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this video is brought to you by squarespace build a website today at

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squarespace.com LTT we'll have that linked below

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you have got to be kidding me l lg is showing off tvs in there boob

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no way so they've got an update to the w7

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signature from last year that we actually built into my office as a

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window tv and in terms of the changes well quite frankly they couldn't have

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made it any thinner they couldn't have made it any higher resolution until we

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get a next generation display interface so it's mostly tweaks as far as that

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goes with that said some of the tweaks are pretty significant it now has google

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assistant integration and works with amazon alexa so you can ask it questions

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like what's the weather today or what's the weather going to be like later or

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tell it to dim the lights etc and it's also got lg's thin q

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which they call thin q instead of think for some inexplicable reason that lets

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you use voice control also to control tv functionality like screen brightness uh

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pointer options changing the channel and telling the tv to go to sleep just so

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that it doesn't sit there and maybe risk burning in when you pass out

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on the couch the big thing though is what's under the hood so it's still got

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that sound bar under the tv but the processor in it is different so the

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alpha nine addresses five key aspects of image quality color so it has a lookup

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table that is 7.3 times larger clarity so it's got twice as many steps of noise

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reduction sharpness it increases depth by tracking

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objects rather than edges necessarily

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and then contrast and motion though contrast is a bit of a funny one because

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if you can already turn your pixels off you're already technically infinite so

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um maybe more brightness i'm just making things up now at this

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point though so this chip is gonna appear in their c8 e8 g8 and w8 tvs for

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2018. so that's all cool but one of the

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most interesting things that lg is showing off this year is actually way

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way deep under the hood and the demo behind me is being run in partnership

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with a company that we've worked with in the past called spectra

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sorry i mean a portrait portrait they changed the name a little while ago

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anyway lg is changing the way that you can calibrate their tvs with third-party

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hardware and software so behind me we've got an HDR tv with

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portrait calman software and there's a new mode that they're rolling out called

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autocal and okay technically autocal is not new but the way that it works is

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really different so now on certain lg

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tvs so the one behind me is a 2018 model you're going to be able to basically

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click one button and instead of it taking an hour to calibrate your tv to a

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professional level even HDR calibration it'll take just a

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couple minutes and instead of your calibration software

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having to fight with the pre-existing luts or any image settings that you

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alter in the let's face it it's pretty confusing menu it just wipes all that

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stuff out and does it fresh from scratch

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not only that but you can even calibrate the image in multiple modes including

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game mode so you no longer have to choose between higher latency and crap

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your image quality wait and better image quality lower latency you can get lower

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latency and better image quality at the same time speaking of things going

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faster and looking better squarespace sponsored our trip to ces 2018 and if

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you want a great looking website and you want to do it fast then they're the

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place to go they've got tons of great features including their logo designer

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their cover pages feature which lets you set up a one-page online presence in a

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matter of minutes and everything is managed through their intuitive

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cloud-based interface so check them out over at squarespace.com LTT we've got

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that linked below if you guys like this video hit like if

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you didn't like it hit dislike i suppose but if you really liked it check out uh

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well you can't buy one of these yet so yeah so much for our standard outro

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check out the rest of our ces content i'm gonna go over there now