1
00:00:00,040 --> 00:00:09,120
browser popups aren't quite the scourge that they were 20 years ago but nowadays

2
00:00:06,359 --> 00:00:13,080
there's a new irritating popup in town the one that asks you to accept all

3
00:00:10,679 --> 00:00:17,279
cookies so what exactly are you agreeing to when you click that button it helps

4
00:00:15,559 --> 00:00:22,400
to First understand what a cookie actually does other than provide empty

5
00:00:19,920 --> 00:00:26,240
calories a cookie is a small piece of identifying information saved to your

6
00:00:24,199 --> 00:00:29,800
browser some are what we call first party cookies which originate from the

7
00:00:27,720 --> 00:00:33,719
website you're actually on these perform very vious tasks to help the website

8
00:00:31,640 --> 00:00:37,399
function such as saving your session once you log in taking note of your

9
00:00:35,680 --> 00:00:41,520
location so the site can tell what the weather is like outside or retaining

10
00:00:39,800 --> 00:00:46,120
settings such as keeping website's dark mode enabled other cookies are

11
00:00:43,840 --> 00:00:51,199
thirdparty cookies which are the ones that cause considerably more controversy

12
00:00:49,480 --> 00:00:55,640
as these are usually the ones involved in ad tracking an Advertiser that places

13
00:00:53,760 --> 00:00:59,120
an ad on a website will also put a cookie on your PC that follows you

14
00:00:57,520 --> 00:01:04,119
around on the web and tracks your activity with the idea being to use that

15
00:01:01,519 --> 00:01:07,640
data to serve you relevant ads so if you're a big hockey fan that likes to

16
00:01:05,720 --> 00:01:10,920
read about your favorite team you might start seeing ads telling you to buy

17
00:01:09,320 --> 00:01:16,080
tickets when you're catching up on the news later that day unsurprisingly ad

18
00:01:14,240 --> 00:01:20,360
tracking makes plenty of people uncomfortable so there have been laws

19
00:01:18,680 --> 00:01:24,920
passed in recent years that attempt to limit it most notably the e-privacy

20
00:01:22,680 --> 00:01:29,560
directive often referred to as the EU cookie law this cookie law makes it

21
00:01:27,560 --> 00:01:33,360
illegal for websites to place cookies on your device device until you click on

22
00:01:30,960 --> 00:01:38,119
that agree button and on the surface this sounds like a pretty good way to

23
00:01:34,880 --> 00:01:39,880
protect users privacy right well there

24
00:01:38,119 --> 00:01:44,439
are a couple of glaring issues with that law including one you encounter daily

25
00:01:42,399 --> 00:01:47,799
and we'll tell you all about them right after we thank fresh books the invoicing

26
00:01:46,439 --> 00:01:52,399
and accounting Solution that's built for owners and their clients fresh books

27
00:01:50,360 --> 00:01:56,520
users save a ton of time and money we're talking 11 hours a week that they used

28
00:01:54,439 --> 00:02:01,240
to spend just sorting through invoices and keeping track of financials plus 94%

29
00:01:59,520 --> 00:02:04,799
of fresh FR books users say that it's super easy to get up and running and

30
00:02:02,920 --> 00:02:08,720
with award-winning support you're never alone switch to freshbooks today and

31
00:02:06,840 --> 00:02:13,239
join over 24 million people who have used it and loved it try freshbooks for

32
00:02:11,080 --> 00:02:18,400
free for 30 days no credit card required go to freshbooks.com tequ to get started

33
00:02:15,680 --> 00:02:24,400
today one reason that the E privacy directive is suboptimal is that its

34
00:02:22,480 --> 00:02:30,120
requirement for the website to give you a userfriendly option for managing your

35
00:02:26,920 --> 00:02:31,879
cookies is pretty weak you see user

36
00:02:30,120 --> 00:02:35,840
friendly sounds like a good thing but many websites interpret this Clause

37
00:02:33,560 --> 00:02:39,959
fairly liberally often to the extent of presenting you with a dark pattern what

38
00:02:38,000 --> 00:02:44,519
we mean is that the accept all button is a very attention grabbing and very easy

39
00:02:42,040 --> 00:02:48,680
to click on button while some websites are Good Guy Greg and make the reject

40
00:02:47,080 --> 00:02:52,879
all button immediately accessible and equally prominent many others force you

41
00:02:50,920 --> 00:02:56,920
to dig through a less obvious cookie settings menu where a bunch of other

42
00:02:55,200 --> 00:03:00,959
options for disabling specific types of tracking cookies are present with the

43
00:02:58,840 --> 00:03:06,080
option to reject all unnecessary cookies relatively hard to find on a site where

44
00:03:03,680 --> 00:03:11,640
you just needed to spend 3 seconds looking up a fact and this is going to

45
00:03:07,959 --> 00:03:14,440
take at least 20 second and just like a

46
00:03:11,640 --> 00:03:18,200
terms of service or privacy policy the vast majority of people aren't going to

47
00:03:16,319 --> 00:03:22,000
bother to read all that cookie fine print when the notice pops up most of us

48
00:03:20,560 --> 00:03:26,480
are just going to hit accept all and move on meaning that you're consenting

49
00:03:23,799 --> 00:03:31,319
to ad tracking in all likelihood that isn't even the only issue with how these

50
00:03:28,920 --> 00:03:34,760
cookie warnings are designed the ones that flat out prevent you from viewing

51
00:03:33,040 --> 00:03:40,200
the website until you hit agree called cookie walls don't even comply with the

52
00:03:37,560 --> 00:03:45,159
EU cookie law and others are so poorly designed that the reject cookies button

53
00:03:42,480 --> 00:03:49,280
doesn't just reject thirdparty cookies they can actually break the website they

54
00:03:47,439 --> 00:03:53,439
reject all cookies unfortunately the EU hasn't

55
00:03:51,920 --> 00:03:57,959
exactly been super Vigilant about enforcing the cookie law so useless user

56
00:03:56,319 --> 00:04:03,200
unfriendly warnings have become the order of the day so are we just faded to

57
00:04:01,000 --> 00:04:07,760
deal with all of these cookie warnings forever not necessarily there are

58
00:04:06,079 --> 00:04:12,480
actually browser extensions available at least on desktop browsers that can autod

59
00:04:10,079 --> 00:04:15,920
dismiss these cookie popups combine those with setting your browser to

60
00:04:14,000 --> 00:04:19,680
Simply block all thirdparty cookies on its own and you have a pretty decent way

61
00:04:17,880 --> 00:04:24,360
to protect your privacy without having to navigate irritating menus on every

62
00:04:21,799 --> 00:04:28,400
website for the notices that still slip through though it is best practice to

63
00:04:26,639 --> 00:04:32,360
reject as many third party cookies as you can unless unless you really like

64
00:04:30,400 --> 00:04:36,360
getting targeted ads for embarrassing personal care products thanks for

65
00:04:34,440 --> 00:04:39,880
watching guys like dislike check out some of our other videos comment with

66
00:04:37,800 --> 00:04:43,560
video suggestions down below and don't forget to subscribe and follow