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you have got to be kidding me l lg is showing off tvs in there boob
no way so they've got an update to the w7
signature from last year that we actually built into my office as a
window tv and in terms of the changes well quite frankly they couldn't have
made it any thinner they couldn't have made it any higher resolution until we
get a next generation display interface so it's mostly tweaks as far as that
goes with that said some of the tweaks are pretty significant it now has google
assistant integration and works with amazon alexa so you can ask it questions
like what's the weather today or what's the weather going to be like later or
tell it to dim the lights etc and it's also got lg's thin q
which they call thin q instead of think for some inexplicable reason that lets
you use voice control also to control tv functionality like screen brightness uh
pointer options changing the channel and telling the tv to go to sleep just so
that it doesn't sit there and maybe risk burning in when you pass out
on the couch the big thing though is what's under the hood so it's still got
that sound bar under the tv but the processor in it is different so the
alpha nine addresses five key aspects of image quality color so it has a lookup
table that is 7.3 times larger clarity so it's got twice as many steps of noise
reduction sharpness it increases depth by tracking
objects rather than edges necessarily
and then contrast and motion though contrast is a bit of a funny one because
if you can already turn your pixels off you're already technically infinite so
um maybe more brightness i'm just making things up now at this
point though so this chip is gonna appear in their c8 e8 g8 and w8 tvs for
2018. so that's all cool but one of the
most interesting things that lg is showing off this year is actually way
way deep under the hood and the demo behind me is being run in partnership
with a company that we've worked with in the past called spectra
sorry i mean a portrait portrait they changed the name a little while ago
anyway lg is changing the way that you can calibrate their tvs with third-party
hardware and software so behind me we've got an HDR tv with
portrait calman software and there's a new mode that they're rolling out called
autocal and okay technically autocal is not new but the way that it works is
really different so now on certain lg
tvs so the one behind me is a 2018 model you're going to be able to basically
click one button and instead of it taking an hour to calibrate your tv to a
professional level even HDR calibration it'll take just a
couple minutes and instead of your calibration software
having to fight with the pre-existing luts or any image settings that you
alter in the let's face it it's pretty confusing menu it just wipes all that
stuff out and does it fresh from scratch
not only that but you can even calibrate the image in multiple modes including
game mode so you no longer have to choose between higher latency and crap
your image quality wait and better image quality lower latency you can get lower
latency and better image quality at the same time speaking of things going
faster and looking better squarespace sponsored our trip to ces 2018 and if
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that linked below if you guys like this video hit like if
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well you can't buy one of these yet so yeah so much for our standard outro
check out the rest of our ces content i'm gonna go over there now