WEBVTT

00:00:00.160 --> 00:00:04.960
this video is brought to you by squarespace build a website today at

00:00:03.360 --> 00:00:10.559
squarespace.com LTT we'll have that linked below

00:00:07.839 --> 00:00:14.799
you have got to be kidding me l lg is showing off tvs in there boob

00:00:13.440 --> 00:00:19.279
no way so they've got an update to the w7

00:00:17.279 --> 00:00:24.160
signature from last year that we actually built into my office as a

00:00:21.680 --> 00:00:28.560
window tv and in terms of the changes well quite frankly they couldn't have

00:00:26.560 --> 00:00:32.960
made it any thinner they couldn't have made it any higher resolution until we

00:00:30.320 --> 00:00:37.600
get a next generation display interface so it's mostly tweaks as far as that

00:00:35.680 --> 00:00:42.320
goes with that said some of the tweaks are pretty significant it now has google

00:00:39.920 --> 00:00:46.640
assistant integration and works with amazon alexa so you can ask it questions

00:00:44.320 --> 00:00:50.399
like what's the weather today or what's the weather going to be like later or

00:00:47.840 --> 00:00:55.360
tell it to dim the lights etc and it's also got lg's thin q

00:00:53.440 --> 00:00:59.920
which they call thin q instead of think for some inexplicable reason that lets

00:00:57.039 --> 00:01:04.799
you use voice control also to control tv functionality like screen brightness uh

00:01:02.079 --> 00:01:08.640
pointer options changing the channel and telling the tv to go to sleep just so

00:01:06.479 --> 00:01:13.360
that it doesn't sit there and maybe risk burning in when you pass out

00:01:10.880 --> 00:01:17.439
on the couch the big thing though is what's under the hood so it's still got

00:01:15.040 --> 00:01:21.680
that sound bar under the tv but the processor in it is different so the

00:01:19.439 --> 00:01:27.119
alpha nine addresses five key aspects of image quality color so it has a lookup

00:01:24.159 --> 00:01:30.080
table that is 7.3 times larger clarity so it's got twice as many steps of noise

00:01:28.960 --> 00:01:36.320
reduction sharpness it increases depth by tracking

00:01:32.960 --> 00:01:38.799
objects rather than edges necessarily

00:01:36.320 --> 00:01:42.560
and then contrast and motion though contrast is a bit of a funny one because

00:01:40.400 --> 00:01:45.840
if you can already turn your pixels off you're already technically infinite so

00:01:44.640 --> 00:01:50.320
um maybe more brightness i'm just making things up now at this

00:01:48.880 --> 00:01:58.079
point though so this chip is gonna appear in their c8 e8 g8 and w8 tvs for

00:01:54.880 --> 00:02:00.000
2018. so that's all cool but one of the

00:01:58.079 --> 00:02:05.920
most interesting things that lg is showing off this year is actually way

00:02:02.960 --> 00:02:09.440
way deep under the hood and the demo behind me is being run in partnership

00:02:07.920 --> 00:02:13.520
with a company that we've worked with in the past called spectra

00:02:11.760 --> 00:02:17.840
sorry i mean a portrait portrait they changed the name a little while ago

00:02:15.040 --> 00:02:22.400
anyway lg is changing the way that you can calibrate their tvs with third-party

00:02:20.560 --> 00:02:28.560
hardware and software so behind me we've got an HDR tv with

00:02:25.920 --> 00:02:33.360
portrait calman software and there's a new mode that they're rolling out called

00:02:30.560 --> 00:02:38.800
autocal and okay technically autocal is not new but the way that it works is

00:02:35.599 --> 00:02:41.360
really different so now on certain lg

00:02:38.800 --> 00:02:44.640
tvs so the one behind me is a 2018 model you're going to be able to basically

00:02:42.640 --> 00:02:49.040
click one button and instead of it taking an hour to calibrate your tv to a

00:02:47.440 --> 00:02:52.879
professional level even HDR calibration it'll take just a

00:02:51.680 --> 00:02:58.080
couple minutes and instead of your calibration software

00:02:55.680 --> 00:03:03.040
having to fight with the pre-existing luts or any image settings that you

00:03:00.959 --> 00:03:09.599
alter in the let's face it it's pretty confusing menu it just wipes all that

00:03:05.840 --> 00:03:11.519
stuff out and does it fresh from scratch

00:03:09.599 --> 00:03:16.959
not only that but you can even calibrate the image in multiple modes including

00:03:14.480 --> 00:03:22.879
game mode so you no longer have to choose between higher latency and crap

00:03:20.400 --> 00:03:26.480
your image quality wait and better image quality lower latency you can get lower

00:03:24.720 --> 00:03:30.239
latency and better image quality at the same time speaking of things going

00:03:28.319 --> 00:03:34.480
faster and looking better squarespace sponsored our trip to ces 2018 and if

00:03:32.560 --> 00:03:37.760
you want a great looking website and you want to do it fast then they're the

00:03:36.319 --> 00:03:41.599
place to go they've got tons of great features including their logo designer

00:03:39.760 --> 00:03:45.360
their cover pages feature which lets you set up a one-page online presence in a

00:03:43.760 --> 00:03:48.879
matter of minutes and everything is managed through their intuitive

00:03:46.879 --> 00:03:53.360
cloud-based interface so check them out over at squarespace.com LTT we've got

00:03:51.519 --> 00:03:56.959
that linked below if you guys like this video hit like if

00:03:55.040 --> 00:04:01.760
you didn't like it hit dislike i suppose but if you really liked it check out uh

00:03:59.360 --> 00:04:05.680
well you can't buy one of these yet so yeah so much for our standard outro

00:04:03.439 --> 00:04:09.200
check out the rest of our ces content i'm gonna go over there now