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we did it Reddit NVIDIA was so embarrassed by the specs of the RTX 480

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12 gig that they unlaunched it and now in its place we've got the RTX 470 TI

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it's it's the same GPU but with a

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different name oh but it got a $100

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price drop which unfortunately isn't

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quite the double that you might think it is while theoretically there will be 47

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ETI for $700 there are no first party Founders

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edition cards meaning that that MSRP is

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really just that a manufacturers suggested retail price and later we're

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going to get into why no one really follows NVIDIA's suggestions anymore the

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card that we were sent for review for example is lightly overclocked and costs

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$850 meaning that I kind of have to evaluate this as a 40802 gig with a name

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change and a 5.5%

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discount this thing better be

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amazing amazing like our sponsor Ridge

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right out of the gate the 4070 TI is in trouble with specs that I might have

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imagined on a 4070 or even a 4060 super

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that puts its total bandwidth somewhere in between the RTX 3070 and 370 ti so

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its only chance is if its other specs can pick up the slack fortunately on

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paper the 470 TI's core performance

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should contribute to a sizable uplift it has 25% more Cuda course than its

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predecessor and they're clocked substantially higher that's a good sign

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even before the architectural improvements thanks to its adal love La

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cores this means improved Ray tracing and tensor cores and Shader execution

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reordering which optimizes the order of the data sent to the ray tracing cores

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NVIDIA called this as big an innovation

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for gpus as outof order execution was for CPUs though if our recent poll is

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any indication most of you won't be making use of it anytime soon of course

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how would you given the ongoing popularity of the 10 series gpus which

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are turning 7 years old this year

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NVIDIA's marketing push for the 470 TI is that it makes for a great upgrade

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from 10 and 20 series gpus which okay

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NVIDIA let's play along with that for a moment compared to the GTX 1080 and 1080

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TI at 4K we are looking at a staggering two to three times Improvement in Shadow

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of the Tomb Raider taking us from sub 60 FPS averages to over a 100 Modern

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Warfare 2 is even more impressive at up to 4 and 1 half times the performance

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we're talking cinematic to playable just like that 1440p does give our 10 series

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cards a better chance but we're still looking at two to four times the

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performance in both of these games making this truly an incredible upgrade

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over the 10 series GP no no no no this is stupid I don't need to spend $850 to

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upgrade a 7-year-old card Ah that's

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better to see how it really competes we tested the RTX 470 TI not against what

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NVIDIA wants but against a truly intimidating stack of gpus as an FYI

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even though our review was so recent we sanity checked our RX 7000 series GPU

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results since driver updates have actually changed their performance

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characteristics since launch we've also revalidated any of the numbers that

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we've reused and we'll talk a bit more about our plans for our GPU testing

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methodology in a future video even with the full lineup shadow of the Tomb

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Raider has the 47 ETI within about 8% of

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the RTX 3090 TI which is a fairly

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impressive achievement considering that it is nominally a 70 series GPU what's

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more impressive though is that it gets handily beat by the RX 7900 XT yes yes

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I'm aware that that GPU costs $50 more

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but it's the beginning of a pattern that repeats itself first in F1 2022 where

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the the 470 TI gets stomped well beyond

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what that price difference would suggest starting the 470 TI off on pretty Rocky

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ground Hitman 3 continues this floundering performance with frame rates

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nearly on par with the 3090 TI but well

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off of AMD and the RTX 480 that it used

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to share a name with and it's really more of the same story with Red Dead

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Redemption 2 Assassin's Creed valala Modern Warfare 2 and cyberpunk though

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cyberpunk is more of a beat down thing to that game's memory hungry nature we

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think thankfully for NVIDIA Forza Horizon 5 gives the 470 TI some

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breathing room as it meets or beats the 7900 XT and even beats the 3090 TI

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though it's still a good 133% off of the real 4080 it's a really good thing that

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they changed that naming for 4K gaming then the RTX 4070 TI ends up firmly

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behind both of AMD's Radeon 7000 series

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and everything from NVIDIA from the 3090 TI and up which seems to suggest that

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NVIDIA basically looked at 3090 TI pricing on eBay and said hm about like

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that sounds good maybe things will look a bit better at 1440p and they kind of do now that

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memory bandwidth is less of an issue shadow of the Tomb Raider sees the 470

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TI pull ahead of the 390 TI and close

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the gap on its bigger siblings though it still falls behind AMD if only slightly

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Hitman sees the 47 ETI backsliding a little in relation to the 7900 XT while

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maintaining its performance improvement over the 3090 TI but this doesn't carry

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over into cyberpunk Modern Warfare 2 and Assassin's Creed valhala where we're

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looking at pretty much the same relative performance as our 4K tests Forza

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however picks up spectacularly with the 47 ETI sitting firmly in third place

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contributing to a generally Rosier picture at 1440p overall with roughly

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equal performance to a 3090 TI and a small enough Gap from the 7900 XT it

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looks almost compelling in this overpriced GPU hellscape and that's

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before we turn on Ray tracing which

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works fine right I mean we knew it would

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be superior to the 7900 XT since that's a stronghold for NVIDIA at this point

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but what was surprising is that it wasn't by as much as we expected I was

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shocked to see the 7900 XTX actually

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outperform it at 4K in everything except

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for cyberpunk where the rate tracing course seemed to be doing a better job

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potentially thanks to SC at 1440p things

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again get a bit better for the 470 TI with only a mild loss against the 7900

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XTX in Shadow of the Tomb Raider and overall better performance in the rest

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of the suite cyberpunk hits AMD even harder here but that doesn't help the

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470 TI against its own brothers who pull away significantly that weak memory

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bandwidth seems to be really holding it back here interestingly when we turned

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on dlss 3.0 to test if the 470 TI's

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diminished tensor core count would prevent it from keeping up it did just

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fine in cyberpunk with a similar performance uplift to the 4080 and the

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4090 but then we did not see the same thing in

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f-122 we tried a bunch of different settings here and nothing we did change

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the outcome at all we think this could be a driver issue considering that

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cyberpunk of all games is fine so we've reached out to NVIDIA about it to see

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what they have to say say if they respond in time for this video we'll have their response on screen right now

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um and I'll just use this time to tell you all about how delicious water tastes

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from your LTD store.com water bottle it's great in rate tracing then the 470

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TI is looking a lot like an RTX 39 DTI

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when we look at the overall picture and as expected rate tracing performance for

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the price is superior to anything from team red unfortunately for NVIDIA the

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vast majority of our viewers have never once enabled r retracing and under 15%

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of you actively use it so at least for

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you guys it might not be the trump card that they were hoping it would be what

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might be though is productivity because remember as much as we like to talk

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about games these gpus for a lot of people end up used for work too starting

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with NVIDIA's current Ace in theole blender the 470 TI manages a solid 43%

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improvement over its predecessor but falls behind the RTX 30 390 TI and

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especially the RTX 4080 with performance against the latter being a mostly linear

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relationship with the difference in Ray tracing core count things pick up a

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little with proon with the video editing Suite giving the 470 TI very close

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performance against the 39 DTI though still slightly behind both radon 7000

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series cards photo editing is interesting however most of the results

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are within a couple of percentage points which seems to suggest that any modern

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GPU will be sufficient but this doesn't tell the whole story as more machine

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learning effects and filters trickle into your workflow you can expect to see

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these numbers change and it could be a pretty solid Advantage for NVIDIA Da

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Vinci resolve gives the 470 TI and Bank encoders a run for their money with what

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looks to be a memory bandwidth bottleneck slowing it down considerably

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next to its bigger siblings it manages to be a little bit faster than its

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bandwidth difference would suggest but this unfortunately means that out of our

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test Suite it only really beats the RTX 36 60 in export speed topaz AI though is

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a better story for the 470 TI where its enhanced core architecture makes shorter

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work of this GP GPU workload than even the RTX 390 TI though AMD is the one who

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ends up stealing the show here with even the last gen 6900 XT putting up

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comparable numbers the spec Suites are another strong suit for NVIDIA ever

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since the 20 series and the RTX 470 TI

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trades blows with the 390 TI in a lot of these tests which is a good thing

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unfortunately though there are cases like 3ds Max and solid works that give

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the 470 TI some trouble likely again

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thanks to its relative shortage of cores and limited memory bandwidth however

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energy and medical end up being standout wins for the 470 TI and in all cases

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it's substantially faster than the RTX 380 let alone the 370 TI that ignores

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AMD of course though whose cards all spank it across the board with the

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exception of 3ds Max Seaman NX as usual

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will be ignored in our final performance Tellies since this version is old enough

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to not have proper support for NVIDIA gpus but we're putting the data in here

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in case you're interested finally the 470 TI outperforms the RTX 390 TI in

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every part of spec workstation although as with vew perf AMD maintains big wins

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over all of NVIDIA's cards across most of the suite with the exceptions of

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median entertainment and GPU compute so

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much for that stronghold overall performance looks like a 3090 TI but at

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a lower cost and hopefully a lower power draw but it really does depend on what

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you're doing if you're into 3D rendering or GPU compute you're going to get a lot

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more bang out of a 4070 TI than the 3090 TI which could make it an attractive

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option for the price and hopefully the power draw if you're into video editing

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however it's not a worthy upgrade over even the 3070 TI and you might want to

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consider a 7,000 series Radeon instead if you need a new GPU today preferably

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one with Hardware av1 encoding support so if we're looking at an RTX 390 or 390

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TI equivalent here surely the 470 TI should be more energy efficient too well

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in MSI combuster it pulled the lowest out of not only the 40 series family but

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also when compared to AMD's price competitors hovering at around 280 Watts

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most of the time and never breaking past its 285 watt rating when we switch to a

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more real world test f-122 the story stays pretty much the same this time

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with the card hovering at around 275 Watts that is well within spec even

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though our card is a factory overclocked model it's worth noting by the way guys

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that in our Radeon RX 7900 series review

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we made a mistake when we changed the way that we collected our data and we

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initially showed total Graphics power and total board power in the same chart

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those measurements are not comparable so this time we are strictly using total

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board power and in the future we're planning to use external equipment for

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better accuracy than board sensor or NVIDIA's pcap stay tuned for that

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when we zoom in on our power consumption results for fortza Horizon 5 at 1440p

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the power consumption without a frame rate cap is pretty much in line with the

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RTX 480 which actually is not a great

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thing considering that it ran about 5 to 10 FPS slower however when we cap the

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frame rate to 100 it actually lines up so perfectly I almost thought the graph

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only had three lines AMD's cards by comparison ran about 30 to 50 Watts

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higher most of the time that works out to about 17 watts per frame less than

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the radon 7900 XT when it's uncapped and

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a good 35 Watts when capped not a bad

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efficiency story and no high idle power

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consumption bugs when connected to different monitors like we saw with

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AMD's 7000 series now thermals are going

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to be a difficult conversation since there isn't a like a reference or a

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Founders edition of the RTX 470 TI with a standard cooler for us to test with

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that in mind then take these results with a grain of salt starting with

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combuster it's not looking great for our tough OC edition of the 470 TI which

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quickly ramps up past 80° and holds there throughout our run this is well

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above the RTX 480 with its Founders cooler and More in line with the 490

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f-122 pushes the 470 TI even higher

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relative to the 490 sticking again to around the 80° Mark to be clear this

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isn't the end of the world as long as the core clocks are high and stable at

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these temperatures and high they probably will be I suspect that the only

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470 TI that you will find readily available at launch will be Factory

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overclocked like ours which managed among the highest clocks that we've ever

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seen on a GPU even though it can't maintain full boosting combuster and has

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a little bit more wobble than the RTX 480 it's worth saying again though that

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your mileage will vary depending on a given cards cooling setup and vbios

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f-122 is a more realistic load and sees

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that variation calm down a bit with the 470 TI with it regularly hitting our

201
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Factory overclocked cards 2.7 GHz boost clock but again your mileage may vary

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once the first summer heat wave strikes because as you guys saw we're flying

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pretty close to the Sun on our thermals and that's in a temperature controlled

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room as the saying goes there's no such thing as a bad product only a bad price

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so so it's time to talk about that originally announced at $900 as the RTX

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4802 gig the current starting price now

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that it is the 47 ETI is $800 that's $100 less but not only is

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that $200 higher than the RTX 370 TI

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MSRP was at launch that price only

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barely puts it in a competitive position against the Radeon RX 7900 XT in typical

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raster gaming and it's not even guaranteed to net you 60 FPS if you do

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turn on rate tracing making some flavor of dlss a necessity unless you want to

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dial back the settings on an $850 card it's still a lot For What by

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its name should be a high mid-range GPU

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not a step down Enthusiast class one so

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how does NVIDIA justify its astronomical price tag for a 70 series GPU that as we

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said before really seems more like a 60 super to put it bluntly they don't and

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as far as they're concerned they shouldn't have to I mean you think they

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renamed the RTX 470 TI out of the goodness of their hearts and it was a

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big win no up until literally just last

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week it was still up in the air whether NVIDIA would drop the price at all

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compared to the announced $900 price for the RTX 4802 gig it took their business

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partners begging and pleading with them to make that happen and that was in

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spite of the reportedly atrocious sales figures for the RTX 480 and the radon

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7900 xt's existence at that very same

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price point it's good they yielded but

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they still have more work to do Invidia reportedly offered Partners some

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compensation for the work involved in the rebranding but at this point we

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haven't heard confirmation that they intend to do the same for this new

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MSRP that means that if this chart

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showing the meager scraps of margin that NVIDIA leads for its Partners is to be

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believed any MSRP cards that you see are

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going to be very limited in stock and essentially just for show so that media

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like us will be suckers and talk about how this card is$

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799 board makers like any other business

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are not going to go out of their way to lose money if NVIDIA hasn't adjusted the

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pricing ASUS's top end stricks 470 TI

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then is just $150 less than a 480

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Founders Edition making even that card look good by comparison reports from

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ASUS suggest that the tough OC will be the most plentiful skew but from

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conversations we've had with Memory Express here in Canada that's actually

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been the opposite for the rest of the 40 series lineup where almost no tough

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cards exist so what it looks like is

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NVIDIA is pointing at the price saying but it can't be expensive we set it at

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$799 see but the partners have

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absolutely no way of achieving that in the real world

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I'm having a hard time figuring out NVIDIA's game here to be honest with you

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the GPU Market has reportedly hit a 20year sales low thanks to a combination

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of high prices the mining crash and extenuating economic circumstances and

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yet NVIDIA seems determined to pour water on the fire expecting a huge

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premium even on products in the high SL

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mid tier of their product stag I mean don't forget as much as we focus on

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desktop gpus and PC gaming on this channel the real competition for a card

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like this could easily be an Xbox or a PlayStation 5 either of which would

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frankly be a much more compelling value to the average gamer and I feel like

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NVIDIA if they don't turn things around is at risk of losing PC gaming customers

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long term to the console side it's starting to almost look like a a

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microsof Ian good bad good cycle that

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they've been on for the last few years here 10 series was great 20 series was a

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that fart 30 series kickstarted a whole new generation of PC gamers in spite of

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the pandemic price hikes and as product development Cycles run for longer and

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longer with each new generation the impact of this kind of please people 50%

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of the time piss them off 50% of the time starts to become more dramatic and

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NVIDIA clearly hasn't learned their lesson yet I mean apple and Tesla have

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proven that people will still buy your product even if you treat them badly but

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that only holds true if you have the absolute best products on the market it

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doesn't build loyalty so this strategy around the 4070 TI and especially the

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480 clearly isn't it for the long term

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it is time for NVIDIA to focus on squeezing out margins less and

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delighting customers more now AMD Is Not

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Innocent here to be clear while the RX 7900 series is a better value than the

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4080 the 4070 TI is content to price

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itself right in line with its performance against the 7900 XT a card

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that also should probably be more like $700 considering its 80 class

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performance level NVIDIA enabled AMD then to charge more themselves through

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their own astronomical pricing and AMD is in turn enabling NVIDIA to normalize

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those prices by providing a comparably fair price on this step down product

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which NVIDIA can then compete with as they both run down the stack as long as

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this continues and as long as NVIDIA keeps trying to kill Moore's law in the

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collective Consciousness things are never going to change nowhere is this

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attitude more apparent than NVIDIA's positioning for the RTX 470 TI not as

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competition for AMD or even against a 30 series card but as an upgrade from 20

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series and 10 series gpus and I mean yes

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it is an upgrade but it would also be an upgrade over a toaster or a lital potato

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especially if that potato is 7 years old I mean even an arc GPU would be an

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upgrade over a 10 series most of the time so like what's your point

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NVIDIA final word then it's a good product at a bad price from a company

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that is failing more and more to hide its ugly nature you're going to buy it

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you always do and you know what you'll probably be happy with it but I don't

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