{"video_id":"kDJTTeL_E-4","title":"What Happens When You Click \"Accept All?\"","channel":"Techquickie","show":"Techquickie","published_at":"2023-05-05T14:58:16Z","duration_s":282,"segments":[{"start_s":0.04,"end_s":9.12,"text":"browser popups aren't quite the scourge that they were 20 years ago but nowadays","speaker":null,"is_sponsor":0},{"start_s":6.359,"end_s":13.08,"text":"there's a new irritating popup in town the one that asks you to accept all","speaker":null,"is_sponsor":0},{"start_s":10.679,"end_s":17.279,"text":"cookies so what exactly are you agreeing to when you click that button it helps","speaker":null,"is_sponsor":0},{"start_s":15.559,"end_s":22.4,"text":"to First understand what a cookie actually does other than provide empty","speaker":null,"is_sponsor":0},{"start_s":19.92,"end_s":26.24,"text":"calories a cookie is a small piece of identifying information saved to your","speaker":null,"is_sponsor":0},{"start_s":24.199,"end_s":29.8,"text":"browser some are what we call first party cookies which originate from the","speaker":null,"is_sponsor":0},{"start_s":27.72,"end_s":33.719,"text":"website you're actually on these perform very vious tasks to help the website","speaker":null,"is_sponsor":0},{"start_s":31.64,"end_s":37.399,"text":"function such as saving your session once you log in taking note of your","speaker":null,"is_sponsor":0},{"start_s":35.68,"end_s":41.52,"text":"location so the site can tell what the weather is like outside or retaining","speaker":null,"is_sponsor":0},{"start_s":39.8,"end_s":46.12,"text":"settings such as keeping website's dark mode enabled other cookies are","speaker":null,"is_sponsor":0},{"start_s":43.84,"end_s":51.199,"text":"thirdparty cookies which are the ones that cause considerably more controversy","speaker":null,"is_sponsor":0},{"start_s":49.48,"end_s":55.64,"text":"as these are usually the ones involved in ad tracking an Advertiser that places","speaker":null,"is_sponsor":0},{"start_s":53.76,"end_s":59.12,"text":"an ad on a website will also put a cookie on your PC that follows you","speaker":null,"is_sponsor":0},{"start_s":57.52,"end_s":64.119,"text":"around on the web and tracks your activity with the idea being to use that","speaker":null,"is_sponsor":0},{"start_s":61.519,"end_s":67.64,"text":"data to serve you relevant ads so if you're a big hockey fan that likes to","speaker":null,"is_sponsor":0},{"start_s":65.72,"end_s":70.92,"text":"read about your favorite team you might start seeing ads telling you to buy","speaker":null,"is_sponsor":0},{"start_s":69.32,"end_s":76.08,"text":"tickets when you're catching up on the news later that day unsurprisingly ad","speaker":null,"is_sponsor":0},{"start_s":74.24,"end_s":80.36,"text":"tracking makes plenty of people uncomfortable so there have been laws","speaker":null,"is_sponsor":0},{"start_s":78.68,"end_s":84.92,"text":"passed in recent years that attempt to limit it most notably the e-privacy","speaker":null,"is_sponsor":0},{"start_s":82.68,"end_s":89.56,"text":"directive often referred to as the EU cookie law this cookie law makes it","speaker":null,"is_sponsor":0},{"start_s":87.56,"end_s":93.36,"text":"illegal for websites to place cookies on your device device until you click on","speaker":null,"is_sponsor":0},{"start_s":90.96,"end_s":98.119,"text":"that agree button and on the surface this sounds like a pretty good way to","speaker":null,"is_sponsor":0},{"start_s":94.88,"end_s":99.88,"text":"protect users privacy right well there","speaker":null,"is_sponsor":0},{"start_s":98.119,"end_s":104.439,"text":"are a couple of glaring issues with that law including one you encounter daily","speaker":null,"is_sponsor":0},{"start_s":102.399,"end_s":107.799,"text":"and we'll tell you all about them right after we thank fresh books the invoicing","speaker":null,"is_sponsor":0},{"start_s":106.439,"end_s":112.399,"text":"and accounting Solution that's built for owners and their clients fresh books","speaker":null,"is_sponsor":0},{"start_s":110.36,"end_s":116.52,"text":"users save a ton of time and money we're talking 11 hours a week that they used","speaker":null,"is_sponsor":0},{"start_s":114.439,"end_s":121.24,"text":"to spend just sorting through invoices and keeping track of financials plus 94%","speaker":null,"is_sponsor":0},{"start_s":119.52,"end_s":124.799,"text":"of fresh FR books users say that it's super easy to get up and running and","speaker":null,"is_sponsor":0},{"start_s":122.92,"end_s":128.72,"text":"with award-winning support you're never alone switch to freshbooks today and","speaker":null,"is_sponsor":0},{"start_s":126.84,"end_s":133.239,"text":"join over 24 million people who have used it and loved it try freshbooks for","speaker":null,"is_sponsor":0},{"start_s":131.08,"end_s":138.4,"text":"free for 30 days no credit card required go to freshbooks.com tequ to get started","speaker":null,"is_sponsor":0},{"start_s":135.68,"end_s":144.4,"text":"today one reason that the E privacy directive is suboptimal is that its","speaker":null,"is_sponsor":0},{"start_s":142.48,"end_s":150.12,"text":"requirement for the website to give you a userfriendly option for managing your","speaker":null,"is_sponsor":0},{"start_s":146.92,"end_s":151.879,"text":"cookies is pretty weak you see user","speaker":null,"is_sponsor":0},{"start_s":150.12,"end_s":155.84,"text":"friendly sounds like a good thing but many websites interpret this Clause","speaker":null,"is_sponsor":0},{"start_s":153.56,"end_s":159.959,"text":"fairly liberally often to the extent of presenting you with a dark pattern what","speaker":null,"is_sponsor":0},{"start_s":158.0,"end_s":164.519,"text":"we mean is that the accept all button is a very attention grabbing and very easy","speaker":null,"is_sponsor":0},{"start_s":162.04,"end_s":168.68,"text":"to click on button while some websites are Good Guy Greg and make the reject","speaker":null,"is_sponsor":0},{"start_s":167.08,"end_s":172.879,"text":"all button immediately accessible and equally prominent many others force you","speaker":null,"is_sponsor":0},{"start_s":170.92,"end_s":176.92,"text":"to dig through a less obvious cookie settings menu where a bunch of other","speaker":null,"is_sponsor":0},{"start_s":175.2,"end_s":180.959,"text":"options for disabling specific types of tracking cookies are present with the","speaker":null,"is_sponsor":0},{"start_s":178.84,"end_s":186.08,"text":"option to reject all unnecessary cookies relatively hard to find on a site where","speaker":null,"is_sponsor":0},{"start_s":183.68,"end_s":191.64,"text":"you just needed to spend 3 seconds looking up a fact and this is going to","speaker":null,"is_sponsor":0},{"start_s":187.959,"end_s":194.44,"text":"take at least 20 second and just like a","speaker":null,"is_sponsor":0},{"start_s":191.64,"end_s":198.2,"text":"terms of service or privacy policy the vast majority of people aren't going to","speaker":null,"is_sponsor":0},{"start_s":196.319,"end_s":202.0,"text":"bother to read all that cookie fine print when the notice pops up most of us","speaker":null,"is_sponsor":0},{"start_s":200.56,"end_s":206.48,"text":"are just going to hit accept all and move on meaning that you're consenting","speaker":null,"is_sponsor":0},{"start_s":203.799,"end_s":211.319,"text":"to ad tracking in all likelihood that isn't even the only issue with how these","speaker":null,"is_sponsor":0},{"start_s":208.92,"end_s":214.76,"text":"cookie warnings are designed the ones that flat out prevent you from viewing","speaker":null,"is_sponsor":0},{"start_s":213.04,"end_s":220.2,"text":"the website until you hit agree called cookie walls don't even comply with the","speaker":null,"is_sponsor":0},{"start_s":217.56,"end_s":225.159,"text":"EU cookie law and others are so poorly designed that the reject cookies button","speaker":null,"is_sponsor":0},{"start_s":222.48,"end_s":229.28,"text":"doesn't just reject thirdparty cookies they can actually break the website they","speaker":null,"is_sponsor":0},{"start_s":227.439,"end_s":233.439,"text":"reject all cookies unfortunately the EU hasn't","speaker":null,"is_sponsor":0},{"start_s":231.92,"end_s":237.959,"text":"exactly been super Vigilant about enforcing the cookie law so useless user","speaker":null,"is_sponsor":0},{"start_s":236.319,"end_s":243.2,"text":"unfriendly warnings have become the order of the day so are we just faded to","speaker":null,"is_sponsor":0},{"start_s":241.0,"end_s":247.76,"text":"deal with all of these cookie warnings forever not necessarily there are","speaker":null,"is_sponsor":0},{"start_s":246.079,"end_s":252.48,"text":"actually browser extensions available at least on desktop browsers that can autod","speaker":null,"is_sponsor":0},{"start_s":250.079,"end_s":255.92,"text":"dismiss these cookie popups combine those with setting your browser to","speaker":null,"is_sponsor":0},{"start_s":254.0,"end_s":259.68,"text":"Simply block all thirdparty cookies on its own and you have a pretty decent way","speaker":null,"is_sponsor":0},{"start_s":257.88,"end_s":264.36,"text":"to protect your privacy without having to navigate irritating menus on every","speaker":null,"is_sponsor":0},{"start_s":261.799,"end_s":268.4,"text":"website for the notices that still slip through though it is best practice to","speaker":null,"is_sponsor":0},{"start_s":266.639,"end_s":272.36,"text":"reject as many third party cookies as you can unless unless you really like","speaker":null,"is_sponsor":0},{"start_s":270.4,"end_s":276.36,"text":"getting targeted ads for embarrassing personal care products thanks for","speaker":null,"is_sponsor":0},{"start_s":274.44,"end_s":279.88,"text":"watching guys like dislike check out some of our other videos comment with","speaker":null,"is_sponsor":0},{"start_s":277.8,"end_s":283.56,"text":"video suggestions down below and don't forget to subscribe and follow","speaker":null,"is_sponsor":0}],"full_text":"browser popups aren't quite the scourge that they were 20 years ago but nowadays there's a new irritating popup in town the one that asks you to accept all cookies so what exactly are you agreeing to when you click that button it helps to First understand what a cookie actually does other than provide empty calories a cookie is a small piece of identifying information saved to your browser some are what we call first party cookies which originate from the website you're actually on these perform very vious tasks to help the website function such as saving your session once you log in taking note of your location so the site can tell what the weather is like outside or retaining settings such as keeping website's dark mode enabled other cookies are thirdparty cookies which are the ones that cause considerably more controversy as these are usually the ones involved in ad tracking an Advertiser that places an ad on a website will also put a cookie on your PC that follows you around on the web and tracks your activity with the idea being to use that data to serve you relevant ads so if you're a big hockey fan that likes to read about your favorite team you might start seeing ads telling you to buy tickets when you're catching up on the news later that day unsurprisingly ad tracking makes plenty of people uncomfortable so there have been laws passed in recent years that attempt to limit it most notably the e-privacy directive often referred to as the EU cookie law this cookie law makes it illegal for websites to place cookies on your device device until you click on that agree button and on the surface this sounds like a pretty good way to protect users privacy right well there are a couple of glaring issues with that law including one you encounter daily and we'll tell you all about them right after we thank fresh books the invoicing and accounting Solution that's built for owners and their clients fresh books users save a ton of time and money we're talking 11 hours a week that they used to spend just sorting through invoices and keeping track of financials plus 94% of fresh FR books users say that it's super easy to get up and running and with award-winning support you're never alone switch to freshbooks today and join over 24 million people who have used it and loved it try freshbooks for free for 30 days no credit card required go to freshbooks.com tequ to get started today one reason that the E privacy directive is suboptimal is that its requirement for the website to give you a userfriendly option for managing your cookies is pretty weak you see user friendly sounds like a good thing but many websites interpret this Clause fairly liberally often to the extent of presenting you with a dark pattern what we mean is that the accept all button is a very attention grabbing and very easy to click on button while some websites are Good Guy Greg and make the reject all button immediately accessible and equally prominent many others force you to dig through a less obvious cookie settings menu where a bunch of other options for disabling specific types of tracking cookies are present with the option to reject all unnecessary cookies relatively hard to find on a site where you just needed to spend 3 seconds looking up a fact and this is going to take at least 20 second and just like a terms of service or privacy policy the vast majority of people aren't going to bother to read all that cookie fine print when the notice pops up most of us are just going to hit accept all and move on meaning that you're consenting to ad tracking in all likelihood that isn't even the only issue with how these cookie warnings are designed the ones that flat out prevent you from viewing the website until you hit agree called cookie walls don't even comply with the EU cookie law and others are so poorly designed that the reject cookies button doesn't just reject thirdparty cookies they can actually break the website they reject all cookies unfortunately the EU hasn't exactly been super Vigilant about enforcing the cookie law so useless user unfriendly warnings have become the order of the day so are we just faded to deal with all of these cookie warnings forever not necessarily there are actually browser extensions available at least on desktop browsers that can autod dismiss these cookie popups combine those with setting your browser to Simply block all thirdparty cookies on its own and you have a pretty decent way to protect your privacy without having to navigate irritating menus on every website for the notices that still slip through though it is best practice to reject as many third party cookies as you can unless unless you really like getting targeted ads for embarrassing personal care products thanks for watching guys like dislike check out some of our other videos comment with video suggestions down below and don't forget to subscribe and follow"}