1 00:00:00,000 --> 00:00:06,680 Thanks for watching TechWiki. Click the subscribe button, then enable notifications with the bell icon, so you won't miss any future videos. 2 00:00:07,360 --> 00:00:14,680 Anyone who's ever used a desktop or laptop PC, and that is virtually all of you, despite what that annoying little girl in the iPad 3 00:00:14,680 --> 00:00:19,120 commercial says, you've probably used an Intel processor. They are literally 4 00:00:19,760 --> 00:00:26,320 everywhere. But one arena from which Intel is noticeably absent is your pants, or more specifically, 5 00:00:26,320 --> 00:00:30,760 the smartphone in the pocket of your pants. And with more and more people 6 00:00:31,160 --> 00:00:37,840 eschewing traditional desktops and laptops in favor of phones and low-power tablets, it raises the question, 7 00:00:38,640 --> 00:00:43,860 why aren't they? Why is one of the largest chip manufacturers on Earth 8 00:00:44,320 --> 00:00:49,080 missing out on such a huge opportunity to rake in even more of that paper? 9 00:00:49,400 --> 00:00:51,900 Well, as it turns out, Intel tried, 10 00:00:52,280 --> 00:00:56,240 but much like what often happens at a dead-end job or in a bad way, 11 00:00:56,480 --> 00:01:01,020 relationship, they weren't totally committed, and they ended up failing. 12 00:01:01,120 --> 00:01:05,920 So, do you remember how I was saying that Intel chips are incredibly common in desktops and laptops? 13 00:01:06,140 --> 00:01:10,140 A huge part of the reason for this is that for decades, 14 00:01:10,760 --> 00:01:17,060 Intel has followed a philosophy in chip making that involves consistency down to the smallest details. 15 00:01:17,400 --> 00:01:22,700 Kind of like how a Big Mac is exactly the same, no matter where you buy it. So, 16 00:01:23,280 --> 00:01:25,160 nothing like the picture on the menu. 17 00:01:25,160 --> 00:01:28,720 Every Intel fabrication plant follows the same processes, 18 00:01:28,920 --> 00:01:36,820 uses the same equipment, and even has the exact same color of their light bulbs, down to a science. And to their credit, 19 00:01:37,220 --> 00:01:42,280 this uniformity has allowed them to manufacture huge numbers of chips 20 00:01:42,840 --> 00:01:50,760 quickly and with consistent quality, and helped Intel capture a huge amount of the market share for desktop, not to mention 21 00:01:50,960 --> 00:01:54,720 server CPUs. But there's a downside. This 22 00:01:55,160 --> 00:02:01,720 rigid structure also limits Intel's ability to branch out from the desktop and laptop 23 00:02:02,480 --> 00:02:09,340 x86 chips that they've traditionally been known for. They simply can't make the smaller, more power-efficient 24 00:02:09,560 --> 00:02:16,800 chips that go into smartphones at a great enough scale to make it profitable, as these chips have a very different 25 00:02:17,240 --> 00:02:20,500 architecture compared to whatever is sitting inside your PC. 26 00:02:21,040 --> 00:02:25,180 By contrast, the companies that design the chips that you'll find 27 00:02:25,380 --> 00:02:34,900 in most smartphones, like Qualcomm and Apple, they actually contract out the production of them to dedicated fabrication companies, like 28 00:02:35,040 --> 00:02:40,800 TSMC, who have designed their fabs to be more versatile and to meet the needs of 29 00:02:41,000 --> 00:02:48,100 many different designers that want a variety of chip architectures turned into usable parts. So, back in the mid-2000s, 30 00:02:48,460 --> 00:02:53,080 when the idea of computing on mobile devices was starting to gain traction, 31 00:02:53,660 --> 00:02:55,140 Intel tried to get in on the idea of a chip architecture, but it didn't work. 32 00:02:55,140 --> 00:03:00,960 Intel tried to get in on it by making low-power atom chips using familiar x86 design principles, 33 00:03:01,040 --> 00:03:09,600 but they didn't want to devote tons of resources and change their way of doing business to become a major player in the mobile game, 34 00:03:10,140 --> 00:03:15,780 especially because, at that time, they were trying to stave off AMD in the traditional PC space. 35 00:03:15,900 --> 00:03:22,140 Because remember, back then, those two companies were much closer in market share than they are today. In fact, 36 00:03:22,620 --> 00:03:24,620 Intel even passed up an opportunity 37 00:03:24,620 --> 00:03:32,380 to make the processors for the original iPhone around that same time, because they thought that cell phone 38 00:03:32,960 --> 00:03:37,680 infrastructure wasn't good enough to become the future of the Internet. 39 00:03:38,730 --> 00:03:40,730 Yeah, about that. 40 00:03:40,890 --> 00:03:47,030 Anyway, it's not like all is lost for Intel, because even though they haven't had the capacity to make enough of the 41 00:03:47,350 --> 00:03:54,530 systems on a chip or SOCs that lie at the heart of modern smartphones, there have been reports that Apple 42 00:03:54,750 --> 00:03:56,750 may begin replacing 43 00:03:57,250 --> 00:04:01,270 Qualcomm modems inside of iPhones with Intel models, and 44 00:04:02,030 --> 00:04:06,530 Intel is dumping tons of money into becoming a major player in 5G, 45 00:04:07,170 --> 00:04:12,910 hoping to have its own components provide communications and processing for the Internet of Things. 46 00:04:13,370 --> 00:04:20,670 So if you own some Intel stock, keep your fingers crossed that next time they won't ignore the big thing in mobile tech. 47 00:04:20,670 --> 00:04:24,590 Maybe, like, a device that uses excess calories that you eat to mind. 48 00:04:24,590 --> 00:04:26,660 Mine for Bitcoin. 49 00:04:26,660 --> 00:04:30,620 And speaking of calories, are you trying to make your website sleeker and more attractive? 50 00:04:30,620 --> 00:04:33,580 Then check out Squarespace. 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