WEBVTT 00:00:00.000 --> 00:00:06.680 Thanks for watching TechWiki. Click the subscribe button, then enable notifications with the bell icon, so you won't miss any future videos. 00:00:07.360 --> 00:00:14.680 Anyone who's ever used a desktop or laptop PC, and that is virtually all of you, despite what that annoying little girl in the iPad 00:00:14.680 --> 00:00:19.120 commercial says, you've probably used an Intel processor. They are literally 00:00:19.760 --> 00:00:26.320 everywhere. But one arena from which Intel is noticeably absent is your pants, or more specifically, 00:00:26.320 --> 00:00:30.760 the smartphone in the pocket of your pants. And with more and more people 00:00:31.160 --> 00:00:37.840 eschewing traditional desktops and laptops in favor of phones and low-power tablets, it raises the question, 00:00:38.640 --> 00:00:43.860 why aren't they? Why is one of the largest chip manufacturers on Earth 00:00:44.320 --> 00:00:49.080 missing out on such a huge opportunity to rake in even more of that paper? 00:00:49.400 --> 00:00:51.900 Well, as it turns out, Intel tried, 00:00:52.280 --> 00:00:56.240 but much like what often happens at a dead-end job or in a bad way, 00:00:56.480 --> 00:01:01.020 relationship, they weren't totally committed, and they ended up failing. 00:01:01.120 --> 00:01:05.920 So, do you remember how I was saying that Intel chips are incredibly common in desktops and laptops? 00:01:06.140 --> 00:01:10.140 A huge part of the reason for this is that for decades, 00:01:10.760 --> 00:01:17.060 Intel has followed a philosophy in chip making that involves consistency down to the smallest details. 00:01:17.400 --> 00:01:22.700 Kind of like how a Big Mac is exactly the same, no matter where you buy it. So, 00:01:23.280 --> 00:01:25.160 nothing like the picture on the menu. 00:01:25.160 --> 00:01:28.720 Every Intel fabrication plant follows the same processes, 00:01:28.920 --> 00:01:36.820 uses the same equipment, and even has the exact same color of their light bulbs, down to a science. And to their credit, 00:01:37.220 --> 00:01:42.280 this uniformity has allowed them to manufacture huge numbers of chips 00:01:42.840 --> 00:01:50.760 quickly and with consistent quality, and helped Intel capture a huge amount of the market share for desktop, not to mention 00:01:50.960 --> 00:01:54.720 server CPUs. But there's a downside. This 00:01:55.160 --> 00:02:01.720 rigid structure also limits Intel's ability to branch out from the desktop and laptop 00:02:02.480 --> 00:02:09.340 x86 chips that they've traditionally been known for. They simply can't make the smaller, more power-efficient 00:02:09.560 --> 00:02:16.800 chips that go into smartphones at a great enough scale to make it profitable, as these chips have a very different 00:02:17.240 --> 00:02:20.500 architecture compared to whatever is sitting inside your PC. 00:02:21.040 --> 00:02:25.180 By contrast, the companies that design the chips that you'll find 00:02:25.380 --> 00:02:34.900 in most smartphones, like Qualcomm and Apple, they actually contract out the production of them to dedicated fabrication companies, like 00:02:35.040 --> 00:02:40.800 TSMC, who have designed their fabs to be more versatile and to meet the needs of 00:02:41.000 --> 00:02:48.100 many different designers that want a variety of chip architectures turned into usable parts. So, back in the mid-2000s, 00:02:48.460 --> 00:02:53.080 when the idea of computing on mobile devices was starting to gain traction, 00:02:53.660 --> 00:02:55.140 Intel tried to get in on the idea of a chip architecture, but it didn't work. 00:02:55.140 --> 00:03:00.960 Intel tried to get in on it by making low-power atom chips using familiar x86 design principles, 00:03:01.040 --> 00:03:09.600 but they didn't want to devote tons of resources and change their way of doing business to become a major player in the mobile game, 00:03:10.140 --> 00:03:15.780 especially because, at that time, they were trying to stave off AMD in the traditional PC space. 00:03:15.900 --> 00:03:22.140 Because remember, back then, those two companies were much closer in market share than they are today. In fact, 00:03:22.620 --> 00:03:24.620 Intel even passed up an opportunity 00:03:24.620 --> 00:03:32.380 to make the processors for the original iPhone around that same time, because they thought that cell phone 00:03:32.960 --> 00:03:37.680 infrastructure wasn't good enough to become the future of the Internet. 00:03:38.730 --> 00:03:40.730 Yeah, about that. 00:03:40.890 --> 00:03:47.030 Anyway, it's not like all is lost for Intel, because even though they haven't had the capacity to make enough of the 00:03:47.350 --> 00:03:54.530 systems on a chip or SOCs that lie at the heart of modern smartphones, there have been reports that Apple 00:03:54.750 --> 00:03:56.750 may begin replacing 00:03:57.250 --> 00:04:01.270 Qualcomm modems inside of iPhones with Intel models, and 00:04:02.030 --> 00:04:06.530 Intel is dumping tons of money into becoming a major player in 5G, 00:04:07.170 --> 00:04:12.910 hoping to have its own components provide communications and processing for the Internet of Things. 00:04:13.370 --> 00:04:20.670 So if you own some Intel stock, keep your fingers crossed that next time they won't ignore the big thing in mobile tech. 00:04:20.670 --> 00:04:24.590 Maybe, like, a device that uses excess calories that you eat to mind. 00:04:24.590 --> 00:04:26.660 Mine for Bitcoin. 00:04:26.660 --> 00:04:30.620 And speaking of calories, are you trying to make your website sleeker and more attractive? 00:04:30.620 --> 00:04:33.580 Then check out Squarespace. 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