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you know i thought it might have been the only one who noticed at least until

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i read this comment on mac rumors from user roman empire but

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while i was watching the september 2018 keynote i was blown away that even

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apple's own executives who need i remind you managed to muster at least some

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excitement about the iphone 5c just didn't seem to care about their

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newest and shiniest flagships why didn't they care

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what could compel someone to upgrade their existing iphone x what are the

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selling points here what could compel someone to upgrade even an iphone 7 for

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that matter and why hasn't Linus segwayed into the

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sponsor for this video yet oh wait no that was it today's video is

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brought to you by origin pc origin pc's evo 15s weighs only 4.3 pounds features

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their latest deals at the link below

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i actually almost bailed on this video entirely in favor of a totally different

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concept where i walked around like men on the street style and pretended to

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show people the latest new iphone except it was actually just going to be

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an iphone 10 because honestly even i a a

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tech nerd would need to install ida or

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check the model number or the storage capacity of one of the new 512 gig

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models to know that it's a 2018 model year unless it was gold that's that's

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the one new thing this year a gold color so the truth is i've actually spent the

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last couple of weeks using the iphone 10s max as my everyday phone and i've

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been struggling to find anything to say about this thing that

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isn't a list of petty complaints many of which i've given up any hope that apple

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will even fix and i'm just i'm having a

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really hard time so i guess all we can do is get into it almost immediately

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after opening the box i began missing my samsung galaxy note 9. it's got a bigger

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screen it's got a more subtle rounding of the corners meaning you get more

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usable screen real estate and oh right when i slid out the sim tray no

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expandable storage still and not even dual sim on this model now i talked

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about this in my note 9 review but the remarkable thing about that phone

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is the zero compromises nature of it it's big

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and it's expensive but other than a lackluster commitment

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to software support which is something samsung really does need to address it

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gives up nothing by contrast on my over thousand dollar

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new iphone i haven't even installed my first app and i find myself reaching for

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my stupid headphone dongle the one i already had mind you because they don't

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even include one in the box anymore and i'm staring at what well at first looked

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like a massive notch by late 2018 standards at least that is until google

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released the pixel 3 xl and the game

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changed somewhat that's neither here nor there while i'm whining

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i really really hate the name of the iphone 10s for those of you who

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are wondering the last time apple used roman numerals in its product naming

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scheme was 1994 and they never went

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higher than three why would that be well because it's

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confusing almost no one that i know in the

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mainstream refers to the iphone 10 as anything other than the iphone x and

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look apple if you're gonna do something stupid like this do it properly has

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anyone out there tried to type iphone 10s

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on their iphone this is a perfect example of apple's

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utter failure to keep pace with the auto correcting and predictive typing

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capabilities of microsoft swiftkey and google's g board

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as for dictation well i didn't have much more luck there either

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i mean siri can at least do basic things like turn on the flashlight for me now

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but alexa and google assistant as flawed as they are too are making

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siri look utterly incompetent these days i mean do you guys remember when apple

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was way ahead of the game in the ai assistant race because i remember

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making matters worse apple's design for the iphone 10s you know

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that thing that they are so far up their own butts about that they literally made

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a 300 book dedicated to their own greatness

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it's looking dated already the iphone 6

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look went basically unchanged for four generations or three and a half

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depending on how you count it and it didn't really look out of style until

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the third or the fourth when samsung launched the galaxy s8 and the s8 plus

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that is how far ahead apple was

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that recently the iphone 10s already looks

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unexceptional at best with how fast display technology is moving right now

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and a big part of that is the thicker bezels on the sides and the notch on the

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top the other alarming thing here is that

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apple is not only failing to lead in terms of design trends they're becoming

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a follower and a slow one at that when it comes to wider industry trends so

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think back first apple failed to take the lead on

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the trend of having two different sizes for each flagship generation

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then inexplicably even after fixing that

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problem with the six and the six plus

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they managed to miss participating in the large phablet-sized category for an

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entire generation of product last year

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how is it that there was no iphone 10 max

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with all of the resources and employees that apple has at their disposal to make

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at most three phones per year

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it really raises the question what were they doing

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was it a strategy thing was it not quite ready for the september

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keynote so just i don't know wait a year and

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get it on the next one there's a difference between attention to detail

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and striving for perfection and just being inflexible and obstinate

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on that subject it turns out that i still hate the lack of a back button on

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iOS the swipe right across gesture

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does work and it's better than the old way of reaching up to the very top left

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of the display but the issue is that much like when we were still reaching up

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to the top left and apple all of a sudden started making bigger screen

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phones apple's hardware is getting ahead of its software again so the back

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gesture requires a really clear swipe

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from the edge which is hard to execute with small hands on such a big phone now

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it's far less of an issue on the iphone 10s than it is on the max but this is

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the one i spent most of my time with primarily because it was less jarring

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moving to it from the note 9 and then also because i found the display notch

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far less distracting with the increase in overall screen real estate back to

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the notch though one good thing is that it still gives apple room for face id

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which faster face id by the way is one of the few headline features of this new

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phone but then it also serves as yet another

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example of something where apple is letting others take their feature their

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idea and innovate on it and even improve it

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so the oppo find x lets you swipe anywhere on the screen rather than only

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at the bottom to activate its face id copycat

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apple doesn't allow you to do this and instead it forces you to swipe from the

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bottom which is a little tougher ergonomically especially when you're

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holding such a large and heavy phone and often requires you to shift your hand

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down i guarantee you that someone has already dropped a 10s max because of

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this now i do need to derail the rant train a

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little bit here for an in fairness to apple segment

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Android fans have always loved pointing

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out how wrecked apple got by their favorite device du jour having that same

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feature or a better one while conveniently ignoring that there's

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typically been no single device on the Android side that brings it all together

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in the way that apple does so to be clear i am not recommending the

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findex over the iphone 10s or even the iphone 10 or even the iphone 8 for that

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matter but Android fans also never had the note 9

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to point to before now you're probably noticing by this point in the video that

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i've brought up the note 9 a lot normally i try to limit my galaxy note 9

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mentions to one to two per video as much as i love it and the reason for that is

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the price the galaxy note 9 is an unfair

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comparison for the vast majority of other devices on the market

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unfortunately for apple they give up any leeway that they might have had

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otherwise when they command the highest price of any mainstream smartphone

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though to be clear i'm glad that they're at least offering a 512 gig option even

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if it costs 1500 us dollars so then the iphone has traditionally set

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itself apart in the camera department how's that going honestly not too bad

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apple's color science continues to stand out from anyone but google but i still

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have some frustrations starting with apple's assumption that every power user

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will use a third party app i mean i get that the included one is supposed to be

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one touch dead simple any idiot can do it

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but then if that's the case why do you guys keep cluttering it up there are so

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many modes they don't even all fit on the screen anymore including the

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incredibly unnecessary square and if we're gonna have all these buttons why

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not add some of the customization that people are asking for most of the

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complaints i've seen about this phone are actually about the selfie camera and

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the uh the smoothing and processing that's being done by it that doesn't

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appear even now to be possible to turn off

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with that said though my worst experience was actually in portrait mode

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it managed to do everything from this astonishing background removal on a

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moving target down to this atrocity where it managed to add a couple of

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extra teeth to my daughter's smile now these kinds of heavy processing

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techniques have long been included on competitors devices with major ones like

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samsung even enabling them by default but one difference is that they tend to

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be more transparent and they tend to

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allow more configuration of the processing so why was the response to

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turn it to 11 and lock it there and why not record an unaltered version of the

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image for safety is this just the

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apple knows what's best for you mentality hopefully by the time i post this video

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apple will have patched themselves out of this mess overall the camera in the normal mode

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the one that i always use it in and ignoring dxomark and all that kind of

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stuff just using it day-to-day to capture the moments that mean something

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to me met my expectations let's move on

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to a couple more apple knows best frustrations

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if you capture a screenshot of something you can only share to apps that apple

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expects now this is better than locking you down to first party options but a notable

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omission that made my life more inconvenient for the last couple of weeks is the facebook pages manager

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now i'll work around the first time that i did this was for me to save the

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screenshot locally but then this was another apple knows best thing so what i

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realized is that there's no way to manually select your photos folder when

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you want to save a screenshot you actually just have to

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exit the screenshot and then confirm that you want to keep it and it'll

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automatically go to your photos folder like i mean i get that this is

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intuitive but why remove the option from the other

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way it's this kind of thing that always has and probably always will irk me about

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the iphone one thing that they did fix this time

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around is notification management though so huge gold star there it is super easy

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to access grouped messages and emails and you can dismiss your whole backlog

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in one fell swoop just oh beautiful awesome there you go and

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there's more good news mostly good news so i'm a lot more used to gesture-based

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navigation now from playing around with it on a couple of Android phones

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actually including the oneplus 6 and you know what gesture navigation is

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fine but it's not entirely without issue and

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not everyone will necessarily prefer it and actually this one is a criticism of

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both samsung and apple buttons or gestures you know what it's

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2018. they're both good i would like to have a choice and i think you guys can

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both do better which i guess brings us perfectly back to annoyances so uh this

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whole video is actually getting kind of exhausting maybe we won't go for much

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longer um all right here we go

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you still can't hard press your wi-fi icon in order to get to your wi-fi

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settings you have to do it the long way the upgrade still can't have gaps

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forcing you to make big piles of useless crap in the top of your screen to put

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your most frequently used stuff at the bottom where it all belongs there is

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still no t9 dialing

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i don't understand why that's so hard and

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a year freaking later a year after the

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launch of the iphone 10 the notch still gets in the way occasionally like right

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here in the twitter app where i actually had a heck of a time targeting the

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handful of pixels that i needed to hit in order to switch to my personal

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account what i can only hope for is that maybe this is an indication that this

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notch design language will be short-lived

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so i think that's pretty much it

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so let's close this video out with the craziest part

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almost everything that i just said for the last 12 or 13 minutes or whatever

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has been common knowledge to people who pay attention to the iphone for a year

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so the iphone 10s it's boring it risks

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nothing but people bought the crap out of the last one so

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i guess if it ain't broke don't fix it enjoy your iphones everyone

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and while you're at it maybe enjoy them even better with a skin from dbrand

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dbrand is your source for awesome vinyl skins they're available for laptops

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phones tablets consoles controllers and more they actually shipped over our

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iphone 10s and 10s plus with this sexy

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new one that i'm calling black golf ball anyway they're useful for all kinds of

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things they make your device stand out and they also make it actually more

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resilient to incidental bumps and scuffs i even dropped the 10s and i managed to

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dent the corner here without going all the way through the skin so i didn't end

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up with a dent on my phone i was super thrilled about that their customer

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service robots are easy to work with and their products are affordable and ship worldwide so go check out dbrand at the

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link in the video description so thanks for watching guys i hope that wasn't as

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tiring for you to listen to as it was for me to say um if you dislike this

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video you can hit that button hi mr cook if you liked it though hit like get

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subscribed or maybe consider checking out where to buy the stuff we featured at the link in the video description i

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mean to be clear it's not bad if you like the iphone then i guess just buy

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one um while you're down there you can check out our merch store which has cool

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shirts like this one and our community forum which is totally worth joining

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you know i was really looking forward to going back to the note 9 but then like

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all these phones started showing up razer phone 2 the rog phone pixel 3.

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like i'm not going to get back to the note 9 for like two months