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So mobile internet sure has come a long way since the days of downloading sick ringtones
to our flip phones.
But using a browser on the latest smartphone still presents some challenges.
Clunky advertisements that take up the whole screen right as you're about to scroll down,
poor responsiveness caused by too much page clutter, and spotty connections in some areas
that can all be incredibly frustrating.
And all of these issues were the inspiration for Google's AMP project, something you've
probably taken advantage of without even realizing it.
You see, whenever you run a Google search on a mobile device, you might notice a small
lightning bolt icon beside a given search result to let you know that if you click on
it, you'll be served an AMP version of that page.
Now this page won't come to you directly from the site you're trying to view.
Instead, after the administrator of the site creates an AMP version of the page, it'll
be automatically pushed to a CDN or console.
You'll see that the AMP version of the page will be pushed to a CDN or console, and the
CDN will be pushed to a CDN or console.
These AMP caches then push the page to your phone, with the goal of improving loading
times.
But this isn't the only difference between an AMP and a regular page.
If one of your favorite sites often takes a long time to load, the culprit may not be
a server with a slow connection.
Instead, there might be complicated HTML elements that take a long time for your browser to
render, poorly written CSS that makes the page look like a mess, or scripts that ask
for more resources than you need.
So instead of allowing website owners to design their pages however they want, AMP uses its
own customized and stripped-down versions of HTML and JavaScript.
These prevent the implementation of layouts that are slow, clunky, or disruptive to the
user, like the dreadful full-screen ads I mentioned before.
In fact, one of AMP's built-in restrictions is that ads can only take up a certain amount
of space on the screen.
You'll still see them, of course.
But an AMP page should mostly be the actual content.
It should be the content you want to see, rather than the scammers screaming at you
about a fat-busting juice cleanse.
And AMP is also smart enough to judge the relative importance of each element of the
web page.
So if you're trying to read an article about the latest big scandal, it'll try to load
things like the article text and an unflattering picture of your local politician before, say,
an ad that you won't see until you scroll to the end of the page.
Combine all of this with limiting other resource-hogging effects like animations, and it's going to
end up doing a pretty decent job of making the mobile browsing experience less rage-inspiring
overall.
Now, it does have its limitations.
The restrictions on page elements and style mean that it works best for news articles
consisting of mostly text and a few still images, rather than highly interactive websites
more suited to a desktop browser.
But if you are doing lots of your browsing on mobile, see if you notice a difference
the next time you load up an AMP page.
After all, this new world of constant connectivity has gotten us all into a situation where we're
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