WEBVTT 00:00:00.120 --> 00:00:01.520 Thanks for watching Techquickie. 00:00:01.520 --> 00:00:05.920 Click the subscribe button, then enable notifications with the bell icon so you won't miss any 00:00:05.920 --> 00:00:07.560 future videos. 00:00:07.560 --> 00:00:11.960 So mobile internet sure has come a long way since the days of downloading sick ringtones 00:00:11.960 --> 00:00:13.480 to our flip phones. 00:00:13.480 --> 00:00:17.280 But using a browser on the latest smartphone still presents some challenges. 00:00:17.280 --> 00:00:21.400 Clunky advertisements that take up the whole screen right as you're about to scroll down, 00:00:21.400 --> 00:00:26.200 poor responsiveness caused by too much page clutter, and spotty connections in some areas 00:00:26.200 --> 00:00:28.640 that can all be incredibly frustrating. 00:00:28.640 --> 00:00:32.980 And all of these issues were the inspiration for Google's AMP project, something you've 00:00:32.980 --> 00:00:36.360 probably taken advantage of without even realizing it. 00:00:36.360 --> 00:00:40.480 You see, whenever you run a Google search on a mobile device, you might notice a small 00:00:40.480 --> 00:00:44.640 lightning bolt icon beside a given search result to let you know that if you click on 00:00:44.640 --> 00:00:48.160 it, you'll be served an AMP version of that page. 00:00:48.160 --> 00:00:51.680 Now this page won't come to you directly from the site you're trying to view. 00:00:51.680 --> 00:00:56.260 Instead, after the administrator of the site creates an AMP version of the page, it'll 00:00:56.260 --> 00:00:58.620 be automatically pushed to a CDN or console. 00:00:58.620 --> 00:01:01.860 You'll see that the AMP version of the page will be pushed to a CDN or console, and the 00:01:01.860 --> 00:01:02.860 CDN will be pushed to a CDN or console. 00:01:02.860 --> 00:01:06.500 These AMP caches then push the page to your phone, with the goal of improving loading 00:01:06.500 --> 00:01:07.500 times. 00:01:07.500 --> 00:01:11.220 But this isn't the only difference between an AMP and a regular page. 00:01:11.220 --> 00:01:15.700 If one of your favorite sites often takes a long time to load, the culprit may not be 00:01:15.700 --> 00:01:17.620 a server with a slow connection. 00:01:17.620 --> 00:01:22.340 Instead, there might be complicated HTML elements that take a long time for your browser to 00:01:22.340 --> 00:01:27.840 render, poorly written CSS that makes the page look like a mess, or scripts that ask 00:01:27.840 --> 00:01:28.200 for more resources than you need. 00:01:28.620 --> 00:01:35.940 So instead of allowing website owners to design their pages however they want, AMP uses its 00:01:35.940 --> 00:01:40.680 own customized and stripped-down versions of HTML and JavaScript. 00:01:40.680 --> 00:01:45.240 These prevent the implementation of layouts that are slow, clunky, or disruptive to the 00:01:45.240 --> 00:01:48.420 user, like the dreadful full-screen ads I mentioned before. 00:01:48.420 --> 00:01:52.980 In fact, one of AMP's built-in restrictions is that ads can only take up a certain amount 00:01:52.980 --> 00:01:54.540 of space on the screen. 00:01:54.540 --> 00:01:56.200 You'll still see them, of course. 00:01:56.200 --> 00:01:58.380 But an AMP page should mostly be the actual content. 00:01:58.380 --> 00:02:01.800 It should be the content you want to see, rather than the scammers screaming at you 00:02:01.800 --> 00:02:05.360 about a fat-busting juice cleanse. 00:02:05.360 --> 00:02:09.920 And AMP is also smart enough to judge the relative importance of each element of the 00:02:09.920 --> 00:02:10.880 web page. 00:02:10.880 --> 00:02:14.580 So if you're trying to read an article about the latest big scandal, it'll try to load 00:02:14.580 --> 00:02:20.860 things like the article text and an unflattering picture of your local politician before, say, 00:02:20.860 --> 00:02:24.460 an ad that you won't see until you scroll to the end of the page. 00:02:24.460 --> 00:02:28.600 Combine all of this with limiting other resource-hogging effects like animations, and it's going to 00:02:28.600 --> 00:02:34.240 end up doing a pretty decent job of making the mobile browsing experience less rage-inspiring 00:02:34.240 --> 00:02:35.240 overall. 00:02:35.240 --> 00:02:37.840 Now, it does have its limitations. 00:02:37.840 --> 00:02:41.640 The restrictions on page elements and style mean that it works best for news articles 00:02:41.640 --> 00:02:46.560 consisting of mostly text and a few still images, rather than highly interactive websites 00:02:46.560 --> 00:02:49.340 more suited to a desktop browser. 00:02:49.340 --> 00:02:53.020 But if you are doing lots of your browsing on mobile, see if you notice a difference 00:02:53.020 --> 00:02:55.060 the next time you load up an AMP page. 00:02:55.060 --> 00:02:56.880 After all, this new world of constant connectivity has gotten us all into a situation where we're 00:02:56.880 --> 00:02:57.880 not able to read and write. 00:02:57.880 --> 00:02:57.920 We're not able to read and write. 00:02:57.920 --> 00:02:57.960 We're not able to read and write. 00:02:57.960 --> 00:02:57.980 We're not able to read and write. 00:02:57.980 --> 00:02:58.040 We're not able to read and write. 00:02:58.040 --> 00:02:58.080 We're not able to read and write. 00:02:58.080 --> 00:02:58.120 We're not able to read and write. 00:02:58.120 --> 00:02:58.160 We're not able to read and write. 00:02:58.160 --> 00:02:58.780 We're not able to read and write. 00:03:00.200 --> 00:03:03.460 We've gotten all amped up on instant gratification, so, if it can be slightly more instant, so 00:03:03.460 --> 00:03:05.160 much the better, right? 00:03:05.160 --> 00:03:06.820 Are you interested in computer science? 00:03:06.820 --> 00:03:11.180 Then, check out Brilliant, a problem-solving website that teaches you to think like a computer 00:03:11.200 --> 00:03:12.260 scientist. 00:03:12.260 --> 00:03:16.720 Instead of 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