WEBVTT

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browser popups aren't quite the scourge that they were 20 years ago but nowadays

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there's a new irritating popup in town the one that asks you to accept all

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cookies so what exactly are you agreeing to when you click that button it helps

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to First understand what a cookie actually does other than provide empty

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calories a cookie is a small piece of identifying information saved to your

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browser some are what we call first party cookies which originate from the

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website you're actually on these perform very vious tasks to help the website

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function such as saving your session once you log in taking note of your

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location so the site can tell what the weather is like outside or retaining

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settings such as keeping website's dark mode enabled other cookies are

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thirdparty cookies which are the ones that cause considerably more controversy

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as these are usually the ones involved in ad tracking an Advertiser that places

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an ad on a website will also put a cookie on your PC that follows you

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around on the web and tracks your activity with the idea being to use that

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data to serve you relevant ads so if you're a big hockey fan that likes to

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read about your favorite team you might start seeing ads telling you to buy

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tickets when you're catching up on the news later that day unsurprisingly ad

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tracking makes plenty of people uncomfortable so there have been laws

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passed in recent years that attempt to limit it most notably the e-privacy

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directive often referred to as the EU cookie law this cookie law makes it

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illegal for websites to place cookies on your device device until you click on

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that agree button and on the surface this sounds like a pretty good way to

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protect users privacy right well there

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are a couple of glaring issues with that law including one you encounter daily

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and we'll tell you all about them right after we thank fresh books the invoicing

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and accounting Solution that's built for owners and their clients fresh books

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users save a ton of time and money we're talking 11 hours a week that they used

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of fresh FR books users say that it's super easy to get up and running and

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today one reason that the E privacy directive is suboptimal is that its

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requirement for the website to give you a userfriendly option for managing your

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cookies is pretty weak you see user

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friendly sounds like a good thing but many websites interpret this Clause

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fairly liberally often to the extent of presenting you with a dark pattern what

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we mean is that the accept all button is a very attention grabbing and very easy

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to click on button while some websites are Good Guy Greg and make the reject

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all button immediately accessible and equally prominent many others force you

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to dig through a less obvious cookie settings menu where a bunch of other

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options for disabling specific types of tracking cookies are present with the

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option to reject all unnecessary cookies relatively hard to find on a site where

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you just needed to spend 3 seconds looking up a fact and this is going to

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take at least 20 second and just like a

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terms of service or privacy policy the vast majority of people aren't going to

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bother to read all that cookie fine print when the notice pops up most of us

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are just going to hit accept all and move on meaning that you're consenting

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to ad tracking in all likelihood that isn't even the only issue with how these

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cookie warnings are designed the ones that flat out prevent you from viewing

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the website until you hit agree called cookie walls don't even comply with the

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EU cookie law and others are so poorly designed that the reject cookies button

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doesn't just reject thirdparty cookies they can actually break the website they

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reject all cookies unfortunately the EU hasn't

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exactly been super Vigilant about enforcing the cookie law so useless user

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unfriendly warnings have become the order of the day so are we just faded to

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deal with all of these cookie warnings forever not necessarily there are

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actually browser extensions available at least on desktop browsers that can autod

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dismiss these cookie popups combine those with setting your browser to

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Simply block all thirdparty cookies on its own and you have a pretty decent way

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to protect your privacy without having to navigate irritating menus on every

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website for the notices that still slip through though it is best practice to

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reject as many third party cookies as you can unless unless you really like

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getting targeted ads for embarrassing personal care products thanks for

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watching guys like dislike check out some of our other videos comment with

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video suggestions down below and don't forget to subscribe and follow