety of type faces is important to people like designers and developers and anyone who wants to add a little Pizzazz to their documents or web pages but hold up for a second why do you keep on saying type face aren't those things called fonts although these terms have become virtual interchangeable if you want to be super super proper a type face is an actual style of a letter such as cabrie aerial impact Etc and a font is a specific size and variation such as bold or italic but since most people in the modern era are just fine calling type faces fonts that's what we'll be doing for the rest of this video now the idea of using different fonts for different applications has been around for centuries long before the ad of digital word processing although back in the day changing fonts meant changing metallic movable type in a typewriter or printing press often a much more tedious process than just pointing and clicking it's a good thing too that switching fonts has become so easy since they've obviously had a ton of variation in fonts just think about how different Times New Roman and wingdings are or how whether to use serif or Sans serif fonts has become an important design Choice by the way serfs are those little lines at the edges of letters that some people believe makes printed text easier to read different fonts has also been proven to have certain psychological effects on the people that see them so let us know in the comments down below if you'd like to see a future video on things like why comic sanss is so hated and produces anger in people that read it and why hipsters have such an affinity for helvetica but trying to work with so many different fonts wasn't always easy like on earlier PCS unlike old-fashioned typewriters where you knew exactly what you were getting as soon as the letter was printed on the paper older computers used bitmap fonts that essentially stored letters as small bitmapped images although this strategy did save on processing power this also made fonts suffer from aliasing or jaggies when you increased their size if you used an older Macintosh you might remember how this was particularly prevalent in the Old Chicago font that Apple used heavily but as processing power grew the industry started shifting towards Vector fonts in formats such as true type and open type which allowed accurate scaling not just on monitors but on printers as well as users started to shift away from Old School Matrix printers towards Laser Printers demand grew for being able to see exactly what you would get both on screen and on paper which makes sense you see Vector fonts are defined not as an arrangement of pixels but as how the lines and Curves in each letter relate to one another this means that they can be scaled to any size without losing quality most modern fonts are vector fonts which you can see yourself by opening a modern web page on a modern browser and zooming way in you should see smooth lines and curves instead of jaggies pretty cool try to for yourself later as LCD monitors became more popular we also saw the rise of Technologies like micros soft's clear type which is essentially anti-aliasing for fonts even though Vector fonts can be scaled nicely as I just said they can look a bit rough on normal size LCDs because modern flat panels have pixels fixed at very specific locations on the screen meaning that jaggies can appear when characters have to try to fit themselves into these pixels on a grid especially on Lower resolution displays this can be a problem clear type and other anti-aliasing Tech alleviates the problem by placing lighter colored pixels around your letters and you don't even need a Titan X or R9 Fury to run it pretty cool of course font technology hasn't been the only thing changing over the years since our tastes have evolved as well but no matter what your style is you're likely to find something to suit your preferences as there are now thousands of freely available to download fonts I just recommend steering clear of the aformentioned comic Sands unless you haven't gotten tired of Doge jokes yet I haven't so I mean I'm down send them to me at Twitter Luke LFR Doge jokes everywhere do it with the linda.com membership you can watch and learn from Top experts who are passionate about teaching you can stream thousands of video courses on demand and learn on your own schedule at your own pace and you can browse each course transcript to follow along or search for an answer or skip to a point of a video that you may have missed before and you can take notes as you go along and refer to them later on you can download these tutorials and watch them on the go if you need to bus on Transit or whatever and it includes access on your iOS or Android device you can create custom playlists or goals and you can share these things with your friends and colleagues and team members so they can go along with you your linda.com membership will give you unlimited access to training on hundreds of topics all for a flat rate starting at just 25 bucks a month whether you're looking to become an industry expert you're passionate about a hobby or you just want to learn something new check out linda.com tequ and sign up for a 10-day free trial today hope you guys liked that video I know it was on like fonts and type faces so if you disliked it let me know if you want to see us cover other stuff in the comments down below and the psychology of type faces which is something I love because I took a few years of human computer interaction courses I would love to make that video let me know if you care at all in the comments down below if you guys are like bored of filling your brain with knowledge and you're like I want to just vegetate and watch people be complete idiots on the the internet you can go over to channel Superfund and we will do just that no problem"}