1 00:00:00,319 --> 00:00:06,680 $4.7 trillion that is how much companies are 2 00:00:04,560 --> 00:00:12,719 projected to spend to get your attention in 2025 with helpful messages like this 3 00:00:10,280 --> 00:00:17,520 thermal paste is good for AI and sports gambling makes you cool but marketing is 4 00:00:15,440 --> 00:00:20,800 more than just the ads that get served before your YouTube video and in the 5 00:00:19,119 --> 00:00:25,400 middle of your YouTube video and at the end of your YouTube video a considerable 6 00:00:23,599 --> 00:00:31,039 amount of that budget is spent every year on branding AMD for instance didn't 7 00:00:28,800 --> 00:00:35,960 come up with the name rise by pulling it out of a hat it was a very clear 8 00:00:33,280 --> 00:00:41,760 statement that they were back and millions of dollars get spent to nail 9 00:00:38,160 --> 00:00:44,399 the tone of slogans logos sounds and so 10 00:00:41,760 --> 00:00:49,559 much more all with one purpose convincing you to pull out your wallet 11 00:00:46,640 --> 00:00:56,680 and buy I mean look at Apple's habit of stringing together superlatives like 12 00:00:51,760 --> 00:00:58,280 Ultra Pro and Max if they're doing it I 13 00:00:56,680 --> 00:01:02,840 promise you it's because a team of professionals found that these powerful 14 00:01:00,840 --> 00:01:08,360 words maximize the odds that you're going to think that Apple's just playing 15 00:01:05,280 --> 00:01:11,040 the best which raises a question if 16 00:01:08,360 --> 00:01:18,840 they're all so smart why are all these names so dumb what is liquid retina xdr 17 00:01:15,680 --> 00:01:22,119 is that better than Ultra retina xdr how 18 00:01:18,840 --> 00:01:23,600 about the ryzen 8640 HS is that better 19 00:01:22,119 --> 00:01:31,680 than the ryzen 7736 U I don't know and what makes the 20 00:01:27,079 --> 00:01:33,960 CPU go from core to core Ultra as it 21 00:01:31,680 --> 00:01:39,560 turns out the confusing nature of this branding is almost certainly by Design 22 00:01:37,119 --> 00:01:44,640 it's not intended to inform and educate you but rather it's intended to appeal 23 00:01:41,840 --> 00:01:48,560 to your gut feelings and I've got a gut feeling that we're going to talk a lot 24 00:01:46,280 --> 00:01:54,799 more about confusing branding after this confusing this segue confusing sponsor 25 00:01:51,119 --> 00:01:57,399 to our segue sponsor G skill embrace the 26 00:01:54,799 --> 00:02:04,079 Finer Things in life like yachting art collecting and of course RAM with G 27 00:02:00,520 --> 00:02:06,799 skills Trident Z5 Royal ddr5 featuring a 28 00:02:04,079 --> 00:02:11,920 mirror finish in either gold or silver and a crystalline light bar learn more 29 00:02:09,599 --> 00:02:17,840 at the link in the description picture this it's June 2024 and you just got a 30 00:02:14,959 --> 00:02:22,160 new laptop as a gr present and after a bit of research you find out boy howdy 31 00:02:20,080 --> 00:02:28,120 is it ever a good one it's got a Cutting Edge 7,000 series processor with ripping 32 00:02:25,440 --> 00:02:32,879 fast Zen 4 cores from AMD except for one small problem it doesn't 33 00:02:30,640 --> 00:02:38,480 now my goal going into this wasn't to upset Fanboys by singling out AMD but 34 00:02:35,519 --> 00:02:43,400 their mobile product naming scheme is so incomprehensible that it requires its 35 00:02:40,480 --> 00:02:48,120 own Wikipedia section making it a prime example of how misleading product naming 36 00:02:45,720 --> 00:02:53,200 can hurt consumers to illustrate let me show you how it compares to the current 37 00:02:50,400 --> 00:02:57,760 desktop naming scheme this right here on desktop is your all important 38 00:02:55,440 --> 00:03:02,799 architecture number this indicates if the chip is using the latest generation 39 00:02:59,840 --> 00:03:10,440 core technology or something older well this this goes um here now and then that 40 00:03:08,040 --> 00:03:16,599 first spot that first number well now that's the release year butuh I don't 41 00:03:14,080 --> 00:03:21,560 know let's put an eight there I guess which tells you what year it came out as 42 00:03:18,480 --> 00:03:24,080 long as you consult this handy rubric 43 00:03:21,560 --> 00:03:29,280 meaning wait that first number has no bearing on performance whatsoever 44 00:03:26,480 --> 00:03:37,120 anymore that's right its main purpose seems to be to allow AMD to create a new 45 00:03:32,200 --> 00:03:38,720 8,000 series or a uh a 9,000 Series CPU 46 00:03:37,120 --> 00:03:44,959 without doing the engineering work to release a new architecture and we're not 47 00:03:41,799 --> 00:03:47,920 done yet that second number uh that's 48 00:03:44,959 --> 00:03:54,360 the market segment so you've got a ryzen 9 over here and then you can either have 49 00:03:50,840 --> 00:03:56,560 a nine or an eight wait isn't that kind 50 00:03:54,360 --> 00:04:03,640 of redundant cuz we've already got a segment over here yes yes it is oh wait 51 00:04:01,959 --> 00:04:08,680 I forgot forgot to put year on here I'm confusing even myself and don't forget 52 00:04:06,000 --> 00:04:14,319 about the fourth number uh that can be zero this is a differentiate number it 53 00:04:11,040 --> 00:04:15,920 could be zero or if it's better but not 54 00:04:14,319 --> 00:04:22,759 better enough to change any other numbers it's five not three not just 55 00:04:20,280 --> 00:04:27,440 zero and five oh right and don't forget about the letter over here which 56 00:04:24,199 --> 00:04:29,720 indicates the power Target or if it's 57 00:04:27,440 --> 00:04:33,320 unlocked I don't know but Intel has letters to indicate the power Target so 58 00:04:31,479 --> 00:04:38,720 AMD has letters to indicate the power Target so not only are these letters not 59 00:04:35,720 --> 00:04:41,000 industry standard even within AMD's own 60 00:04:38,720 --> 00:04:45,360 lineup you can have instances where two chips can have the exact same numbers 61 00:04:43,400 --> 00:04:48,960 but markedly different performance characteristics at least they kept the 62 00:04:47,199 --> 00:04:55,520 meaning of the architecture number the same though right seven is the newest 63 00:04:51,720 --> 00:04:55,520 nope it's four 64 00:04:57,160 --> 00:05:02,639 now are you confused yet good that's 65 00:05:01,000 --> 00:05:08,000 what they want so you're not going to think about it too hard and you'll just 66 00:05:04,199 --> 00:05:10,160 trust that huh bigger numers better but 67 00:05:08,000 --> 00:05:17,600 here's a couple examples of how this can go very very wrong in February NVIDIA 68 00:05:13,160 --> 00:05:19,800 launched a refreshed RTX 30506 gig why I 69 00:05:17,600 --> 00:05:25,080 don't know and it doesn't matter what matters is that if NVIDIA had followed 70 00:05:22,400 --> 00:05:31,160 AMD's naming scheme that I just laid out it would have become the RTX 71 00:05:27,960 --> 00:05:32,880 6530 can you IM imagine the outrage if 72 00:05:31,160 --> 00:05:38,360 the community got their hands on the shiny new 6530 only to find out that 73 00:05:35,919 --> 00:05:43,000 NVIDIA arbitrarily doubled the model number I mean look NVIDIA is no saint 74 00:05:41,400 --> 00:05:46,600 they have shamelessly adjusted the meaning of their model numbers many 75 00:05:44,680 --> 00:05:51,400 times to suit their needs we actually have a full video coming on their 76 00:05:48,160 --> 00:05:54,160 but this example shows how what 77 00:05:51,400 --> 00:05:59,479 AMD has done here sets a completely new bar for this nonsense and ironically in 78 00:05:56,960 --> 00:06:05,240 a way that could actually hurt AMD in the the long term imagine this scenario 79 00:06:02,800 --> 00:06:09,800 oh popsicles they are fresh out of the 7640 U well I guess I'll go with the 80 00:06:08,280 --> 00:06:16,520 higher number 7735 U except for one small problem you 81 00:06:13,199 --> 00:06:18,080 just downgraded to an older processor so 82 00:06:16,520 --> 00:06:23,080 now you're going to go tell all your friends who bought modern chips from 83 00:06:19,759 --> 00:06:26,759 AMD's competitors how bad AMD's battery 84 00:06:23,080 --> 00:06:28,840 life and performance sucks way to go AMD 85 00:06:26,759 --> 00:06:35,199 making matters more confusing they've added a gu investor bait to their 86 00:06:31,400 --> 00:06:39,280 upcoming generation which is fine except 87 00:06:35,199 --> 00:06:39,280 why are the letters in front 88 00:06:41,360 --> 00:06:49,599 now now remember how I said that I didn't just want to beat up on AMD 89 00:06:46,160 --> 00:06:52,000 that's because Intel is also terrible 90 00:06:49,599 --> 00:06:58,120 their new product naming is so confusing that they get it wrong on the very page 91 00:06:54,720 --> 00:06:59,800 that explains it on their own website 92 00:06:58,120 --> 00:07:04,520 they did get some stuff right this time around they finally removed the 93 00:07:01,639 --> 00:07:08,319 Superfluous I they kept the reasonably well-defined Market segment number and 94 00:07:06,680 --> 00:07:12,919 they moved the word processor to the front wait a minute what was that last 95 00:07:10,240 --> 00:07:19,280 one that's not right you're saying that going forward an Intel Core i7 14700 K 96 00:07:16,960 --> 00:07:26,319 processor would have been called Intel core7 processor 14700 K I mean I know 97 00:07:24,199 --> 00:07:32,080 that rules are made to be broken but typically Intel we say our adjectives 98 00:07:28,680 --> 00:07:34,160 first like this look at this beautiful 99 00:07:32,080 --> 00:07:38,639 perfectly sized new black super soft poly blend graphic t-shirt from LTD 100 00:07:36,280 --> 00:07:45,280 store.com if I reversed it it would sound more like float.com signup content 101 00:07:41,960 --> 00:07:47,560 behindth scenes bonus weekly twice4 if 102 00:07:45,280 --> 00:07:52,960 that sounds backward to you it's because it is and that's before we even tackle 103 00:07:50,000 --> 00:07:59,000 the suffixes HX means highest performance all skews unlocked HK means 104 00:07:56,159 --> 00:08:04,840 highest performance all skews unlocked h means highest performance p means 105 00:08:02,039 --> 00:08:09,560 performance optim this is like buying a car that has three positions for the gas 106 00:08:06,919 --> 00:08:16,000 pedal okay highest speed unlocked highest speed and optimized for Speed uh 107 00:08:13,280 --> 00:08:20,879 G indicates integrated Graphics but also F indicates no integrated Graphics so 108 00:08:19,319 --> 00:08:26,159 what you're getting if there's neither of them who knows oh and they're getting 109 00:08:24,000 --> 00:08:32,959 rid of the Pentium branding again except they aren't again oh and finally Ultra 110 00:08:29,680 --> 00:08:34,200 indicates an AI capable chip well that 111 00:08:32,959 --> 00:08:39,279 one was just obvious now some companies do keep their 112 00:08:37,120 --> 00:08:43,719 naming cleaner for Apple's M series processors the new number every year 113 00:08:41,320 --> 00:08:48,680 simply indicates hey this is a new processor with Pro Max and Ultra 114 00:08:46,000 --> 00:08:55,279 suffixes that mean various degrees of better but with that said apple is also 115 00:08:51,800 --> 00:08:57,680 guilty of some serious naming 116 00:08:55,279 --> 00:09:02,560 can I interest you in the latest 2023 MacBook Pro or would you prefer the old 117 00:08:59,440 --> 00:09:05,920 older crappier 2023 MacBook Pro so what 118 00:09:02,560 --> 00:09:07,560 can we do as consumers well you can 119 00:09:05,920 --> 00:09:12,079 complain to your country's Consumer Protection Agency but that's not going 120 00:09:10,040 --> 00:09:15,079 to do anything in the short term so uh you can encourage people in your life to 121 00:09:13,480 --> 00:09:20,720 try and educate themselves before they make purchases but that can be just as 122 00:09:18,079 --> 00:09:25,959 confusing as not bothering and it takes time that many people just don't have or 123 00:09:23,560 --> 00:09:30,480 don't want to invest into this and truthfully I get it I mean it's 124 00:09:28,079 --> 00:09:35,240 literally my job to learn about and demystify these things but there are 125 00:09:32,680 --> 00:09:38,959 many areas of my life where I just don't feel like putting in the work either why 126 00:09:37,279 --> 00:09:42,000 do I buy the brand of dishwasher soap that I do it's not like I've performed 127 00:09:40,720 --> 00:09:46,200 thorough testing in a controlled environment all I know is that it's 128 00:09:43,760 --> 00:09:50,959 cheap at Costco and it tastes delicious Jokes Aside the point that I'm 129 00:09:48,800 --> 00:09:55,160 making here is that consumer behavior isn't going to change so what we really 130 00:09:53,399 --> 00:10:00,480 need is a shift in Attitude for manufacturers and not just the ones I 131 00:09:57,640 --> 00:10:05,040 called out today guys I'm addressing you directly now branding doesn't need to be 132 00:10:03,120 --> 00:10:10,680 a bad thing it doesn't need to be deceptive in a perfect world it will 133 00:10:07,880 --> 00:10:14,760 guide your customer to the right product in your portfolio resulting in a 134 00:10:12,880 --> 00:10:20,680 positive experience that will Foster long-term brand loyalty and therefore 135 00:10:17,120 --> 00:10:22,680 future sales if you keep that mentality 136 00:10:20,680 --> 00:10:26,800 in mind you could even engage in controversial practices like rebadging a 137 00:10:25,200 --> 00:10:30,959 last generation product to fill an entry-level Gap in your new lineup and 138 00:10:28,519 --> 00:10:34,920 it doesn't have to be such a terrible thing as long as you do all the 139 00:10:32,680 --> 00:10:40,360 necessary extra steps like making sure it continues to get driver support for a 140 00:10:37,480 --> 00:10:44,720 long enough period as though it was new the issue is I just don't see that 141 00:10:42,240 --> 00:10:49,000 happening I see hostility toward the customer everywhere I look in an effort 142 00:10:47,200 --> 00:10:55,040 to pursue short-sighted quarterly targets that look good to investors and 143 00:10:51,040 --> 00:10:57,000 I'm just f up with it so fed up that I 144 00:10:55,040 --> 00:11:02,200 don't even know if I want to tell you about our sponsor Squarespace stop 145 00:10:59,800 --> 00:11:05,639 living in the dark ages of cold calling and trying to explain your business to 146 00:11:04,000 --> 00:11:09,800 people who are like well just spit it out what what are you talking about 147 00:11:07,360 --> 00:11:15,160 instead create a free website with Squarespace and save your precious 148 00:11:12,639 --> 00:11:18,639 saliva their all-in-one platform makes it easy to get your website up and 149 00:11:16,880 --> 00:11:23,040 running quickly and you don't need to be a graphic designer to use their 150 00:11:20,399 --> 00:11:27,000 intuitive fluid engine site Builder it has tons of templates to get you started 151 00:11:24,959 --> 00:11:31,399 and uses drag 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