{"video_id":"hDVRKMn5pKc","title":"Why Doesn't Intel Make Smartphone CPUs?","channel":"Techquickie","show":"Techquickie","published_at":"2019-05-06T14:58:16Z","duration_s":315,"segments":[{"start_s":0.0,"end_s":6.68,"text":"Thanks for watching TechWiki. Click the subscribe button, then enable notifications with the bell icon, so you won't miss any future videos.","speaker":null,"is_sponsor":0},{"start_s":7.36,"end_s":14.68,"text":"Anyone who's ever used a desktop or laptop PC, and that is virtually all of you, despite what that annoying little girl in the iPad","speaker":null,"is_sponsor":0},{"start_s":14.68,"end_s":19.12,"text":"commercial says, you've probably used an Intel processor. They are literally","speaker":null,"is_sponsor":0},{"start_s":19.76,"end_s":26.32,"text":"everywhere. But one arena from which Intel is noticeably absent is your pants, or more specifically,","speaker":null,"is_sponsor":0},{"start_s":26.32,"end_s":30.76,"text":"the smartphone in the pocket of your pants. And with more and more people","speaker":null,"is_sponsor":0},{"start_s":31.16,"end_s":37.84,"text":"eschewing traditional desktops and laptops in favor of phones and low-power tablets, it raises the question,","speaker":null,"is_sponsor":0},{"start_s":38.64,"end_s":43.86,"text":"why aren't they? Why is one of the largest chip manufacturers on Earth","speaker":null,"is_sponsor":0},{"start_s":44.32,"end_s":49.08,"text":"missing out on such a huge opportunity to rake in even more of that paper?","speaker":null,"is_sponsor":0},{"start_s":49.4,"end_s":51.9,"text":"Well, as it turns out, Intel tried,","speaker":null,"is_sponsor":0},{"start_s":52.28,"end_s":56.24,"text":"but much like what often happens at a dead-end job or in a bad way,","speaker":null,"is_sponsor":0},{"start_s":56.48,"end_s":61.02,"text":"relationship, they weren't totally committed, and they ended up failing.","speaker":null,"is_sponsor":0},{"start_s":61.12,"end_s":65.92,"text":"So, do you remember how I was saying that Intel chips are incredibly common in desktops and laptops?","speaker":null,"is_sponsor":0},{"start_s":66.14,"end_s":70.14,"text":"A huge part of the reason for this is that for decades,","speaker":null,"is_sponsor":0},{"start_s":70.76,"end_s":77.06,"text":"Intel has followed a philosophy in chip making that involves consistency down to the smallest details.","speaker":null,"is_sponsor":0},{"start_s":77.4,"end_s":82.7,"text":"Kind of like how a Big Mac is exactly the same, no matter where you buy it. So,","speaker":null,"is_sponsor":0},{"start_s":83.28,"end_s":85.16,"text":"nothing like the picture on the menu.","speaker":null,"is_sponsor":0},{"start_s":85.16,"end_s":88.72,"text":"Every Intel fabrication plant follows the same processes,","speaker":null,"is_sponsor":0},{"start_s":88.92,"end_s":96.82,"text":"uses the same equipment, and even has the exact same color of their light bulbs, down to a science. And to their credit,","speaker":null,"is_sponsor":0},{"start_s":97.22,"end_s":102.28,"text":"this uniformity has allowed them to manufacture huge numbers of chips","speaker":null,"is_sponsor":0},{"start_s":102.84,"end_s":110.76,"text":"quickly and with consistent quality, and helped Intel capture a huge amount of the market share for desktop, not to mention","speaker":null,"is_sponsor":0},{"start_s":110.96,"end_s":114.72,"text":"server CPUs. But there's a downside. This","speaker":null,"is_sponsor":0},{"start_s":115.16,"end_s":121.72,"text":"rigid structure also limits Intel's ability to branch out from the desktop and laptop","speaker":null,"is_sponsor":0},{"start_s":122.48,"end_s":129.34,"text":"x86 chips that they've traditionally been known for. They simply can't make the smaller, more power-efficient","speaker":null,"is_sponsor":0},{"start_s":129.56,"end_s":136.8,"text":"chips that go into smartphones at a great enough scale to make it profitable, as these chips have a very different","speaker":null,"is_sponsor":0},{"start_s":137.24,"end_s":140.5,"text":"architecture compared to whatever is sitting inside your PC.","speaker":null,"is_sponsor":0},{"start_s":141.04,"end_s":145.18,"text":"By contrast, the companies that design the chips that you'll find","speaker":null,"is_sponsor":0},{"start_s":145.38,"end_s":154.9,"text":"in most smartphones, like Qualcomm and Apple, they actually contract out the production of them to dedicated fabrication companies, like","speaker":null,"is_sponsor":0},{"start_s":155.04,"end_s":160.8,"text":"TSMC, who have designed their fabs to be more versatile and to meet the needs of","speaker":null,"is_sponsor":0},{"start_s":161.0,"end_s":168.1,"text":"many different designers that want a variety of chip architectures turned into usable parts. So, back in the mid-2000s,","speaker":null,"is_sponsor":0},{"start_s":168.46,"end_s":173.08,"text":"when the idea of computing on mobile devices was starting to gain traction,","speaker":null,"is_sponsor":0},{"start_s":173.66,"end_s":175.14,"text":"Intel tried to get in on the idea of a chip architecture, but it didn't work.","speaker":null,"is_sponsor":0},{"start_s":175.14,"end_s":180.96,"text":"Intel tried to get in on it by making low-power atom chips using familiar x86 design principles,","speaker":null,"is_sponsor":0},{"start_s":181.04,"end_s":189.6,"text":"but they didn't want to devote tons of resources and change their way of doing business to become a major player in the mobile game,","speaker":null,"is_sponsor":0},{"start_s":190.14,"end_s":195.78,"text":"especially because, at that time, they were trying to stave off AMD in the traditional PC space.","speaker":null,"is_sponsor":0},{"start_s":195.9,"end_s":202.14,"text":"Because remember, back then, those two companies were much closer in market share than they are today. In fact,","speaker":null,"is_sponsor":0},{"start_s":202.62,"end_s":204.62,"text":"Intel even passed up an opportunity","speaker":null,"is_sponsor":0},{"start_s":204.62,"end_s":212.38,"text":"to make the processors for the original iPhone around that same time, because they thought that cell phone","speaker":null,"is_sponsor":0},{"start_s":212.96,"end_s":217.68,"text":"infrastructure wasn't good enough to become the future of the Internet.","speaker":null,"is_sponsor":0},{"start_s":218.73,"end_s":220.73,"text":"Yeah, about that.","speaker":null,"is_sponsor":0},{"start_s":220.89,"end_s":227.03,"text":"Anyway, it's not like all is lost for Intel, because even though they haven't had the capacity to make enough of the","speaker":null,"is_sponsor":0},{"start_s":227.35,"end_s":234.53,"text":"systems on a chip or SOCs that lie at the heart of modern smartphones, there have been reports that Apple","speaker":null,"is_sponsor":0},{"start_s":234.75,"end_s":236.75,"text":"may begin replacing","speaker":null,"is_sponsor":0},{"start_s":237.25,"end_s":241.27,"text":"Qualcomm modems inside of iPhones with Intel models, and","speaker":null,"is_sponsor":0},{"start_s":242.03,"end_s":246.53,"text":"Intel is dumping tons of money into becoming a major player in 5G,","speaker":null,"is_sponsor":0},{"start_s":247.17,"end_s":252.91,"text":"hoping to have its own components provide communications and processing for the Internet of Things.","speaker":null,"is_sponsor":0},{"start_s":253.37,"end_s":260.67,"text":"So if you own some Intel stock, keep your fingers crossed that next time they won't ignore the big thing in mobile tech.","speaker":null,"is_sponsor":0},{"start_s":260.67,"end_s":264.59,"text":"Maybe, like, a device that uses excess calories that you eat to mind.","speaker":null,"is_sponsor":0},{"start_s":264.59,"end_s":266.66,"text":"Mine for Bitcoin.","speaker":null,"is_sponsor":0},{"start_s":266.66,"end_s":270.62,"text":"And speaking of calories, are you trying to make your website sleeker and more attractive?","speaker":null,"is_sponsor":0},{"start_s":270.62,"end_s":273.58,"text":"Then check out Squarespace. Simple, powerful, and beautiful.","speaker":null,"is_sponsor":0},{"start_s":273.64,"end_s":276.16,"text":"They have 24-7 support via live chat and email.","speaker":null,"is_sponsor":0},{"start_s":276.16,"end_s":280.1,"text":"It's only $12 a month, and you get a free domain if you buy Squarespace for the year.","speaker":null,"is_sponsor":0},{"start_s":280.1,"end_s":283.4,"text":"It has a responsive design so that your website will scale to look great on any device.","speaker":null,"is_sponsor":0},{"start_s":283.4,"end_s":286.88,"text":"You get commerce features, including a free online store with every website,","speaker":null,"is_sponsor":0},{"start_s":287.22,"end_s":292.58,"text":"cover pages, a feature that allows you to set up a beautiful one-page online presence in minutes, and all-new","speaker":null,"is_sponsor":0},{"start_s":293.0,"end_s":294.58,"text":"integration with Google Search Console.","speaker":null,"is_sponsor":0},{"start_s":294.58,"end_s":297.46,"text":"To help you improve SEO and drive more traffic to your site.","speaker":null,"is_sponsor":0},{"start_s":297.46,"end_s":301.36,"text":"You can start a trial with no credit card required and start building your website today.","speaker":null,"is_sponsor":0},{"start_s":301.64,"end_s":307.2,"text":"When you decide to sign up for Squarespace, make sure to use the offer code TECHQUICKIE to get 10% off your first purchase.","speaker":null,"is_sponsor":0},{"start_s":307.72,"end_s":312.08,"text":"So thanks for watching guys! Like, dislike, check out other channels, leave a comment if you have a suggestion for a future video,","speaker":null,"is_sponsor":0},{"start_s":312.08,"end_s":314.08,"text":"and don't forget to subscribe!","speaker":null,"is_sponsor":0}],"full_text":"Thanks for watching TechWiki. Click the subscribe button, then enable notifications with the bell icon, so you won't miss any future videos. Anyone who's ever used a desktop or laptop PC, and that is virtually all of you, despite what that annoying little girl in the iPad commercial says, you've probably used an Intel processor. They are literally everywhere. But one arena from which Intel is noticeably absent is your pants, or more specifically, the smartphone in the pocket of your pants. And with more and more people eschewing traditional desktops and laptops in favor of phones and low-power tablets, it raises the question, why aren't they? Why is one of the largest chip manufacturers on Earth missing out on such a huge opportunity to rake in even more of that paper? Well, as it turns out, Intel tried, but much like what often happens at a dead-end job or in a bad way, relationship, they weren't totally committed, and they ended up failing. So, do you remember how I was saying that Intel chips are incredibly common in desktops and laptops? A huge part of the reason for this is that for decades, Intel has followed a philosophy in chip making that involves consistency down to the smallest details. Kind of like how a Big Mac is exactly the same, no matter where you buy it. So, nothing like the picture on the menu. Every Intel fabrication plant follows the same processes, uses the same equipment, and even has the exact same color of their light bulbs, down to a science. And to their credit, this uniformity has allowed them to manufacture huge numbers of chips quickly and with consistent quality, and helped Intel capture a huge amount of the market share for desktop, not to mention server CPUs. But there's a downside. This rigid structure also limits Intel's ability to branch out from the desktop and laptop x86 chips that they've traditionally been known for. They simply can't make the smaller, more power-efficient chips that go into smartphones at a great enough scale to make it profitable, as these chips have a very different architecture compared to whatever is sitting inside your PC. By contrast, the companies that design the chips that you'll find in most smartphones, like Qualcomm and Apple, they actually contract out the production of them to dedicated fabrication companies, like TSMC, who have designed their fabs to be more versatile and to meet the needs of many different designers that want a variety of chip architectures turned into usable parts. So, back in the mid-2000s, when the idea of computing on mobile devices was starting to gain traction, Intel tried to get in on the idea of a chip architecture, but it didn't work. Intel tried to get in on it by making low-power atom chips using familiar x86 design principles, but they didn't want to devote tons of resources and change their way of doing business to become a major player in the mobile game, especially because, at that time, they were trying to stave off AMD in the traditional PC space. Because remember, back then, those two companies were much closer in market share than they are today. In fact, Intel even passed up an opportunity to make the processors for the original iPhone around that same time, because they thought that cell phone infrastructure wasn't good enough to become the future of the Internet. Yeah, about that. Anyway, it's not like all is lost for Intel, because even though they haven't had the capacity to make enough of the systems on a chip or SOCs that lie at the heart of modern smartphones, there have been reports that Apple may begin replacing Qualcomm modems inside of iPhones with Intel models, and Intel is dumping tons of money into becoming a major player in 5G, hoping to have its own components provide communications and processing for the Internet of Things. So if you own some Intel stock, keep your fingers crossed that next time they won't ignore the big thing in mobile tech. Maybe, like, a device that uses excess calories that you eat to mind. Mine for Bitcoin. And speaking of calories, are you trying to make your website sleeker and more attractive? Then check out Squarespace. Simple, powerful, and beautiful. They have 24-7 support via live chat and email. It's only $12 a month, and you get a free domain if you buy Squarespace for the year. It has a responsive design so that your website will scale to look great on any device. You get commerce features, including a free online store with every website, cover pages, a feature that allows you to set up a beautiful one-page online presence in minutes, and all-new integration with Google Search Console. To help you improve SEO and drive more traffic to your site. You can start a trial with no credit card required and start building your website today. When you decide to sign up for Squarespace, make sure to use the offer code TECHQUICKIE to get 10% off your first purchase. So thanks for watching guys! Like, dislike, check out other channels, leave a comment if you have a suggestion for a future video, and don't forget to subscribe!"}